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Beef Jerky

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -11.5% this quarter, so Beef Jerky is a Maybe.

Flapen Score
62
62 / 100
Top 2% of 1,367 Lebensmittel & Getränke niches · +16 vs the category median of 46
Market size
€920K/yr870K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
46%top-5 click share · 12 brands · 29 sellers

Flapen Score

Beef Jerky against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Beef Jerky is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beef Jerky market on Amazon at a glance

Shoppers on Amazon Germany searched for Beef Jerky 870K times last year and spent an estimated €920K. The top 5 brands take 90% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 870K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €920K a year.

Searches, last 12 months
870K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
3.9%
Market size, estimated
€920Ka year
Peak month
November1.4× the quietest month
Top search term
beef jerky513K searches a year

02 · Price

A sale here is worth €27.14.

Listings sell for €27.14 on average, from €2.84 to €75.34. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At €27.14 that is €27K to €34K a year per listing.

Average price
€27.14inside the $15 to $100 sweet spot
Price range
€2.84–€75.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
€27K–€34K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #22 within Fleisch & Wurstwaren. It carries 971 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
5.5%
Average rank
#22in Fleisch & Wurstwaren
Average rating
4.14 starsAmazon Germany average 4.37 stars
Average reviews
971per listing
Listings tracked
31

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Beef Jerky products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

29

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

7%

  • Brand 140%
  • Brand 229%
  • Brand 313%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 7%)

Demand

Beef Jerky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Beef Jerky search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beef jerky513K/yr
  • trockenfleisch für menschen60K/yr
  • trockenfleisch68K/yr
  • beef32K/yr
  • beef jerky 1kg49K/yr
  • jerky36K/yr
  • jack links beef jerky26K/yr
  • beef jerky ohne zucker17K/yr
  • jack links15K/yr
  • german jerky4K/yr

Reviews and returns

What reviews say buyers love and hate about Beef Jerky

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Geschmack insgesamt”
18%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt null”
A buyer, on “Geschmack insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Beef Jerky questions

Answered from the same tracked data.