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Schultüte

Pass

Schultüte scores 69 out of 100, a Pass. Shoppers spend an estimated $363K a year here, search demand grew +160.3% this quarter, and an estimated 1.0% of orders come back.

Flapen Score
69
69 / 100
Top 1% of 2,560 Fashion niches · +23 vs the category median of 46
Market size
€363K/yr3.3M searches / yr
90-day growth
+160.3%search demand this quarter
Competition
23%top-5 click share · 27 brands · 79 sellers

Flapen Score

Schultüte against its category

The dotted line is the Fashion average. Past it, Schultüte is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schultüte market on Amazon at a glance

Shoppers on Amazon Germany searched for Schultüte 3.3M times last year and spent an estimated €363K. The top 5 brands take 56% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +160.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €363K a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
+160.3%
Conversion, latest week
0.9%
Market size, estimated
€363Ka year
Peak month
August38.3× the quietest month
Top search term
schultüte mädchen705K searches a year

02 · Price

A sale here is worth €12.97.

Listings sell for €12.97 on average, from €4.86 to €33.52. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At €12.97 that is €16K to €19K a year per listing.

Average price
€12.97under the $15 to $100 sweet spot
Price range
€4.86–€33.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
€16K–€19K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #86 within Kleidung für spezielle Anlässe. It carries 461 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
61%
Out of stock, average day
5.1%
Average rank
#86in Kleidung für spezielle Anlässe
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
461per listing
Listings tracked
76

04 · Newcomers

4 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Schultüte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

79

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

23%

Top 20: 54%

Open market

39%

  • Brand 118%
  • Brand 217%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Schultüte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 38.3×

Search terms

Top Schultüte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schultüte mädchen705K/yr
  • schultüte jungen580K/yr
  • schultüte707K/yr
  • zuckertüte mädchen124K/yr
  • zuckertüte junge107K/yr
  • schultüte klein213K/yr
  • geschwister schultüte88K/yr
  • schultüten105K/yr
  • kleine schultüte171K/yr
  • zuckertüte89K/yr

Reviews and returns

What reviews say buyers love and hate about Schultüte

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.0%of orders come back
“Preis Leistung”
A buyer, on “Preis-Leistungs-Verhältnis”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Schultüte questions

Answered from the same tracked data.