How competitive is the Kekse niche on Amazon Germany?

29 brands and 59 sellers compete in Kekse on Amazon Germany. The top 5 Kekse products take 38% of clicks and its top 5 brands hold 49% of demand.

What do buyers complain about in Kekse?

Kekse buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Kekse niche?

Kekse sells for €7.42 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €0.87–€23.13. The average incumbent carries 1,579 reviews — the moat a new listing must climb.

Kekse

Kekse shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

Top 3% of 1,367 Lebensmittel & Getränke niches · +15 vs the category median of 46

This niche Category average · 1,367 niches

Is Kekse profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kekse is a €688K/yr Amazon Germany market (1.7M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov. Verdict: Worth a look — 61/100.

Kekse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.1% over the last 90 days and 5.5% of searches end in a purchase.

€688K

revenue / yr

Units sold / yr200K

Search volume / yr-12.1%1.7M

Conversion rate5.5%

Avg price€7.42

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers29 · 59

Top-5 product click share38%

Open market51%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 45 products

Top Kekse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

OREO Original 264 g Knusprige Kakaokekse mit leckerer Crèmefüllung mit Vanillegeschmack

Price: €2.26
Rating: 4.6/5
Reviews: 489
Age: 1y ago

DuoMagic Doppelkeks mit Kakaocremefüllung 176 g

Price: €1.16
Rating: 4.4/5
Reviews: 2,013
Age: 8y ago

Queen`s Danish Butter Cookies Traditionelle dänische Butterkekse 500 g

Price: €5.01
Rating: 4.6/5
Reviews: 1,342
Age: 4y ago

DeBeukelaer Cereola Milkys 147 g

Price: €1.83
Rating: 4.6/5
Reviews: 443
Age: 4y ago

Coppenrath Kaffeekränze Classic 250 g

Price: €1.59
Rating: 4.4/5
Reviews: 318
Age: 15y ago

Newest

by launch date

OREO Original 264 g Knusprige Kakaokekse mit leckerer Crèmefüllung mit Vanillegeschmack

Price: €2.26
Rating: 4.6/5
Reviews: 489
Age: 1y ago

Loacker Best of Moments 100 Jahre Jubiläumsedition Mischung (400g) Mix aus Mini-Waffeln & Schokoladenspezialitäten mit Haselnuss Vanille Kokos Schokoladenmischung Partybox oder zum Naschen

Price: €13.53
Rating: 4.6/5
Reviews: 199
Age: 1y ago

Lotus Biscoff | Doppelkeks Variety Pack | 3 Sorten: Biscoff-Creme Vanille- und Schokoladengeschmack | 5 Doppelkekse pro Packung | Zutaten natürlichen Ursprungs | Ohne Farbstoffe | 16 x 50g | 800g

Price: €11.19
Rating: 4.7/5
Reviews: 715
Age: 1y ago

Lotus Biscoff | Doppelkeks Variety Pack | 3 Sorten | 2 Packungen pro Sorte | 15 Doppelkekse pro Packung | Zutaten natürlichen Ursprungs | Ohne Farbstoffe | 6 x 150g | 900g

Price: €10.70
Rating: 4.6/5
Reviews: 698
Age: 1y ago

Keksmischung 2. Wahl 1 5kg Großpackung Bunte Auswahl an Bruchkeksen Zartbitter- & Vollmilchschokolade Für Büro Familie & Partys

Price: €10.29
Rating: 4.2/5
Reviews: 206
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

38%

Top 20: 77%

Open market

46%

Biscoff12%
Oreo11%
Continental Bakeries10%
Bahlsen8%
Queen`s8%
GRIESSON-DE BEUKELAER5%

Kekse demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.7MCVR5.5%Products45Brands29Top 5 Brands49%OOS Rate6.2%Rating4.4★Reviews1,579Avg BSR#79

Peak months: Nov · busiest ÷ quietest = 1.7×

Top Kekse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kekse688K/yr -9.8%3.9% conv.
cookies134K/yr -15.1%1.9% conv.
oreo140K/yr -9.1%3.0% conv.
kekse großpackung102K/yr -19.0%2.6% conv.
gebäck84K/yr -13.5%2.3% conv.
bahlsen kekse59K/yr -14.3%2.3% conv.
butterkekse43K/yr -9.2%1.3% conv.
bahlsen67K/yr -19.0%1.5% conv.
plätzchen93K/yr -19.2%3.5% conv.
gebäckmischung44K/yr -21.9%2.1% conv.

What reviews say buyers love and hate about Kekse

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Geschmack insgesamt50%

“Schmeckt super”

Backen12%

“Beste Kekse”

Qualität insgesamt6%

“Super Produkt”

Geschmack5%

“Kernig lecker gut”

Preis-Leistungs-Verhältnis5%

“Preis Leistung OK”

What buyers complain about

64% of reviews

Geschmack insgesamt17%

“Schauderhafte Kekse”

Preis-Leistungs-Verhältnis12%

“etwas teuer”

Süße7%

“Zucker”

Feucht/Trocken6%

“Fehlerhaft und trocken,hard”

Pulverisiert/zerbröselt6%

“Zerbröselt”

Common Kekse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kekse 61/100 on Amazon Germany — Worth a look. The niche generates €688K/yr across 45 tracked products. Search demand moved -12.1% over the last 90 days.