Rum
Rum shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 5% of 1,367 Lebensmittel & Getränke niches · +14 vs the category median of 46
Is Rum profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Rum is a €2.4M/yr Amazon Germany market (2.1M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Rum: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -2.1% over the last 90 days and 3.8% of searches end in a purchase.
€2.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 34 products
Top Rum products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Don Papa Masskara | Rumbasis mit exotischen philippinischen Früchten und Honig verfeinert | 700ML
- Price
- €23.62
- Rating
- 4.8/5
- Reviews
- 2,463
- Age
- 7y ago
Don Papa Baroko | Premium Spirituose auf Rumbasis | Exotischer Geschmack | Aus Black Gold Melasse gebrannt | 40% Vol. | 700ML
- Price
- €26.12
- Rating
- 4.8/5
- Reviews
- 3,435
- Age
- 6y ago
Zacapa Centenario Solera Rum aromatischer Rum gereift im Hochland Guatemalas Geschenkidee 40% Vol 700ml Einzelflasche
- Price
- €29.37
- Rating
- 4.7/5
- Reviews
- 11,915
- Age
- 13y ago
BUMBU The Original Craft Rum Flavour Spirit Bourbon-Fass gereift für Cocktails oder auf Eis karibischer Rum in der 0 7 Liter Flasche 40% Vol
- Price
- €24.71
- Rating
- 4.8/5
- Reviews
- 7,058
- Age
- 5y ago
WAGEMUT PX Cask by N. Kröger - Barbados (1 x 0.7 l)
- Price
- €32.82
- Rating
- 4.8/5
- Reviews
- 665
- Age
- 8y ago
Trending
90-day click momentum
Don Papa Masskara Wild Canister 40% - 700 ML
- Price
- €29.15
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
Don Papa Quincentennial Port Cask Rum 0 7L (50% Vol.) Limited Edition von den Philippinen Portwein Fassreifung Premium Rum in Geschenkverpackung
- Price
- €109.81
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Iron Maiden | The Rum of the Ancient Mariner | Premium Caribbean Dark Rum | Sanfte Süße | 0 7 Liter | 40%
- Price
- €26.74
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 7mo ago
BUMBU The Original Rum in hochwertiger Geschenk-Verpackung karibischer Rum im Bourbon-Fass gereift für Cocktails Geschenk-Set 40% Vol 0 7 Liter
- Price
- €29.75
- Rating
- 4.8/5
- Reviews
- 470
- Age
- 3y ago
Pampero Añejo Especial Premium- Rum Aromatischer Handgefertigt Aus Venezuela 40% Vol 700ml Einzelflasche 1er Pack
- Price
- €10.60
- Rating
- 4.5/5
- Reviews
- 2,710
- Age
- 13y ago
Newest
by launch dateDon Papa Quincentennial Port Cask Rum 0 7L (50% Vol.) Limited Edition von den Philippinen Portwein Fassreifung Premium Rum in Geschenkverpackung
- Price
- €109.81
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Iron Maiden | The Rum of the Ancient Mariner | Premium Caribbean Dark Rum | Sanfte Süße | 0 7 Liter | 40%
- Price
- €26.74
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 7mo ago
Don Papa Masskara Wild Canister 40% - 700 ML
- Price
- €29.15
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
PLANTERAY RUM - (Ehemals Plantation) - XO 20th Anniversary - Alter Rum - Herkunft: Barbados - Doppelreifung - 40% Alkohol - 70 cl
- Price
- €31.55
- Rating
- 4.7/5
- Reviews
- 6,893
- Age
- 1y ago
Don Papa Baroko Mini | Premium Spirituose auf Rumbasis | Exotischer Geschmack | Aus Black Gold Melasse gebrannt | 40% Vol. | 200ML
- Price
- €12.81
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 rising
Sellers
96
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
50%
Top 20: 88%
Open market
20%
- Don Papa39%
- Zacapa11%
- Bumbu10%
- Pampero9%
- Wagemut6%
- Botucal5%
Rum demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top Rum search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rum1.1M/yr
- don papa rum258K/yr
- ron119K/yr
- rum angebot des tages85K/yr
- don papa92K/yr
- bumbu rum72K/yr
- don papa masskara35K/yr
- wagemut28K/yr
- wagemut rum32K/yr
- pampero rum18K/yr
What reviews say buyers love and hate about Rum
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Schmeckt”
“Rum at it's Best”
“Spitzen klasse Aromen”
“Im sale ein fairer Deal”
“Super Produkt”
What buyers complain about
79% of reviews“Schmeckt nicht”
“Geschmackvoller Rum - kein Aschenbecher”
“Schade um das Geld”
“Die aktuelle Abfüllung wirkt deutlich weniger süß”
“Aroma ist hier auch schlechter”
Common Rum questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
