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Getränke

Getränke shows low returns (0.1%), but brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 13% of 1,367 Lebensmittel & Getränke niches · +9 vs the category median of 46

Market size 86Growth 44Conversion 55Competition 52Returns 99Price range 52Avg price 35Brand share 25Review moat 49Quality gap 25
This niche Category average · 1,367 niches

Is Getränke profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Getränke is a €1.5M/yr Amazon Germany market (3.1M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.

Getränke: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +15.4% over the last 90 days and 4.6% of searches end in a purchase.

€1.5M

revenue / yr

Units sold / yr250K
Search volume / yr+15.4%3.1M
Conversion rate4.6%
Avg price€10.24

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers8 · 49
Top-5 product click share54%
Open market10%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement64%
New entrants (1y)2· 2 succeeded
Avg rating4.6★
Avg reviews1,605

Top Getränke products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

€0€147K€293K€440K€586K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

49

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

4%

  • Coca-Cola51%
  • Fanta14%
  • Pfanner10%
  • Paulaner Brauerei8%
  • by Amazon7%
  • Sprite6%
  • Open — no brand owns it (2 brands, 4%)

Getränke demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.1MCVR4.6%Products22Brands8Top 5 Brands90%OOS Rate3.7%Rating4.6★Reviews1,605Avg BSR#21
125K75KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Getränke search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • getränke737K/yr
  • cola424K/yr
  • coca cola357K/yr
  • fanta339K/yr
  • eistee176K/yr
  • paulaner spezi134K/yr
  • spezi147K/yr
  • cola dosen112K/yr
  • trinken122K/yr
  • sprite71K/yr

What reviews say buyers love and hate about Getränke

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Geschmack insgesamt37%

Cola halt schmeckt super

Geschmack13%

leckerer Orangengeschmack

Preis-Leistungs-Verhältnis12%

Preis Leistung ok

Qualität insgesamt8%

Super Qualität

Süße6%

genau richtig in der Balance zwischen Süße und Kohlensäure.

What buyers complain about

69% of reviews
Geschmack insgesamt34%

Schmeckt nach orange

Geschmack10%

Dosen schmecken unterschiedlich

Süße5%

nicht so süß

Preis-Leistungs-Verhältnis5%

könnte billiger sein

Lagertemperatur4%

Die Dosen waren alle verdrückt

Common Getränke questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Getränke 55/100 on Amazon Germany — Worth a look. The niche generates €1.5M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +15.4% over the last 90 days.
Search demand for Getränke on Amazon Germany peaks in Nov, where the busiest month runs 1.6× the quietest.