Is lakritz adventskalender 2022 profitable to sell on Amazon Germany?

The niche generates €515K/yr across 40 tracked products. 3 of 20 products launched in the last 360 days are still selling. 90-day search growth is -28.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the lakritz adventskalender 2022 niche?

3 brands and 5 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lakritz adventskalender 2022?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Lagertemperatur, Geschmack insgesamt. The return rate is 0.0%.

When does demand for lakritz adventskalender 2022 peak?

Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the lakritz adventskalender 2022 niche?

Listings span €3.06–€40.19; the average listing price is €21.53 (sweet spot $15–$100). The average incumbent carries 677 reviews — the moat a new listing must climb.

lakritz adventskalender 2022

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great€21.53

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Review moat

Good677.03

avg incumbent reviews — the moat a new listing must climb

Price range

Good€3.06–€40.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€515K

€515K/yr · 551K searches

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-28.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, lakritz adventskalender 2022 is a €515K/yr Amazon Germany market (551K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: €538K–€646K; units × avg price
Launch success: 15%; 3 of 20 new (360d)
Conversion rate: 4.3%
Avg BSR: #39
Page quality: 0%
Prime: 48%
Sponsored: 78%
Out of stock: 36.5%
Avg brand age: 61 months
Avg seller age: 192 days

Competition

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

34%

Top 20: 76%

Open market

LAKRIDS BY BÜLOW85%
Naschwerk9%
Mon Dragée7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LAKRIDS BY BÜLOW - LOVE SELECTION BOX - 435g - Pralinen-Geschenk mit Dänischen Gourmet Lakritz-Kugeln in edler Herz-Geschenkbox

LAKRIDS BY BÜLOW€37.244.7★66 rev

Mon Dragée Flower Box 265g Luxus-Feinkost-Pralinen 6 Sorten Dänische Lakritz-Kugeln Glutenfreie Pralinen-Geschenkbox in Blütenform Edles Geschenk für Liebhaber besonderer Süßigkeiten

Mon Dragée€29.114.2★88 rev

Nordthy Lakritzkugel Geschenkset 3x300g Gourmet Lakritz in den Sorten Passionsfrucht Himbeere & Salzkaramell

Naschwerk€27.874.3★23 rev

LAKRIDS BY BÜLOW - SELECTION BOX - Feinste Lakritze umhüllt von cremiger Schokolade

LAKRIDS BY BÜLOW€36.494.6★188 rev

LAKRIDS BY BÜLOW - SUMMER SELECTION BOX - 175g - Fruchtige Auswahl Dänischer Gourmet Lakritze umhüllt von feinster Schokolade

LAKRIDS BY BÜLOW€22.114.5★52 rev

Newest

by launch date

LAKRIDS BY BÜLOW - SUMMER MIX - 515 g - Dänische Gourmet Lakritz-Kugeln - Süßes und saures Lakritz mit Zitrone Erdbeere und Ananas

LAKRIDS BY BÜLOW€30.6919 rev

2mo ago

LAKRIDS BY BÜLOW Taste Selection 6 Einzigartige Geschmacksrichtungen (72g) Dänische Gourmet-Lakritz mit Schokoladenüberzug

LAKRIDS BY BÜLOW€9.306 rev

2mo ago

LAKRIDS BY BÜLOW - CRISPY CARAMEL - 270 g - Dänische Gourmet Lakritz-Kugeln - Süße Lakritze mit Dulce-Schokolade rohem Lakritzpulver & Meersalz

LAKRIDS BY BÜLOW€20.14116 rev

4mo ago

LAKRIDS BY BÜLOW - Geschenkbox 2er Set (CRISPY CARAMEL & LIME CRACKLE) - Gourmet Lakritze umhüllt von Schokolade in hochwertiger Geschenkbox

LAKRIDS BY BÜLOW€31.274 rev

4mo ago

LAKRIDS BY BÜLOW - CRISPY CARAMEL - 115 g - Dänische Gourmet Lakritz-Kugeln - Süße Lakritze mit Dulce-Schokolade rohem Lakritzpulver & Meersalz

LAKRIDS BY BÜLOW€11.17116 rev

4mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt57%

“Schmeckt super”

Geschmack11%

“Beste Qualität und guter Geschmack”

Geschenk Zweck7%

“Geschenk”

Qualität insgesamt7%

“super Qualität”

Süße3%

“Fruchtig, sauer und doch so Süß”

Preis-Leistungs-Verhältnis2%

“Hochpreisig”

Salzgehalt2%

“Tolle Auswahl an Sorten (z. B. Salt & Caramel, Dark & Sea Salt, fruchtige Varianten).”

Mischung/Verhältnis1%

“Gute Kombi”

Knusprigkeit1%

“Knuspriges Karamell BÜLOW”

Frische1%

“Neu, interessant und zu empfehlen”

What buyers complain about

Preis-Leistungs-Verhältnis41%

“sehr schade bei dem Preis”

Lagertemperatur8%

“sind somit angeschmolzen”

Geschmack insgesamt8%

“Schmeckt nicht”

Geschmack5%

“Der Erbeergeschmack kommt etwas später”

Qualität insgesamt3%

“Qualitätsprobleme”

Süße3%

“zu süß / zu wenig Lakritze”

Würzigkeit2%

“Sehr scharfes”

beworben Vs Tatsächliches Produkt2%

“diese Angabe ist nicht richtig,”

Abgestanden/verfault/verwöhnt2%

“Keine Ahnung ob die nicht so frisch sind oder zu kalt gelagert”

Salzgehalt1%

“Hauch von Salz auf Lakritz”

Common questions

Is lakritz adventskalender 2022 profitable to sell on Amazon Germany?: The niche generates €515K/yr across 40 tracked products. 3 of 20 products launched in the last 360 days are still selling. 90-day search growth is -28.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the lakritz adventskalender 2022 niche?: 3 brands and 5 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lakritz adventskalender 2022?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Lagertemperatur, Geschmack insgesamt. The return rate is 0.0%.
When does demand for lakritz adventskalender 2022 peak?: Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the lakritz adventskalender 2022 niche?: Listings span €3.06–€40.19; the average listing price is €21.53 (sweet spot $15–$100). The average incumbent carries 677 reviews — the moat a new listing must climb.

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lakritz adventskalender 2022

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Common questions

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