Whisky
PassWhisky scores 67 out of 100, a Pass. Shoppers spend an estimated $3.7M a year here, search demand grew +3.9% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 67 / 100Top 1% of 1,367 Lebensmittel & Getränke niches · +21 vs the category median of 4667
- Market size
- €3.7M/yr4.4M searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 29%top-5 click share · 39 brands · 96 sellers
Flapen Score
Whisky against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Whisky is stronger. Inside it, weaker.
Market
The Whisky market on Amazon at a glance
Shoppers on Amazon Germany searched for Whisky 4.4M times last year and spent an estimated €3.7M. The top 5 brands take 40% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.7M a year.
- Searches, last 12 months
- 4.4M
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 3.1%
- Market size, estimated
- €3.7Ma year
- Peak month
- November3.4× the quietest month
- Top search term
- whisky2.2M searches a year
02 · Price
A sale here is worth €26.22.
Listings sell for €26.22 on average, from €9.43 to €114.54. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At €26.22 that is €52K to €66K a year per listing.
- Average price
- €26.22inside the $15 to $100 sweet spot
- Price range
- €9.43–€114.54
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- €52K–€66K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Bier, Wein & Spirituosen. It carries 5,771 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Bier, Wein & Spirituosen
- Average rating
- 4.68 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,771per listing
- Listings tracked
- 60
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Whisky products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
39 falling
Sellers
96
Top-5 brand share
40%
Top 20: 85%
Top-5 click share
29%
Top 20: 67%
Open market
54%
- Brand 113%
- Brand 28%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Whisky search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Whisky search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- whisky2.2M/yr
- whisky angebot des tages654K/yr
- whiskey542K/yr
- single malt whisky67K/yr
- whisky angebot73K/yr
- glenfiddich132K/yr
- jameson whiskey85K/yr
- talisker81K/yr
- scotch whisky78K/yr
- laphroaig75K/yr
Reviews and returns
What reviews say buyers love and hate about Whisky
We read the reviews and the return reasons for every product selling here.
“rauchigen Geschmack”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Whisky questions
Answered from the same tracked data.