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Zero

Zero clears our launch bar: a $1.4M/yr market growing +25.1% this quarter with returns at 0.1%.

Flapen Score

58
Launch it

Top 8% of 1,367 Lebensmittel & Getränke niches · +12 vs the category median of 46

Market size 85Growth 53Conversion 83Competition 62Returns 100Price range 26Avg price 43Brand share 8Review moat 61Quality gap 28
This niche Category average · 1,367 niches

Is Zero profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Zero is a €1.4M/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun. Verdict: Launch it — 58/100.

Zero: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +25.1% over the last 90 days and 9.1% of searches end in a purchase.

€1.4M

revenue / yr

Units sold / yr250K
Search volume / yr+25.1%1.4M
Conversion rate9.1%
Avg price€11.14

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 36
Top-5 product click share48%
Open market3%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement75%
New entrants (1y)6· 5 succeeded
Avg rating4.6★
Avg reviews1,074

Top Zero products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

€0€141K€282K€424K€565K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

36

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

1%

  • Coca-Cola50%
  • Pepsi30%
  • Fanta7%
  • Sprite6%
  • Coca-Cola Zero4%
  • by Amazon2%
  • Open — no brand owns it (1 brand, 1%)

Zero demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR9.1%Products24Brands7Top 5 Brands97%OOS Rate7.5%Rating4.6★Reviews1,074Avg BSR#74
80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.2×

Top Zero search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cola zero331K/yr
  • zero getränke168K/yr
  • pepsi zero186K/yr
  • pepsi138K/yr
  • coca cola zero99K/yr
  • fanta zero78K/yr
  • sprite zero63K/yr
  • cola zero koffeinfrei38K/yr
  • cola zero dosen44K/yr
  • getränke zero37K/yr

What reviews say buyers love and hate about Zero

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Geschmack insgesamt45%

Tasty

Geschmack13%

Grandios und wirklich elegant im Geschmack

Preis-Leistungs-Verhältnis9%

Preis Leistung ok

Süße8%

trotz Zero Sugar angenehm süß.

Frische4%

Fresh, fresher, sprite Chill

What buyers complain about

76% of reviews
Geschmack insgesamt36%

schmeckt wie Cola Zero

Geschmack14%

kaum Cola-Geschmack.

Süße10%

nicht so süß

Künstliche Süßstoffe5%

Süßungsmittel (Aspartam, Acesulfam K, Sucralose),

Preis-Leistungs-Verhältnis5%

Ware gut nur preislich erhöhter als im Laden

Common Zero questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zero 58/100 on Amazon Germany — Launch it. The niche generates €1.4M/yr across 24 tracked products. 5 of 6 products launched in the last 360 days are still selling. Search demand moved +25.1% over the last 90 days.
Search demand for Zero on Amazon Germany peaks in Jun, where the busiest month runs 2.2× the quietest.