kekse
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Market size
Good€688K€688K/yr · 1.7M searches
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,579avg incumbent reviews — the moat a new listing must climb
Price range
Okay€0.87–€23.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€7.42avg listing price — sweet spot $15–$100
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, kekse is a €688K/yr Amazon Germany market (1.7M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov. Verdict: Worth a look — 61/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
kekse market data
- Units sold / yr
- 150K–200K
- avg 2,000–2,500/product
- Revenue / yr
- €1.1M–€1.5M
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 53%
- Out of stock
- 6.2%
- Avg brand age
- 73 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
59
Top-5 brand share
49%
Top 20: 92%
Top-5 click share
38%
Top 20: 77%
Open market
46%
- Biscoff12%
- Oreo11%
- Continental Bakeries10%
- Bahlsen8%
- Queen`s8%
- GRIESSON-DE BEUKELAER5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top kekse search terms
- kekse688K/yr
- cookies134K/yr
- oreo140K/yr
- kekse großpackung102K/yr
- gebäck84K/yr
- bahlsen kekse59K/yr
- butterkekse43K/yr
- bahlsen67K/yr
- plätzchen93K/yr
- gebäckmischung44K/yr
Top kekse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OREO Original 264 g Knusprige Kakaokekse mit leckerer Crèmefüllung mit Vanillegeschmack
Oreo€2.264.6★489 rev
DuoMagic Doppelkeks mit Kakaocremefüllung 176 g
Continental Bakeries€1.164.4★2,013 rev
Queen`s Danish Butter Cookies Traditionelle dänische Butterkekse 500 g
Queen`s€5.014.6★1,342 rev
DeBeukelaer Cereola Milkys 147 g
GRIESSON-DE BEUKELAER€1.834.6★443 rev
Coppenrath Kaffeekränze Classic 250 g
Coppenrath€1.594.4★318 rev
Newest
by launch dateOREO Original 264 g Knusprige Kakaokekse mit leckerer Crèmefüllung mit Vanillegeschmack
Oreo€2.26489 rev
Loacker Best of Moments 100 Jahre Jubiläumsedition Mischung (400g) Mix aus Mini-Waffeln & Schokoladenspezialitäten mit Haselnuss Vanille Kokos Schokoladenmischung Partybox oder zum Naschen
Loacker€13.53199 rev
Lotus Biscoff | Doppelkeks Variety Pack | 3 Sorten: Biscoff-Creme Vanille- und Schokoladengeschmack | 5 Doppelkekse pro Packung | Zutaten natürlichen Ursprungs | Ohne Farbstoffe | 16 x 50g | 800g
Biscoff€11.19715 rev
Lotus Biscoff | Doppelkeks Variety Pack | 3 Sorten | 2 Packungen pro Sorte | 15 Doppelkekse pro Packung | Zutaten natürlichen Ursprungs | Ohne Farbstoffe | 6 x 150g | 900g
Biscoff€10.70698 rev
Keksmischung 2. Wahl 1 5kg Großpackung Bunte Auswahl an Bruchkeksen Zartbitter- & Vollmilchschokolade Für Büro Familie & Partys
Gummi Bären Land€10.29206 rev
Trending
90-day click momentum
PARLE - Fab H&S Erdbeere Kekse (1 X 112 GR)
Parle€0.874.0★
Wikana Othello Keks Mit Kakao 200 g
Wikana€1.224.2★
DuoMagic Doppelkeks mit Kakaocremefüllung 176 g
Continental Bakeries€1.164.4★
Coppenrath Kaffeekränze Classic 250 g
Coppenrath€1.594.4★
DeBeukelaer Cereola Milkys 147 g
GRIESSON-DE BEUKELAER€1.834.6★
What buyers say about kekse
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt super”
“Beste Kekse”
“Super Produkt”
“Kernig lecker gut”
“Preis Leistung OK”
“der Crunch bleibt trotz draufliegendes Creme erhalten”
“leicht würzige Süße.”
“Frische Ware”
“Wie erwartet”
“Keksmischung 2. Wahl”
What buyers complain about
“Schauderhafte Kekse”
“etwas teuer”
“Zucker”
“Fehlerhaft und trocken,hard”
“Zerbröselt”
“Enttäuschende Mischung, viele der Kekssorten schmecken nicht”
“Fehlerhaft und trocken,hard”
“Sehr schlechte Qualität, keine Kaufempfehlung”
“Was man bekommt hat mit den Fotos absolut nichts zu tun”
“Alte kekse”
Common questions
- Is kekse profitable to sell on Amazon Germany?
- The niche generates €688K/yr across 45 tracked products. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (61/100).
- How competitive is the kekse niche?
- 29 brands and 59 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in kekse?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.1%.
- When does demand for kekse peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the kekse niche?
- Listings span €0.87–€23.13; the average listing price is €7.42 (sweet spot $15–$100). The average incumbent carries 1,579 reviews — the moat a new listing must climb.