Lakritz Adventskalender 2022

Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €515K a year.

Searches, last 12 months

551K

Growth, 90 days vs prior 90

-28.6%

Conversion, latest week

4.3%

Market size, estimated

€515Ka year

Peak month

December4.5× the quietest month

Top search term

lakritz bülow129K searches a year

Listings sell for €21.53 on average, from €3.06 to €40.19. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At €21.53 that is €5K to €11K a year per listing.

Average price

€21.53inside the $15 to $100 sweet spot

Price range

€3.06–€40.19

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

€5K–€11K

Returns

0.0%of orders · Amazon Germany median 1.1%

78% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 36.5% of listings are out of stock. The average listing ranks #39 within Süßigkeiten & Knabbereien. It carries 677 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

48%

Out of stock, average day

36.5%

Average rank

#39in Süßigkeiten & Knabbereien

Average rating

4.52 starsAmazon Germany average 4.37 stars

Average reviews

677per listing

Listings tracked

40

20 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

20

Successful launches

3Amazon's first-year sales bar

Average brand age

61 months