Kekse
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -12.1% this quarter, so Kekse is a Maybe.
- Flapen Score
- 61 / 100Top 3% of 1,367 Lebensmittel & Getränke niches · +15 vs the category median of 4661
- Market size
- €688K/yr1.7M searches / yr
- 90-day growth
- -12.1%search demand this quarter
- Competition
- 38%top-5 click share · 29 brands · 59 sellers
Flapen Score
Kekse against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Kekse is stronger. Inside it, weaker.
Market
The Kekse market on Amazon at a glance
Shoppers on Amazon Germany searched for Kekse 1.7M times last year and spent an estimated €688K. The top 5 brands take 49% of clicks. Demand peaks in Nov. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €688K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -12.1%
- Conversion, latest week
- 5.5%
- Market size, estimated
- €688Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- kekse688K searches a year
02 · Price
A sale here is worth €7.42.
Listings sell for €7.42 on average, from €0.87 to €23.13. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At €7.42 that is €15K to €19K a year per listing.
- Average price
- €7.42under the $15 to $100 sweet spot
- Price range
- €0.87–€23.13
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- €15K–€19K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #79 within Brot & Backwaren. It carries 1,579 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 84%
- Out of stock, average day
- 6.2%
- Average rank
- #79in Brot & Backwaren
- Average rating
- 4.38 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,579per listing
- Listings tracked
- 45
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Kekse products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OREO Original 264 g Knusprige Kakaokekse mit leckerer Crèmefüllung mit Vanillegeschmack
- Price
- €2.26
- Rating
- 4.6/5
- Reviews
- 489
- Age
- 1y ago

DuoMagic Doppelkeks mit Kakaocremefüllung 176 g
- Price
- €1.16
- Rating
- 4.4/5
- Reviews
- 2,013
- Age
- 8y ago

Queen`s Danish Butter Cookies Traditionelle dänische Butterkekse 500 g
- Price
- €5.01
- Rating
- 4.6/5
- Reviews
- 1,342
- Age
- 4y ago

DeBeukelaer Cereola Milkys 147 g
- Price
- €1.83
- Rating
- 4.6/5
- Reviews
- 443
- Age
- 4y ago

Coppenrath Kaffeekränze Classic 250 g
- Price
- €1.59
- Rating
- 4.4/5
- Reviews
- 318
- Age
- 15y ago
Trending
estimated 90-day click momentum
PARLE - Fab H&S Erdbeere Kekse (1 X 112 GR)
- Price
- €0.87
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 10y ago

Wikana Othello Keks Mit Kakao 200 g
- Price
- €1.22
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 2y ago

DuoMagic Doppelkeks mit Kakaocremefüllung 176 g
- Price
- €1.16
- Rating
- 4.4/5
- Reviews
- 2,013
- Age
- 8y ago

Coppenrath Kaffeekränze Classic 250 g
- Price
- €1.59
- Rating
- 4.4/5
- Reviews
- 318
- Age
- 15y ago

DeBeukelaer Cereola Milkys 147 g
- Price
- €1.83
- Rating
- 4.6/5
- Reviews
- 443
- Age
- 4y ago
Newest
by launch date
OREO Original 264 g Knusprige Kakaokekse mit leckerer Crèmefüllung mit Vanillegeschmack
- Price
- €2.26
- Rating
- 4.6/5
- Reviews
- 489
- Age
- 1y ago

Loacker Best of Moments 100 Jahre Jubiläumsedition Mischung (400g) Mix aus Mini-Waffeln & Schokoladenspezialitäten mit Haselnuss Vanille Kokos Schokoladenmischung Partybox oder zum Naschen
- Price
- €13.53
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago

Lotus Biscoff | Doppelkeks Variety Pack | 3 Sorten: Biscoff-Creme Vanille- und Schokoladengeschmack | 5 Doppelkekse pro Packung | Zutaten natürlichen Ursprungs | Ohne Farbstoffe | 16 x 50g | 800g
- Price
- €11.19
- Rating
- 4.7/5
- Reviews
- 715
- Age
- 1y ago

Lotus Biscoff | Doppelkeks Variety Pack | 3 Sorten | 2 Packungen pro Sorte | 15 Doppelkekse pro Packung | Zutaten natürlichen Ursprungs | Ohne Farbstoffe | 6 x 150g | 900g
- Price
- €10.70
- Rating
- 4.6/5
- Reviews
- 698
- Age
- 1y ago

Keksmischung 2. Wahl 1 5kg Großpackung Bunte Auswahl an Bruchkeksen Zartbitter- & Vollmilchschokolade Für Büro Familie & Partys
- Price
- €10.29
- Rating
- 4.2/5
- Reviews
- 206
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
29 falling
Sellers
59
Est. top-5 brand share
49%
Top 20: 92%
Est. top-5 click share
38%
Top 20: 77%
Open market
46%
- Biscoff12%
- Oreo11%
- Continental Bakeries10%
- Bahlsen8%
- Queen`s8%
- GRIESSON-DE BEUKELAER5%
Demand
Kekse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Kekse search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kekse688K/yr
- cookies134K/yr
- oreo140K/yr
- kekse großpackung102K/yr
- gebäck84K/yr
- bahlsen kekse59K/yr
- butterkekse43K/yr
- bahlsen67K/yr
- plätzchen93K/yr
- gebäckmischung44K/yr
Reviews and returns
What reviews say buyers love and hate about Kekse
We read the reviews and the return reasons for every product selling here.
“Schauderhafte Kekse”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kekse questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









