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Kosmetik

€348.7M/yr of tracked demand across 1,260 niches on Amazon Germany (median 90-day growth -9.7%) — led by facelove foundation stick at 80/100.

Kosmetik on Amazon DE in one read

Everything a seller checks before picking a lane, in three answers.

How big is it?

A €348.7M/yr market across 1,260 tracked niches. 8.1M Amazon searches last week.

€348.7M

tracked market / yr

Niches tracked1,260
Searches last week-9.7%8.1M

Where is it heading?

The median niche shrank -9.7% in search demand over the last 90 days. Demand peaks in Nov–Dec.

-9.7%

median 90-day growth

Seasonal peakNov–Dec1.9× swing
Top riser+397.8%After Sun

How open is it?

17 of 1,260 tracked niches clear our launch bar today. 177 run without a dominant brand.

17

launch-ready niches

No dominant brand177
Quality gap to exploit124
Low review barrier195

Market map

Every tracked niche sized by yearly market — the shelf at a glance.

föhn

€12.9Mscore 58 · Worth a look

minoxidil

€6.4Mscore 62 · Worth a look

parfüm herren

€4.4Mscore 63 · Launch it

newsha shampoo

€4.1Mscore 61 · Worth a look

lavendel duschgel

€3.2Mscore 56 · Worth a look

lockenstab

€3.2Mscore 59 · Worth a look

wimpernserum

€2.8Mscore 62 · Worth a look

nagelfräser

€2.3Mscore 60 · Worth a look

make up

€2.3Mscore 56 · Worth a look

haaröl

€2.3Mscore 60 · Worth a look

schminkspiegel mit beleuchtung

€2.1Mscore 61 · Worth a look

haarausfall kapseln

€2.1Mscore 58 · Launch it

volumen shampoo

€1.9Mscore 60 · Worth a look

schubladen ordnungssystem

€1.8Mscore 61 · Worth a look

arabische parfüm damen

€1.7Mscore 57 · Worth a look

boss

€1.7Mscore 56 · Launch it

welleneisen

€1.5Mscore 56 · Launch it

nagelset

€1.4Mscore 66 · Worth a look

deo herren

€1.4Mscore 66 · Launch it

schuppen shampoo

€1.3Mscore 55 · Worth a look

parfum damen

€1.3Mscore 62 · Launch it

pimple patch

€1.3Mscore 60 · Worth a look

toner pads

€1.3Mscore 55 · Worth a look

nagelknipser

€1.2Mscore 59 · Worth a look

shampoo

€1.2Mscore 55 · Worth a look

leave in conditioner

€1.1Mscore 57 · Launch it

wimpernlifting set

€1.1Mscore 65 · Worth a look

tattoo maschine set

€1.1Mscore 64 · Worth a look

reisefön

€1.1Mscore 54 · Worth a look

rindertalg

€1.1Mscore 70 · Launch it

orivelle nagelpilz stift

€1.1Mscore 58 · Launch it

nagelschere

€1.1Mscore 63 · Worth a look

duschgel

€1.1Mscore 65 · Launch it

medicube age-r booster pro

€1.1Mscore 56 · Launch it

bodylotion

€1.1Mscore 54 · Worth a look

sonnencreme

€1.1Mscore 68 · Launch it

pediküre set fußpflege elektrisch

€1.0Mscore 67 · Launch it

anti frizz

€984Kscore 56 · Worth a look

haarwachs

€969Kscore 59 · Worth a look

augenpads

€968Kscore 58 · Worth a look

aloe vera gel

€961Kscore 63 · Launch it

badebomben kinder

€951Kscore 64 · Worth a look

störtebekker seife

€940Kscore 54 · Worth a look

minoxidil frauen

€890Kscore 60 · Launch it

keratosis pilaris

€884Kscore 55 · Worth a look

henna

€883Kscore 56 · Launch it

augencreme

€874Kscore 61 · Worth a look

korean sunscreen

€869Kscore 58 · Launch it

repair shampoo

€868Kscore 56 · Worth a look

mitesserentferner

€866Kscore 55 · Worth a look

blondierung

€850Kscore 61 · Worth a look

seife

€839Kscore 56 · Worth a look

sunscreen face spf 50

€839Kscore 63 · Worth a look

sonnencreme gesicht

€839Kscore 63 · Worth a look

nägel zum aufkleben

€829Kscore 63 · Worth a look

wimpernkleber

€762Kscore 66 · Worth a look

adventskalender 2024

€761Kscore 59 · Worth a look

benzoylperoxid waschgel

€746Kscore 56 · Worth a look

wimpern

€737Kscore 61 · Worth a look

augenbrauen serum

€696Kscore 54 · Worth a look

nagelfeile

€694Kscore 57 · Worth a look

kakaobutter

€692Kscore 54 · Worth a look

haarmaske

€679Kscore 55 · Worth a look

perücke

€677Kscore 56 · Worth a look

herren geschenkset

€653Kscore 56 · Worth a look

kosmetiktasche

€621Kscore 57 · Worth a look

kinderschminke

€599Kscore 62 · Worth a look

vitamin c serum

€597Kscore 55 · Worth a look

fixing spray make up

€593Kscore 57 · Worth a look

dinosaurier spielzeug

€592Kscore 59 · Worth a look

schminkkoffer mädchen

€566Kscore 60 · Worth a look

sea salt spray

€561Kscore 56 · Worth a look

selbstbräuner

€555Kscore 68 · Worth a look

deo stick herren

€550Kscore 56 · Worth a look

ciclopirox

€537Kscore 55 · Worth a look

augenlidcreme

€524Kscore 54 · Worth a look

pomade

€523Kscore 59 · Worth a look

lockenwickler

€520Kscore 57 · Worth a look

nagelfolie

€469Kscore 55 · Worth a look

uppercut pomade

€456Kscore 55 · Worth a look

after sun

€455Kscore 63 · Worth a look

ciclopoli

€449Kscore 54 · Worth a look

rundbürste

€441Kscore 54 · Worth a look

girl got lashes

€436Kscore 62 · Worth a look

haargummi

€435Kscore 56 · Worth a look

blond shampoo

€434Kscore 60 · Worth a look

arganöl

€419Kscore 57 · Worth a look

shampoo trockene kopfhaut

€410Kscore 54 · Worth a look

trockenshampoo

€409Kscore 54 · Worth a look

sonnencreme ohne duft und konservierungsstoffe

€400Kscore 60 · Worth a look

bräunungsbeschleuniger

€395Kscore 54 · Worth a look

haarfarbe rot

€393Kscore 57 · Worth a look

bodyspray

€390Kscore 69 · Worth a look

deo damen

€379Kscore 60 · Worth a look

+6 too small to tile at tap-target size — every entry is listed below the map

Top 100 of 250 niches by market size shown

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — median niche search growth of -9.7% over the last 90 days.

Volume8.1MMedian growth-9.7%Niches1,260Launch-ready17
22.5M17.5MPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Latest week hidden while niches are still reporting it.

Niches

The category four ways: who scores best, who sells most, who is gaining searches, and who just emerged.

Products

The category's products three ways: who sells most, who is gaining clicks, and who just landed.

Common Kosmetik questions

The questions sellers ask about the category, answered from the same tracked metrics.

Kosmetik on Amazon Germany is a €348.7M/yr tracked market across 1,260 niches. Flapen's verdicts: 17 launch-ready, 480 worth a look, 763 to skip.
Competition in Kosmetik on Amazon Germany varies by niche. 177 of its niches run without a dominant brand.