How competitive is the Wein niche on Amazon Germany?

37 brands and 39 sellers compete in Wein on Amazon Germany. The top 5 Wein products take 35% of clicks and its top 5 brands hold 60% of demand.

What do buyers complain about in Wein?

Wein buyers on Amazon Germany complain most about Geschmack insgesamt, Qualität insgesamt, Geschmack, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Wein niche?

Wein sells for €12.86 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.86–€32.95. The average incumbent carries 489 reviews — the moat a new listing must climb.

Wein

Wein shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 1% of 1,367 Lebensmittel & Getränke niches · +21 vs the category median of 46

This niche Category average · 1,367 niches

Is Wein profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wein is a €910K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 67/100.

Wein: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.5% over the last 90 days and 5.4% of searches end in a purchase.

€910K

revenue / yr

Units sold / yr100K

Search volume / yr-6.5%1.3M

Conversion rate5.4%

Avg price€12.86

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers37 · 39

Top-5 product click share35%

Open market40%

Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 62 products

Top Wein products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Maybach Grauer Burgunder (1 x 3 0l)

Price: €8.80
Rating: 4.2/5
Reviews: 544
Age: 7y ago

Maybach Riesling Trocken (1 x 3 l)

Price: €8.17
Rating: 4.3/5
Reviews: 1,011
Age: 10y ago

Maybach Chardonnay trocken (1 x 3 l) Bag-in-Box

Price: €8.24
Rating: 4.2/5
Reviews: 657
Age: 7y ago

Maybach Pinot Blanc Weißer Burgunder trocken Bag-in-Box (1x3l)

Price: €8.85
Rating: 4.2/5
Reviews: 1,245
Age: 15y ago

La Fleur Pinot Grigio Weißwein (6 x 0 75l)

Price: €12.70
Rating: 4.2/5
Reviews: 388
Age: 8y ago

Newest

by launch date

by Amazon Airén Spanischer Weißwein Beutel in einer Box 3 l 1 Packung

Price: €7.24
Rating: 3.9/5
Reviews: 14
Age: 3mo ago

by Amazon Rotwein Spätburgunder Qualitätswein Rheinhessen 1L

Price: €2.79
Rating: 3.6/5
Reviews: 38
Age: 1y ago

Maybach Riesling süß & fruchtig (1 x 3 0l)

Price: €10.01
Rating: 3.3/5
Reviews: 17
Age: 1y ago

Maybach Sauvignon Blanc (1 x 3 0l)

Price: €8.80
Rating: 4.4/5
Reviews: 63
Age: 2y ago

BREE Riesling feinherb (1 x 3 0l)

Price: €9.64
Rating: 4.6/5
Reviews: 311
Age: 5y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

Top-5 brand share

60%

Top 20: 89%

Top-5 click share

35%

Top 20: 68%

Open market

36%

Maybach38%
by Amazon7%
Turmfalke5%
WINE BOX5%
Grand Sud5%
Pilar de Pilars4%

Wein demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR5.4%Products62Brands37Top 5 Brands60%OOS Rate4.4%Rating4.3★Reviews489Avg BSR#28

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Top Wein search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wein489K/yr -3.5%3.2% conv.
rotwein232K/yr -20.8%1.8% conv.
weißwein111K/yr -0.8%3.1% conv.
rotwein trocken89K/yr -27.5%2.5% conv.
wine61K/yr -6.7%0.8% conv.
weisswein trocken40K/yr +7.7%5.3% conv.
weisswein43K/yr +5.3%4.3% conv.
weißwein trocken38K/yr +5.8%5.4% conv.
maybach wein25K/yr +10.0%6.0% conv.
rotwein halbtrocken38K/yr -28.3%1.5% conv.

What reviews say buyers love and hate about Wein

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Geschmack insgesamt27%

“Schmeckt”

Alkoholgeschmack20%

“Trinkbar”

Preis-Leistungs-Verhältnis11%

“Super Preis”

Geschmack8%

“Solider Rosé für entspannte Abende”

Süße7%

“Herrlich süßer Wein”

What buyers complain about

79% of reviews

Geschmack insgesamt33%

“Ungenießbar”

Qualität insgesamt10%

“Qualitätsabfall”

Geschmack8%

“Schlechter Geschmack”

Preis-Leistungs-Verhältnis7%

“dem Geld nicht wert”

Süße6%

“Viel zu süß”

Common Wein questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wein 67/100 on Amazon Germany — Worth a look. The niche generates €910K/yr across 62 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -6.5% over the last 90 days.