Whisky

Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.7M a year.

Searches, last 12 months

4.4M

Growth, 90 days vs prior 90

+3.9%

Conversion, latest week

3.1%

Market size, estimated

€3.7Ma year

Peak month

November3.4× the quietest month

Top search term

whisky2.2M searches a year

Listings sell for €26.22 on average, from €9.43 to €114.54. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At €26.22 that is €52K to €66K a year per listing.

Average price

€26.22inside the $15 to $100 sweet spot

Price range

€9.43–€114.54

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

150K–200K

Units per listing a year

2,000–2,500

Revenue per listing a year

€52K–€66K

Returns

0.1%of orders · Amazon Germany median 1.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Bier, Wein & Spirituosen. It carries 5,771 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#40in Bier, Wein & Spirituosen

Average rating

4.68 starsAmazon Germany average 4.37 stars

Average reviews

5,771per listing

Listings tracked

60

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

90 months