Lavendel Duschgel

Shoppers searched for this 6.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.2M a year.

Searches, last 12 months

6.9M

Growth, 90 days vs prior 90

-14.9%

Conversion, latest week

1.8%

Market size, estimated

€3.2Ma year

Peak month

December15.0× the quietest month

Top search term

rituals2.9M searches a year

Listings sell for €25.44 on average, from €6.19 to €59.77. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At €25.44 that is €51K to €64K a year per listing.

Average price

€25.44inside the $15 to $100 sweet spot

Price range

€6.19–€59.77

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

150K–200K

Units per listing a year

2,000–2,500

Revenue per listing a year

€51K–€64K

Returns

0.1%of orders · Amazon Germany median 1.1%

70% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #79 within Baden & Körperpflege. It carries 1,562 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

57%

Out of stock, average day

0.4%

Average rank

#79in Baden & Körperpflege

Average rating

4.63 starsAmazon Germany average 4.37 stars

Average reviews

1,562per listing

Listings tracked

53

31 products launched here in the last 12 months. 27 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

31

Successful launches

27Amazon's first-year sales bar

Average brand age

35 months