Whisky
Whisky clears our launch bar: a $3.7M/yr market growing +3.9% this quarter with returns at 0.1%.
Flapen Score
Top 1% of 1,367 Lebensmittel & Getränke niches · +21 vs the category median of 46
Is Whisky profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Whisky is a €3.7M/yr Amazon Germany market (4.4M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Launch it — 67/100.
Whisky: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +3.9% over the last 90 days and 3.1% of searches end in a purchase.
€3.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 40% of demand, so 60% of the market is open.
60%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 60 products
Top Whisky products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lagavulin 16 Jahre Islay Single Malt Scotch Whisky 43 % Vol vol| rauchig intensiv torfig süßer und salziger Single Malt Whisky in Geschenkbox gereift in Eichenfässern 700ml
- Price
- €52.69
- Rating
- 4.8/5
- Reviews
- 14,894
- Age
- 18y ago
Dalwhinnie 15 Jahre mit Geschenkverpackung handgefertigt in den schottischen Highlands aromatischer Single Malt Scotch Whisky mit weichen Heidekraut- und Honignoten 43% vol 700 ml Einzelflasche
- Price
- €26.62
- Rating
- 4.7/5
- Reviews
- 16,151
- Age
- 19y ago
Bulleit Bourbon Frontier American High Rye Whiskey Geschenkempfehlung für Freunde & die Liebsten handverlesene Kentucky Tradition 45% vol 700ml Einzelflasche
- Price
- €14.79
- Rating
- 4.6/5
- Reviews
- 10,864
- Age
- 15y ago
MONKEY SHOULDER Blended Malt Scotch Whisky Das Original Smooth Rich Perfect with a Twist Small-Batch Whisky ideal in an Old Fashioned cocktail mehrfach preisgekrönt 40% vol. 70 cl
- Price
- €17.89
- Rating
- 4.7/5
- Reviews
- 11,057
- Age
- 13y ago
Lagavulin 8 Jahre Single Malt Scotch Whisky mit Geschenkverpackung Geschenkidee Preisgekrönter Single Malt handverlesen aus dem schottischen Islay 48% Vol 700ml Einzelflasche
- Price
- €32.70
- Rating
- 4.8/5
- Reviews
- 14,894
- Age
- 8y ago
Trending
90-day click momentumLagavulin 8 Jahre Single Malt Scotch Whisky mit Geschenkverpackung Geschenkidee Preisgekrönter Single Malt handverlesen aus dem schottischen Islay 48% Vol 700ml Einzelflasche
- Price
- €32.70
- Rating
- 4.8/5
- Reviews
- 14,894
- Age
- 8y ago
Bulleit Bourbon Frontier American High Rye Whiskey Geschenkempfehlung für Freunde & die Liebsten handverlesene Kentucky Tradition 45% vol 700ml Einzelflasche
- Price
- €14.79
- Rating
- 4.6/5
- Reviews
- 10,864
- Age
- 15y ago
Johnnie Walker Black Label 12 Jahre Blended Scotch Whisky klassisch Geschenkidee für genussvolle Abende zu Hause & mit Freunden 40% Vol 700ml
- Price
- €16.06
- Rating
- 4.6/5
- Reviews
- 18,018
- Age
- 15y ago
Glenkinchie 12 Jahre Single Malt Scotch Whisky handverlesen aus den schottischen Lowlands 43% Vol 700ml Einzelflasche
- Price
- €25.57
- Rating
- 4.7/5
- Reviews
- 2,622
- Age
- 15y ago
Suntory Whisky Toki | Japanischer Blended Whisky aus Hakushu Yamazaki und Chita | mit feinem süßen und würzigem Abgang | 43% Vol | 700 ml
- Price
- €21.68
- Rating
- 4.6/5
- Reviews
- 6,238
- Age
- 10y ago
Newest
by launch dateLagavulin 8 Jahre Single Malt Scotch Whisky mit Geschenkverpackung Geschenkidee Preisgekrönter Single Malt handverlesen aus dem schottischen Islay 48% Vol 700ml Einzelflasche
- Price
- €32.70
- Rating
- 4.8/5
- Reviews
- 14,894
- Age
- 8y ago
Suntory Whisky Toki | Japanischer Blended Whisky aus Hakushu Yamazaki und Chita | mit feinem süßen und würzigem Abgang | 43% Vol | 700 ml
- Price
- €21.68
- Rating
- 4.6/5
- Reviews
- 6,238
- Age
- 10y ago
Talisker Port Ruighe - Single Malt Scotch Whisky handverlesen von der Insel Skye 45.8 % Vol. 700 ml Einzelflasche
- Price
- €28.65
- Rating
- 4.8/5
- Reviews
- 3,862
- Age
- 11y ago
Talisker Storm aromatischer Single Malt Scotch Whisky handgefertigt von der schottischen Insel Skye 45.8% Vol 700ml Einzelflasche
- Price
- €25.22
- Rating
- 4.8/5
- Reviews
- 5,647
- Age
- 13y ago
Laphroaig 10 Jahre | Islay Single Malt Scotch Whisky | mit Geschenkverpackung | einzigartig rauchig-torfiger Geschmack | 40% Vol | 1 x 0 7l
- Price
- €26.29
- Rating
- 4.7/5
- Reviews
- 8,797
- Age
- 13y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
39 falling
Sellers
96
Top-5 brand share
40%
Top 20: 85%
Top-5 click share
29%
Top 20: 67%
Open market
54%
- Lagavulin13%
- Glenfiddich8%
- Talisker7%
- Laphroaig7%
- Dalwhinnie6%
- Monkey Shoulder6%
Whisky demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Top Whisky search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- whisky2.2M/yr
- whisky angebot des tages654K/yr
- whiskey542K/yr
- single malt whisky67K/yr
- whisky angebot73K/yr
- glenfiddich132K/yr
- jameson whiskey85K/yr
- talisker81K/yr
- scotch whisky78K/yr
- laphroaig75K/yr
What reviews say buyers love and hate about Whisky
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Beste Whisky-Qualität”
“Mmm the taste”
“Bestes Preis-/Leistungsverhältnis”
“Geschmacklich gut”
“Cooles Produkt”
What buyers complain about
82% of reviews“rauchigen Geschmack”
“teuer”
“Schmeckt muffig”
“Mittelmäßig”
“mir fehlt der Duft in der Nase.”
Common Whisky questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
