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Wasserpistole

Pass

Wasserpistole scores 86 out of 100, a Pass. Shoppers spend an estimated $2.2M a year here, search demand grew +734.9% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
86
86 / 100
Top 1% of 2,084 Spielzeug niches · +43 vs the category median of 43
Market size
€2.2M/yr4.0M searches / yr
90-day growth
+734.9%search demand this quarter
Competition
23%top-5 click share · 51 brands · 172 sellers

Flapen Score

Wasserpistole against its category

The dotted line is the Spielzeug average. Past it, Wasserpistole is stronger. Inside it, weaker.

86Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wasserpistole market on Amazon at a glance

Shoppers on Amazon Germany searched for Wasserpistole 4.0M times last year and spent an estimated €2.2M. The top 5 brands take 39% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 86 out of 100, a Pass.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +734.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.2M a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
+734.9%
Conversion, latest week
2.3%
Market size, estimated
€2.2Ma year
Peak month
June28.7× the quietest month
Top search term
wasserpistole1.6M searches a year

02 · Price

A sale here is worth €23.88.

Listings sell for €23.88 on average, from €5.45 to €135.25. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At €23.88 that is €18K to €24K a year per listing.

Average price
€23.88inside the $15 to $100 sweet spot
Price range
€5.45–€135.25
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
750–1,000
Revenue per listing a year
€18K–€24K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #85 within Sport & Outdoor. It carries 549 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
88%
Out of stock, average day
12.0%
Average rank
#85in Sport & Outdoor
Average rating
3.84 starsAmazon Germany average 4.37 stars
Average reviews
549per listing
Listings tracked
83

04 · Newcomers

41 of last year's 44 launches cleared the first-year sales bar.

44 products launched here in the last 12 months. 41 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
44
Successful launches
41Amazon's first-year sales bar
Average brand age
24 months

Products

Top Wasserpistole products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

51 rising

Sellers

172

Top-5 brand share

39%

Top 20: 77%

Top-5 click share

23%

Top 20: 54%

Open market

56%

  • Brand 111%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Wasserpistole search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700K500KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 28.7×

Search terms

Top Wasserpistole search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wasserpistole1.6M/yr
  • wasserpistole elektrisch549K/yr
  • elektrische wasserpistole451K/yr
  • super soaker219K/yr
  • wasserpistole kinder185K/yr
  • wasserspritzpistole153K/yr
  • wasserpistolen115K/yr
  • spritzpistole wasser87K/yr
  • wasserpistole große reichweite78K/yr
  • nerf wasserpistole93K/yr

Reviews and returns

What reviews say buyers love and hate about Wasserpistole

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Spaß/Unterhaltungserlebnis”
14%of negative reviews mention “Haltbarkeit”
0.6%of orders come back
“Nach 30 min defekt”
A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wasserpistole questions

Answered from the same tracked data.