Espresso
Espresso shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 1,367 Lebensmittel & Getränke niches · +10 vs the category median of 46
Is Espresso profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Espresso is a €710K/yr Amazon Germany market (863K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 56/100.
Espresso: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -26.5% over the last 90 days and 6.0% of searches end in a purchase.
€710K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 34 products
Top Espresso products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
by Amazon Coffee Classic 100% Arabica Gemahlener Röstkaffee Mittlere Röstung 500g (1 Packung à 500g) Rainforest Alliance-Zertifiziert
- Price
- €5.76
- Rating
- 4.4/5
- Reviews
- 1,485
- Age
- 4y ago

Melitta Auslese Filter-Kaffee 500g gemahlen Pulver für Filterkaffeemaschinen starke Röstung geröstet in Deutschland
- Price
- €6.27
- Rating
- 4.7/5
- Reviews
- 1,019
- Age
- 15y ago

Lavazza Crema e Gusto Classico Gemahlener Kaffee für Mokka-Kanne oder Filterkaffee Runder & Einladender Geschmack Intensität 7/10 Würzige Aromanoten Arabica & Robusta Dunkle Röstung 250 g
- Price
- €5.26
- Rating
- 4.7/5
- Reviews
- 1,200
- Age
- 5y ago

by Amazon Espresso Crema gemahlener Kaffee 500 g (2 x 250 g) - Mittlere Röstung Rainforest Alliance-Zertifizierung (Früher Marke Happy Belly)
- Price
- €5.18
- Rating
- 4.4/5
- Reviews
- 2,287
- Age
- 1y ago

Melitta Auslese Klassisch-Mild Filter-Kaffee 500g gemahlen Pulver für Filterkaffeemaschinen mittlere Röstung geröstet in Deutschland
- Price
- €6.14
- Rating
- 4.8/5
- Reviews
- 285
- Age
- 10y ago
Trending
90-day click momentum
Dallmayr prodomo 500g Kaffee gemahlen
- Price
- €8.08
- Rating
- 4.6/5
- Reviews
- 760
- Age
- 16y ago

Jacobs Filterkaffee Krönung Balance mittlere Röstung Kaffee gemahlen geröstet in Deutschland ideal für Filterkaffeemaschine & French Press Intensität 5/10 500 g
- Price
- €7.51
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 2y ago

Lavazza Qualità Oro Gemahlener Kaffee mit Aromanoten von Früchten und Blumen für einen Samtigen Espresso 100 % Arabica Kaffeebohnen Intensität 5/10 Mittlere Röstung 250g
- Price
- €5.37
- Rating
- 4.1/5
- Reviews
- 682
- Age
- 5y ago

Dallmayr Classic volles Aroma 500g gemahlen Kaffee
- Price
- €8.03
- Rating
- 4.7/5
- Reviews
- 165
- Age
- 14y ago

Lavazza Tierra for Cuba Gemahlener Bio-Kaffee Ideal für die Moka-Kanne mit Aromen von Schokolade und Trockenfrüchten Arabica und Robusta Intensität 7/10 Mittlere Röstung 180 g
- Price
- €5.78
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 2y ago
Newest
by launch date
by Amazon Crema Gemahlener Röstkaffee Intensität: 4 - Kräftig 250g
- Price
- €3.20
- Rating
- 4.3/5
- Reviews
- 287
- Age
- 8mo ago

by Amazon House Blend Classic Gemahlener Röstkaffee Arabica-Robusta-Mischung Intensität: 3 - Medium 250g
- Price
- €3.04
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 8mo ago

by Amazon Gemahlener Kaffee Espresso Crema Lichte Röstung Granulat 500g Rainforest Alliance-Zertifizierung
- Price
- €5.17
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 10mo ago

by Amazon Intenso Gemahlener Röstkaffee 1kg (4 Packs of 250g) Rainforest Alliance-Zertifizierung
- Price
- €12.47
- Rating
- 4.5/5
- Reviews
- 4,860
- Age
- 1y ago

by Amazon Espresso Crema gemahlener Kaffee 500 g (2 x 250 g) - Mittlere Röstung Rainforest Alliance-Zertifizierung (Früher Marke Happy Belly)
- Price
- €5.18
- Rating
- 4.4/5
- Reviews
- 2,287
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
60
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
6%
- by Amazon35%
- Melitta34%
- Lavazza10%
- Jacobs9%
- Illy3%
- Dallmayr3%
- Open — no brand owns it (5 brands, 6%)
Espresso demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Top Espresso search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kaffee gemahlen196K/yr
- filterkaffee127K/yr
- melitta kaffee151K/yr
- gemahlener kaffee64K/yr
- kaffeepulver54K/yr
- melitta41K/yr
- kaffee gemahlen 500g48K/yr
- amazon kaffee24K/yr
- ground coffee15K/yr
- kaffee gemahlen 500g angebot20K/yr
What reviews say buyers love and hate about Espresso
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Tasty”
“Bester Espresso”
“Preis Leistung optimal”
“Guter aromatischer kaffee”
“Quality”
What buyers complain about
76% of reviews“Schmeckt irgendwie bitter”
“Bitter”
“Geschmacklos Kaffee”
“Reklamationen meist nicht wirtschaftlich”
“Nur der Preis stört”
Common Espresso questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









