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Salami

Pass

Salami scores 68 out of 100, a Pass. Shoppers spend an estimated $462K a year here, demand is soft, at -15.8% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
68
68 / 100
Top 1% of 1,367 Lebensmittel & Getränke niches · +22 vs the category median of 46
Market size
€462K/yr606K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
14%top-5 click share · 69 brands · 99 sellers

Flapen Score

Salami against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Salami is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salami market on Amazon at a glance

Shoppers on Amazon Germany searched for Salami 606K times last year and spent an estimated €462K. The top 5 brands take 42% of clicks. Demand peaks in Dec. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 606K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €462K a year.

Searches, last 12 months
606K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
5.0%
Market size, estimated
€462Ka year
Peak month
December2.2× the quietest month
Top search term
wurst249K searches a year

02 · Price

A sale here is worth €15.22.

Listings sell for €15.22 on average, from €0.50 to €134.29. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At €15.22 that is €4K to €8K a year per listing.

Average price
€15.22inside the $15 to $100 sweet spot
Price range
€0.50–€134.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #38 within Fleisch & Wurstwaren. It carries 362 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
60%
Out of stock, average day
7.3%
Average rank
#38in Fleisch & Wurstwaren
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
362per listing
Listings tracked
144

04 · Newcomers

1 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Salami products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

69 rising

Sellers

99

Top-5 brand share

42%

Top 20: 78%

Top-5 click share

14%

Top 20: 42%

Open market

53%

  • Brand 112%
  • Brand 210%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Salami search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Salami search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wurst249K/yr
  • salami220K/yr
  • sucuk33K/yr
  • salami luftgetrocknet22K/yr
  • sausage20K/yr
  • salami geschenke für männer17K/yr
  • italienische salami12K/yr
  • salami am stück8K/yr
  • sucuk wurst5K/yr
  • egetürk sucuk5K/yr

Reviews and returns

What reviews say buyers love and hate about Salami

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Geschmack insgesamt”
19%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Die Wurst schmeckt nach Metall einfach ECKHAFT”
A buyer, on “Geschmack insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Salami questions

Answered from the same tracked data.