lebensmittel
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Incredible18%top-5 click share — an open shelf
Price range
Great€0.55–€72.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€849K€849K/yr · 3.7M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,260.14avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad€7.01avg listing price — sweet spot $15–$100
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, lebensmittel is a €849K/yr Amazon Germany market (3.7M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
lebensmittel market data
- Units sold / yr
- 250K–300K
- avg 1,250–1,500/product
- Revenue / yr
- €1.8M–€2.1M
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 86%
- Out of stock
- 2.8%
- Avg brand age
- 54 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
85
Top-5 brand share
75%
Top 20: 97%
Top-5 click share
18%
Top 20: 49%
Open market
21%
- by Amazon34%
- DREISTERN21%
- Maggi9%
- Buss5%
- Knorr5%
- SÜDWIND4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top lebensmittel search terms
- lebensmittel1.0M/yr
- fertiggerichte510K/yr
- essen528K/yr
- by amazon247K/yr
- knuspr.de lebensmittel298K/yr
- by amazon lebensmittel151K/yr
- food155K/yr
- konserven138K/yr
- lebensmittel angebote119K/yr
- ravioli87K/yr
Top lebensmittel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAGGI Ravioli in Tomatensauce Teigtaschen gefüllt mit würzigem Fleisch in fruchtiger Tomatensauce leckeres Fertiggericht ideal für Camping 6er Pack (6 x 800g)
Maggi€15.184.5★1,364 rev
Probierpaket für den Lebensmittelvorrat - zehn verschiedene Fertiggerichte für die Mikrowelle/Wasserbad - Südwind Lebensmittel
SÜDWIND€23.764.1★457 rev
by Amazon Kartoffelsticks Paprika 125g 1er Pack
by Amazon€0.884.4★4,188 rev
by Amazon Schoko-nuss Getreidekissen 375g
by Amazon€1.374.4★366 rev
DREISTERN Cheeseburger Pfanne 280g I Mit Hähnchen & Nudeln I Herzhaftes Fertiggericht in Mikrowellenschale I Lange Haltbarkeit dank natürlicher Konservierung I Hausmacher Qualität
DREISTERN€1.833.8★624 rev
Newest
by launch date
Retter-Box 5 kg - Gerettetes Obst & Gemüse - Saisonale Mischung
Knollenliebe€18.7878 rev
by Amazon Schoko-nuss Getreidekissen 375g
by Amazon€1.37366 rev
by Amazon Geschälte Kartoffeln In Wasser 300g
by Amazon€1.13557 rev
by Amazon Haltbare Fettarme Milch 1 5% Fett 6L
by Amazon€5.96842 rev
by Amazon Haltbare Vollmilch 3 5% Fett 1 L (6er pack)
by Amazon€6.311,121 rev
Trending
90-day click momentumRetter-Box 5 kg - Gerettetes Obst & Gemüse - Saisonale Mischung
Knollenliebe€18.783.9★
DREISTERN Huhn Süß-Sauer 280g I Mit Ananas & Reis I Herzhaftes Fertiggericht in Mikrowellenschale I Lange Haltbarkeit dank natürlicher Konservierung I Hausmacher Qualität
DREISTERN€1.824.0★
by Amazon Geschälte Kartoffeln In Wasser 300g
by Amazon€1.134.0★
Probierpaket für den Lebensmittelvorrat - zehn verschiedene Fertiggerichte für die Mikrowelle/Wasserbad - Südwind Lebensmittel
SÜDWIND€23.764.1★
Knorr Hüttenschmaus Schinken Hörnli Pastagericht leckere Pasta 2 Portionen
Knorr€1.764.4★
What buyers say about lebensmittel
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy”
“Super Produkt”
“Absoluter Favorit”
“Super fester Preis”
“besten selber kochen,”
“Supet”
“Portion wie erwartet”
“Crunchy und schmackhaft”
“Passt”
“Sehr frische Ware”
What buyers complain about
“Schmeckt nach Ketchup”
“Hackfleisch mit undefinierbarem Geschmack”
“recht teuer”
“die Dosen sind mini!”
“Mülltüten”
“Wenig Zucker”
“Versalzen”
“Die Dosen waren alle verdrückt”
“Inhalt fraglich”
“Frosted Flakes”
Top return reasons
Common questions
- Is lebensmittel profitable to sell on Amazon Germany?
- The niche generates €849K/yr across 123 tracked products. 6 of 14 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Worth a look (60/100).
- How competitive is the lebensmittel niche?
- 31 brands and 85 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in lebensmittel?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for lebensmittel peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the lebensmittel niche?
- Listings span €0.55–€72.30; the average listing price is €7.01 (sweet spot $15–$100). The average incumbent carries 2,260 reviews — the moat a new listing must climb.