Is süßigkeiten profitable to sell on Amazon Germany?

The niche generates €3.4M/yr across 154 tracked products. 11 of 15 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Worth a look (67/100).

How competitive is the süßigkeiten niche?

67 brands and 187 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in süßigkeiten?

Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Lagertemperatur. The return rate is 0.1%.

When does demand for süßigkeiten peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the süßigkeiten niche?

Listings span €0.88–€115.32; the average listing price is €11.31 (sweet spot $15–$100). The average incumbent carries 1,795 reviews — the moat a new listing must climb.

süßigkeiten

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Competition

Incredible13%

top-5 click share — an open shelf

Market size

Incredible€3.4M

€3.4M/yr · 11.1M searches

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Price range

Good€0.88–€115.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,794.55

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€11.31

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-19.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, süßigkeiten is a €3.4M/yr Amazon Germany market (11.1M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 67/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 600K–800K; avg 3,000–4,000/product
Revenue / yr: €6.8M–€9.0M; units × avg price
Launch success: 73%; 11 of 15 new (360d)
Conversion rate: 2.7%
Avg BSR: #54
Page quality: 0%
Prime: 93%
Sponsored: 70%
Out of stock: 3.9%
Avg brand age: 55 months
Avg seller age: 181 days

Competition

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

67 falling

Sellers

187

Top-5 brand share

40%

Top 20: 75%

Top-5 click share

13%

Top 20: 38%

Open market

57%

Kinder14%
Milka8%
Hitschler7%
Toffifee6%
nimm24%
Knoppers4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 154 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Toffifee 1 x 125 g Haselnuss in Karamell mit Nougatcreme und Schokolade ideal zum gemeinsamen Naschen und Teilen

Toffifee€1.364.6★5,149 rev

Hitschies Fruchtgummi Saure Drachenzungen 125 g

Hitschler€1.044.6★776 rev

Hitschies Fruchtiges Kaubonbon Original Mix 150 g

Hitschler€1.464.7★852 rev

nimm2 Lachgummi Softies Rote Früchte 1 x 225 g Gefülltes Fruchtgummi mit Fruchtsaft und Vitaminen Süßigkeit in sechs Geschmacksrichtungen

nimm2€1.174.7★4,694 rev

Kinder Coutry 9er classic

Kinder€2.914.6★2,817 rev

Newest

by launch date

Asiatische Snacks Box Geschenkideen mit Japanische koreanische & mehr Snacks und Süssigkeiten - Ideale Kalender Füllung (XL)

sweets aus aller welt€28.8221 rev

2mo ago

Süßigkeiten aus aller Welt Box mit Amerikanische Süßigkeiten & mehr - Geschenk für Männer Frauen & Kinder - USA Süssigkeiten Candy Box - Geschenkidee

sweets aus aller welt€28.3323 rev

3mo ago

Milka Schokobonbons Mix Box 2250g ca. 300 Stück - 4 Sorten

Tise Süsswaren€25.0354 rev

4mo ago

Milka Kuhriegel Alpenmilchschokolade ca. 74 Stück 1036 g

Tise Süsswaren€13.0318 rev

4mo ago

99FLIPS Schoner Inliner Kinder Knieschoner Kinder - Inliner Schoner Set - Schutzausrüstung - Knie und Ellenbogenschützer - SLIDE - Größe SM SCHWARZ - Knieschützer Skateboard Scooter Rollschuhe

99FLIPS€21.02256 rev

4mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt51%

“So yummy”

Preis-Leistungs-Verhältnis6%

“Mega Deal”

Geschmack6%

“Super lecker”

Qualität insgesamt6%

“Super Produkt”

Süße5%

“Franconua CHOCOLAT NO SUGAR”

Geschenk Zweck3%

“Mega coole personalisierte Geschenkidee”

beworben Vs Tatsächliches Produkt3%

“Wie immer”

Gesamtgröße2%

“Passt”

Knusprigkeit2%

“Crunchy und schmackhaft”

Frische1%

“Ganz frisch”

What buyers complain about

Geschmack insgesamt20%

“man schmeckt null Pistazie”

Preis-Leistungs-Verhältnis14%

“recht teuer”

Lagertemperatur6%

“Hälfte geschmolzene toffifee”

Süße5%

“No Sugar heißt wohl doch Zucker”

Geschmack5%

“Geschmack lange vermisst”

Abgestanden/verfault/verwöhnt5%

“Schmecken nicht frisch sondern ranzig”

Qualität insgesamt4%

“schlechte Produktqualität”

Gesamtgröße3%

“die Riegel wirken 'klein'”

Hartes Gefühl2%

“Leider waren sie sehr hard”

Haltbarkeit2%

“Haltbarkeit”

Top return reasons

Gesamtgröße77%

Qualität insgesamt3%

Farbe3%

Komfort insgesamt2%

Funktionalität insgesamt2%

Kratzfestigkeit2%

beworben Vs Tatsächliches Produkt1%

Produktzustand1%

Auslaufsicher1%

Inflation/Deflation1%

Common questions

Is süßigkeiten profitable to sell on Amazon Germany?: The niche generates €3.4M/yr across 154 tracked products. 11 of 15 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Worth a look (67/100).
How competitive is the süßigkeiten niche?: 67 brands and 187 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in süßigkeiten?: Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Lagertemperatur. The return rate is 0.1%.
When does demand for süßigkeiten peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the süßigkeiten niche?: Listings span €0.88–€115.32; the average listing price is €11.31 (sweet spot $15–$100). The average incumbent carries 1,795 reviews — the moat a new listing must climb.

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süßigkeiten

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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