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Dirndl Damen

Pass

Dirndl Damen scores 66 out of 100, a Pass. Shoppers spend an estimated $780K a year here, search demand grew +85.2% this quarter, and an estimated 41.1% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 2,560 Fashion niches · +20 vs the category median of 46
Market size
€780K/yr8.0M searches / yr
90-day growth
+85.2%search demand this quarter
Competition
17%top-5 click share · 24 brands · 34 sellers

Flapen Score

Dirndl Damen against its category

The dotted line is the Fashion average. Past it, Dirndl Damen is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dirndl Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Dirndl Damen 8.0M times last year and spent an estimated €780K. The top 5 brands take 60% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 8.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +85.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €780K a year.

Searches, last 12 months
8.0M
Growth, 90 days vs prior 90
+85.2%
Conversion, latest week
0.1%
Market size, estimated
€780Ka year
Peak month
September42.4× the quietest month
Top search term
dirndl3.7M searches a year

02 · Price

A sale here is worth €74.87.

Listings sell for €74.87 on average, from €28.18 to €143.40. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 0 to 100 of them. At €74.87 that is €0 to €7K a year per listing.

Average price
€74.87inside the $15 to $100 sweet spot
Price range
€28.18–€143.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
41.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #80 within Kleidung für spezielle Anlässe. It carries 227 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
84%
Out of stock, average day
12.3%
Average rank
#80in Kleidung für spezielle Anlässe
Average rating
4.12 starsAmazon Germany average 4.37 stars
Average reviews
227per listing
Listings tracked
113

04 · Newcomers

0 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Dirndl Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

34

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

17%

Top 20: 42%

Open market

34%

  • Brand 118%
  • Brand 213%
  • Brand 313%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Dirndl Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 42.4×

Search terms

Top Dirndl Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dirndl3.7M/yr
  • dirndl damen2.0M/yr
  • dirndl schürze213K/yr
  • krüger dirndl163K/yr
  • dirndl lang152K/yr
  • stockerpoint dirndl117K/yr
  • dirndl schwarz200K/yr
  • dirndl grün147K/yr
  • marjo dirndl118K/yr
  • dirndl blau128K/yr

Reviews and returns

What reviews say buyers love and hate about Dirndl Damen

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Gesamtgröße”
29%of negative reviews mention “Gesamtgröße”
41.1%of orders come back
“komplett falsches Mass”
A buyer, on “Gesamtgröße”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dirndl Damen questions

Answered from the same tracked data.