Amazon DE Niche Research — 29,809 Niches Scored (2026)
Niches tracked
29,809
across 20 categories
Market size/yr
€8.6B
Median growth (90d)
-13.1%
90-day search growth
Latest weekly searches
72.5M
week of 2026-07-12
Where the money is
Yearly tracked market size by categoryKüche, Haushalt & Wohnen
€1.4B4,240 niches
Drogerie & Körperpflege
€1.3B3,237 niches
Elektronik & Foto
€892.0M1,823 niches
Baumarkt
€737.4M3,232 niches
Computer & Zubehör
€686.9M1,375 niches
Garten
€519.2M2,017 niches
Spielzeug
€509.0M2,084 niches
Fashion
€365.6M2,560 niches
Kosmetik
€348.7M1,260 niches
Sport & Freizeit
€309.3M1,017 niches
Auto & Motorrad
€306.1M1,428 niches
Lebensmittel & Getränke
€264.4M1,367 niches
Bürobedarf & Schreibwaren
€247.3M1,305 niches
Elektro-Großgeräte
€180.7M260 niches
Haustier
€160.1M683 niches
Baby
€152.7M631 niches
Gewerbe, Industrie & Wissenschaft
€122.1M490 niches
Beleuchtung
€115.9M678 niches
+2 too small to tile at tap-target size — every entry is listed below the map
Demand
Weekly Amazon search volume, last 106 weeks.Latest week hidden while niches are still reporting it.
Movers — 90-day search growth
Rising
Cooling
Categories
| # | Category | Niches | Market/yr | Median 90d | Launch-ready | Score |
|---|---|---|---|---|---|---|
| 1 | Küche, Haushalt & Wohnen | 4,240 | €1.4B | -21.3% | 38 | 48 |
| 2 | Drogerie & Körperpflege | 3,237 | €1.3B | -12.0% | 64 | 49 |
| 3 | Elektronik & Foto | 1,823 | €892.0M | -12.3% | 20 | 44 |
| 4 | Baumarkt | 3,232 | €737.4M | -10.8% | 35 | 49 |
| 5 | Computer & Zubehör | 1,375 | €686.9M | -21.8% | 17 | 41 |
| 6 | Garten | 2,017 | €519.2M | +94.1% | 106 | 58 |
| 7 | Spielzeug | 2,084 | €509.0M | -28.1% | 14 | 43 |
| 8 | Fashion | 2,560 | €365.6M | -11.2% | 19 | 46 |
| 9 | Kosmetik | 1,260 | €348.7M | -9.7% | 17 | 47 |
| 10 | Sport & Freizeit | 1,017 | €309.3M | +19.9% | 34 | 50 |
| 11 | Auto & Motorrad | 1,428 | €306.1M | +14.7% | 27 | 51 |
| 12 | Lebensmittel & Getränke | 1,367 | €264.4M | -17.2% | 9 | 46 |
| 13 | Bürobedarf & Schreibwaren | 1,305 | €247.3M | -20.0% | 3 | 46 |
| 14 | Elektro-Großgeräte | 260 | €180.7M | -12.6% | 10 | 47 |
| 15 | Haustier | 683 | €160.1M | -6.8% | 12 | 52 |
| 16 | Baby | 631 | €152.7M | -10.9% | 4 | 47 |
| 17 | Gewerbe, Industrie & Wissenschaft | 490 | €122.1M | -7.6% | 7 | 49 |
| 18 | Beleuchtung | 678 | €115.9M | -38.0% | 4 | 47 |
| 19 | Musikinstrumente & DJ-Equipment | 112 | €26.4M | -21.6% | 0 | 45 |
| 20 | Sonstiges | 10 | €498K | -10.9% | 0 | 42.5 |
Best niches right now
| # | Niche | Verdict | Score | Market/yr | 90d | Top 5 | Rating | Price |
|---|---|---|---|---|---|---|---|---|
| 1 | ameisenköder Garten | Launch it | 88 | €2.3M | +499.6% | 27% | 2.9★ | €12.42 |
| 2 | wasserpistole Spielzeug | Launch it | 86 | €2.2M | +734.9% | 23% | 3.8★ | €23.88 |
| 3 | pool thermometer Garten | Worth a look | 86 | €839K | >1,000% | 18% | 3.8★ | €20.12 |
| 4 | maulwurf vertreiber Garten | Launch it | 85 | €2.0M | +17.4% | 26% | 3.6★ | €23.42 |
| 5 | gartenschlauch Garten | Launch it | 84 | €2.6M | +304.9% | 23% | 4.0★ | €25.78 |
| 6 | rankhilfe Garten | Launch it | 84 | €1.1M | +186.9% | 15% | 4.2★ | €20.33 |
| 7 | pooltester Garten | Worth a look | 84 | €768K | >1,000% | 31% | 4.0★ | €25.92 |
| 8 | insektenvernichter Garten | Launch it | 83 | €1.3M | +883.6% | 34% | 4.0★ | €23.10 |