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Fashion

€365.6M/yr of tracked demand across 2,560 niches on Amazon Germany (median 90-day growth -11.2%) — led by regenponcho at 78/100.

#8 of 20 tracked Germany categories · 4% of the tracked market

Niches tracked

2,560

Data through 2026-07-05

Market / yr

€365.6M

across tracked niches

Median growth (90d)

-11.2%

search volume vs the prior quarter

Launch-ready

19

niches that clear our launch bar

19 of 2560 tracked niches clear our launch bar.

Where the money is

Yearly tracked market size by niche

+68 too small to tile at tap-target size — every entry is listed below the map

Top 100 of 250 niches by market size shown

Top picks

The strongest niches we track in Fashion
78
Launch it

regenponcho

A $2.8M/yr market growing +129.1% this quarter with returns at 2.6% — clears our launch bar.

Market/yr
€2.8M
Growth 90d
+129.1%
Top-5 clicks
38%
Rating
4.3★
Read the full verdict →
76
Worth a look

nippelpads

Shows demand growing +196.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market/yr
€588K
Growth 90d
+196.2%
Top-5 clicks
43%
Rating
4.0★
Read the full verdict →
76
Worth a look

brust tape

Shows demand growing +344.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market/yr
€232K
Growth 90d
+344.5%
Top-5 clicks
40%
Rating
4.0★
Read the full verdict →

Opportunity map

Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict.
-50%0%+50%+100%+150%0%25%50%75%100% Top-5 click share — right = concentrated Growth 90d regenponchonippelpads
Launch it Worth a look Skip it

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — median niche search growth of -11.2% over the last 90 days.
60.0M40.0MPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Latest week hidden while niches are still reporting it.

Movers — rising vs cooling niches by 90-day growth

Rising

#NameGrowth (90d)
1↑>1,000%
2↑>1,000%
3↑849.9%
4
sandalen jungen

€394K/yr

↑628.6%
5↑563.1%

Cooling

#NameGrowth (90d)
1↓99.1%
2↓98.5%
3↓97.8%
4↓96.2%

Niches

2560 tracked
#NicheVerdictScoreMarket/yr90dTop 5RatingPrice
1regenponcho

A $2.8M/yr market

Launch it
78
€2.8M+129.1%38%4.3★€16.57
2nippelpads

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
76
€588K+196.2%43%4.0★€11.31
3brust tape

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
76
€232K+344.5%40%4.0★€10.80
4socken herren 43-46

A $5.7M/yr market

Launch it
74
€5.7M+21.7%19%4.5★€14.22
5sonnenbrille herren

A $3.4M/yr market

Launch it
74
€3.4M+129.0%31%4.3★€34.28
6vatertagsgeschenk

Demand growing >1,000% this quarter

Launch it
74
€1.7M>1,000%35%4.6★€19.12
7laufweste herren

A sweet-spot price point ($23.67 avg)

Launch it
74
€892K+108.6%39%4.4★€23.67
8deutschland fanartikel

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
74
€175K>1,000%22%4.2★€13.27
9boxershorts herren

Low returns (0.1%)

Launch it
72
€5.8M+24.2%22%4.3★€23.02
10tshirt herren

A fragmented shelf (top 5 take 17% of clicks)

Launch it
72
€2.5M+90.1%17%4.3★€20.51