Zero
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 97% of clicks, so Zero is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 1,367 Lebensmittel & Getränke niches · +12 vs the category median of 4658
- Market size
- €1.4M/yr1.4M searches / yr
- 90-day growth
- +25.1%search demand this quarter
- Competition
- 48%top-5 click share · 7 brands · 36 sellers
Flapen Score
Zero against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Zero is stronger. Inside it, weaker.
Market
The Zero market on Amazon at a glance
Shoppers on Amazon Germany searched for Zero 1.4M times last year and spent an estimated €1.4M. The top 5 brands take 97% of clicks. Demand peaks in Jun. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.4M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +25.1%
- Conversion, latest week
- 9.1%
- Market size, estimated
- €1.4Ma year
- Peak month
- June2.2× the quietest month
- Top search term
- cola zero331K searches a year
02 · Price
A sale here is worth €11.14.
Listings sell for €11.14 on average, from €4.20 to €18.86. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At €11.14 that is €56K to €67K a year per listing.
- Average price
- €11.14under the $15 to $100 sweet spot
- Price range
- €4.20–€18.86
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- €56K–€67K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #74 within Getränke, Kaffee & Tee. It carries 1,074 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 96%
- Out of stock, average day
- 7.5%
- Average rank
- #74in Getränke, Kaffee & Tee
- Average rating
- 4.58 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,074per listing
- Listings tracked
- 24
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Zero products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
36
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
1%
- Brand 150%
- Brand 230%
- Brand 37%
- Brand 46%
- Brand 54%
- Brand 62%
- Open — no brand owns it (1 brand, 1%)
Demand
Zero search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.2×
Search terms
Top Zero search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cola zero331K/yr
- zero getränke168K/yr
- pepsi zero186K/yr
- pepsi138K/yr
- coca cola zero99K/yr
- fanta zero78K/yr
- sprite zero63K/yr
- cola zero koffeinfrei38K/yr
- cola zero dosen44K/yr
- getränke zero37K/yr
Reviews and returns
What reviews say buyers love and hate about Zero
We read the reviews and the return reasons for every product selling here.
“schmeckt wie Cola Zero”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zero questions
Answered from the same tracked data.









