Rum

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.4M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

3.8%

Market size, estimated

€2.4Ma year

Peak month

December3.0× the quietest month

Top search term

rum1.1M searches a year

Listings sell for €30.01 on average, from €10.47 to €109.81. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At €30.01 that is €75K to €90K a year per listing.

Average price

€30.01inside the $15 to $100 sweet spot

Price range

€10.47–€109.81

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

€75K–€90K

Returns

0.1%of orders · Amazon Germany median 1.1%

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #35 within Bier, Wein & Spirituosen. It carries 2,622 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

88%

Out of stock, average day

2.6%

Average rank

#35in Bier, Wein & Spirituosen

Average rating

4.63 starsAmazon Germany average 4.37 stars

Average reviews

2,622per listing

Listings tracked

34

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

90 months