Is salami profitable to sell on Amazon Germany?

The niche generates €462K/yr across 144 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (68/100).

How competitive is the salami niche?

69 brands and 99 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in salami?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for salami peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the salami niche?

Listings span €0.50–€134.29; the average listing price is €15.22 (sweet spot $15–$100). The average incumbent carries 362 reviews — the moat a new listing must climb.

salami

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Great42%

top-5 brand share — no brand owns this niche

Review moat

Great361.62

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€15.22

avg listing price — sweet spot $15–$100

Price range

Good€0.50–€134.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€462K

€462K/yr · 606K searches

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, salami is a €462K/yr Amazon Germany market (606K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Dec. Verdict: Worth a look — 68/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 50K–60K; avg 250–500/product
Revenue / yr: €761K–€913K; units × avg price
Launch success: 5%; 1 of 21 new (360d)
Conversion rate: 5.0%
Avg BSR: #38
Page quality: 0%
Prime: 60%
Sponsored: 42%
Out of stock: 7.3%
Avg brand age: 61 months
Avg seller age: 179 days

Competition

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

69 rising

Sellers

Top-5 brand share

42%

Top 20: 78%

Top-5 click share

14%

Top 20: 42%

Open market

53%

Dacello12%
Pikanten10%
Wiltmann9%
DREISTERN6%
Egetürk5%
Meininger Die Thüringer Traditionsfleischerei5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

All 144 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wiltmann Bio Geflügel Salami 80 g

Wiltmann€2.704.7★375 rev

WURSTBARON Wurst Kabeltrommel 3 5m Wurst nach Krakauer Art hochwertige Qualität und rauchiges Aroma lustiges Geschenk für sie und ihn 240 g

Pikanten€17.874.2★10,627 rev

Wurst aus Thüringen I Wurst als Schlemmerpaket I Feine Auswahl an Salamis

Meininger Die Thüringer Traditionsfleischerei€18.234.4★744 rev

Spanische Fuet Wurst 5er Set katalanische luftgetrocknete Salami verschiedene Sorten im Mix große Auswahl ideal für Tapasplatte Snack & Party

Jamón y Vino - Spanische Delikatessen€24.524.3★503 rev

Wiltmann Edel-Salami 80 g

Wiltmann€2.284.5★317 rev

Newest

by launch date

Spanisches Wurst-Geschenkset - La Bodega | Fuet Original + Fuet Trüffel + Chorizo | Gourmet Feinkost aus Spanien

Wurstbaron€14.970 rev

1mo ago

Wurstbaron Spanisches Wurst-Geschenkset | Fuet Original + Fuet Trüffel + Chorizo | Gourmet Feinkost aus Spanien | Geschenkbox für Fleischliebhaber

Wurstbaron€14.971 rev

1mo ago

Messner Sportwurst 25x25g (625g) mit 35% Eiweiß und mind. 30% weniger Fett Pork Snack Saftig-fleischiger Biss Zuckerarm Herzhafte Alternative zu Pork Jerky Salami Sticks & Protein Bar

MESSNER€24.4726 rev

2mo ago

Rinner Salami Set Kräutersalami Pfeffersalami & Walnuss-Pistazien-Salami luftgetrocknet würzig-aromatische Spezialität aus Südtirol handwerkliche Qualität aus Familienbetrieb 3x180g

Rinner€23.163 rev

3mo ago

SCHRONISKO BUKOWINA Salami Diavoletto Italienische Salami mit Peperoni Schweinefleisch Gepökelt Vakuumverpackt Geschnitten

SCHRONISKO BUKOWINA€4.561 rev

3mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt49%

“Schmeckt super”

Qualität insgesamt10%

“top produkt gutes preis-leistung-service-verhältnis”

Geschmack10%

“Bester Ketchup”

Geschenk Zweck7%

“Cooles Geschenk”

Würzigkeit4%

“Leckeres salami”

Preis-Leistungs-Verhältnis3%

“Super Fairer Preis”

Knusprigkeit2%

“Knuspr machts möglich”

beworben Vs Tatsächliches Produkt1%

“Produktbeschreibung”

Ernährungs Gehalt1%

“Weniger Fett, High Protein – so der Claim”

Kochanleitung1%

“ordentliche Schärfe,gut zu verwenden in Verschiedenen Gerichteten”

What buyers complain about

Geschmack insgesamt19%

“Die Wurst schmeckt nach Metall einfach ECKHAFT”

Geschmack12%

“Der Geschmack fragwürdig”

Preis-Leistungs-Verhältnis11%

“Absolut überteuerter Müll”

Qualität insgesamt5%

“Müll”

Würzigkeit4%

“Salami”

Gesamtgröße4%

“Tolles Geschenk bisschen klein”

Salzgehalt3%

“Geschmack zu salzig”

Textur/Konsistenz – insgesamt2%

“dünn”

Abgestanden/verfault/verwöhnt2%

“Schimmel”

Geruch2%

“Innen total grau und stinkt”

Top return reasons

Gesamtgröße44%

Heizung11%

Qualität insgesamt8%

beworben Vs Tatsächliches Produkt5%

Anleitung/Benutzerhandbuch/Fehlerbehebung3%

Montage/Installation3%

Kompatibilität – insgesamt3%

Verklemmen/Verstopfen3%

Kratzfestigkeit3%

Haltbarkeit3%

Common questions

Is salami profitable to sell on Amazon Germany?: The niche generates €462K/yr across 144 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (68/100).
How competitive is the salami niche?: 69 brands and 99 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in salami?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for salami peak?: Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the salami niche?: Listings span €0.50–€134.29; the average listing price is €15.22 (sweet spot $15–$100). The average incumbent carries 362 reviews — the moat a new listing must climb.

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salami

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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