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Lachgummi

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 92% of clicks, so Lachgummi is a Maybe.

Flapen Score
62
62 / 100
Top 2% of 1,367 Lebensmittel & Getränke niches · +16 vs the category median of 46
Market size
€1.8M/yr3.0M searches / yr
90-day growth
-8.4%search demand this quarter
Competition
23%top-5 click share · 17 brands · 101 sellers

Flapen Score

Lachgummi against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Lachgummi is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lachgummi market on Amazon at a glance

Shoppers on Amazon Germany searched for Lachgummi 3.0M times last year and spent an estimated €1.8M. The top 5 brands take 92% of clicks. Demand peaks in Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.8M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
7.2%
Market size, estimated
€1.8Ma year
Peak month
July1.7× the quietest month
Top search term
haribo981K searches a year

02 · Price

A sale here is worth €8.24.

Listings sell for €8.24 on average, from €0.73 to €64.44. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 2,500 to 3,000 of them. At €8.24 that is €21K to €25K a year per listing.

Average price
€8.24under the $15 to $100 sweet spot
Price range
€0.73–€64.44
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
300K–400K
Units per listing a year
2,500–3,000
Revenue per listing a year
€21K–€25K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #53 within Süßigkeiten & Knabbereien. It carries 915 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
4.8%
Average rank
#53in Süßigkeiten & Knabbereien
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
915per listing
Listings tracked
76

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
60 months

Products

Top Lachgummi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

101

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

23%

Top 20: 62%

Open market

6%

  • Brand 150%
  • Brand 226%
  • Brand 311%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (11 brands, 6%)

Demand

Lachgummi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Lachgummi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haribo981K/yr
  • gummibärchen624K/yr
  • haribo großpackung417K/yr
  • lachgummi153K/yr
  • fruchtgummis128K/yr
  • nimm 2109K/yr
  • weingummi94K/yr
  • gummibärchen großpackung83K/yr
  • haribo box80K/yr
  • fruchtgummi53K/yr

Reviews and returns

What reviews say buyers love and hate about Lachgummi

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Geschmack insgesamt”
22%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmecken Schlumpfig”
A buyer, on “Geschmack insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lachgummi questions

Answered from the same tracked data.