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Lakritz Adventskalender 2022

Lakritz Adventskalender 2022 shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 18% of 1,367 Lebensmittel & Getränke niches · +7 vs the category median of 46

Market size 60Growth 11Conversion 53Competition 81Returns 100Price range 68Avg price 91Brand share 0Review moat 71Quality gap 38
This niche Category average · 1,367 niches

Is Lakritz Adventskalender 2022 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lakritz Adventskalender 2022 is a €515K/yr Amazon Germany market (551K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Lakritz Adventskalender 2022: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -28.6% over the last 90 days and 4.3% of searches end in a purchase.

€515K

revenue / yr

Units sold / yr30K
Search volume / yr-28.6%551K
Conversion rate4.3%
Avg price€21.53

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 5
Top-5 product click share34%
Open market0%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement78%
New entrants (1y)20· 3 succeeded
Avg rating4.5★
Avg reviews677

Top Lakritz Adventskalender 2022 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€15K€31K€46K€62K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

34%

Top 20: 76%

Open market

0%

  • LAKRIDS BY BÜLOW85%
  • Naschwerk9%
  • Mon Dragée7%

Lakritz Adventskalender 2022 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume551KCVR4.3%Products40Brands3Top 5 Brands100%OOS Rate36.5%Rating4.5★Reviews677Avg BSR#39
35K25KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Top Lakritz Adventskalender 2022 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lakritz bülow129K/yr
  • lakrids by bülow179K/yr
  • bülow lakritz105K/yr
  • lakrids by bülow reduziert16K/yr
  • bülow lakritz probierset13K/yr
  • lakrids by bülow -8K/yr
  • bülow10K/yr
  • lakritze bülow8K/yr
  • lakritz by bülow8K/yr
  • lakrids bülow6K/yr

What reviews say buyers love and hate about Lakritz Adventskalender 2022

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Geschmack insgesamt57%

Schmeckt super

Geschmack11%

Beste Qualität und guter Geschmack

Geschenk Zweck7%

Geschenk

Qualität insgesamt7%

super Qualität

Süße3%

Fruchtig, sauer und doch so Süß

What buyers complain about

76% of reviews
Preis-Leistungs-Verhältnis41%

sehr schade bei dem Preis

Lagertemperatur8%

sind somit angeschmolzen

Geschmack insgesamt8%

Schmeckt nicht

Geschmack5%

Der Erbeergeschmack kommt etwas später

Qualität insgesamt3%

Qualitätsprobleme

Common Lakritz Adventskalender 2022 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lakritz Adventskalender 2022 53/100 on Amazon Germany — Worth a look. The niche generates €515K/yr across 40 tracked products. 3 of 20 products launched in the last 360 days are still selling. Search demand moved -28.6% over the last 90 days.
Search demand for Lakritz Adventskalender 2022 on Amazon Germany peaks in Nov–Dec, where the busiest month runs 4.5× the quietest.