Squishy
PassSquishy scores 76 out of 100, a Pass. Shoppers spend an estimated $747K a year here, search demand grew +258.7% this quarter, and an estimated 0.9% of orders come back.
- Flapen Score
- 76 / 100Top 1% of 2,084 Spielzeug niches · +33 vs the category median of 4376
- Market size
- €747K/yr6.6M searches / yr
- 90-day growth
- +258.7%search demand this quarter
- Competition
- 30%top-5 click share · 45 brands · 65 sellers
Flapen Score
Squishy against its category
The dotted line is the Spielzeug average. Past it, Squishy is stronger. Inside it, weaker.
Market
The Squishy market on Amazon at a glance
Shoppers on Amazon Germany searched for Squishy 6.6M times last year and spent an estimated €747K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 76 out of 100, a Pass.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 6.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +258.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €747K a year.
- Searches, last 12 months
- 6.6M
- Growth, 90 days vs prior 90
- +258.7%
- Conversion, latest week
- 1.0%
- Market size, estimated
- €747Ka year
- Peak month
- June7.8× the quietest month
- Top search term
- squishy3.0M searches a year
02 · Price
A sale here is worth €10.91.
Listings sell for €10.91 on average, from €1.65 to €23.91. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At €10.91 that is €8K to €11K a year per listing.
- Average price
- €10.91under the $15 to $100 sweet spot
- Price range
- €1.65–€23.91
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €8K–€11K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #214 within Party- & Scherzartikel. It carries 292 reviews at 3.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 71%
- Out of stock, average day
- 19.8%
- Average rank
- #214in Party- & Scherzartikel
- Average rating
- 3.21 starsAmazon Germany average 4.37 stars
- Average reviews
- 292per listing
- Listings tracked
- 68
04 · Newcomers
30 of last year's 57 launches cleared the first-year sales bar.
57 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 57
- Successful launches
- 30Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Squishy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
45 falling
Sellers
65
Top-5 brand share
46%
Top 20: 83%
Top-5 click share
30%
Top 20: 65%
Open market
47%
- Brand 113%
- Brand 210%
- Brand 39%
- Brand 47%
- Brand 57%
- Brand 67%
Demand
Squishy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 7.8×
Search terms
Top Squishy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- squishy3.0M/yr
- dumpling squishy1.2M/yr
- squishy dumpling375K/yr
- squishies308K/yr
- stressball567K/yr
- squishy set128K/yr
- dumplings squishy81K/yr
- squishy günstig61K/yr
- stressball kinder227K/yr
- dumpling squishy mystery88K/yr
Reviews and returns
What reviews say buyers love and hate about Squishy
We read the reviews and the return reasons for every product selling here.
“Literally lasted 5 minutes before breaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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€59K/yr>1,000%
Wasserspielzeug Kinder
€467K/yr+605.4%
Dumpling Squishy
€211K/yr+669.1%
Wasserhängematte
€1.3M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squishy questions
Answered from the same tracked data.