Skip to content

Sardinen

Pass

Sardinen scores 71 out of 100, a Pass. Shoppers spend an estimated $502K a year here, search demand grew +73.3% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
71
71 / 100
Top 1% of 1,367 Lebensmittel & Getränke niches · +25 vs the category median of 46
Market size
€502K/yr464K searches / yr
90-day growth
+73.3%search demand this quarter
Competition
50%top-5 click share · 14 brands · 18 sellers

Flapen Score

Sardinen against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Sardinen is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sardinen market on Amazon at a glance

Shoppers on Amazon Germany searched for Sardinen 464K times last year and spent an estimated €502K. The top 5 brands take 74% of clicks. Demand peaks in May–Jun. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +73.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €502K a year.

Searches, last 12 months
464K
Growth, 90 days vs prior 90
+73.3%
Conversion, latest week
4.8%
Market size, estimated
€502Ka year
Peak month
June3.2× the quietest month
Top search term
sardinen in olivenöl151K searches a year

02 · Price

A sale here is worth €22.80.

Listings sell for €22.80 on average, from €3.12 to €45.22. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At €22.80 that is €17K to €23K a year per listing.

Average price
€22.80inside the $15 to $100 sweet spot
Price range
€3.12–€45.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
€17K–€23K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #66 within Fisch & Meeresfrüchte. It carries 40 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
67%
Out of stock, average day
13.3%
Average rank
#66in Fisch & Meeresfrüchte
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
40per listing
Listings tracked
24

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Sardinen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

18

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

21%

  • Brand 128%
  • Brand 216%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 65%

Demand

Sardinen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 3.2×

Search terms

Top Sardinen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sardinen in olivenöl151K/yr
  • sardinen86K/yr
  • sardinen im eigenen saft57K/yr
  • sardinen in olivenöl bio21K/yr
  • sardines22K/yr
  • sardinen in öl18K/yr
  • sardinen ohne haut und gräten17K/yr
  • ölsardinen18K/yr
  • sardines in olive oil11K/yr
  • ölsardinen in olivenöl8K/yr

Reviews and returns

What reviews say buyers love and hate about Sardinen

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Geschmack insgesamt”
26%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Unverschämter Preis”
A buyer, on “Preis-Leistungs-Verhältnis”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sardinen questions

Answered from the same tracked data.