wein
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Market size
Great€910K€910K/yr · 1.3M searches
Review moat
Great488.76avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good€1.86–€32.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.86avg listing price — sweet spot $15–$100
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, wein is a €910K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 67/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
wein market data
- Units sold / yr
- 80K–100K
- avg 750–1,000/product
- Revenue / yr
- €1.0M–€1.3M
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 66%
- Out of stock
- 4.4%
- Avg brand age
- 85 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
39
Top-5 brand share
60%
Top 20: 89%
Top-5 click share
35%
Top 20: 68%
Open market
36%
- Maybach38%
- by Amazon7%
- Turmfalke5%
- WINE BOX5%
- Grand Sud5%
- Pilar de Pilars4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top wein search terms
- wein489K/yr
- rotwein232K/yr
- weißwein111K/yr
- rotwein trocken89K/yr
- wine61K/yr
- weisswein trocken40K/yr
- weisswein43K/yr
- weißwein trocken38K/yr
- maybach wein25K/yr
- rotwein halbtrocken38K/yr
Top wein products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maybach Grauer Burgunder (1 x 3 0l)
Maybach€8.804.2★544 rev
Maybach Riesling Trocken (1 x 3 l)
Maybach€8.174.3★1,011 rev
Maybach Chardonnay trocken (1 x 3 l) Bag-in-Box
Maybach€8.244.2★657 rev
Maybach Pinot Blanc Weißer Burgunder trocken Bag-in-Box (1x3l)
Turmfalke€8.854.2★1,245 rev
La Fleur Pinot Grigio Weißwein (6 x 0 75l)
Pilar de Pilars€12.704.2★388 rev
Newest
by launch date
by Amazon Airén Spanischer Weißwein Beutel in einer Box 3 l 1 Packung
by Amazon€7.2414 rev
by Amazon Rotwein Spätburgunder Qualitätswein Rheinhessen 1L
by Amazon€2.7938 rev
Maybach Riesling süß & fruchtig (1 x 3 0l)
Maybach€10.0117 rev
Maybach Sauvignon Blanc (1 x 3 0l)
Maybach€8.8063 rev
BREE Riesling feinherb (1 x 3 0l)
BREE€9.64311 rev
Trending
90-day click momentumby Amazon Airén Spanischer Weißwein Beutel in einer Box 3 l 1 Packung
by Amazon€7.243.9★
Maybach Riesling süß & fruchtig (1 x 3 0l)
Maybach€10.013.3★
Wine Box Dornfelder Landwein Rhein trocken Bag-in-Box (1 x 3 l) | 3 l (1er Pack)
WINE BOX€7.513.9★
Maybach Riesling Trocken (1 x 3 l)
Maybach€8.174.3★
Maybach Grauer Burgunder (1 x 3 0l)
Maybach€8.804.2★
What buyers say about wein
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“Trinkbar”
“Super Preis”
“Solider Rosé für entspannte Abende”
“Herrlich süßer Wein”
“Produktqualität gebe ich gerne jeweils 5 Sterne.”
“Handhabung ist einfach”
“Der Wein selber schmeckt einfach fantastisch: Frisch, jung und fruchtig-aromatisch, mit einem sanften und eleganten Abgang”
“wundervolles Aroma,”
“TOP 👍 Alles reibungslos funktioniert.... Gerne wieder”
What buyers complain about
“Ungenießbar”
“Qualitätsabfall”
“Schlechter Geschmack”
“dem Geld nicht wert”
“Viel zu süß”
“Die Box war undicht”
“Selbst jeder Riesling schmeckt saurer”
“Anleitung zum Öffnen mangelhaft”
“hat 11% Alkoholgehalt”
“Schlechter Wein”
Common questions
- Is wein profitable to sell on Amazon Germany?
- The niche generates €910K/yr across 62 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (67/100).
- How competitive is the wein niche?
- 37 brands and 39 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in wein?
- Top complaints mined from reviews: Geschmack insgesamt, Qualität insgesamt, Geschmack. The return rate is 0.1%.
- When does demand for wein peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the wein niche?
- Listings span €1.86–€32.95; the average listing price is €12.86 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.