salami
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great361.62avg incumbent reviews — the moat a new listing must climb
Avg price
Great€15.22avg listing price — sweet spot $15–$100
Price range
Good€0.50–€134.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€462K€462K/yr · 606K searches
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, salami is a €462K/yr Amazon Germany market (606K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Dec. Verdict: Worth a look — 68/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
salami market data
- Units sold / yr
- 50K–60K
- avg 250–500/product
- Revenue / yr
- €761K–€913K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 42%
- Out of stock
- 7.3%
- Avg brand age
- 61 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
69 rising
Sellers
99
Top-5 brand share
42%
Top 20: 78%
Top-5 click share
14%
Top 20: 42%
Open market
53%
- Dacello12%
- Pikanten10%
- Wiltmann9%
- DREISTERN6%
- Egetürk5%
- Meininger Die Thüringer Traditionsfleischerei5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Top salami search terms
- wurst249K/yr
- salami220K/yr
- sucuk33K/yr
- salami luftgetrocknet22K/yr
- sausage20K/yr
- salami geschenke für männer17K/yr
- italienische salami12K/yr
- salami am stück8K/yr
- sucuk wurst5K/yr
- egetürk sucuk5K/yr
Top salami products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wiltmann Bio Geflügel Salami 80 g
Wiltmann€2.704.7★375 rev
WURSTBARON Wurst Kabeltrommel 3 5m Wurst nach Krakauer Art hochwertige Qualität und rauchiges Aroma lustiges Geschenk für sie und ihn 240 g
Pikanten€17.874.2★10,627 rev
Wurst aus Thüringen I Wurst als Schlemmerpaket I Feine Auswahl an Salamis
Meininger Die Thüringer Traditionsfleischerei€18.234.4★744 rev
Spanische Fuet Wurst 5er Set katalanische luftgetrocknete Salami verschiedene Sorten im Mix große Auswahl ideal für Tapasplatte Snack & Party
Jamón y Vino - Spanische Delikatessen€24.524.3★503 rev
Wiltmann Edel-Salami 80 g
Wiltmann€2.284.5★317 rev
Newest
by launch date
Egetürk Sirma Parmak Sucuk - 1kg - Knoblauchwurst nach türkischer Art aus 100% Rindfleisch Halal traditionell luftgetrocknete türkische Spezialität zu Sucuk-Baguette Menemen Pizza Rührei
Egetürk€20.142 rev
Große Wurstvielfalt - Salami ungarische Art Rotweinsalami Schwarzbiersalami - Rhöni GmbH & Co. KG
Generisch€13.9860 rev
Dacello Hähnchenbrust (0.1 kg)
Dacello€1.5080 rev
Dacello Sandwich Salami Klassik (0.1 kg)
Dacello€1.2587 rev
Dacello Original Ungarische Salami (0.1 kg)
Dacello€1.7994 rev
Trending
90-day click momentumEgetürk Sirma Parmak Sucuk - 1kg - Knoblauchwurst nach türkischer Art aus 100% Rindfleisch Halal traditionell luftgetrocknete türkische Spezialität zu Sucuk-Baguette Menemen Pizza Rührei
Egetürk€20.145.0★
Dacello Hähnchenbrust (0.1 kg)
Dacello€1.504.5★
Dacello Original Ungarische Salami (0.1 kg)
Dacello€1.794.8★
Wiesenhof Geflügel Paprika Mortadella 100 g
Wiesenhof€1.694.7★
Dacello Haussalami (0.1 kg)
Dacello€1.384.4★
What buyers say about salami
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt super”
“top produkt gutes preis-leistung-service-verhältnis”
“Bester Ketchup”
“Cooles Geschenk”
“Leckeres salami”
“Super Fairer Preis”
“Knuspr machts möglich”
“Produktbeschreibung”
“Weniger Fett, High Protein – so der Claim”
“ordentliche Schärfe,gut zu verwenden in Verschiedenen Gerichteten”
What buyers complain about
“Die Wurst schmeckt nach Metall einfach ECKHAFT”
“Der Geschmack fragwürdig”
“Absolut überteuerter Müll”
“Müll”
“Salami”
“Tolles Geschenk bisschen klein”
“Geschmack zu salzig”
“dünn”
“Schimmel”
“Innen total grau und stinkt”
Top return reasons
Common questions
- Is salami profitable to sell on Amazon Germany?
- The niche generates €462K/yr across 144 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (68/100).
- How competitive is the salami niche?
- 69 brands and 99 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in salami?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for salami peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the salami niche?
- Listings span €0.50–€134.29; the average listing price is €15.22 (sweet spot $15–$100). The average incumbent carries 362 reviews — the moat a new listing must climb.