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Kaffeebohnen

Kaffeebohnen shows a $8.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 5% of 1,367 Lebensmittel & Getränke niches · +14 vs the category median of 46

Market size 100Growth 12Conversion 63Competition 72Returns 100Price range 86Avg price 81Brand share 31Review moat 26Quality gap 38
This niche Category average · 1,367 niches

Is Kaffeebohnen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kaffeebohnen is a €8.3M/yr Amazon Germany market (8.5M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jul–Nov. Verdict: Worth a look — 60/100.

Kaffeebohnen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.9% over the last 90 days and 5.6% of searches end in a purchase.

€8.3M

revenue / yr

Units sold / yr600K
Search volume / yr-25.9%8.5M
Conversion rate5.6%
Avg price€17.37

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers13 · 126
Top-5 product click share42%
Open market14%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement73%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews3,882

Top Kaffeebohnen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€331K€662K€993K€1.3M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

126

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

42%

Top 20: 76%

Open market

10%

  • Lavazza46%
  • GORILLA16%
  • by Amazon12%
  • Melitta7%
  • Schwiizer Schüümli5%
  • Joerges3%
  • Open — no brand owns it (7 brands, 10%)

Kaffeebohnen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume8.5MCVR5.6%Products45Brands13Top 5 Brands86%OOS Rate0.0%Rating4.5★Reviews3,882Avg BSR#20
600K400KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov · busiest ÷ quietest = 2.1×

Top Kaffeebohnen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kaffeebohnen2.9M/yr
  • kaffee1.1M/yr
  • lavazza kaffeebohnen1.1M/yr
  • kaffeebohnen 1kg angebot872K/yr
  • lavazza432K/yr
  • espresso bohnen302K/yr
  • gorilla kaffee275K/yr
  • kaffeebohnen 1kg276K/yr
  • coffee144K/yr
  • coffee beans139K/yr

What reviews say buyers love and hate about Kaffeebohnen

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Geschmack insgesamt38%

Yummy

Koffeingehalt14%

Leckere caffee

Geschmack13%

Geschmack spitze

Preis-Leistungs-Verhältnis11%

Super, Preis Leistung ok

Qualität insgesamt8%

Quality

What buyers complain about

76% of reviews
Geschmack insgesamt22%

Für meinen Geschmack zu bitter

Preis-Leistungs-Verhältnis16%

Schade ums Geld

Geschmack10%

Aromen: rauchig, mild

Bitter9%

Bitter

Qualität insgesamt7%

Miserable Qualität

Kaffeebohnen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Preis-Leistungs-Verhältnis
75%
2Gesamtgröße
25%

Common Kaffeebohnen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kaffeebohnen 60/100 on Amazon Germany — Worth a look. The niche generates €8.3M/yr across 45 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -25.9% over the last 90 days.
Search demand for Kaffeebohnen on Amazon Germany peaks in Jul–Nov, where the busiest month runs 2.1× the quietest.