rum
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible€2.4M€2.4M/yr · 2.1M searches
Avg price
Incredible€30.01avg listing price — sweet spot $15–$100
Price range
Great€10.47–€109.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,622.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon Germany niche tracking, rum is a €2.4M/yr Amazon Germany market (2.1M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 2,500–3,000/product
- Revenue / yr
- €2.4M–€3.0M
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 3.8%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 76%
- Out of stock
- 2.6%
- Avg brand age
- 90 months
- Avg seller age
- 176 days
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
96
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
50%
Top 20: 88%
Open market
20%
- Don Papa39%
- Zacapa11%
- Bumbu10%
- Pampero9%
- Wagemut6%
- Botucal5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Don Papa Masskara | Rumbasis mit exotischen philippinischen Früchten und Honig verfeinert | 700ML
Don Papa€23.624.8★2,463 rev
Don Papa Baroko | Premium Spirituose auf Rumbasis | Exotischer Geschmack | Aus Black Gold Melasse gebrannt | 40% Vol. | 700ML
Don Papa€26.124.8★3,435 rev
Zacapa Centenario Solera Rum aromatischer Rum gereift im Hochland Guatemalas Geschenkidee 40% Vol 700ml Einzelflasche
Zacapa€29.374.7★11,915 rev
BUMBU The Original Craft Rum Flavour Spirit Bourbon-Fass gereift für Cocktails oder auf Eis karibischer Rum in der 0 7 Liter Flasche 40% Vol
Bumbu€24.714.8★7,058 rev
WAGEMUT PX Cask by N. Kröger - Barbados (1 x 0.7 l)
Wagemut€32.824.8★665 rev
Newest
by launch date
Don Papa Quincentennial Port Cask Rum 0 7L (50% Vol.) Limited Edition von den Philippinen Portwein Fassreifung Premium Rum in Geschenkverpackung
Don Papa€109.811 rev
Iron Maiden | The Rum of the Ancient Mariner | Premium Caribbean Dark Rum | Sanfte Süße | 0 7 Liter | 40%
Live Brands Factory AB€26.74101 rev
Don Papa Masskara Wild Canister 40% - 700 ML
Don Papa€29.154 rev
PLANTERAY RUM - (Ehemals Plantation) - XO 20th Anniversary - Alter Rum - Herkunft: Barbados - Doppelreifung - 40% Alkohol - 70 cl
PLANTERAY€31.556,893 rev
Don Papa Baroko Mini | Premium Spirituose auf Rumbasis | Exotischer Geschmack | Aus Black Gold Melasse gebrannt | 40% Vol. | 200ML
Don Papa€12.8128 rev
Trending
90-day click momentumDon Papa Masskara Wild Canister 40% - 700 ML
Don Papa€29.155.0★
Don Papa Quincentennial Port Cask Rum 0 7L (50% Vol.) Limited Edition von den Philippinen Portwein Fassreifung Premium Rum in Geschenkverpackung
Don Papa€109.815.0★
Iron Maiden | The Rum of the Ancient Mariner | Premium Caribbean Dark Rum | Sanfte Süße | 0 7 Liter | 40%
Live Brands Factory AB€26.744.5★
BUMBU The Original Rum in hochwertiger Geschenk-Verpackung karibischer Rum im Bourbon-Fass gereift für Cocktails Geschenk-Set 40% Vol 0 7 Liter
Bumbu€29.754.8★
Pampero Añejo Especial Premium- Rum Aromatischer Handgefertigt Aus Venezuela 40% Vol 700ml Einzelflasche 1er Pack
Pampero€10.604.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“Rum at it's Best”
“Spitzen klasse Aromen”
“Im sale ein fairer Deal”
“Super Produkt”
“mit einer schönen Balance aus Süße”
“ideal als hochwertiges Geschenk”
“der sei der richtige.”
“sein Aroma zu genießen ist ein Hochgenuss.”
“Die Größe der Flasche ist ideal zum verschenken”
What buyers complain about
“Schmeckt nicht”
“Geschmackvoller Rum - kein Aschenbecher”
“Schade um das Geld”
“Die aktuelle Abfüllung wirkt deutlich weniger süß”
“Aroma ist hier auch schlechter”
“Vorsicht Qualitätsmängel”
“Der Alkohol sticht unangenehm hervor”
“irgendwie farblos”
“Achtung neue Abfüllung”
“Zum mixen fast zu schade”
Common questions
- Is rum profitable to sell on Amazon Germany?
- The niche generates €2.4M/yr across 34 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (60/100).
- How competitive is the rum niche?
- 19 brands and 96 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in rum?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for rum peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the rum niche?
- Listings span €10.47–€109.81; the average listing price is €30.01 (sweet spot $15–$100). The average incumbent carries 2,622 reviews — the moat a new listing must climb.
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