Is bier profitable to sell on Amazon Germany?

The niche generates €1.4M/yr across 80 tracked products. 6 of 17 products launched in the last 360 days are still selling. 90-day search growth is +36.8%. Flapen's verdict: Launch it (75/100).

How competitive is the bier niche?

55 brands and 53 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in bier?

Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.1%.

When does demand for bier peak?

Demand peaks in Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the bier niche?

Listings span €3.25–€57.77; the average listing price is €16.43 (sweet spot $15–$100). The average incumbent carries 776 reviews — the moat a new listing must climb.

bier

Launch it

A $1.4M/yr market growing +36.8% this quarter with returns at 0.1% — clears our launch bar.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Market size

Great€1.4M

€1.4M/yr · 2.2M searches

Avg price

Great€16.43

avg listing price — sweet spot $15–$100

Price range

Great€3.25–€57.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good776.1

avg incumbent reviews — the moat a new listing must climb

Growth

Good+36.8%

90-day search growth — must beat 0% to launch

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, bier is a €1.4M/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Dec. Verdict: Launch it — 75/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bier market data

Units sold / yr: 80K–100K; avg 750–1,000/product
Revenue / yr: €1.3M–€1.6M; units × avg price
Conversion rate: 3.9%
Avg BSR: #247
Page quality: 0%
Prime: 84%
Sponsored: 70%
Out of stock: 5.6%
Avg brand age: 57 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

55 rising

Sellers

Top-5 brand share

34%

Top 20: 73%

Top-5 click share

27%

Top 20: 55%

Open market

61%

Veltins8%
ASTRA7%
Tassenbrennerei7%
by Amazon6%
Pülleken5%
Beck's5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +36.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.5×

Open Trend

Top bier search terms

bier889K/yr +30.0%3.1% conv.
dosenbier170K/yr +80.8%4.6% conv.
bier geschenke für männer321K/yr +6.3%1.3% conv.
bier geschenk113K/yr +14.8%0.8% conv.
biergeschenke für männer71K/yr +31.6%1.0% conv.
beer62K/yr +19.1%1.2% conv.
bier dosen41K/yr +50.1%4.1% conv.
dosenbier 0 5 angebot27K/yr +48.3%5.1% conv.
bierdosen24K/yr +98.0%4.5% conv.
vatertagsgeschenk bier8K/yr >1,000%1.4% conv.

All search terms

Top bier products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bundesinstitut für lecker Bierchen Badelatschen - Lustige Herren Schlappen - Bier-Geschenk Männer Papa - Witzige Hausschuhe (Schwarz-Weiß EU Schuhgrößensystem Erwachsene Herren Numerisch M 43)

Tassenbrennerei€19.373.4★14 rev

Waldenberger Premium Pilsner Bier 24 x 0 5 l

by Amazon€11.504.0★395 rev

VELTINS Pilsener 24 x 0 5 l Dosenbier (EINWEG) Fein-herbes Premium Pils Brautradition seit 1824 Frisch & ausgewogen 4 8% vol. Alkohol

Veltins€15.674.6★3,321 rev

Helles Pülleken EINWEG (18 x 0.33 l Dose) - Helles Bier Mild & süffig

Pülleken€10.454.6★154 rev

BECKS Pils Dosenbier 5+1 gratis Dosen-Set EINWEG (5+1 x 0.5 l) Pils Bier

Beck's€3.704.6★695 rev

Newest

by launch date

SockWaddles Lustige Socken Herren mit Sprüchen Bring Mir Ein Bier Socken Geschenkidee für Männer Opa Papa zu Weihnachten Geburtstag Vatertag Valentinstag Adventskalender Füllung

SockWaddles€5.04392 rev

2mo ago

Bundesinstitut für lecker Bierchen Badelatschen - Lustige Herren Schlappen - Bier-Geschenk Männer Papa - Witzige Hausschuhe (Schwarz-Weiß EU Schuhgrößensystem Erwachsene Herren Numerisch M 43)

Tassenbrennerei€19.3714 rev

3mo ago

Chiemseer Hell Helles Bier 0 33L Dose EINWEG (24x0 33l)

Chiemseer€17.3949 rev

4mo ago

Anheuser-Busch Bud Premium Lager-Bier EINWEG Internationales Lager Bier (6 X 0.33 l)

Anheuser-Busch Bud€5.249 rev

6mo ago

BECKS Pils Dosenbier 5+1 gratis Dosen-Set EINWEG (5+1 x 0.5 l) Pils Bier

Beck's€3.70695 rev

1y ago

What buyers say about bier

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt23%

“Prost”

Geschenk Zweck20%

“Super Geburtstags Geschenk”

Alkoholgeschmack11%

“Schön mild, süffig und einfach angenehm zu trinken, genau so wie man sich ein helles Bier vorstellt”

Qualität insgesamt9%

“Hochwertiges Produkt”

Geschmack7%

“Guter Geschmack”

Preis-Leistungs-Verhältnis5%

“Preis Leistung voll OK, Produkt einwandfrei”

beworben Vs Tatsächliches Produkt3%

“Artikel wie auf Foto”

Frische3%

“Es hat einen sehr frischen, deutlich herben,”

Benutzerfreundlichkeit2%

“ist es wesentlich handlicher als eine Flasche.”

Lagertemperatur1%

“Die Dose hält die Temperatur gut”

What buyers complain about

Geschmack insgesamt20%

“schmeckt absolut nicht”

Preis-Leistungs-Verhältnis12%

“Absolut überteuerter Müll”

Gesamtgröße8%

“Kleiner als gedacht”

Qualität insgesamt7%

“Müll”

Geschmack5%

“die der Geschmack der Wurst nicht toll”

beworben Vs Tatsächliches Produkt5%

“Nicht wie abgebildet”

Alkoholgehalt2%

“Der Alkoholgehalt beträgt 4,8% was für ein Bier eher Mild ist”

Auslaufsicher2%

“3 der 24v Dosen sind halt leck geword3en”

Geruch2%

“Innen total grau und stinkt”

Funktionalität insgesamt2%

“Funktioniert nicht”

Top return reasons

Gesamtgröße43%

Qualität insgesamt9%

Geschenk Zweck8%

Defekt Material/Teile6%

Materialqualität4%

Nähen/Finish/Polieren3%

Funktionalität insgesamt3%

Kompatibilität – insgesamt3%

Druckqualität3%

Auslaufsicher3%

Common questions

Is bier profitable to sell on Amazon Germany?: The niche generates €1.4M/yr across 80 tracked products. 6 of 17 products launched in the last 360 days are still selling. 90-day search growth is +36.8%. Flapen's verdict: Launch it (75/100).
How competitive is the bier niche?: 55 brands and 53 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in bier?: Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.1%.
When does demand for bier peak?: Demand peaks in Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the bier niche?: Listings span €3.25–€57.77; the average listing price is €16.43 (sweet spot $15–$100). The average incumbent carries 776 reviews — the moat a new listing must climb.