sardinen
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Review moat
Incredible40.46avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible€22.80avg listing price — sweet spot $15–$100
Growth
Great+73.3%90-day search growth — must beat 0% to launch
Price range
Good€3.12–€45.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good€502K€502K/yr · 464K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon Germany niche tracking, sardinen is a €502K/yr Amazon Germany market (464K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 71/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- €570K–€684K
- units × avg price
- Launch success
- —
- 1 of 3 new (360d)
- Conversion rate
- 4.8%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 83%
- Out of stock
- 13.3%
- Avg brand age
- 67 months
- Avg seller age
- 175 days
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
18
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
21%
- Generisch28%
- Berthe16%
- Bom Petisco11%
- Cocagne10%
- Fontaine9%
- Ramirez5%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — +73.3% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 3.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
General Sardinen in Olivenöl 10 x 120g | Reich an Omega 3 | Portugal
Generisch€30.564.6★67 rev
Bom Petisco Sardinen in Olivenöl 10x120 g - Premium-Qualität aus Portugal - reich an Omega-3
Bom Petisco€32.104.6★117 rev
Fontaine - Premium Sardinen in Bio-Olivenöl - 5er Pack - Sardinen aus 100% zertifizierter nachhaltiger Fischerei - 600g
Fontaine€19.204.3★37 rev
Sardinen im eigenen Saft | 10 x 125 g | Cocagne | Ramirez | Portugal
Cocagne€41.824.4★21 rev
General Sardinen in würzigem Öl 6 x 120g | Reich an Omega 3 | Portugal
Generisch€14.364.0★16 rev
Newest
by launch date
Sardinen in Olivenöl Glutenfrei Reich an Omega-3-Fettsäuren Ohne Zusatzstoffe 10x90g 10er-Pack
Delamaris€29.313 rev
Ramirez Portugiesische Sardinen in Olivenöl 15 x 120g Premium Sardinen aus Portugal Fischkonserven Reich an Omega-3
Ramirez€45.225 rev
LOS PEPERETES Sardinillas Sardinen aus Galicien in nativem Olivenöl Extra 120 g | Gourmet-Sardinen | Premium-Handwerkskonserve | Blaufisch aus den Rías Gallegas
Los Peperetes€20.6812 rev
General Sardinen in würzigem Öl 6 x 120g | Reich an Omega 3 | Portugal
Generisch€14.3616 rev
General Sardinen in Olivenöl 6 x 120g | Reich an Omega 3 | Portugal
Generisch€17.9818 rev
Trending
90-day click momentumSardinen in Olivenöl Glutenfrei Reich an Omega-3-Fettsäuren Ohne Zusatzstoffe 10x90g 10er-Pack
Delamaris€29.315.0★
Ramirez Portugiesische Sardinen in Olivenöl 15 x 120g Premium Sardinen aus Portugal Fischkonserven Reich an Omega-3
Ramirez€45.224.0★
Vasco da Gama Portugiesische Sardinen in Olivenöl 10 x 120 g - Hohes Omega-3-Gehalt/Portugal
Vasco da Gama€27.874.4★
General Sardinen in würzigem Öl 6 x 120g | Reich an Omega 3 | Portugal
Generisch€14.364.0★
Fontaine - Premium Sardinen in Bio-Olivenöl - 5er Pack - Sardinen aus 100% zertifizierter nachhaltiger Fischerei - 600g
Fontaine€19.204.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“Hochwertiges Produkt”
“Geschmacklich überzeugend”
“Das Öl ist hochwertig”
“Passt alles”
“Angemessenes Preis-/Leistungsverhältnis”
“Sehr lecker, gut gewürzt und leicht pikant”
“orange farbe, soweit so gut, wenn es kontrolliert ist”
“Lecker und Gesund”
“tolle Konsistenz”
What buyers complain about
“Unverschämter Preis”
“Ich hätte von dem Produkt mehr Qualität erwartet”
“Schmeckt Fischig”
“das ist Geschmackssache.”
“Es sind noch Gräten und Schuppen vorhanden unangenehm zum essen”
“Die Portionen sind natürlich weniger,als ein Snack”
“Und das erscheinnt nicht korrekt, gleich im "Titel" für alle lesbar,”
“Kann man nicht rausnehmen ohne den Fish zu zermatschen”
“Dann noch verbeult kann nicht zurückgeschickt werden vom Geschmack nicht anders wie Dosen für 2 - 3 € nichts außergewöhnliches mein erster Reinfall bei Amazon”
“Auch nach dem 2. Versuch wurde mir furchtbar übel”
Common questions
- Is sardinen profitable to sell on Amazon Germany?
- The niche generates €502K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +73.3%. Flapen's verdict: Worth a look (71/100).
- How competitive is the sardinen niche?
- 14 brands and 18 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in sardinen?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Geschmack insgesamt. The return rate is 0.0%.
- When does demand for sardinen peak?
- Demand peaks in May–Jun; the busiest month runs 3.2× the quietest.
- What does it cost to enter the sardinen niche?
- Listings span €3.12–€45.22; the average listing price is €22.80 (sweet spot $15–$100). The average incumbent carries 40 reviews — the moat a new listing must climb.
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