How competitive is the Sardinen niche on Amazon Germany?

14 brands and 18 sellers compete in Sardinen on Amazon Germany. The top 5 Sardinen products take 50% of clicks and its top 5 brands hold 74% of demand.

What do buyers complain about in Sardinen?

Sardinen buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Qualität insgesamt, Geschmack insgesamt, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sardinen niche?

Sardinen sells for €22.80 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €3.12–€45.22. The average incumbent carries 40 reviews — the moat a new listing must climb.

Sardinen

Sardinen shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

Top 1% of 1,367 Lebensmittel & Getränke niches · +25 vs the category median of 46

This niche Category average · 1,367 niches

Is Sardinen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sardinen is a €502K/yr Amazon Germany market (464K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 71/100.

Sardinen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +73.3% over the last 90 days and 4.8% of searches end in a purchase.

€502K

revenue / yr

Units sold / yr30K

Search volume / yr+73.3%464K

Conversion rate4.8%

Avg price€22.80

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers14 · 18

Top-5 product click share50%

Open market26%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Top Sardinen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

General Sardinen in Olivenöl 10 x 120g | Reich an Omega 3 | Portugal

Price: €30.56
Rating: 4.6/5
Reviews: 67
Age: 1y ago

Bom Petisco Sardinen in Olivenöl 10x120 g - Premium-Qualität aus Portugal - reich an Omega-3

Price: €32.10
Rating: 4.6/5
Reviews: 117
Age: 4y ago

Fontaine - Premium Sardinen in Bio-Olivenöl - 5er Pack - Sardinen aus 100% zertifizierter nachhaltiger Fischerei - 600g

Price: €19.20
Rating: 4.3/5
Reviews: 37
Age: 2y ago

Sardinen im eigenen Saft | 10 x 125 g | Cocagne | Ramirez | Portugal

Price: €41.82
Rating: 4.4/5
Reviews: 21
Age: 5y ago

General Sardinen in würzigem Öl 6 x 120g | Reich an Omega 3 | Portugal

Price: €14.36
Rating: 4.0/5
Reviews: 16
Age: 1y ago

Newest

by launch date

Sardinen in Olivenöl Glutenfrei Reich an Omega-3-Fettsäuren Ohne Zusatzstoffe 10x90g 10er-Pack

Price: €29.31
Rating: 5.0/5
Reviews: 3
Age: 1mo ago

Ramirez Portugiesische Sardinen in Olivenöl 15 x 120g Premium Sardinen aus Portugal Fischkonserven Reich an Omega-3

Price: €45.22
Rating: 4.0/5
Reviews: 5
Age: 2mo ago

LOS PEPERETES Sardinillas Sardinen aus Galicien in nativem Olivenöl Extra 120 g | Gourmet-Sardinen | Premium-Handwerkskonserve | Blaufisch aus den Rías Gallegas

Price: €20.68
Rating: 4.1/5
Reviews: 12
Age: 8mo ago

General Sardinen in würzigem Öl 6 x 120g | Reich an Omega 3 | Portugal

Price: €14.36
Rating: 4.0/5
Reviews: 16
Age: 1y ago

General Sardinen in Olivenöl 6 x 120g | Reich an Omega 3 | Portugal

Price: €17.98
Rating: 4.5/5
Reviews: 18
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

21%

Generisch28%
Berthe16%
Bom Petisco11%
Cocagne10%
Fontaine9%
Ramirez5%

Sardinen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume464KCVR4.8%Products24Brands14Top 5 Brands74%OOS Rate13.3%Rating4.3★Reviews40Avg BSR#66

Peak months: May, Jun · busiest ÷ quietest = 3.2×

Top Sardinen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sardinen in olivenöl151K/yr +71.3%2.2% conv.
sardinen86K/yr +61.6%1.6% conv.
sardinen im eigenen saft57K/yr +114.0%1.4% conv.
sardinen in olivenöl bio21K/yr +110.5%3.3% conv.
sardines22K/yr +30.1%1.1% conv.
sardinen in öl18K/yr +112.7%1.1% conv.
sardinen ohne haut und gräten17K/yr +55.5%1.1% conv.
ölsardinen18K/yr +60.5%1.5% conv.
sardines in olive oil11K/yr +31.6%1.9% conv.
ölsardinen in olivenöl8K/yr +174.2%3.1% conv.

What reviews say buyers love and hate about Sardinen

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Geschmack insgesamt50%

“Schmeckt”

Qualität insgesamt22%

“Hochwertiges Produkt”

Geschmack12%

“Geschmacklich überzeugend”

Ölig/fettig2%

“Das Öl ist hochwertig”

Gesamtgröße2%

“Passt alles”

What buyers complain about

78% of reviews

Preis-Leistungs-Verhältnis26%

“Unverschämter Preis”

Qualität insgesamt14%

“Ich hätte von dem Produkt mehr Qualität erwartet”

Geschmack insgesamt7%

“Schmeckt Fischig”

Geschmack5%

“das ist Geschmackssache.”

Einfaches Kauen/Schlucken4%

“Es sind noch Gräten und Schuppen vorhanden unangenehm zum essen”

Common Sardinen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sardinen 71/100 on Amazon Germany — Worth a look. The niche generates €502K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +73.3% over the last 90 days.