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Lebensmittel & Getränke

€264.4M/yr of tracked demand across 1,367 niches on Amazon Germany (median 90-day growth -17.2%) — led by bier at 75/100.

Lebensmittel & Getränke on Amazon DE in one read

Everything a seller checks before picking a lane, in three answers.

How big is it?

A €264.4M/yr market across 1,367 tracked niches. 5.4M Amazon searches last week.

€264.4M

tracked market / yr

Niches tracked1,367
Searches last week-17.2%5.4M

Where is it heading?

The median niche shrank -17.2% in search demand over the last 90 days. Demand peaks in Nov–Dec.

-17.2%

median 90-day growth

Seasonal peakNov–Dec2.2× swing
Top riser+484.0%Slush Sirup

How open is it?

9 of 1,367 tracked niches clear our launch bar today. 65 run without a dominant brand.

9

launch-ready niches

No dominant brand65
Quality gap to exploit33
Low review barrier302

Market map

Every tracked niche sized by yearly market — the shelf at a glance.

kaffeebohnen

€8.3Mscore 60 · Worth a look

geschmack für wasser

€5.7Mscore 72 · Launch it

booster energy drink

€4.8Mscore 60 · Worth a look

matcha pulver

€4.0Mscore 56 · Launch it

whisky

€3.7Mscore 67 · Launch it

süßigkeiten

€3.4Mscore 67 · Worth a look

nespresso kapseln

€2.9Mscore 62 · Worth a look

rum

€2.4Mscore 60 · Worth a look

olivenöl

€2.2Mscore 62 · Launch it

champagner

€2.1Mscore 55 · Worth a look

energy drink

€2.0Mscore 58 · Worth a look

kaffeepads

€1.8Mscore 60 · Worth a look

lachgummi

€1.8Mscore 62 · Worth a look

kaffeekapseln & pads

€1.7Mscore 53 · Worth a look

gefriergetrocknete früchte

€1.7Mscore 54 · Worth a look

ramen

€1.6Mscore 55 · Worth a look

gin

€1.6Mscore 64 · Launch it

getränke

€1.5Mscore 55 · Worth a look

zero

€1.4Mscore 58 · Launch it

bier

€1.4Mscore 75 · Launch it

chips

€1.2Mscore 59 · Worth a look

reis

€1.1Mscore 58 · Worth a look

knoppers goodies

€1.1Mscore 53 · Worth a look

vodka

€1.1Mscore 59 · Launch it

pommes gewürz

€1.0Mscore 57 · Launch it

cognac

€997Kscore 58 · Worth a look

kinderschokolade

€929Kscore 58 · Worth a look

beef jerky

€920Kscore 62 · Worth a look

wein

€910Kscore 67 · Worth a look

lebensmittel

€849Kscore 60 · Worth a look

dolce gusto kapseln

€848Kscore 57 · Worth a look

gebratene nudeln

€811Kscore 61 · Worth a look

fertiggerichte mit nudeln

€811Kscore 61 · Worth a look

saftkur

€782Kscore 54 · Worth a look

kakao

€781Kscore 60 · Worth a look

mehl typ 00

€778Kscore 55 · Worth a look

ese pads

€769Kscore 60 · Worth a look

süßigkeiten box

€768Kscore 64 · Worth a look

nüsse

€746Kscore 58 · Worth a look

dolce gusto kapseln kakao

€741Kscore 56 · Worth a look

retro süßigkeiten

€720Kscore 59 · Worth a look

fastenkur

€716Kscore 54 · Worth a look

gewürze

€710Kscore 57 · Worth a look

espresso

€710Kscore 56 · Worth a look

caputo pizzamehl

€700Kscore 54 · Worth a look

tchibo kaffeebohnen

€699Kscore 53 · Worth a look

kekse

€688Kscore 61 · Worth a look

kaffeebohnen entkoffeiniert

€666Kscore 53 · Worth a look

olivenöl 5 liter

€654Kscore 60 · Worth a look

schinken

€635Kscore 65 · Worth a look

walnüsse

€632Kscore 65 · Worth a look

pistazien

€621Kscore 55 · Worth a look

monin sirup zuckerfrei

€619Kscore 58 · Worth a look

marzipankartoffeln

€611Kscore 56 · Worth a look

marzipan torte

€591Kscore 55 · Worth a look

ghee

€567Kscore 58 · Worth a look

caramel sirup für kaffee

€563Kscore 57 · Worth a look

sirup

€563Kscore 61 · Worth a look

fertiggerichte für mikrowelle

€543Kscore 60 · Worth a look

mandelmehl

€520Kscore 53 · Worth a look

lakritz adventskalender 2022

€515Kscore 53 · Worth a look

pralinen

€505Kscore 61 · Worth a look

cola sirup

€505Kscore 60 · Worth a look

sardinen

€502Kscore 71 · Worth a look

salami

€462Kscore 68 · Worth a look

wassereis

€461Kscore 70 · Worth a look

pilze

€373Kscore 58 · Worth a look

geschenkkorb

€367Kscore 58 · Worth a look

+32 too small to tile at tap-target size — every entry is listed below the map

Top 100 of 250 niches by market size shown

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — median niche search growth of -17.2% over the last 90 days.

Volume5.4MMedian growth-17.2%Niches1,367Launch-ready9
12.5M7.5MSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Niches

The category four ways: who scores best, who sells most, who is gaining searches, and who just emerged.

Products

The category's products three ways: who sells most, who is gaining clicks, and who just landed.

Common Lebensmittel & Getränke questions

The questions sellers ask about the category, answered from the same tracked metrics.

Lebensmittel & Getränke on Amazon Germany is a €264.4M/yr tracked market across 1,367 niches. Flapen's verdicts: 9 launch-ready, 419 worth a look, 939 to skip.
Competition in Lebensmittel & Getränke on Amazon Germany varies by niche. 65 of its niches run without a dominant brand.