bier
Launch itA $1.4M/yr market growing +36.8% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Market size
Great€1.4M€1.4M/yr · 2.2M searches
Avg price
Great€16.43avg listing price — sweet spot $15–$100
Price range
Great€3.25–€57.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good776.1avg incumbent reviews — the moat a new listing must climb
Growth
Good+36.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon Germany niche tracking, bier is a €1.4M/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Dec. Verdict: Launch it — 75/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 750–1,000/product
- Revenue / yr
- €1.3M–€1.6M
- units × avg price
- Launch success
- 35%
- 6 of 17 new (360d)
- Conversion rate
- 3.9%
- Avg BSR
- #247
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 70%
- Out of stock
- 5.6%
- Avg brand age
- 57 months
- Avg seller age
- 180 days
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
55 rising
Sellers
53
Top-5 brand share
34%
Top 20: 73%
Top-5 click share
27%
Top 20: 55%
Open market
61%
- Veltins8%
- ASTRA7%
- Tassenbrennerei7%
- by Amazon6%
- Pülleken5%
- Beck's5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 80 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bundesinstitut für lecker Bierchen Badelatschen - Lustige Herren Schlappen - Bier-Geschenk Männer Papa - Witzige Hausschuhe (Schwarz-Weiß EU Schuhgrößensystem Erwachsene Herren Numerisch M 43)
Tassenbrennerei€19.373.4★14 rev
Waldenberger Premium Pilsner Bier 24 x 0 5 l
by Amazon€11.504.0★395 rev
VELTINS Pilsener 24 x 0 5 l Dosenbier (EINWEG) Fein-herbes Premium Pils Brautradition seit 1824 Frisch & ausgewogen 4 8% vol. Alkohol
Veltins€15.674.6★3,321 rev
Helles Pülleken EINWEG (18 x 0.33 l Dose) - Helles Bier Mild & süffig
Pülleken€10.454.6★154 rev
BECKS Pils Dosenbier 5+1 gratis Dosen-Set EINWEG (5+1 x 0.5 l) Pils Bier
Beck's€3.704.6★695 rev
Newest
by launch date
SockWaddles Lustige Socken Herren mit Sprüchen Bring Mir Ein Bier Socken Geschenkidee für Männer Opa Papa zu Weihnachten Geburtstag Vatertag Valentinstag Adventskalender Füllung
SockWaddles€5.04392 rev
VELTINS Helles Lager WM-Box EINWEG (18 x 0.33 l Dose)
Veltins€9.5132 rev
Bundesinstitut für lecker Bierchen Badelatschen - Lustige Herren Schlappen - Bier-Geschenk Männer Papa - Witzige Hausschuhe (Schwarz-Weiß EU Schuhgrößensystem Erwachsene Herren Numerisch M 43)
Tassenbrennerei€19.3714 rev
Paderborner Pilsener Bier mild süffiges Pils Dosenbier EINWEG (24 x 0.5 L Dose)
Paderborner€13.141 rev
Paderborner Hell Bier mild süffiges Helles Dosenbier EINWEG (24 x 0.5 L Dose)
Paderborner€12.943 rev
Trending
90-day click momentumVELTINS Helles Lager WM-Box EINWEG (18 x 0.33 l Dose)
Veltins€9.514.0★
Ur-Krostitzer feinherbes Pilsner EINWEG 6x0 50 L Dose
Ur-Krostitzer€5.024.3★
Paderborner Hell Bier mild süffiges Helles Dosenbier EINWEG (24 x 0.5 L Dose)
Paderborner€12.943.7★
SockWaddles Lustige Socken Herren mit Sprüchen Bring Mir Ein Bier Socken Geschenkidee für Männer Opa Papa zu Weihnachten Geburtstag Vatertag Valentinstag Adventskalender Füllung
SockWaddles€5.044.7★
Paderborner Pilsener Bier mild süffiges Pils Dosenbier EINWEG (24 x 0.5 L Dose)
Paderborner€13.145.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Prost”
“Super Geburtstags Geschenk”
“Schön mild, süffig und einfach angenehm zu trinken, genau so wie man sich ein helles Bier vorstellt”
“Hochwertiges Produkt”
“Guter Geschmack”
“Preis Leistung voll OK, Produkt einwandfrei”
“Artikel wie auf Foto”
“Es hat einen sehr frischen, deutlich herben,”
“ist es wesentlich handlicher als eine Flasche.”
“Die Dose hält die Temperatur gut”
What buyers complain about
“schmeckt absolut nicht”
“Absolut überteuerter Müll”
“Kleiner als gedacht”
“Müll”
“die der Geschmack der Wurst nicht toll”
“Nicht wie abgebildet”
“Der Alkoholgehalt beträgt 4,8% was für ein Bier eher Mild ist”
“3 der 24v Dosen sind halt leck geword3en”
“Innen total grau und stinkt”
“Funktioniert nicht”
Top return reasons
Common questions
- Is bier profitable to sell on Amazon Germany?
- The niche generates €1.4M/yr across 80 tracked products. 6 of 17 products launched in the last 360 days are still selling. 90-day search growth is +36.8%. Flapen's verdict: Launch it (75/100).
- How competitive is the bier niche?
- 55 brands and 53 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 34% of demand.
- What do buyers complain about in bier?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.1%.
- When does demand for bier peak?
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the bier niche?
- Listings span €3.25–€57.77; the average listing price is €16.43 (sweet spot $15–$100). The average incumbent carries 776 reviews — the moat a new listing must climb.
Related niches in Lebensmittel & Getränke
- 72geschmack für wasserLaunch it
- 71sardinenWorth a look
- 70wassereisWorth a look
- 68salamiWorth a look
- 67pektinWorth a look
- 67whiskyLaunch it