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Espresso

Espresso shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 11% of 1,367 Lebensmittel & Getränke niches · +10 vs the category median of 46

Market size 69Growth 12Conversion 67Competition 66Returns 100Price range 84Avg price 65Brand share 23Review moat 59Quality gap 43
This niche Category average · 1,367 niches

Is Espresso profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Espresso is a €710K/yr Amazon Germany market (863K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 56/100.

Espresso: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -26.5% over the last 90 days and 6.0% of searches end in a purchase.

€710K

revenue / yr

Units sold / yr80K
Search volume / yr-26.5%863K
Conversion rate6.0%
Avg price€13.75

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers11 · 60
Top-5 product click share45%
Open market9%
Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement79%
New entrants (1y)5· 2 succeeded
Avg rating4.5★
Avg reviews1,129

Top Espresso products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

€0€28K€57K€85K€114K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

60

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

6%

  • by Amazon35%
  • Melitta34%
  • Lavazza10%
  • Jacobs9%
  • Illy3%
  • Dallmayr3%
  • Open — no brand owns it (5 brands, 6%)

Espresso demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume863KCVR6.0%Products34Brands11Top 5 Brands91%OOS Rate0.0%Rating4.5★Reviews1,129Avg BSR#31
70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Top Espresso search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kaffee gemahlen196K/yr
  • filterkaffee127K/yr
  • melitta kaffee151K/yr
  • gemahlener kaffee64K/yr
  • kaffeepulver54K/yr
  • melitta41K/yr
  • kaffee gemahlen 500g48K/yr
  • amazon kaffee24K/yr
  • ground coffee15K/yr
  • kaffee gemahlen 500g angebot20K/yr

What reviews say buyers love and hate about Espresso

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Geschmack insgesamt36%

Tasty

Koffeingehalt15%

Bester Espresso

Preis-Leistungs-Verhältnis14%

Preis Leistung optimal

Geschmack11%

Guter aromatischer kaffee

Qualität insgesamt7%

Quality

What buyers complain about

76% of reviews
Geschmack insgesamt23%

Schmeckt irgendwie bitter

Bitter11%

Bitter

Geschmack11%

Geschmacklos Kaffee

Qualität insgesamt10%

Reklamationen meist nicht wirtschaftlich

Preis-Leistungs-Verhältnis9%

Nur der Preis stört

Common Espresso questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Espresso 56/100 on Amazon Germany — Worth a look. The niche generates €710K/yr across 34 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -26.5% over the last 90 days.
Search demand for Espresso on Amazon Germany peaks in Oct–Nov, where the busiest month runs 2.0× the quietest.