Skip to content

Dumpling Squishy

Dumpling Squishy shows demand growing +669.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

74
Worth a look

Top 1% of 2,084 Spielzeug niches · +31 vs the category median of 43

Market size 41Growth 100Conversion 19Competition 75Returns 100Price range 77Avg price 72Brand share 68Review moat 99Quality gap 100
This niche Category average · 2,084 niches

Is Dumpling Squishy profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Dumpling Squishy is a €211K/yr Amazon Germany market (942K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 74/100.

Dumpling Squishy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +669.1% over the last 90 days and 1.5% of searches end in a purchase.

€211K

revenue / yr

Units sold / yr20K
Search volume / yr+669.1%942K
Conversion rate1.5%
Avg price€14.67

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers27 · 31
Top-5 product click share40%
Open market36%
Avg brand age17 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 2.5★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement98%
New entrants (1y)48· 20 succeeded
Avg rating2.5★
Avg reviews18

Top Dumpling Squishy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

€0€6K€13K€19K€25K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

31

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

40%

Top 20: 77%

Open market

31%

  • G CELOXO23%
  • HeartGlobal18%
  • TrendandStylez13%
  • Sulobom5%
  • Eznaobo5%
  • Pipihome5%

Dumpling Squishy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume942KCVR1.5%Products48Brands27Top 5 Brands64%OOS Rate43.4%Rating2.5★Reviews18Avg BSR#238
225K175KSpike '26Mar '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Top Dumpling Squishy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dumpling292K/yr
  • dumplings180K/yr
  • dumpling squishy original121K/yr
  • dumpling squishy xxl59K/yr
  • mystery dumpling68K/yr
  • glitter dumpling30K/yr
  • squishy dumpling original21K/yr
  • dumpling squishy mini20K/yr
  • xxl dumpling squishy18K/yr
  • dumpling squishy mystery box original23K/yr

What reviews say buyers love and hate about Dumpling Squishy

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Spaß/Unterhaltungserlebnis17%

Super Spielspass

Qualität insgesamt11%

Super Qualität

Geschenk Zweck11%

Geschenk

Helligkeit/Glanz/Glühen11%

Am meisten hatten wir uns auf den "Glow in the dark" Effekt gefreut, der mit einem schönen Glow auch in der Nacht im Kinderzimmer funktionieren soll.

Farbe6%

Dumplings sind farblich schön, mehr nicht

What buyers complain about

92% of reviews
Geruch29%

stinky

Qualität insgesamt19%

sind schlechte Qualität

Haltbarkeit17%

Nach nichtmal 30 Minuten defekt

Preis-Leistungs-Verhältnis13%

Keine 15€ wert

beworben Vs Tatsächliches Produkt7%

Bilder irreführend

Dumpling Squishy return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
21%
2Defekt Material/Teile
17%
3Auslaufsicher
11%
4Qualität insgesamt
8%
5Haltbarkeit
7%

Common Dumpling Squishy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dumpling Squishy 74/100 on Amazon Germany — Worth a look. The niche generates €211K/yr across 48 tracked products. 20 of 48 products launched in the last 360 days are still selling. Search demand moved +669.1% over the last 90 days.
Dumpling Squishy buyers on Amazon Germany complain most about Geruch, Qualität insgesamt, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 0.0%.