How competitive is the Lebensmittel niche on Amazon Germany?

31 brands and 85 sellers compete in Lebensmittel on Amazon Germany. The top 5 Lebensmittel products take 18% of clicks and its top 5 brands hold 75% of demand.

What do buyers complain about in Lebensmittel?

Lebensmittel buyers on Amazon Germany complain most about Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Lebensmittel niche?

Lebensmittel sells for €7.01 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €0.55–€72.30. The average incumbent carries 2,260 reviews — the moat a new listing must climb.

Lebensmittel

Lebensmittel shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 5% of 1,367 Lebensmittel & Getränke niches · +14 vs the category median of 46

This niche Category average · 1,367 niches

Is Lebensmittel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lebensmittel is a €849K/yr Amazon Germany market (3.7M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov. Verdict: Worth a look — 60/100.

Lebensmittel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.2% over the last 90 days and 3.3% of searches end in a purchase.

€849K

revenue / yr

Units sold / yr300K

Search volume / yr-25.2%3.7M

Conversion rate3.3%

Avg price€7.01

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers31 · 85

Top-5 product click share18%

Open market25%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 123 products

Top Lebensmittel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

MAGGI Ravioli in Tomatensauce Teigtaschen gefüllt mit würzigem Fleisch in fruchtiger Tomatensauce leckeres Fertiggericht ideal für Camping 6er Pack (6 x 800g)

Price: €15.18
Rating: 4.5/5
Reviews: 1,364
Age: 16y ago

Probierpaket für den Lebensmittelvorrat - zehn verschiedene Fertiggerichte für die Mikrowelle/Wasserbad - Südwind Lebensmittel

Price: €23.76
Rating: 4.1/5
Reviews: 457
Age: 3y ago

by Amazon Kartoffelsticks Paprika 125g 1er Pack

Price: €0.88
Rating: 4.4/5
Reviews: 4,188
Age: 3y ago

by Amazon Schoko-nuss Getreidekissen 375g

Price: €1.37
Rating: 4.4/5
Reviews: 366
Age: 9mo ago

DREISTERN Cheeseburger Pfanne 280g I Mit Hähnchen & Nudeln I Herzhaftes Fertiggericht in Mikrowellenschale I Lange Haltbarkeit dank natürlicher Konservierung I Hausmacher Qualität

Price: €1.83
Rating: 3.8/5
Reviews: 624
Age: 1y ago

Newest

by launch date

Retter-Box 5 kg - Gerettetes Obst & Gemüse - Saisonale Mischung

Price: €18.78
Rating: 3.9/5
Reviews: 78
Age: 7mo ago

by Amazon Schoko-nuss Getreidekissen 375g

Price: €1.37
Rating: 4.4/5
Reviews: 366
Age: 9mo ago

by Amazon Geschälte Kartoffeln In Wasser 300g

Price: €1.13
Rating: 4.0/5
Reviews: 557
Age: 10mo ago

by Amazon Haltbare Fettarme Milch 1 5% Fett 6L

Price: €5.96
Rating: 4.6/5
Reviews: 842
Age: 1y ago

by Amazon Haltbare Vollmilch 3 5% Fett 1 L (6er pack)

Price: €6.31
Rating: 4.6/5
Reviews: 1,121
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

Top-5 brand share

75%

Top 20: 97%

Top-5 click share

18%

Top 20: 49%

Open market

21%

by Amazon34%
DREISTERN21%
Maggi9%
Buss5%
Knorr5%
SÜDWIND4%

Lebensmittel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.7MCVR3.3%Products123Brands31Top 5 Brands75%OOS Rate2.8%Rating4.4★Reviews2,260Avg BSR#31

Peak months: Nov · busiest ÷ quietest = 1.7×

Top Lebensmittel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lebensmittel1.0M/yr -15.8%1.6% conv.
fertiggerichte510K/yr -13.8%3.7% conv.
essen528K/yr -16.5%1.5% conv.
by amazon247K/yr -5.7%2.2% conv.
knuspr.de lebensmittel298K/yr -70.0%2.4% conv.
by amazon lebensmittel151K/yr -17.6%3.0% conv.
food155K/yr -16.9%0.6% conv.
konserven138K/yr -39.1%2.7% conv.
lebensmittel angebote119K/yr -27.7%1.6% conv.
ravioli87K/yr -25.4%5.1% conv.

What reviews say buyers love and hate about Lebensmittel

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Geschmack insgesamt44%

“Yummy”

Qualität insgesamt10%

“Super Produkt”

Geschmack8%

“Absoluter Favorit”

Preis-Leistungs-Verhältnis8%

“Super fester Preis”

Kochanleitung3%

“besten selber kochen,”

What buyers complain about

58% of reviews

Geschmack insgesamt20%

“Schmeckt nach Ketchup”

Geschmack9%

“Hackfleisch mit undefinierbarem Geschmack”

Preis-Leistungs-Verhältnis8%

“recht teuer”

Gesamtgröße4%

“die Dosen sind mini!”

Qualität insgesamt4%

“Mülltüten”

Lebensmittel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

35%

2Qualität insgesamt

14%

3Auslaufsicher

10%

4beworben Vs Tatsächliches Produkt

5Geruch

Common Lebensmittel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lebensmittel 60/100 on Amazon Germany — Worth a look. The niche generates €849K/yr across 123 tracked products. 6 of 14 products launched in the last 360 days are still selling. Search demand moved -25.2% over the last 90 days.