Is Pralinen profitable to sell on Amazon Germany?

Flapen scores Pralinen 61 out of 100 on Amazon Germany, a Maybe. Shoppers spend €505K a year across 103 tracked products. 0 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew -20.7% in the last 90 days.

How competitive is the Pralinen niche on Amazon Germany?

40 brands and 81 sellers compete in Pralinen on Amazon Germany. The top 5 Pralinen products take 20% of clicks, and the top 5 brands take 55%.

What do buyers complain about in Pralinen?

Pralinen buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geschmack insgesamt, and Qualität insgesamt. An estimated 0.1% of orders come back.

When does demand for Pralinen peak?

Search demand for Pralinen on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 4.9× the quietest.

What does it cost to enter the Pralinen niche?

Pralinen sells for €14.19 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.36 to €60.16. The average product has 591 reviews, the count a new listing must catch up to.

Pralinen

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -20.7% this quarter, so Pralinen is a Maybe.

Flapen Score: 61
61 / 100Top 3% of 1,367 Lebensmittel & Getränke niches · +15 vs the category median of 46
Market size: €505K/yr1.7M searches / yr
90-day growth: -20.7%search demand this quarter
Competition: 20%top-5 click share · 40 brands · 81 sellers

Flapen Score

Pralinen against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Pralinen is stronger. Inside it, weaker.

61Maybe

This niche Category average

See the method

Market

The Pralinen market on Amazon at a glance

Shoppers on Amazon Germany searched for Pralinen 1.7M times last year and spent an estimated €505K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €505K a year.

Searches, last 12 months: 1.7M
Growth, 90 days vs prior 90: -20.7%
Conversion, latest week: 2.1%
Market size, estimated: €505Ka year
Peak month: December4.9× the quietest month
Top search term: pralinen552K searches a year

02 · Price

A sale here is worth €14.19.

Listings sell for €14.19 on average, from €1.36 to €60.16. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 500 to 750 of them. At €14.19 that is €7K to €11K a year per listing.

Average price: €14.19under the $15 to $100 sweet spot
Price range: €1.36–€60.16
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 80K–100K
Units per listing a year: 500–750
Revenue per listing a year: €7K–€11K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #275 within Geschenkkörbe & Feinkostgeschenke. It carries 591 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 66%
Prime listings: 84%
Out of stock, average day: 14.2%
Average rank: #275in Geschenkkörbe & Feinkostgeschenke
Average rating: 4.48 starsAmazon Germany average 4.37 stars
Average reviews: 591per listing
Listings tracked: 103

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 0Amazon's first-year sales bar
Average brand age: 58 months

Products

Top Pralinen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

Top-5 brand share

55%

Top 20: 89%

Top-5 click share

20%

Top 20: 53%

Open market

41%

Brand 125%
Brand 212%
Brand 37%
Brand 47%
Brand 54%
Brand 64%

Demand

Pralinen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Pralinen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

pralinen552K/yr -16.1%3.4% conv.
schokolade geschenk230K/yr -12.7%2.2% conv.
pralinen geschenk227K/yr -20.1%3.5% conv.
lindt pralinen208K/yr -28.9%3.3% conv.
praline94K/yr -22.7%1.1% conv.
belgische pralinen62K/yr -32.7%3.0% conv.
pralinen ohne alkohol42K/yr -6.0%2.8% conv.
trüffel pralinen40K/yr -52.5%2.0% conv.
pralinen mit alkohol24K/yr -0.5%2.7% conv.
chocolates25K/yr -22.7%1.5% conv.

Reviews and returns

What reviews say buyers love and hate about Pralinen

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Geschmack insgesamt”

20%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.1%of orders come back

“Lecker trotz Preiserhöhung”

A buyer, on “Preis-Leistungs-Verhältnis”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Pralinen questions

Answered from the same tracked data.

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