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Nespresso Kapseln

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -6.5% this quarter, so Nespresso Kapseln is a Maybe.

Flapen Score
62
62 / 100
Top 2% of 1,367 Lebensmittel & Getränke niches · +16 vs the category median of 46
Market size
€2.9M/yr2.4M searches / yr
90-day growth
-6.5%search demand this quarter
Competition
34%top-5 click share · 13 brands · 76 sellers

Flapen Score

Nespresso Kapseln against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Nespresso Kapseln is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Kapseln market on Amazon at a glance

Shoppers on Amazon Germany searched for Nespresso Kapseln 2.4M times last year and spent an estimated €2.9M. The top 5 brands take 88% of clicks. Demand peaks in Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.9M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
4.8%
Market size, estimated
€2.9Ma year
Peak month
November1.6× the quietest month
Top search term
nespresso kapseln1.4M searches a year

02 · Price

A sale here is worth €25.53.

Listings sell for €25.53 on average, from €2.37 to €47.65. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At €25.53 that is €38K to €51K a year per listing.

Average price
€25.53inside the $15 to $100 sweet spot
Price range
€2.37–€47.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
125K–150K
Units per listing a year
1,500–2,000
Revenue per listing a year
€38K–€51K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #67 within Getränke, Kaffee & Tee. It carries 3,182 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
85%
Out of stock, average day
1.6%
Average rank
#67in Getränke, Kaffee & Tee
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
3,182per listing
Listings tracked
53

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
66 months

Products

Top Nespresso Kapseln products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

76

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

34%

Top 20: 74%

Open market

8%

  • Brand 134%
  • Brand 223%
  • Brand 316%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (7 brands, 8%)

Demand

Nespresso Kapseln search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Nespresso Kapseln search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nespresso kapseln1.4M/yr
  • kaffeekapseln214K/yr
  • lavazza kapseln135K/yr
  • kaffeekapseln nespresso kompatibel118K/yr
  • nespresso kapseln lungo50K/yr
  • kaffeekapseln nespresso45K/yr
  • kaffee kapseln nespresso44K/yr
  • kaffee kapseln40K/yr
  • kapseln für nespresso maschine38K/yr
  • kaffeekapseln & pads36K/yr

Reviews and returns

What reviews say buyers love and hate about Nespresso Kapseln

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Geschmack insgesamt”
21%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Ungenießbar”
A buyer, on “Geschmack insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Nespresso Kapseln questions

Answered from the same tracked data.