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62

lachgummi

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 91Growth 21Conversion 76Competition 92Returns 100Price range 77Avg price 23Brand share 20Review moat 65Quality gap 35

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Competition

Great23%

top-5 click share — an open shelf

Market size

Great€1.8M

€1.8M/yr · 3.0M searches

Price range

Great€0.73–€64.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good914.87

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad€8.24

avg listing price — sweet spot $15–$100

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, lachgummi is a €1.8M/yr Amazon Germany market (3.0M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul. Verdict: Worth a look — 62/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
300K–400K
avg 2,500–3,000/product
Revenue / yr
€2.5M–€3.3M
units × avg price
Launch success
67%
4 of 6 new (360d)
Conversion rate
7.2%
Avg BSR
#53
Page quality
0%
Prime
88%
Sponsored
50%
Out of stock
4.8%
Avg brand age
60 months
Avg seller age
178 days

Competition

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

17 falling

Sellers

101

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

23%

Top 20: 62%

Open market

6%

  • HARIBO50%
  • nimm226%
  • nimm2 Lachgummi11%
  • HLKauf3%
  • nimm2 soft3%
  • Hitschler2%
  • Open — no brand owns it (11 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€36K4%€71K6%€107K8%€143K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 76 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt53%

“Yummy”

Süße6%

“Nimm 2, mein Favorit in Sachen Sweets”

Geschmack6%

“Super lecker”

Preis-Leistungs-Verhältnis5%

“Beste Lollis zu einem sehr günstigen Preis”

Qualität insgesamt5%

“Super Produkt”

beworben Vs Tatsächliches Produkt3%

“Wie immer”

Weiches Gefühl3%

“Soft”

Frische2%

“Fruchtig”

Sauer2%

“Sehr saftig”

Gesamtgröße2%

“Passt”

What buyers complain about

Geschmack insgesamt22%

“Schmecken Schlumpfig”

Preis-Leistungs-Verhältnis9%

“Ekelhaft und teuer”

Geschmack6%

“Billiges künstliches Aroma”

Süße6%

“50% weniger zucker gewünscht”

Hartes Gefühl5%

“Leider waren sie sehr hard”

Lagertemperatur5%

“Teilweise geschmolzene, verklebte Gummibärchen”

Sauer3%

“Schade das saure”

Textur/Konsistenz – insgesamt3%

“Gelatine,haben deshalb eine andere Konsistenz als normale Haribos,sind”

Abgestanden/verfault/verwöhnt2%

“Jo sind halt Schlümpfe”

Ernährungs Gehalt2%

“Keine gesunde Ernährung”

Top return reasons

Preis-Leistungs-Verhältnis33%
beworben Vs Tatsächliches Produkt33%
Gesamtgröße17%
Qualität insgesamt17%

Common questions

Is lachgummi profitable to sell on Amazon Germany?
The niche generates €1.8M/yr across 76 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Worth a look (62/100).
How competitive is the lachgummi niche?
17 brands and 101 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in lachgummi?
Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
When does demand for lachgummi peak?
Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the lachgummi niche?
Listings span €0.73–€64.44; the average listing price is €8.24 (sweet spot $15–$100). The average incumbent carries 915 reviews — the moat a new listing must climb.

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