Salami
PassSalami scores 68 out of 100, a Pass. Shoppers spend an estimated $462K a year here, demand is soft, at -15.8% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 68 / 100Top 1% of 1,367 Lebensmittel & Getränke niches · +22 vs the category median of 4668
- Market size
- €462K/yr606K searches / yr
- 90-day growth
- -15.8%search demand this quarter
- Competition
- 14%top-5 click share · 69 brands · 99 sellers
Flapen Score
Salami against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Salami is stronger. Inside it, weaker.
Market
The Salami market on Amazon at a glance
Shoppers on Amazon Germany searched for Salami 606K times last year and spent an estimated €462K. The top 5 brands take 42% of clicks. Demand peaks in Dec. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 606K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €462K a year.
- Searches, last 12 months
- 606K
- Growth, 90 days vs prior 90
- -15.8%
- Conversion, latest week
- 5.0%
- Market size, estimated
- €462Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- wurst249K searches a year
02 · Price
A sale here is worth €15.22.
Listings sell for €15.22 on average, from €0.50 to €134.29. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At €15.22 that is €4K to €8K a year per listing.
- Average price
- €15.22inside the $15 to $100 sweet spot
- Price range
- €0.50–€134.29
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€8K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #38 within Fleisch & Wurstwaren. It carries 362 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 60%
- Out of stock, average day
- 7.3%
- Average rank
- #38in Fleisch & Wurstwaren
- Average rating
- 4.41 starsAmazon Germany average 4.37 stars
- Average reviews
- 362per listing
- Listings tracked
- 144
04 · Newcomers
1 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 21
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Salami products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 14% of clicks. An open shelf where new products get seen.
Brands
69 rising
Sellers
99
Top-5 brand share
42%
Top 20: 78%
Top-5 click share
14%
Top 20: 42%
Open market
53%
- Brand 112%
- Brand 210%
- Brand 39%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Salami search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Salami search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wurst249K/yr
- salami220K/yr
- sucuk33K/yr
- salami luftgetrocknet22K/yr
- sausage20K/yr
- salami geschenke für männer17K/yr
- italienische salami12K/yr
- salami am stück8K/yr
- sucuk wurst5K/yr
- egetürk sucuk5K/yr
Reviews and returns
What reviews say buyers love and hate about Salami
We read the reviews and the return reasons for every product selling here.
“Die Wurst schmeckt nach Metall einfach ECKHAFT”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salami questions
Answered from the same tracked data.









