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Gin

Maybe

An estimated 0.1% of orders come back. But the products selling today already average 4.7★, so Gin is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 1,367 Lebensmittel & Getränke niches · +18 vs the category median of 46
Market size
€1.6M/yr1.7M searches / yr
90-day growth
+22.6%search demand this quarter
Competition
42%top-5 click share · 21 brands · 98 sellers

Flapen Score

Gin against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Gin is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gin market on Amazon at a glance

Shoppers on Amazon Germany searched for Gin 1.7M times last year and spent an estimated €1.6M. The top 5 brands take 70% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.6M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+22.6%
Conversion, latest week
5.1%
Market size, estimated
€1.6Ma year
Peak month
December2.4× the quietest month
Top search term
gin1.2M searches a year

02 · Price

A sale here is worth €18.55.

Listings sell for €18.55 on average, from €7.84 to €33.17. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At €18.55 that is €28K to €37K a year per listing.

Average price
€18.55inside the $15 to $100 sweet spot
Price range
€7.84–€33.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
1,500–2,000
Revenue per listing a year
€28K–€37K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #24 within Bier, Wein & Spirituosen. It carries 4,882 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
4.2%
Average rank
#24in Bier, Wein & Spirituosen
Average rating
4.72 starsAmazon Germany average 4.37 stars
Average reviews
4,882per listing
Listings tracked
38

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
84 months

Products

Top Gin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

98

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

42%

Top 20: 86%

Open market

24%

  • Brand 132%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Gin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Gin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gin1.2M/yr
  • tanqueray gin58K/yr
  • hendricks gin53K/yr
  • gin mare45K/yr
  • malfy gin40K/yr
  • monkey 47 gin39K/yr
  • bombay sapphire gin26K/yr
  • jin30K/yr
  • gordons gin21K/yr
  • ginn20K/yr

Reviews and returns

What reviews say buyers love and hate about Gin

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Alkoholgeschmack”
32%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt nach Seife”
A buyer, on “Geschmack insgesamt”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Gin questions

Answered from the same tracked data.