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Gewürze

Gewürze shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 9% of 1,367 Lebensmittel & Getränke niches · +11 vs the category median of 46

Market size 69Growth 17Conversion 29Competition 82Returns 99Price range 74Avg price 83Brand share 64Review moat 56Quality gap 22
This niche Category average · 1,367 niches

Is Gewürze profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gewürze is a €710K/yr Amazon Germany market (1.7M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Gewürze: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.9% over the last 90 days and 2.3% of searches end in a purchase.

€710K

revenue / yr

Units sold / yr80K
Search volume / yr-16.9%1.7M
Conversion rate2.3%
Avg price€18.28

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers21 · 56
Top-5 product click share33%
Open market34%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement87%
New entrants (1y)3· 2 succeeded
Avg rating4.7★
Avg reviews1,258

Top Gewürze products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

€0€28K€57K€85K€114K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

56

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

33%

Top 20: 70%

Open market

29%

  • Ostmann25%
  • Ankerkraut17%
  • Tilz10%
  • Just Spices8%
  • POTLUCK Gewürzfreunde6%
  • ration1.de5%

Gewürze demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.7MCVR2.3%Products46Brands21Top 5 Brands66%OOS Rate6.6%Rating4.7★Reviews1,258Avg BSR#138
120K80KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Top Gewürze search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gewürze694K/yr
  • gewürze set220K/yr
  • ostmann gewürze120K/yr
  • gewürzset101K/yr
  • gewürze geschenkset143K/yr
  • gewürz69K/yr
  • spices26K/yr
  • gewürzmischungen49K/yr
  • gewürzmischung52K/yr
  • gewürz set39K/yr

What reviews say buyers love and hate about Gewürze

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Geschmack insgesamt18%

Deliziös

Qualität insgesamt14%

Super Produkt

Geschenk Zweck12%

Super Geschenkidee

Würzigkeit10%

Favorit: Stullen Spice

Geschmack8%

Schmeckt super an Fleisch

What buyers complain about

65% of reviews
Gesamtgröße12%

Mir persönlich waren die Öffnungen zu klein

Salzgehalt11%

Curry im Salz schmeckt nicht ganz so lecker

Qualität insgesamt9%

Nicht Kaufen, sehr schlechtes Produkt

Geschmack8%

Geschmacksfrage

Preis-Leistungs-Verhältnis7%

Ingesamt für den Preis mehr als enttäuschend

Gewürze return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
62%
2Qualität insgesamt
10%
3Materialqualität
8%
4Defekt Material/Teile
3%
5beworben Vs Tatsächliches Produkt
3%

Common Gewürze questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gewürze 57/100 on Amazon Germany — Worth a look. The niche generates €710K/yr across 46 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -16.9% over the last 90 days.
Search demand for Gewürze on Amazon Germany peaks in Nov–Dec, where the busiest month runs 4.0× the quietest.