süßigkeiten
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Incredible13%top-5 click share — an open shelf
Market size
Incredible€3.4M€3.4M/yr · 11.1M searches
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Price range
Good€0.88–€115.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,794.55avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.31avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, süßigkeiten is a €3.4M/yr Amazon Germany market (11.1M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 67/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
süßigkeiten market data
- Units sold / yr
- 600K–800K
- avg 3,000–4,000/product
- Revenue / yr
- €6.8M–€9.0M
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 70%
- Out of stock
- 3.9%
- Avg brand age
- 55 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
67 falling
Sellers
187
Top-5 brand share
40%
Top 20: 75%
Top-5 click share
13%
Top 20: 38%
Open market
57%
- Kinder14%
- Milka8%
- Hitschler7%
- Toffifee6%
- nimm24%
- Knoppers4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top süßigkeiten search terms
- süßigkeiten1.9M/yr
- schokolade2.0M/yr
- kinder1.5M/yr
- snacks737K/yr
- kind752K/yr
- süssigkeiten583K/yr
- süßigkeiten großpackungen536K/yr
- kinderschokolade421K/yr
- milka374K/yr
- chocolate317K/yr
Top süßigkeiten products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toffifee 1 x 125 g Haselnuss in Karamell mit Nougatcreme und Schokolade ideal zum gemeinsamen Naschen und Teilen
Toffifee€1.364.6★5,149 rev
Hitschies Fruchtgummi Saure Drachenzungen 125 g
Hitschler€1.044.6★776 rev
Hitschies Fruchtiges Kaubonbon Original Mix 150 g
Hitschler€1.464.7★852 rev
nimm2 Lachgummi Softies Rote Früchte 1 x 225 g Gefülltes Fruchtgummi mit Fruchtsaft und Vitaminen Süßigkeit in sechs Geschmacksrichtungen
nimm2€1.174.7★4,694 rev
Kinder Coutry 9er classic
Kinder€2.914.6★2,817 rev
Newest
by launch date
nimm2 Lachgummi Minis Beutel 1 x 765 g (60 Mini Packs) Fruchtgummi mit Fruchtsaft und Vitaminen Einzeln verpacke Süßigkeiten-Tütchen
nimm2 Lachgummi€5.443,525 rev
Mamba Beach Sticks 1 x 160g Fruchtige Kaubonbon-Stangen in vier verschiedenen Sorten Süßigkeiten Mix einzeln verpackt
Mamba€1.01350 rev
Mamba Beach Mix 1 x 160g Fruchtige Kaubonbons mit Beach Surfer Beach Sticks & Beach Bites von Mamba Süßigkeiten Mix einzeln verpackt
Mamba€0.93350 rev
Haribo Bunte Schnecken (0.16 kg)
HARIBO€1.02245 rev
Knoppers Goodies Knusper Minis 1 x 180g knusprige Waffelkugeln gefüllt mit Haselnussstücken Milch- und Nougatcreme umhüllt von Schokolade
Knoppers€2.282,173 rev
Trending
90-day click momentum
Speedo Unisex Kinder Biofuse 2.0 Schwimmbrille | Patentierte einfache Anpassung | Anti-Beschlag | Wasserdicht | Verbesserte Passform | Verbesserter Komfort Flamingo Pink/Electric Pink/Blue One Size
Speedo€12.174.7★
Hitschies Fruchtgummi Saure Drachenzungen 125 g
Hitschler€1.044.6★
Haribo Bunte Schnecken (0.16 kg)
HARIBO€1.024.4★
Mamba Beach Mix 1 x 160g Fruchtige Kaubonbons mit Beach Surfer Beach Sticks & Beach Bites von Mamba Süßigkeiten Mix einzeln verpackt
Mamba€0.934.6★
Mamba Beach Sticks 1 x 160g Fruchtige Kaubonbon-Stangen in vier verschiedenen Sorten Süßigkeiten Mix einzeln verpackt
Mamba€1.014.5★
What buyers say about süßigkeiten
What buyers praise and complain about, mined from review topics.What buyers love
“So yummy”
“Mega Deal”
“Super lecker”
“Super Produkt”
“Franconua CHOCOLAT NO SUGAR”
“Mega coole personalisierte Geschenkidee”
“Wie immer”
“Passt”
“Crunchy und schmackhaft”
“Ganz frisch”
What buyers complain about
“man schmeckt null Pistazie”
“recht teuer”
“Hälfte geschmolzene toffifee”
“No Sugar heißt wohl doch Zucker”
“Geschmack lange vermisst”
“Schmecken nicht frisch sondern ranzig”
“schlechte Produktqualität”
“die Riegel wirken 'klein'”
“Leider waren sie sehr hard”
“Haltbarkeit”
Top return reasons
Common questions
- Is süßigkeiten profitable to sell on Amazon Germany?
- The niche generates €3.4M/yr across 154 tracked products. 11 of 15 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Worth a look (67/100).
- How competitive is the süßigkeiten niche?
- 67 brands and 187 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in süßigkeiten?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Lagertemperatur. The return rate is 0.1%.
- When does demand for süßigkeiten peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the süßigkeiten niche?
- Listings span €0.88–€115.32; the average listing price is €11.31 (sweet spot $15–$100). The average incumbent carries 1,795 reviews — the moat a new listing must climb.