Wein
PassWein scores 67 out of 100, a Pass. Shoppers spend an estimated $910K a year here, demand is soft, at -6.5% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 67 / 100Top 1% of 1,367 Lebensmittel & Getränke niches · +21 vs the category median of 4667
- Market size
- €910K/yr1.3M searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 35%top-5 click share · 37 brands · 39 sellers
Flapen Score
Wein against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Wein is stronger. Inside it, weaker.
Market
The Wein market on Amazon at a glance
Shoppers on Amazon Germany searched for Wein 1.3M times last year and spent an estimated €910K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €910K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 5.4%
- Market size, estimated
- €910Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- wein489K searches a year
02 · Price
A sale here is worth €12.86.
Listings sell for €12.86 on average, from €1.86 to €32.95. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At €12.86 that is €10K to €13K a year per listing.
- Average price
- €12.86under the $15 to $100 sweet spot
- Price range
- €1.86–€32.95
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €10K–€13K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
66% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #28 within Bier, Wein & Spirituosen. It carries 489 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 94%
- Out of stock, average day
- 4.4%
- Average rank
- #28in Bier, Wein & Spirituosen
- Average rating
- 4.30 starsAmazon Germany average 4.37 stars
- Average reviews
- 489per listing
- Listings tracked
- 62
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Wein products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Maybach Grauer Burgunder (1 x 3 0l)
- Price
- €8.80
- Rating
- 4.2/5
- Reviews
- 544
- Age
- 7y ago

Maybach Riesling Trocken (1 x 3 l)
- Price
- €8.17
- Rating
- 4.3/5
- Reviews
- 1,011
- Age
- 10y ago

Maybach Chardonnay trocken (1 x 3 l) Bag-in-Box
- Price
- €8.24
- Rating
- 4.2/5
- Reviews
- 657
- Age
- 7y ago

Maybach Pinot Blanc Weißer Burgunder trocken Bag-in-Box (1x3l)
- Price
- €8.85
- Rating
- 4.2/5
- Reviews
- 1,245
- Age
- 15y ago

La Fleur Pinot Grigio Weißwein (6 x 0 75l)
- Price
- €12.70
- Rating
- 4.2/5
- Reviews
- 388
- Age
- 8y ago
Trending
estimated 90-day click momentum
by Amazon Airén Spanischer Weißwein Beutel in einer Box 3 l 1 Packung
- Price
- €7.24
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 3mo ago

Maybach Riesling süß & fruchtig (1 x 3 0l)
- Price
- €10.01
- Rating
- 3.3/5
- Reviews
- 17
- Age
- 1y ago

Wine Box Dornfelder Landwein Rhein trocken Bag-in-Box (1 x 3 l) | 3 l (1er Pack)
- Price
- €7.51
- Rating
- 3.9/5
- Reviews
- 206
- Age
- 14y ago

Maybach Riesling Trocken (1 x 3 l)
- Price
- €8.17
- Rating
- 4.3/5
- Reviews
- 1,011
- Age
- 10y ago

Maybach Grauer Burgunder (1 x 3 0l)
- Price
- €8.80
- Rating
- 4.2/5
- Reviews
- 544
- Age
- 7y ago
Newest
by launch date
by Amazon Airén Spanischer Weißwein Beutel in einer Box 3 l 1 Packung
- Price
- €7.24
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 3mo ago

by Amazon Rotwein Spätburgunder Qualitätswein Rheinhessen 1L
- Price
- €2.79
- Rating
- 3.6/5
- Reviews
- 38
- Age
- 1y ago

Maybach Riesling süß & fruchtig (1 x 3 0l)
- Price
- €10.01
- Rating
- 3.3/5
- Reviews
- 17
- Age
- 1y ago

Maybach Sauvignon Blanc (1 x 3 0l)
- Price
- €8.80
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 2y ago

BREE Riesling feinherb (1 x 3 0l)
- Price
- €9.64
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
37 falling
Sellers
39
Est. top-5 brand share
60%
Top 20: 89%
Est. top-5 click share
35%
Top 20: 68%
Open market
36%
- Maybach38%
- by Amazon7%
- Turmfalke5%
- WINE BOX5%
- Grand Sud5%
- Pilar de Pilars4%
Demand
Wein search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Wein search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wein489K/yr
- rotwein232K/yr
- weißwein111K/yr
- rotwein trocken89K/yr
- wine61K/yr
- weisswein trocken40K/yr
- weisswein43K/yr
- weißwein trocken38K/yr
- maybach wein25K/yr
- rotwein halbtrocken38K/yr
Reviews and returns
What reviews say buyers love and hate about Wein
We read the reviews and the return reasons for every product selling here.
“Ungenießbar”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wein questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









