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Gin

Gin clears our launch bar: a $1.6M/yr market growing +22.6% this quarter with returns at 0.1%.

Flapen Score

64
Launch it

Top 2% of 1,367 Lebensmittel & Getränke niches · +18 vs the category median of 46

Market size 88Growth 52Conversion 59Competition 71Returns 100Price range 72Avg price 84Brand share 59Review moat 25Quality gap 18
This niche Category average · 1,367 niches

Is Gin profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gin is a €1.6M/yr Amazon Germany market (1.7M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Launch it — 64/100.

Gin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +22.6% over the last 90 days and 5.1% of searches end in a purchase.

€1.6M

revenue / yr

Units sold / yr125K
Search volume / yr+22.6%1.7M
Conversion rate5.1%
Avg price€18.55

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers21 · 98
Top-5 product click share42%
Open market30%
Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement89%
New entrants (1y)3· 3 succeeded
Avg rating4.7★
Avg reviews4,882

Top Gin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€48K€96K€144K€192K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

98

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

42%

Top 20: 86%

Open market

24%

  • Tanqueray32%
  • Malfy11%
  • Hendricks10%
  • ROKU9%
  • Gin Mare6%
  • Bombay Sapphire6%

Gin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.7MCVR5.1%Products38Brands21Top 5 Brands70%OOS Rate4.2%Rating4.7★Reviews4,882Avg BSR#24
125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.4×

Top Gin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gin1.2M/yr
  • tanqueray gin58K/yr
  • hendricks gin53K/yr
  • gin mare45K/yr
  • malfy gin40K/yr
  • monkey 47 gin39K/yr
  • bombay sapphire gin26K/yr
  • jin30K/yr
  • gordons gin21K/yr
  • ginn20K/yr

What reviews say buyers love and hate about Gin

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Alkoholgeschmack32%

Tanqueray 0.0% Alcohol Free Gin – Die bislang beste alkoholfreie Gin-Alternative

Geschmack insgesamt29%

Yummy

Geschmack14%

Lecker Gin mit dezentem Heidelbeeraroma

Qualität insgesamt7%

tatsächlich eine vollwertige Alternative zu genießen.

Preis-Leistungs-Verhältnis6%

Preis/Leitung OK

What buyers complain about

77% of reviews
Geschmack insgesamt32%

Schmeckt nach Seife

Geschmack11%

Hat geschmacklich null mit einem LTG zutun

Alkoholgeschmack10%

Furchtbarer Gin

Preis-Leistungs-Verhältnis10%

Preis flop

Geruch6%

Absolut kein Wacholderaroma wahrnehmbar

Common Gin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gin 64/100 on Amazon Germany — Launch it. The niche generates €1.6M/yr across 38 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +22.6% over the last 90 days.
Search demand for Gin on Amazon Germany peaks in Jul–Nov–Dec, where the busiest month runs 2.4× the quietest.