Bier
PassBier scores 75 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, search demand grew +36.8% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 75 / 100Top 1% of 1,367 Lebensmittel & Getränke niches · +29 vs the category median of 4675
- Market size
- €1.4M/yr2.2M searches / yr
- 90-day growth
- +36.8%search demand this quarter
- Competition
- 27%top-5 click share · 55 brands · 53 sellers
Flapen Score
Bier against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Bier is stronger. Inside it, weaker.
Market
The Bier market on Amazon at a glance
Shoppers on Amazon Germany searched for Bier 2.2M times last year and spent an estimated €1.4M. The top 5 brands take 34% of clicks. Demand peaks in Dec. Flapen scores it 75 out of 100, a Pass.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.4M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- +36.8%
- Conversion, latest week
- 3.9%
- Market size, estimated
- €1.4Ma year
- Peak month
- December2.5× the quietest month
- Top search term
- bier889K searches a year
02 · Price
A sale here is worth €16.43.
Listings sell for €16.43 on average, from €3.25 to €57.77. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At €16.43 that is €12K to €16K a year per listing.
- Average price
- €16.43inside the $15 to $100 sweet spot
- Price range
- €3.25–€57.77
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €12K–€16K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #247 within Bier, Wein & Spirituosen. It carries 776 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 84%
- Out of stock, average day
- 5.6%
- Average rank
- #247in Bier, Wein & Spirituosen
- Average rating
- 4.47 starsAmazon Germany average 4.37 stars
- Average reviews
- 776per listing
- Listings tracked
- 80
04 · Newcomers
6 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Bier products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
55 rising
Sellers
53
Top-5 brand share
34%
Top 20: 73%
Top-5 click share
27%
Top 20: 55%
Open market
61%
- Brand 18%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Bier search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.5×
Search terms
Top Bier search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bier889K/yr
- dosenbier170K/yr
- bier geschenke für männer321K/yr
- bier geschenk113K/yr
- biergeschenke für männer71K/yr
- beer62K/yr
- bier dosen41K/yr
- dosenbier 0 5 angebot27K/yr
- bierdosen24K/yr
- vatertagsgeschenk bier8K/yr
Reviews and returns
What reviews say buyers love and hate about Bier
We read the reviews and the return reasons for every product selling here.
“schmeckt absolut nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bier questions
Answered from the same tracked data.