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Lavendel Duschgel

Lavendel Duschgel shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 47

Market size 96Growth 18Conversion 23Competition 79Returns 99Price range 82Avg price 95Brand share 15Review moat 49Quality gap 23
This niche Category average · 1,260 niches

Is Lavendel Duschgel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lavendel Duschgel is a €3.2M/yr Amazon Germany market (6.9M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Lavendel Duschgel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.9% over the last 90 days and 1.8% of searches end in a purchase.

€3.2M

revenue / yr

Units sold / yr200K
Search volume / yr-14.9%6.9M
Conversion rate1.8%
Avg price€25.44

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers13 · 93
Top-5 product click share36%
Open market6%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement70%
New entrants (1y)31· 27 succeeded
Avg rating4.6★
Avg reviews1,562

Top Lavendel Duschgel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

€0€97K€194K€291K€388K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

93

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

36%

Top 20: 71%

Open market

5%

  • RITUALS85%
  • Jeasona3%
  • Kneipp2%
  • UNIVERTEN2%
  • Anruzon2%
  • TUZELIYA1%
  • Open — no brand owns it (7 brands, 5%)

Lavendel Duschgel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6.9MCVR1.8%Products53Brands13Top 5 Brands94%OOS Rate0.4%Rating4.6★Reviews1,562Avg BSR#79
600K400KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 15.0×

Top Lavendel Duschgel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rituals2.9M/yr
  • rituals geschenkset frauen1.8M/yr
  • geschenkset frauen644K/yr
  • geschenkset399K/yr
  • rituals sakura148K/yr
  • rituals set181K/yr
  • ritual107K/yr
  • pflegeset damen75K/yr
  • rituals geschenkset98K/yr
  • geschenk set für frauen76K/yr

What reviews say buyers love and hate about Lavendel Duschgel

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Geruch33%

Wunderbarer Duft

Geschenk Zweck31%

Schöne Gift Set

Qualität insgesamt15%

Super Produkte

Preis-Leistungs-Verhältnis5%

Gut günstig super

beworben Vs Tatsächliches Produkt2%

Produkt angekommen, wie bestellt

What buyers complain about

63% of reviews
Preis-Leistungs-Verhältnis22%

Preislich hoch

Gesamtgröße15%

Fallen klein aus

Geruch10%

recht stark parfümiert

Qualität insgesamt5%

Mehr Gag als Qualität

Komfort insgesamt2%

Sind unbequem

Lavendel Duschgel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
25%
2Geruch
21%
3Preis-Leistungs-Verhältnis
13%
4beworben Vs Tatsächliches Produkt
6%
5Defekt Material/Teile
6%

Common Lavendel Duschgel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lavendel Duschgel 56/100 on Amazon Germany — Worth a look. The niche generates €3.2M/yr across 53 tracked products. 27 of 31 products launched in the last 360 days are still selling. Search demand moved -14.9% over the last 90 days.
Search demand for Lavendel Duschgel on Amazon Germany peaks in Nov–Dec, where the busiest month runs 15.0× the quietest.