Candles
PassCandles scores 66 out of 100, a Pass. Shoppers spend $611K a year here, demand is soft, at -34.7% this quarter, and returns run at 1.5% of orders.
- Flapen Score
- 66 / 100Top 5% of 371 Health niches · +15 vs the category median of 5166
- Market size
- $611K/yr528K searches / yr
- 90-day growth
- -34.7%search demand this quarter
- Competition
- 31%top-5 click share · 34 brands · 85 sellers
Flapen Score
Candles against its category
The dotted line is the Health average. Past it, Candles is stronger. Inside it, weaker.
Market
The Candles market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Candles 528K times last year and spent an estimated $611K. The top 5 brands take 45% of clicks. Demand peaks in Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 528K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $611K a year.
- Searches, last 12 months
- 528K
- Growth, 90 days vs prior 90
- -34.7%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $611Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- candles198K searches a year
02 · Price
A sale here is worth $35.40.
Listings sell for $35.40 on average, from $5.76 to $133.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $35.40 that is $9K to $18K a year per listing.
- Average price
- $35.40inside the $15 to $100 sweet spot
- Price range
- $5.76–$133.38
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$18K
- Returns
- 1.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #51 within Medication & Remedies. It carries 612 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 100%
- Out of stock, average day
- 10.4%
- Average rank
- #51in Medication & Remedies
- Average rating
- 4.09 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 612per listing
- Listings tracked
- 53
04 · Newcomers
Amazon counts 2 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Candles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SAQOWARE 8-Pack White Dripless Church Candles
- Price
- $12.15
- Rating
- 3.7/5
- Reviews
- 12
- Age
- 3y ago
MOMENT Tealight Candles 100 Pack White Unscented Tealights Natural Palm Wax Cotton Wick Long Burning Smokeless Dripless Mini Votive Tea Light Candles for Wedding Home Décor
- Price
- $12.50
- Rating
- 3.6/5
- Reviews
- 128
- Age
- 1y ago
6 Pack Candles for Home Scented Aromatherapy Candles Gifts Set for Women Lavender Candle Natural Soy Wax Long Lasting Candle Set Gifts for Birthday Valentine Ramadan Anniversary Present
- Price
- $68.28
- Rating
- 3.7/5
- Reviews
- 34
- Age
- 1y ago
IKEA 803.779.37 Fenomen Unscented Block Candle Set Of 5 Natural
- Price
- $52.13
- Rating
- 4.3/5
- Reviews
- 2,132
- Age
- 5y ago
FEELINGS Tealight Candles 100 Pack - White | 4 Hour Long Burning Smokeless | Soft Scented Natural Palm Wax Cotton Wick Dripless Mini Tea Light for Wedding Home Décor
- Price
- $12.34
- Rating
- 3.3/5
- Reviews
- 29
- Age
- 9mo ago
Trending
90-day click momentum
Coloro Scented Candles for Home 4 Pack Deep Sleep Aromatherapy Candles with Wooden Lids 70g
- Price
- $43.50
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Coloro Scented Sleep Candles Pair Deep Sleep & Sweet Dream for Relaxation | SPA | Aromatherapy Gift Box Men and Women 6pc and 2pc Candle Box
- Price
- $48.80
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 2y ago
Velas Aromatium No.1 Luxury Scented Candle 300g - Three Wick Natural Soy Wax with Vanilla Fragrance Long-Lasting Clean Burn for Home & Relaxation Made in Spain
- Price
- $37.10
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 6mo ago
SAQOWARE 8-Pack White Dripless Church Candles
- Price
- $12.15
- Rating
- 3.7/5
- Reviews
- 12
- Age
- 3y ago
Bath & Body Works White Barn 3-Wick Candle in Mahogany Teakwood High Intensity
- Price
- $99.95
- Rating
- 4.5/5
- Reviews
- 7,717
- Age
- 9y ago
Newest
by launch dateColoro Scented Candles for Home 4 Pack Deep Sleep Aromatherapy Candles with Wooden Lids 70g
- Price
- $43.50
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Velas Aromatium No.1 Luxury Scented Candle 300g - Three Wick Natural Soy Wax with Vanilla Fragrance Long-Lasting Clean Burn for Home & Relaxation Made in Spain
- Price
- $37.10
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 6mo ago
Velas Aromatium No.2 Luxury Scented Candle 300g - Three Wick Soy Wax Candle with Natural Bergamot & Sandalwood Fragrance Long-Lasting Clean Burn for Home & Relaxation
- Price
- $37.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
FEELINGS Tealight Candles 100 Pack - White | 4 Hour Long Burning Smokeless | Soft Scented Natural Palm Wax Cotton Wick Dripless Mini Tea Light for Wedding Home Décor
- Price
- $12.34
- Rating
- 3.3/5
- Reviews
- 29
- Age
- 9mo ago
MOMENT Flameless LED Candles Set of 3 Acrylic Glass Pillar Candle Light 10/12.5/15 cm Battery Operated Flickering Fake Candle for Ramadan Wedding Festival Restaurant Party Home Table Decor (White)
- Price
- $19.34
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
85
Top-5 brand share
45%
Top 20: 89%
Top-5 click share
31%
Top 20: 70%
Open market
51%
- MOMENT17%
- SAQOWARE10%
- Ikea7%
- Ricihene6%
- Feelings5%
- Velas4%
Demand
Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Candles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- candles198K/yr
- candle134K/yr
- scented candles55K/yr
- شموع28K/yr
- scented candle17K/yr
- candel14K/yr
- scented candles for home14K/yr
- شمع14K/yr
- candels7K/yr
- شمعه5K/yr
Reviews and returns
What reviews say buyers love and hate about Candles
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Dumpling Squishy
$895K/yr+217.6%
Razor
$1.3M/yr+6.2%
Floor Cleaner
$2.7M/yr+5.1%
Laundry Detergent
$9.9M/yr+3.6%
Antibacterial Wipes
$384K/yr+2.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Candles questions
Answered from the same tracked data.