How competitive is the Süßigkeiten niche on Amazon Germany?

67 brands and 187 sellers compete in Süßigkeiten on Amazon Germany. The top 5 Süßigkeiten products take 13% of clicks and its top 5 brands hold 40% of demand.

What do buyers complain about in Süßigkeiten?

Süßigkeiten buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, Lagertemperatur, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Süßigkeiten niche?

Süßigkeiten sells for €11.31 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €0.88–€115.32. The average incumbent carries 1,795 reviews — the moat a new listing must climb.

Süßigkeiten

Süßigkeiten shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

Top 1% of 1,367 Lebensmittel & Getränke niches · +21 vs the category median of 46

This niche Category average · 1,367 niches

Is Süßigkeiten profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Süßigkeiten is a €3.4M/yr Amazon Germany market (11.1M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 67/100.

Süßigkeiten: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.6% over the last 90 days and 2.7% of searches end in a purchase.

€3.4M

revenue / yr

Units sold / yr800K

Search volume / yr-19.6%11.1M

Conversion rate2.7%

Avg price€11.31

Who owns the niche?

The top 5 brands hold 40% of demand, so 60% of the market is open.

60%

open market share

Brands · sellers67 · 187

Top-5 product click share13%

Open market60%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 154 products

Top Süßigkeiten products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Toffifee 1 x 125 g Haselnuss in Karamell mit Nougatcreme und Schokolade ideal zum gemeinsamen Naschen und Teilen

Price: €1.36
Rating: 4.6/5
Reviews: 5,149
Age: 10y ago

Hitschies Fruchtgummi Saure Drachenzungen 125 g

Price: €1.04
Rating: 4.6/5
Reviews: 776
Age: 11y ago

Hitschies Fruchtiges Kaubonbon Original Mix 150 g

Price: €1.46
Rating: 4.7/5
Reviews: 852
Age: 6y ago

nimm2 Lachgummi Softies Rote Früchte 1 x 225 g Gefülltes Fruchtgummi mit Fruchtsaft und Vitaminen Süßigkeit in sechs Geschmacksrichtungen

Price: €1.17
Rating: 4.7/5
Reviews: 4,694
Age: 9y ago

Kinder Coutry 9er classic

Price: €2.91
Rating: 4.6/5
Reviews: 2,817
Age: 14y ago

Newest

by launch date

nimm2 Lachgummi Minis Beutel 1 x 765 g (60 Mini Packs) Fruchtgummi mit Fruchtsaft und Vitaminen Einzeln verpacke Süßigkeiten-Tütchen

Price: €5.44
Rating: 4.8/5
Reviews: 3,525
Age: 1y ago

Mamba Beach Sticks 1 x 160g Fruchtige Kaubonbon-Stangen in vier verschiedenen Sorten Süßigkeiten Mix einzeln verpackt

Price: €1.01
Rating: 4.5/5
Reviews: 350
Age: 1y ago

Mamba Beach Mix 1 x 160g Fruchtige Kaubonbons mit Beach Surfer Beach Sticks & Beach Bites von Mamba Süßigkeiten Mix einzeln verpackt

Price: €0.93
Rating: 4.6/5
Reviews: 350
Age: 1y ago

Haribo Bunte Schnecken (0.16 kg)

Price: €1.02
Rating: 4.4/5
Reviews: 245
Age: 1y ago

Knoppers Goodies Knusper Minis 1 x 180g knusprige Waffelkugeln gefüllt mit Haselnussstücken Milch- und Nougatcreme umhüllt von Schokolade

Price: €2.28
Rating: 4.7/5
Reviews: 2,173
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

67 falling

Sellers

187

Top-5 brand share

40%

Top 20: 75%

Top-5 click share

13%

Top 20: 38%

Open market

57%

Kinder14%
Milka8%
Hitschler7%
Toffifee6%
nimm24%
Knoppers4%

Süßigkeiten demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume11.1MCVR2.7%Products154Brands67Top 5 Brands40%OOS Rate3.9%Rating4.5★Reviews1,795Avg BSR#54

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Süßigkeiten search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

süßigkeiten1.9M/yr -18.4%3.8% conv.
schokolade2.0M/yr -24.6%4.1% conv.
kinder1.5M/yr -7.5%0.3% conv.
snacks737K/yr -10.2%2.9% conv.
kind752K/yr -23.2%0.0% conv.
süssigkeiten583K/yr -11.1%4.1% conv.
süßigkeiten großpackungen536K/yr -21.6%3.1% conv.
kinderschokolade421K/yr -36.0%6.3% conv.
milka374K/yr -33.7%2.4% conv.
chocolate317K/yr -21.5%1.7% conv.

What reviews say buyers love and hate about Süßigkeiten

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Geschmack insgesamt51%

“So yummy”

Preis-Leistungs-Verhältnis6%

“Mega Deal”

Geschmack6%

“Super lecker”

Qualität insgesamt6%

“Super Produkt”

Süße5%

“Franconua CHOCOLAT NO SUGAR”

What buyers complain about

65% of reviews

Geschmack insgesamt20%

“man schmeckt null Pistazie”

Preis-Leistungs-Verhältnis14%

“recht teuer”

Lagertemperatur6%

“Hälfte geschmolzene toffifee”

Süße5%

“No Sugar heißt wohl doch Zucker”

Geschmack5%

“Geschmack lange vermisst”

Süßigkeiten return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

77%

2Qualität insgesamt

3Farbe

4Komfort insgesamt

5Funktionalität insgesamt

Common Süßigkeiten questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Süßigkeiten 67/100 on Amazon Germany — Worth a look. The niche generates €3.4M/yr across 154 tracked products. 11 of 15 products launched in the last 360 days are still selling. Search demand moved -19.6% over the last 90 days.