espresso
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Price range
Great€3.04–€89.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€710K€710K/yr · 863K searches
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good€13.75avg listing price — sweet spot $15–$100
Review moat
Good1,128.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, espresso is a €710K/yr Amazon Germany market (863K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 56/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- €825K–€1.1M
- units × avg price
- Launch success
- 40%
- 2 of 5 new (360d)
- Conversion rate
- 6.0%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 83 months
- Avg seller age
- 181 days
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
60
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
6%
- by Amazon35%
- Melitta34%
- Lavazza10%
- Jacobs9%
- Illy3%
- Dallmayr3%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Coffee Classic 100% Arabica Gemahlener Röstkaffee Mittlere Röstung 500g (1 Packung à 500g) Rainforest Alliance-Zertifiziert
by Amazon€5.764.4★1,485 rev
Melitta Auslese Filter-Kaffee 500g gemahlen Pulver für Filterkaffeemaschinen starke Röstung geröstet in Deutschland
Melitta€6.274.7★1,019 rev
Lavazza Crema e Gusto Classico Gemahlener Kaffee für Mokka-Kanne oder Filterkaffee Runder & Einladender Geschmack Intensität 7/10 Würzige Aromanoten Arabica & Robusta Dunkle Röstung 250 g
Lavazza€5.264.7★1,200 rev
by Amazon Espresso Crema gemahlener Kaffee 500 g (2 x 250 g) - Mittlere Röstung Rainforest Alliance-Zertifizierung (Früher Marke Happy Belly)
by Amazon€5.184.4★2,287 rev
Melitta Auslese Klassisch-Mild Filter-Kaffee 500g gemahlen Pulver für Filterkaffeemaschinen mittlere Röstung geröstet in Deutschland
Melitta€6.144.8★285 rev
Newest
by launch date
by Amazon House Blend Kaffeebohnen Mittelgeröstet 1 kg Rainforest Alliance Zertifiziert
by Amazon€11.223,305 rev
by Amazon Crema Gemahlener Röstkaffee Intensität: 4 - Kräftig 250g
by Amazon€3.20287 rev
by Amazon House Blend Classic Gemahlener Röstkaffee Arabica-Robusta-Mischung Intensität: 3 - Medium 250g
by Amazon€3.04203 rev
by Amazon Forte Gemahlener Röstkaffee Röstung Nach Italienischer Art Intensität: 5 - Kräftig 250g
by Amazon€3.34255 rev
by Amazon Gemahlener Kaffee Espresso Crema Lichte Röstung Granulat 500g Rainforest Alliance-Zertifizierung
by Amazon€5.17351 rev
Trending
90-day click momentum
Dallmayr prodomo 500g Kaffee gemahlen
Dallmayr€8.084.6★
Jacobs Filterkaffee Krönung Balance mittlere Röstung Kaffee gemahlen geröstet in Deutschland ideal für Filterkaffeemaschine & French Press Intensität 5/10 500 g
Jacobs€7.514.7★
Lavazza Qualità Oro Gemahlener Kaffee mit Aromanoten von Früchten und Blumen für einen Samtigen Espresso 100 % Arabica Kaffeebohnen Intensität 5/10 Mittlere Röstung 250g
Lavazza€5.374.1★
Dallmayr Classic volles Aroma 500g gemahlen Kaffee
Dallmayr€8.034.7★
Lavazza Tierra for Cuba Gemahlener Bio-Kaffee Ideal für die Moka-Kanne mit Aromen von Schokolade und Trockenfrüchten Arabica und Robusta Intensität 7/10 Mittlere Röstung 180 g
Lavazza€5.784.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty”
“Bester Espresso”
“Preis Leistung optimal”
“Guter aromatischer kaffee”
“Quality”
“Super Aroma”
“Wie bekannt”
“gemahlen oder in Kapseln sind die Amazon House blend sehr zu empfehlen.”
“Schmeckt gut, wenig Säure”
“Frische: Keine muffigen oder abgestandenen Note”
What buyers complain about
“Schmeckt irgendwie bitter”
“Bitter”
“Geschmacklos Kaffee”
“Reklamationen meist nicht wirtschaftlich”
“Nur der Preis stört”
“Kaum Aroma”
“Haltbarkeit nur 2 Monate”
“RANZIG”
“Schmeckt verbrannt leider”
“Sehr Mild und Sauer”
Common questions
- Is espresso profitable to sell on Amazon Germany?
- The niche generates €710K/yr across 34 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the espresso niche?
- 11 brands and 60 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in espresso?
- Top complaints mined from reviews: Geschmack insgesamt, Bitter, Geschmack. The return rate is 0.1%.
- When does demand for espresso peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the espresso niche?
- Listings span €3.04–€89.89; the average listing price is €13.75 (sweet spot $15–$100). The average incumbent carries 1,129 reviews — the moat a new listing must climb.
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