How competitive is the Lachgummi niche on Amazon Germany?

17 brands and 101 sellers compete in Lachgummi on Amazon Germany. The top 5 Lachgummi products take 23% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Lachgummi?

Lachgummi buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Lachgummi niche?

Lachgummi sells for €8.24 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €0.73–€64.44. The average incumbent carries 915 reviews — the moat a new listing must climb.

Lachgummi

Lachgummi shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 2% of 1,367 Lebensmittel & Getränke niches · +16 vs the category median of 46

This niche Category average · 1,367 niches

Is Lachgummi profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lachgummi is a €1.8M/yr Amazon Germany market (3.0M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul. Verdict: Worth a look — 62/100.

Lachgummi: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.4% over the last 90 days and 7.2% of searches end in a purchase.

€1.8M

revenue / yr

Units sold / yr400K

Search volume / yr-8.4%3.0M

Conversion rate7.2%

Avg price€8.24

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers17 · 101

Top-5 product click share23%

Open market8%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 76 products

Top Lachgummi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Haribo XXL-Mixpaket ca.4kg | Verschiedene Sorten & keine Dopplungen | Fruchtgummis Großpackung mit 2225 Beuteln à160175g | Geschenk & Karnevals-Wurfmaterial

Price: €28.26
Rating: 4.3/5
Reviews: 1,179
Age: 7y ago

Haribo Anaconda Riesenschlangen 1.2kg

Price: €7.23
Rating: 4.5/5
Reviews: 1,472
Age: 10y ago

nimm2 Lachgummi Softies Rote Früchte 1 x 225 g Gefülltes Fruchtgummi mit Fruchtsaft und Vitaminen Süßigkeit in sechs Geschmacksrichtungen

Price: €1.17
Rating: 4.7/5
Reviews: 4,694
Age: 9y ago

nimm2 Lachgummi 1 x 376 g Maxi Pack Fruchtgummi mit Fruchtsaft und Vitaminen Süßigkeit in sechs Geschmacksrichtungen

Price: €1.72
Rating: 4.7/5
Reviews: 2,041
Age: 6y ago

nimm2 Lachgummi Minis Beutel 1 x 765 g (60 Mini Packs) Fruchtgummi mit Fruchtsaft und Vitaminen Einzeln verpacke Süßigkeiten-Tütchen

Price: €5.44
Rating: 4.8/5
Reviews: 3,525
Age: 1y ago

Newest

by launch date

nimm2 Lachgummi Minis Beutel 1 x 765 g (60 Mini Packs) Fruchtgummi mit Fruchtsaft und Vitaminen Einzeln verpacke Süßigkeiten-Tütchen

Price: €5.44
Rating: 4.8/5
Reviews: 3,525
Age: 1y ago

nimm2 Lachgummi YoDinos 1 x 300 g Vegetarische Fruchtgummis mit Fruchtsaft Vitaminen und Joghurt Süßigkeit in vier Geschmackskombinationen

Price: €1.17
Rating: 4.6/5
Reviews: 445
Age: 1y ago

Haribo Bunte Schnecken (0.16 kg)

Price: €1.02
Rating: 4.4/5
Reviews: 245
Age: 1y ago

Haribo Minis Kinder-Party Mischung (0.25 kg)

Price: €2.25
Rating: 4.6/5
Reviews: 137
Age: 1y ago

Haribo Color-Rado 750 g

Price: €8.78
Rating: 4.6/5
Reviews: 240
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

101

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

23%

Top 20: 62%

Open market

HARIBO50%
nimm226%
nimm2 Lachgummi11%
HLKauf3%
nimm2 soft3%
Hitschler2%
Open — no brand owns it (11 brands, 6%)

Lachgummi demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.0MCVR7.2%Products76Brands17Top 5 Brands92%OOS Rate4.8%Rating4.5★Reviews915Avg BSR#53

Peak months: Jul · busiest ÷ quietest = 1.7×

Top Lachgummi search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

haribo981K/yr -7.5%4.2% conv.
gummibärchen624K/yr -8.7%7.9% conv.
haribo großpackung417K/yr -1.2%3.4% conv.
lachgummi153K/yr -8.8%18.4% conv.
fruchtgummis128K/yr -19.0%4.3% conv.
nimm 2109K/yr -13.4%18.5% conv.
weingummi94K/yr -12.0%6.0% conv.
gummibärchen großpackung83K/yr -13.0%3.4% conv.
haribo box80K/yr -12.1%2.8% conv.
fruchtgummi53K/yr -14.8%5.4% conv.

What reviews say buyers love and hate about Lachgummi

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Geschmack insgesamt53%

“Yummy”

Süße6%

“Nimm 2, mein Favorit in Sachen Sweets”

Geschmack6%

“Super lecker”

Preis-Leistungs-Verhältnis5%

“Beste Lollis zu einem sehr günstigen Preis”

Qualität insgesamt5%

“Super Produkt”

What buyers complain about

62% of reviews

Geschmack insgesamt22%

“Schmecken Schlumpfig”

Preis-Leistungs-Verhältnis9%

“Ekelhaft und teuer”

Geschmack6%

“Billiges künstliches Aroma”

Süße6%

“50% weniger zucker gewünscht”

Hartes Gefühl5%

“Leider waren sie sehr hard”

Lachgummi return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Preis-Leistungs-Verhältnis

33%

2beworben Vs Tatsächliches Produkt

33%

3Gesamtgröße

17%

4Qualität insgesamt

17%

Common Lachgummi questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lachgummi 62/100 on Amazon Germany — Worth a look. The niche generates €1.8M/yr across 76 tracked products. 4 of 6 products launched in the last 360 days are still selling. Search demand moved -8.4% over the last 90 days.