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Fashion

€365.6M/yr of tracked demand across 2,560 niches on Amazon Germany (median 90-day growth -11.2%) — led by regenponcho at 78/100.

Fashion on Amazon DE in one read

Everything a seller checks before picking a lane, in three answers.

How big is it?

A €365.6M/yr market across 2,560 tracked niches. 35.8M Amazon searches last week.

€365.6M

tracked market / yr

Niches tracked2,560
Searches last week-11.2%35.8M

Where is it heading?

The median niche shrank -11.2% in search demand over the last 90 days. Demand peaks in Dec.

-11.2%

median 90-day growth

Seasonal peakDec1.5× swing
Top riser>1,000%Deutschland Trikot

How open is it?

19 of 2,560 tracked niches clear our launch bar today. 720 run without a dominant brand.

19

launch-ready niches

No dominant brand720
Quality gap to exploit117
Low review barrier487

Market map

Every tracked niche sized by yearly market — the shelf at a glance.

boxershorts herren

€5.8Mscore 72 · Launch it

socken herren 43-46

€5.7Mscore 74 · Launch it

socken damen 39-42

€4.6Mscore 66 · Worth a look

e bike

€4.5Mscore 67 · Launch it

koffer

€4.1Mscore 63 · Launch it

geldbörse herren

€4.0Mscore 62 · Worth a look

sonnenbrille herren

€3.4Mscore 74 · Launch it

weiße socken

€3.2Mscore 60 · Launch it

regenponcho

€2.8Mscore 78 · Launch it

tshirt herren

€2.5Mscore 72 · Launch it

geschenke für frauen

€2.2Mscore 62 · Worth a look

bauchtasche damen

€2.0Mscore 65 · Launch it

wanderschuhe herren

€1.7Mscore 60 · Worth a look

vatertagsgeschenk

€1.7Mscore 74 · Launch it

sonnenbrille damen

€1.6Mscore 67 · Worth a look

cap herren

€1.6Mscore 70 · Launch it

muttertagsgeschenk

€1.4Mscore 62 · Launch it

arbeitsschuhe herren

€1.4Mscore 62 · Worth a look

schlauchboot

€1.1Mscore 61 · Launch it

geldbörse damen

€1.1Mscore 61 · Worth a look

fahrradsattel

€1.1Mscore 69 · Launch it

palado pantoletten damen

€1.0Mscore 60 · Worth a look

sandalen herren

€1.0Mscore 63 · Worth a look

unterhosen damen

€983Kscore 64 · Launch it

regenschirm

€945Kscore 65 · Launch it

koffer organizer

€941Kscore 61 · Launch it

laufweste herren

€892Kscore 74 · Launch it

kpop demon hunters

€885Kscore 60 · Worth a look

badehose herren

€838Kscore 61 · Worth a look

tommy hilfiger herren

€807Kscore 64 · Worth a look

kurze hosen herren

€806Kscore 68 · Worth a look

sport bh

€805Kscore 61 · Worth a look

armband herren

€790Kscore 60 · Worth a look

dirndl damen

€780Kscore 66 · Worth a look

kellner geldbörse

€773Kscore 67 · Worth a look

badeanzug damen

€753Kscore 66 · Worth a look

schuhspanner

€731Kscore 62 · Worth a look

fußball socken

€715Kscore 61 · Worth a look

regenjacke damen

€681Kscore 63 · Worth a look

regenjacke herren

€681Kscore 60 · Worth a look

dirndlbluse

€629Kscore 71 · Worth a look

18. geburtstag junge

€628Kscore 61 · Worth a look

reise

€618Kscore 68 · Worth a look

wandersocken

€616Kscore 64 · Worth a look

bikini damen

€600Kscore 64 · Worth a look

nippelpads

€588Kscore 76 · Worth a look

hemd herren

€583Kscore 62 · Worth a look

sandalen damen

€561Kscore 67 · Worth a look

socken damen 35 - 38

€543Kscore 60 · Worth a look

sommerkleid damen

€463Kscore 67 · Worth a look

regenjacke kinder

€458Kscore 62 · Worth a look

birkenstock damen

€457Kscore 60 · Worth a look

poloshirt herren

€456Kscore 68 · Worth a look

radlerhose herren

€438Kscore 65 · Worth a look

rote boxershorts herren

€417Kscore 62 · Worth a look

unterhemd herren

€400Kscore 62 · Worth a look

sandalen jungen

€394Kscore 66 · Worth a look

schultüte

€363Kscore 69 · Worth a look

klebe bh

€362Kscore 69 · Worth a look

laufsocken

€357Kscore 63 · Worth a look

schiesser herren unterhosen

€314Kscore 63 · Worth a look

radlerhose damen

€312Kscore 61 · Worth a look

deutschland trikot

€302Kscore 68 · Worth a look

bambus socken

€283Kscore 63 · Worth a look

clutch

€275Kscore 67 · Worth a look

böhse onkelz t shirt

€271Kscore 62 · Worth a look

brust tape

€232Kscore 76 · Worth a look

new era cap

€230Kscore 61 · Worth a look

+32 too small to tile at tap-target size — every entry is listed below the map

Top 100 of 250 niches by market size shown

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — median niche search growth of -11.2% over the last 90 days.

Volume35.8MMedian growth-11.2%Niches2,560Launch-ready19
60.0M40.0MPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Latest week hidden while niches are still reporting it.

Niches

The category four ways: who scores best, who sells most, who is gaining searches, and who just emerged.

Products

The category's products three ways: who sells most, who is gaining clicks, and who just landed.

Common Fashion questions

The questions sellers ask about the category, answered from the same tracked metrics.

Fashion on Amazon Germany is a €365.6M/yr tracked market across 2,560 niches. Flapen's verdicts: 19 launch-ready, 947 worth a look, 1,594 to skip.
Competition in Fashion on Amazon Germany varies by niche. 720 of its niches run without a dominant brand.