Süßigkeiten
PassSüßigkeiten scores 67 out of 100, a Pass. Shoppers spend an estimated $3.4M a year here, demand is soft, at -19.6% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 67 / 100Top 1% of 1,367 Lebensmittel & Getränke niches · +21 vs the category median of 4667
- Market size
- €3.4M/yr11.1M searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 13%top-5 click share · 67 brands · 187 sellers
Flapen Score
Süßigkeiten against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Süßigkeiten is stronger. Inside it, weaker.
Market
The Süßigkeiten market on Amazon at a glance
Shoppers on Amazon Germany searched for Süßigkeiten 11.1M times last year and spent an estimated €3.4M. The top 5 brands take 40% of clicks. Demand peaks in Nov–Dec. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 11.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.4M a year.
- Searches, last 12 months
- 11.1M
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 2.7%
- Market size, estimated
- €3.4Ma year
- Peak month
- November2.2× the quietest month
- Top search term
- süßigkeiten1.9M searches a year
02 · Price
A sale here is worth €11.31.
Listings sell for €11.31 on average, from €0.88 to €115.32. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 3,000 to 4,000 of them. At €11.31 that is €34K to €45K a year per listing.
- Average price
- €11.31under the $15 to $100 sweet spot
- Price range
- €0.88–€115.32
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- €34K–€45K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #54 within Süßigkeiten & Knabbereien. It carries 1,795 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 93%
- Out of stock, average day
- 3.9%
- Average rank
- #54in Süßigkeiten & Knabbereien
- Average rating
- 4.50 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,795per listing
- Listings tracked
- 154
04 · Newcomers
11 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Süßigkeiten products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Toffifee 1 x 125 g Haselnuss in Karamell mit Nougatcreme und Schokolade ideal zum gemeinsamen Naschen und Teilen
- Price
- €1.36
- Rating
- 4.6/5
- Reviews
- 5,149
- Age
- 10y ago

Hitschies Fruchtgummi Saure Drachenzungen 125 g
- Price
- €1.04
- Rating
- 4.6/5
- Reviews
- 776
- Age
- 11y ago

Hitschies Fruchtiges Kaubonbon Original Mix 150 g
- Price
- €1.46
- Rating
- 4.7/5
- Reviews
- 852
- Age
- 6y ago

nimm2 Lachgummi Softies Rote Früchte 1 x 225 g Gefülltes Fruchtgummi mit Fruchtsaft und Vitaminen Süßigkeit in sechs Geschmacksrichtungen
- Price
- €1.17
- Rating
- 4.7/5
- Reviews
- 4,694
- Age
- 9y ago

Kinder Coutry 9er classic
- Price
- €2.91
- Rating
- 4.6/5
- Reviews
- 2,817
- Age
- 14y ago
Trending
estimated 90-day click momentum
Speedo Unisex Kinder Biofuse 2.0 Schwimmbrille | Patentierte einfache Anpassung | Anti-Beschlag | Wasserdicht | Verbesserte Passform | Verbesserter Komfort Flamingo Pink/Electric Pink/Blue One Size
- Price
- €12.17
- Rating
- 4.7/5
- Reviews
- 3,241
- Age
- 3y ago

Hitschies Fruchtgummi Saure Drachenzungen 125 g
- Price
- €1.04
- Rating
- 4.6/5
- Reviews
- 776
- Age
- 11y ago

Haribo Bunte Schnecken (0.16 kg)
- Price
- €1.02
- Rating
- 4.4/5
- Reviews
- 245
- Age
- 1y ago

Mamba Beach Mix 1 x 160g Fruchtige Kaubonbons mit Beach Surfer Beach Sticks & Beach Bites von Mamba Süßigkeiten Mix einzeln verpackt
- Price
- €0.93
- Rating
- 4.6/5
- Reviews
- 350
- Age
- 1y ago

Mamba Beach Sticks 1 x 160g Fruchtige Kaubonbon-Stangen in vier verschiedenen Sorten Süßigkeiten Mix einzeln verpackt
- Price
- €1.01
- Rating
- 4.5/5
- Reviews
- 350
- Age
- 1y ago
Newest
by launch date
nimm2 Lachgummi Minis Beutel 1 x 765 g (60 Mini Packs) Fruchtgummi mit Fruchtsaft und Vitaminen Einzeln verpacke Süßigkeiten-Tütchen
- Price
- €5.44
- Rating
- 4.8/5
- Reviews
- 3,525
- Age
- 1y ago

Mamba Beach Sticks 1 x 160g Fruchtige Kaubonbon-Stangen in vier verschiedenen Sorten Süßigkeiten Mix einzeln verpackt
- Price
- €1.01
- Rating
- 4.5/5
- Reviews
- 350
- Age
- 1y ago

Mamba Beach Mix 1 x 160g Fruchtige Kaubonbons mit Beach Surfer Beach Sticks & Beach Bites von Mamba Süßigkeiten Mix einzeln verpackt
- Price
- €0.93
- Rating
- 4.6/5
- Reviews
- 350
- Age
- 1y ago

Haribo Bunte Schnecken (0.16 kg)
- Price
- €1.02
- Rating
- 4.4/5
- Reviews
- 245
- Age
- 1y ago

Knoppers Goodies Knusper Minis 1 x 180g knusprige Waffelkugeln gefüllt mit Haselnussstücken Milch- und Nougatcreme umhüllt von Schokolade
- Price
- €2.28
- Rating
- 4.7/5
- Reviews
- 2,173
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 13% of clicks, no more. An open shelf where new products get seen.
Brands
67 falling
Sellers
187
Est. top-5 brand share
40%
Top 20: 75%
Est. top-5 click share
13%
Top 20: 38%
Open market
57%
- Kinder14%
- Milka8%
- Hitschler7%
- Toffifee6%
- nimm24%
- Knoppers4%
Demand
Süßigkeiten search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Süßigkeiten search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- süßigkeiten1.9M/yr
- schokolade2.0M/yr
- kinder1.5M/yr
- snacks737K/yr
- kind752K/yr
- süssigkeiten583K/yr
- süßigkeiten großpackungen536K/yr
- kinderschokolade421K/yr
- milka374K/yr
- chocolate317K/yr
Reviews and returns
What reviews say buyers love and hate about Süßigkeiten
We read the reviews and the return reasons for every product selling here.
“man schmeckt null Pistazie”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Süßigkeiten questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









