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Espresso

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -26.5% this quarter, so Espresso is a Maybe.

Flapen Score
56
56 / 100
Top 11% of 1,367 Lebensmittel & Getränke niches · +10 vs the category median of 46
Market size
€710K/yr863K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
45%top-5 click share · 11 brands · 60 sellers

Flapen Score

Espresso against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Espresso is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Espresso market on Amazon at a glance

Shoppers on Amazon Germany searched for Espresso 863K times last year and spent an estimated €710K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 863K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €710K a year.

Searches, last 12 months
863K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
6.0%
Market size, estimated
€710Ka year
Peak month
November2.0× the quietest month
Top search term
kaffee gemahlen196K searches a year

02 · Price

A sale here is worth €13.75.

Listings sell for €13.75 on average, from €3.04 to €89.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At €13.75 that is €21K to €28K a year per listing.

Average price
€13.75under the $15 to $100 sweet spot
Price range
€3.04–€89.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
€21K–€28K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Getränke, Kaffee & Tee. It carries 1,129 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#31in Getränke, Kaffee & Tee
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
1,129per listing
Listings tracked
34

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
83 months

Products

Top Espresso products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

60

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

6%

  • Brand 135%
  • Brand 234%
  • Brand 310%
  • Brand 49%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 6%)

Demand

Espresso search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Espresso search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kaffee gemahlen196K/yr
  • filterkaffee127K/yr
  • melitta kaffee151K/yr
  • gemahlener kaffee64K/yr
  • kaffeepulver54K/yr
  • melitta41K/yr
  • kaffee gemahlen 500g48K/yr
  • amazon kaffee24K/yr
  • ground coffee15K/yr
  • kaffee gemahlen 500g angebot20K/yr

Reviews and returns

What reviews say buyers love and hate about Espresso

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Geschmack insgesamt”
23%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt irgendwie bitter”
A buyer, on “Geschmack insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Espresso questions

Answered from the same tracked data.