Espresso
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -26.5% this quarter, so Espresso is a Maybe.
- Flapen Score
- 56 / 100Top 11% of 1,367 Lebensmittel & Getränke niches · +10 vs the category median of 4656
- Market size
- €710K/yr863K searches / yr
- 90-day growth
- -26.5%search demand this quarter
- Competition
- 45%top-5 click share · 11 brands · 60 sellers
Flapen Score
Espresso against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Espresso is stronger. Inside it, weaker.
Market
The Espresso market on Amazon at a glance
Shoppers on Amazon Germany searched for Espresso 863K times last year and spent an estimated €710K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 863K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €710K a year.
- Searches, last 12 months
- 863K
- Growth, 90 days vs prior 90
- -26.5%
- Conversion, latest week
- 6.0%
- Market size, estimated
- €710Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- kaffee gemahlen196K searches a year
02 · Price
A sale here is worth €13.75.
Listings sell for €13.75 on average, from €3.04 to €89.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At €13.75 that is €21K to €28K a year per listing.
- Average price
- €13.75under the $15 to $100 sweet spot
- Price range
- €3.04–€89.89
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €21K–€28K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Getränke, Kaffee & Tee. It carries 1,129 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Getränke, Kaffee & Tee
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,129per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Espresso products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Coffee Classic 100% Arabica Gemahlener Röstkaffee Mittlere Röstung 500g (1 Packung à 500g) Rainforest Alliance-Zertifiziert
- Price
- €5.76
- Rating
- 4.4/5
- Reviews
- 1,485
- Age
- 4y ago

Melitta Auslese Filter-Kaffee 500g gemahlen Pulver für Filterkaffeemaschinen starke Röstung geröstet in Deutschland
- Price
- €6.27
- Rating
- 4.7/5
- Reviews
- 1,019
- Age
- 15y ago

Lavazza Crema e Gusto Classico Gemahlener Kaffee für Mokka-Kanne oder Filterkaffee Runder & Einladender Geschmack Intensität 7/10 Würzige Aromanoten Arabica & Robusta Dunkle Röstung 250 g
- Price
- €5.26
- Rating
- 4.7/5
- Reviews
- 1,200
- Age
- 5y ago

by Amazon Espresso Crema gemahlener Kaffee 500 g (2 x 250 g) - Mittlere Röstung Rainforest Alliance-Zertifizierung (Früher Marke Happy Belly)
- Price
- €5.18
- Rating
- 4.4/5
- Reviews
- 2,287
- Age
- 1y ago

Melitta Auslese Klassisch-Mild Filter-Kaffee 500g gemahlen Pulver für Filterkaffeemaschinen mittlere Röstung geröstet in Deutschland
- Price
- €6.14
- Rating
- 4.8/5
- Reviews
- 285
- Age
- 10y ago
Trending
estimated 90-day click momentum
Dallmayr prodomo 500g Kaffee gemahlen
- Price
- €8.08
- Rating
- 4.6/5
- Reviews
- 760
- Age
- 16y ago

Jacobs Filterkaffee Krönung Balance mittlere Röstung Kaffee gemahlen geröstet in Deutschland ideal für Filterkaffeemaschine & French Press Intensität 5/10 500 g
- Price
- €7.51
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 2y ago

Lavazza Qualità Oro Gemahlener Kaffee mit Aromanoten von Früchten und Blumen für einen Samtigen Espresso 100 % Arabica Kaffeebohnen Intensität 5/10 Mittlere Röstung 250g
- Price
- €5.37
- Rating
- 4.1/5
- Reviews
- 682
- Age
- 5y ago

Dallmayr Classic volles Aroma 500g gemahlen Kaffee
- Price
- €8.03
- Rating
- 4.7/5
- Reviews
- 165
- Age
- 14y ago

Lavazza Tierra for Cuba Gemahlener Bio-Kaffee Ideal für die Moka-Kanne mit Aromen von Schokolade und Trockenfrüchten Arabica und Robusta Intensität 7/10 Mittlere Röstung 180 g
- Price
- €5.78
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 2y ago
Newest
by launch date
by Amazon Crema Gemahlener Röstkaffee Intensität: 4 - Kräftig 250g
- Price
- €3.20
- Rating
- 4.3/5
- Reviews
- 287
- Age
- 8mo ago

by Amazon House Blend Classic Gemahlener Röstkaffee Arabica-Robusta-Mischung Intensität: 3 - Medium 250g
- Price
- €3.04
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 8mo ago

by Amazon Gemahlener Kaffee Espresso Crema Lichte Röstung Granulat 500g Rainforest Alliance-Zertifizierung
- Price
- €5.17
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 10mo ago

by Amazon Intenso Gemahlener Röstkaffee 1kg (4 Packs of 250g) Rainforest Alliance-Zertifizierung
- Price
- €12.47
- Rating
- 4.5/5
- Reviews
- 4,860
- Age
- 1y ago

by Amazon Espresso Crema gemahlener Kaffee 500 g (2 x 250 g) - Mittlere Röstung Rainforest Alliance-Zertifizierung (Früher Marke Happy Belly)
- Price
- €5.18
- Rating
- 4.4/5
- Reviews
- 2,287
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
60
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 84%
Open market
6%
- by Amazon35%
- Melitta34%
- Lavazza10%
- Jacobs9%
- Illy3%
- Dallmayr3%
- Open — no brand owns it (5 brands, 6%)
Demand
Espresso search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Espresso search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kaffee gemahlen196K/yr
- filterkaffee127K/yr
- melitta kaffee151K/yr
- gemahlener kaffee64K/yr
- kaffeepulver54K/yr
- melitta41K/yr
- kaffee gemahlen 500g48K/yr
- amazon kaffee24K/yr
- ground coffee15K/yr
- kaffee gemahlen 500g angebot20K/yr
Reviews and returns
What reviews say buyers love and hate about Espresso
We read the reviews and the return reasons for every product selling here.
“Schmeckt irgendwie bitter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Espresso questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









