Squishy
Squishy shows beatable incumbent ratings (3.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 1% of 2,084 Spielzeug niches · +33 vs the category median of 43
Is Squishy profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Squishy is a €747K/yr Amazon Germany market (6.6M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 76/100.
Squishy: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +258.7% over the last 90 days and 1.0% of searches end in a purchase.
€747K
revenue / yr
Who owns the niche?
The top 5 brands hold 46% of demand, so 54% of the market is open.
54%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.2★ — the gap to enter on.
0/100
page quality · 68 products
Top Squishy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TRENDHAUS 967770 - XXL Anti-Stress Squeeze Super Cheese ca. 9 5 x 9 5 x 8 cm Squishy in Käse-Form Stressball für Kinder und Erwachsene
- Price
- €8.93
- Rating
- 3.7/5
- Reviews
- 137
- Age
- 4mo ago
Glitzer Squishy Dumpling XXL Viral Mystery | TikTok Trend Überraschungs Anti-Stress Spielzeug für Kinder | Super weiche Squishys Dumplings zum sammeln Büro Mochi Baozi (1 Stück - Matte)
- Price
- €14.89
- Rating
- 2.1/5
- Reviews
- 65
- Age
- 2mo ago
1x Squishy Dumplings Buns mit Box Anti-Stress Spielzeug Große 10 cm Mystery Dumplings Geschenkidee für Kinder & Erwachsene +Heartglobal Versandschutz
- Price
- €8.45
- Rating
- 2.8/5
- Reviews
- 17
- Age
- 3mo ago
XXL Squishy Dumpling Glitzer Viral Mystery - Trend Überraschungs Anti-Stress Spielzeug für Kinder - Super weiche Squishys zum sammeln - Steamed Buns Anti Stress Ball Knetball Baozi Mochi Büro
- Price
- €15.61
- Rating
- 1.8/5
- Reviews
- 15
- Age
- 3w ago
LESONG 3 Stück Sensory Stress Balls Anti Stress bälle Anti Stress Spielzeug für Kinder Erwachsene Squishy Ball Stressabbau für ADHD Autismus Geburtstag Klassenzimmer Geschenke
- Price
- €14.27
- Rating
- 3.4/5
- Reviews
- 133
- Age
- 3mo ago
Trending
90-day click momentum
Mystery Dumplings Squishy Buns 1er 3er 4er Set Glitzer & Matt Überraschungsfarbe 5 5cm Squeeze Toy mit Steamer Box Anti Stress Ball Knetball Baozi Mochi Büro (1er - Glitzer)
- Price
- €12.56
- Rating
- 1.5/5
- Reviews
- 14
- Age
- 1mo ago
Squishy Fun Box Mystery Set Blindbox Malzzucker kreativ langsam zurückkehrende Squishies Fidget-Entlastung Handentspannung Schreibtischdekoration Partygeschenk Geschenke für Erwachsene (#A)
- Price
- €20.48
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago
Taba Squishy Fidget Toys 6 Stück Squishy Spielzeug für Kinder & Erwachsene Anti Stress Spielzeug Fufu Squishy Squeeze Toy für Adhs Erwachsene Kinder Büro Schule Reisen
- Price
- €13.55
- Rating
- 3.6/5
- Reviews
- 16
- Age
- 4mo ago
XXL Glitter Squishy Dumpling Glitzer Viral Mystery - Trend Überraschungs Anti-Stress Spielzeug für Kinder - Super weiche Squishys zum sammeln - Steamed Buns Anti Stress Ball Knetball Baozi Mochi Büro
- Price
- €15.36
- Rating
- 2.1/5
- Reviews
- 65
- Age
- 1mo ago
XXL Squishy Dumpling Glitzer Viral Mystery - Trend Überraschungs Anti-Stress Spielzeug für Kinder - Super weiche Squishys zum sammeln - Steamed Buns Anti Stress Ball Knetball Baozi Mochi Büro
- Price
- €15.61
- Rating
- 1.8/5
- Reviews
- 15
- Age
- 3w ago
Newest
by launch dateXXL Squishy Dumpling Glitzer Viral Mystery - Trend Überraschungs Anti-Stress Spielzeug für Kinder - Super weiche Squishys zum sammeln - Steamed Buns Anti Stress Ball Knetball Baozi Mochi Büro
- Price
- €15.61
- Rating
- 1.8/5
- Reviews
- 15
- Age
- 3w ago
LESONG 8 Stück Sensory Stress Ball Anti Stress Ball Squishy Ball Farbwechsel Stressball Quetschball Stressabbau Spielzeug für Kinder Erwachsene Geburtstag Geschenke ADHD Autismus
- Price
- €13.09
- Rating
- 3.6/5
- Reviews
- 136
- Age
- 3w ago
Squishy Fun Box Mystery Set Blindbox Malzzucker kreativ langsam zurückkehrende Squishies Fidget-Entlastung Handentspannung Schreibtischdekoration Partygeschenk Geschenke für Erwachsene (#A)
- Price
- €20.48
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago
XXL Glitter Squishy Dumpling Glitzer Viral Mystery - Trend Überraschungs Anti-Stress Spielzeug für Kinder - Super weiche Squishys zum sammeln - Steamed Buns Anti Stress Ball Knetball Baozi Mochi Büro
- Price
- €15.36
- Rating
- 2.1/5
- Reviews
- 65
- Age
- 1mo ago
Mystery Dumplings Squishy Buns 1er 3er 4er Set Glitzer & Matt Überraschungsfarbe 5 5cm Squeeze Toy mit Steamer Box Anti Stress Ball Knetball Baozi Mochi Büro (1er - Glitzer)
- Price
- €12.56
- Rating
- 1.5/5
- Reviews
- 14
- Age
- 1mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
45 falling
Sellers
65
Top-5 brand share
46%
Top 20: 83%
Top-5 click share
30%
Top 20: 65%
Open market
47%
- G CELOXO13%
- HeartGlobal10%
- TRENDHAUS9%
- HESUSUSI7%
- Pipihome7%
- LESONG7%
Squishy demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 7.8×
Top Squishy search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- squishy3.0M/yr
- dumpling squishy1.2M/yr
- squishy dumpling375K/yr
- squishies308K/yr
- stressball567K/yr
- squishy set128K/yr
- dumplings squishy81K/yr
- squishy günstig61K/yr
- stressball kinder227K/yr
- dumpling squishy mystery88K/yr
What reviews say buyers love and hate about Squishy
What buyers mention most, as a share of all reviews.
What buyers love
65% of reviews“Super Spielspass”
“Super Qualität”
“Das TPR-Material ist angenehm weich”
“alles super, wie bestellt”
“Süße Geschenkidee”
What buyers complain about
87% of reviews“Literally lasted 5 minutes before breaking”
“stinky”
“Ungenügende Qualität”
“sind aber total klebrig.”
“Schade um knapp 11 Euro”
Squishy return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Squishy questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
