lebensmittel
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Incredible18%top-5 click share — an open shelf
Price range
Great€0.55–€72.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€849K€849K/yr · 3.7M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,260.14avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad€7.01avg listing price — sweet spot $15–$100
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, lebensmittel is a €849K/yr Amazon Germany market (3.7M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 250K–300K
- avg 1,250–1,500/product
- Revenue / yr
- €1.8M–€2.1M
- units × avg price
- Launch success
- 43%
- 6 of 14 new (360d)
- Conversion rate
- 3.3%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 86%
- Out of stock
- 2.8%
- Avg brand age
- 54 months
- Avg seller age
- 179 days
Competition
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
85
Top-5 brand share
75%
Top 20: 97%
Top-5 click share
18%
Top 20: 49%
Open market
21%
- by Amazon34%
- DREISTERN21%
- Maggi9%
- Buss5%
- Knorr5%
- SÜDWIND4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 123 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAGGI Ravioli in Tomatensauce Teigtaschen gefüllt mit würzigem Fleisch in fruchtiger Tomatensauce leckeres Fertiggericht ideal für Camping 6er Pack (6 x 800g)
Maggi€15.184.5★1,364 rev
Probierpaket für den Lebensmittelvorrat - zehn verschiedene Fertiggerichte für die Mikrowelle/Wasserbad - Südwind Lebensmittel
SÜDWIND€23.764.1★457 rev
by Amazon Kartoffelsticks Paprika 125g 1er Pack
by Amazon€0.884.4★4,188 rev
by Amazon Schoko-nuss Getreidekissen 375g
by Amazon€1.374.4★366 rev
DREISTERN Cheeseburger Pfanne 280g I Mit Hähnchen & Nudeln I Herzhaftes Fertiggericht in Mikrowellenschale I Lange Haltbarkeit dank natürlicher Konservierung I Hausmacher Qualität
DREISTERN€1.833.8★624 rev
Newest
by launch date
by Amazon Meersalz 95g
by Amazon€0.8951 rev
MAGGI Ravioli Cheese Style vegetarische Nudeln mit Ricotta-Käsefüllung in cremiger Tomatensauce 6er Pack (6 x 800g)
Maggi€14.8333 rev
BENS ORIGINAL Fertiggericht Street Food Japanese Teriyaki Style Noodles 6x250g
Ben's Original€13.2281 rev
Retter-Box 5 kg - Gerettetes Obst & Gemüse - Saisonale Mischung
Knollenliebe€18.7878 rev
by Amazon Kartoffelsticks Gesalzen 125g
by Amazon€0.89614 rev
Trending
90-day click momentum
ANTONIO ROSSI Herren (12er-pack) Herren-boxer-hipster Fitted Boxer Hipsters Dunkel Sortiert M EU
ANTONIO ROSSI€30.914.5★
MAGGI Ravioli Cheese Style vegetarische Nudeln mit Ricotta-Käsefüllung in cremiger Tomatensauce 6er Pack (6 x 800g)
Maggi€14.833.8★
SOXCO 10 Paar Kurze Arbeitssocken Herren Damen Sneaker Socken WORK Socks 43-46
SOXCO€12.424.5★
Retter-Box 5 kg - Gerettetes Obst & Gemüse - Saisonale Mischung
Knollenliebe€18.783.9★
Salatgurke (1 Stk)
Generisch€0.984.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy”
“Super Produkt”
“Absoluter Favorit”
“Super fester Preis”
“besten selber kochen,”
“Supet”
“Portion wie erwartet”
“Crunchy und schmackhaft”
“Passt”
“Sehr frische Ware”
What buyers complain about
“Schmeckt nach Ketchup”
“Hackfleisch mit undefinierbarem Geschmack”
“recht teuer”
“die Dosen sind mini!”
“Mülltüten”
“Wenig Zucker”
“Versalzen”
“Die Dosen waren alle verdrückt”
“Inhalt fraglich”
“Frosted Flakes”
Top return reasons
Common questions
- Is lebensmittel profitable to sell on Amazon Germany?
- The niche generates €849K/yr across 123 tracked products. 6 of 14 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Worth a look (60/100).
- How competitive is the lebensmittel niche?
- 31 brands and 85 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in lebensmittel?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for lebensmittel peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the lebensmittel niche?
- Listings span €0.55–€72.30; the average listing price is €7.01 (sweet spot $15–$100). The average incumbent carries 2,260 reviews — the moat a new listing must climb.
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