zero
Launch itA $1.4M/yr market growing +25.1% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Great€1.4M€1.4M/yr · 1.4M searches
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,074.04avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.1%90-day search growth — must beat 0% to launch
Avg price
Okay€11.14avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay€4.20–€18.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, zero is a €1.4M/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun. Verdict: Launch it — 58/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 200K–250K
- avg 5,000–6,000/product
- Revenue / yr
- €2.2M–€2.8M
- units × avg price
- Launch success
- 83%
- 5 of 6 new (360d)
- Conversion rate
- 9.1%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 75%
- Out of stock
- 7.5%
- Avg brand age
- 58 months
- Avg seller age
- 178 days
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
36
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
1%
- Coca-Cola50%
- Pepsi30%
- Fanta7%
- Sprite6%
- Coca-Cola Zero4%
- by Amazon2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.1% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coca-Cola Zero Sugar - koffeinhaltiges Erfrischungsgetränk mit originalem Coca-Cola-Geschmack - null Zucker und ohne Kalorien - in stylischen Dosen (24 x 330 ml)
Coca-Cola€14.534.6★4,822 rev
Pepsi Zero Zucker Das zuckerfreie Erfrischungsgetränk von Pepsi ohne Kalorien Koffeinhaltige Cola in der Dose EINWEG Dose (24 x 0 33 l) (Verpackungsdesign kann abweichen)
Pepsi€13.624.4★1,758 rev
Coca-Cola Zero Sugar Zero Koffein - prickelndes Erfrischungsgetränk mit originalem Coke-Geschmack - ohne Zucker und ohne Kalorien - koffeinfreier Softdrink in Einweg Dosen (24 x 330 ml)
Coca-Cola€18.864.7★180 rev
Coca-Cola zero sugar koffeinfrei Cola zuckerfreies kalorienfreies Erfrischungsgetränk ohne Koffein 6x 1 25L Einweg PET Flaschen Vorratspack
Coca-Cola€7.154.8★84 rev
Fanta Zero Orange - fruchtig-spritzige Limonade mit klassischem Orangen-Geschmack - ohne Zucker und ohne Kalorien - erfrischender Softdrink in stylischen Dosen (24 x 330 ml)
Fanta€14.074.5★298 rev
Newest
by launch dateCoca-Cola zero sugar koffeinfrei Cola zuckerfreies kalorienfreies Erfrischungsgetränk ohne Koffein 6x 1 25L Einweg PET Flaschen Vorratspack
Coca-Cola€7.1584 rev
Sprite Zero Sugar Mint Chill - Maximale Erfrischung mit Limetten und Zitronen-Geschmack und leichter Minz-Note - ohne Zucker ohne Kalorien - Limonade in Einweg-Dosen (24 x 330ml)
Sprite€18.3846 rev
Pepsi Zero Zucker Vanilla Cream Soda Geschmack in der Dose Einweg (24 x 0 33l)
Pepsi€16.94201 rev
Pepsi Zero Zucker Strawberry n Cream Geschmack in der Dose Einweg (24 x 0 33l)
Pepsi€16.90205 rev
Fanta Tutti Frutti ohne zucker - mit fruchtigem Geschmack einer Mischung tropischer Früchte ohne Kalorien - temporäres erfrischendes Softgetränk in Einweg Dosen (24 x 330 ml)
Fanta€16.63117 rev
Trending
90-day click momentum
Coca-Cola zero sugar Cola zuckerfreies kalorienfreies koffeinhaltiges Erfrischungsgetränk 6x 1 25L Einweg PET Flaschen Vorratspack
Coca-Cola€7.254.7★
Coca-Cola zero sugar koffeinfrei Cola zuckerfreies kalorienfreies Erfrischungsgetränk ohne Koffein 6x 1 25L Einweg PET Flaschen Vorratspack
Coca-Cola€7.154.8★
Sprite Zero Sugar Mint Chill - Maximale Erfrischung mit Limetten und Zitronen-Geschmack und leichter Minz-Note - ohne Zucker ohne Kalorien - Limonade in Einweg-Dosen (24 x 330ml)
Sprite€18.384.6★
Coca-Cola Classic - prickelndes Erfrischungsgetränk mit unverwechselbarem Coke-Geschmack - koffeinhaltiger Softdrink in Einweg Dosen (24 x 330 ml)
Coca-Cola€12.354.6★
Coca-Cola Zero Sugar Zero Koffein - prickelndes Erfrischungsgetränk mit originalem Coke-Geschmack - ohne Zucker und ohne Kalorien - koffeinfreier Softdrink in Einweg Dosen (24 x 330 ml)
Coca-Cola€18.864.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty”
“Grandios und wirklich elegant im Geschmack”
“Preis Leistung ok”
“trotz Zero Sugar angenehm süß.”
“Fresh, fresher, sprite Chill”
“Super Produkt”
“wie erwartet”
“Zero + Zero Koffein sehr nice”
“Beste Sprite jemals”
“Mega Dosen Design”
What buyers complain about
“schmeckt wie Cola Zero”
“kaum Cola-Geschmack.”
“nicht so süß”
“Süßungsmittel (Aspartam, Acesulfam K, Sucralose),”
“Ware gut nur preislich erhöhter als im Laden”
“Die Dosen waren alle verdrückt”
“Altes Pepsi; schmeckt nicht”
“MHD 01.2026.fast 4 Monate abgelaufen”
“Es gibt in meiner näheren Umgebung keine CocaCola koffeinfrei incl. Zero zu kaufen”
“Kaum Kohlensäure”
Common questions
- Is zero profitable to sell on Amazon Germany?
- The niche generates €1.4M/yr across 24 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +25.1%. Flapen's verdict: Launch it (58/100).
- How competitive is the zero niche?
- 7 brands and 36 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in zero?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Süße. The return rate is 0.1%.
- When does demand for zero peak?
- Demand peaks in Jun; the busiest month runs 2.2× the quietest.
- What does it cost to enter the zero niche?
- Listings span €4.20–€18.86; the average listing price is €11.14 (sweet spot $15–$100). The average incumbent carries 1,074 reviews — the moat a new listing must climb.
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