Is nespresso kapseln profitable to sell on Amazon Germany?

The niche generates €2.9M/yr across 53 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (62/100).

How competitive is the nespresso kapseln niche?

13 brands and 76 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in nespresso kapseln?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for nespresso kapseln peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the nespresso kapseln niche?

Listings span €2.37–€47.65; the average listing price is €25.53 (sweet spot $15–$100). The average incumbent carries 3,182 reviews — the moat a new listing must climb.

nespresso kapseln

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible€2.9M

€2.9M/yr · 2.4M searches

Avg price

Incredible€25.53

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Price range

Good€2.37–€47.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,182.23

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-6.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, nespresso kapseln is a €2.9M/yr Amazon Germany market (2.4M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov. Verdict: Worth a look — 62/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

nespresso kapseln market data

Units sold / yr: 125K–150K; avg 1,500–2,000/product
Revenue / yr: €3.2M–€3.8M; units × avg price
Conversion rate: 4.8%
Avg BSR: #67
Page quality: 0%
Prime: 85%
Sponsored: 91%
Out of stock: 1.6%
Avg brand age: 66 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

34%

Top 20: 74%

Open market

Nespresso34%
Lavazza23%
by Amazon16%
ROSSO CAFFÈ8%
STARBUCKS7%
Jacobs4%
Open — no brand owns it (7 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top nespresso kapseln search terms

nespresso kapseln1.4M/yr -4.6%3.5% conv.
kaffeekapseln214K/yr -10.7%3.3% conv.
lavazza kapseln135K/yr -12.5%5.7% conv.
kaffeekapseln nespresso kompatibel118K/yr -7.0%3.8% conv.
nespresso kapseln lungo50K/yr +13.0%4.0% conv.
kaffeekapseln nespresso45K/yr +15.5%3.1% conv.
kaffee kapseln nespresso44K/yr -8.2%3.6% conv.
kaffee kapseln40K/yr -11.3%3.4% conv.
kapseln für nespresso maschine38K/yr -1.8%3.1% conv.
kaffeekapseln & pads36K/yr -41.5%0.6% conv.

All search terms

Top nespresso kapseln products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lavazza Espresso Qualita Rossa vollmundiger und ausgewogener Geschmack 30 Kapseln Nespresso kompatibel

Lavazza€7.764.6★4,025 rev

by Amazon Lungo Aluminium-Kaffeekapseln kompatibel mit Nespresso mittelgeröstet 100 Stück (5 Packungen mit je 20 Stück) Rainforest Alliance zertifiziert

by Amazon€15.904.4★1,625 rev

NESPRESSO ORIGINAL Ispirazione Italiana Auswahl 100 Kaffeekapseln

Nespresso€44.384.7★575 rev

STARBUCKS Discovery Variety Pack by Nespresso Kaffeekapseln mit einer Auswahl an hellen mittleren und dunklen Röstungen 6 x 10 (60 Kapseln) Exklusiv bei Amazon

STARBUCKS€22.104.6★2,460 rev

ROSSO CAFFÈ Nespresso Kapseln 120 Stück Aluminium 6 Premium Espresso Sorten Mixpaket Nespresso kompatible Kaffeekapseln kompatibel mit Original Kapselmaschinen

ROSSO CAFFÈ€34.954.4★17,202 rev

Newest

by launch date

by Amazon Lungo Kunststoff-Kaffeekapseln kompatibel mit Nespresso mittlere Röstung 100 Stück (2 Packungen à 50 Stück) Rainforest Alliance-zertifiziert

by Amazon€13.911,091 rev

6mo ago

Melitta Barista Lungo Kaffee-Kapseln 20 Stück je 5 5g gemahlen in Portionskapseln für Nespresso*-Maschinen Aromatisch Noten von Nuss-Nougat

Melitta€4.5186 rev

8mo ago

by Amazon Aluminium-Kaffeekapseln mit Vanillearoma kompatibel mit Nespresso 20 Stück (1 Packung mit 20 Stück) Rainforest Alliance-zertifiziert

by Amazon€3.96862 rev

9mo ago

by Amazon Sortimentspackung Aluminium-Kaffeekapseln kompatibel mit Nespresso mittelgeröstet 100 Stück (5 Packungen mit je 20 Stück) Rainforest Alliance zertifiziert

by Amazon€15.101,885 rev

1y ago

Jacobs Kaffeekapseln Vielfaltsbox 8 Sorten 6 x 20 + 2 x 18 Getränke Nespresso* kompatible Kaffee Kapseln 156 Kapseln

Jacobs€38.86353 rev

1y ago

What buyers say about nespresso kapseln

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt38%

“best kaffee”

Geschmack19%

“Bester Espresso mit leichtem Schoko-Flavour, I like”

Preis-Leistungs-Verhältnis10%

“Preis optimal”

Koffeingehalt9%

“Bester Espresso”

Qualität insgesamt8%

“Super Produkt”

Gesamtgröße3%

“Passt”

beworben Vs Tatsächliches Produkt2%

“So muss das sein”

Mischung/Verhältnis2%

“Diese Zusammenstellung beinhaltet 8 verschiedene Variationen a jeweils 10 Kapseln in verschiedenen Intensitäten und Geschmäckern, von sanfter Süße mit Rise n'Shine, über milden Kaffee im Original Blend, hin zu kräftigem Dark Roast und sehr intensivem Bold Roast”

Geruch2%

“klasse Aroma”

Geschenk Zweck0%

“Sehr stylish gestaltet auch als Geschenk geeignet”

What buyers complain about

Geschmack insgesamt21%

“Ungenießbar”

Geschmack13%

“Normalerweise bin ich bei aromatisierten Sorten skeptisch”

Preis-Leistungs-Verhältnis10%

“etwas teuer”

Bitter8%

“bitter und stark”

Qualität insgesamt6%

“Unglaublich viel Müll”

beworben Vs Tatsächliches Produkt3%

“Weniger drin als angegeben”

Funktionalität insgesamt2%

“Fehlfunktion”

Verdünnt/wässrig2%

“Schmeckt wässrig”

Geruch2%

“An sich stink normaler Espresso Lungo ohne zusätzlichen Geschmack”

Abgestanden/verfault/verwöhnt2%

“einen Punkt Abzug für die kaputten Kapseln.”

Common questions

Is nespresso kapseln profitable to sell on Amazon Germany?: The niche generates €2.9M/yr across 53 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (62/100).
How competitive is the nespresso kapseln niche?: 13 brands and 76 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in nespresso kapseln?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for nespresso kapseln peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the nespresso kapseln niche?: Listings span €2.37–€47.65; the average listing price is €25.53 (sweet spot $15–$100). The average incumbent carries 3,182 reviews — the moat a new listing must climb.