Is olivenöl profitable to sell on Amazon Germany?

The niche generates €2.2M/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Launch it (62/100).

How competitive is the olivenöl niche?

18 brands and 38 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in olivenöl?

Top complaints mined from reviews: Bitter, Geschmack insgesamt, Geschmack. The return rate is 0.1%.

When does demand for olivenöl peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the olivenöl niche?

Listings span €7.15–€90.59; the average listing price is €32.99 (sweet spot $15–$100). The average incumbent carries 3,542 reviews — the moat a new listing must climb.

olivenöl

Launch it

A $2.2M/yr market growing +2.9% this quarter with returns at 0.1% — clears our launch bar.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Market size

Incredible€2.2M

€2.2M/yr · 1.4M searches

Avg price

Incredible€32.99

avg listing price — sweet spot $15–$100

Price range

Great€7.15–€90.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,542.11

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon Germany niche tracking, olivenöl is a €2.2M/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 65% of demand. Verdict: Launch it — 62/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: €2.0M–€2.6M; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 4.6%
Avg BSR: #38
Page quality: 0%
Prime: 85%
Sponsored: 52%
Out of stock: 6.2%
Avg brand age: 75 months
Avg seller age: 178 days

Competition

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

29%

Jordan Olivenöl30%
kleos FINE PRODUCTS12%
Le Terre di Colombo8%
Terra Creta8%
Alnatura7%
Nikolaos & Dimitrios Family Corporation6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jordan Olivenöl - Natives Olivenöl Extra von der griechischen Insel Lesbos-traditionelle Handernte -Kaltextraktion am Tag der Ernte -Kanister im traditionellen Retro-Design mit Ausgießer 1Liter

Jordan Olivenöl€21.944.7★5,647 rev

Kleos Extra Natives Olivenöl 1 Liter - Ernte 2025-26 - Reich an Polyphenolen - Kaltgepresst aus Griechenland - Premium Qualität - MHD: 31/07/2027

kleos FINE PRODUCTS€14.584.7★4,063 rev

Terra Creta g.U. - Extra natives Olivenöl aus Kolymvari / 5 Liter

Terra Creta€51.634.6★7,009 rev

Le Terre di Colombo 100 % Italienisches Natives Olivenöl Extra Gerippte Flasche mit Mechanischem Verschluss 1 l

Le Terre di Colombo€13.084.7★1,275 rev

Alnatura Bio Italienisches natives Olivenöl extra 500ml

Alnatura€9.744.5★221 rev

Newest

by launch date

Euphoria Gift€49.31125 rev

11mo ago

Italienisches Olivenöl Nativ Extra Kaltgepresst & Vergine 100% Pures Olivenöl aus Italien (500ml)

Caraveo€12.82100 rev

12mo ago

Memilon Natives Olivenöl Extra 1L aus Kreta Griechenland | Goldprämiert 2026 | 0 3% Säuregehalt & Hoher Polyphenolgehalt | 100% Koroneiki aus Phaistos | Kaltgepresst

memilon HEALTHY GOODS€13.19405 rev

1y ago

NaturaleBio Natives Olivenöl Bio 500 ml. Geerntet in Spanien. DOP-Zertifiziert. Hochwertige Cornicabra und Picual-Oliven. Reich an Polyphenolen. Kaltgepresst für Ein intensives Aroma

NaturaleBio€14.3138,356 rev

1y ago

Kolymvari€51.41248 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt23%

“.ein köstliches und hochwertiges Olivenöl”

Qualität insgesamt23%

“Super Produkt”

Geschmack14%

“Milder, eleganter Geschmack”

Ölig/fettig12%

“Gutes Oilenoel”

Preis-Leistungs-Verhältnis6%

“Bestes Preis-Leistungsverhältnis Kaufempfehlung”

Vegan/Biologisch2%

“Gewohnt beste Bio-Qualität”

Geruch2%

“Top Aroma und Geschmack”

Kochanleitung2%

“Man kann damit super Salate verfeinern oder Fleisch anbraten”

Gesundheitliche Vorteile – insgesamt1%

“Das gesundes Plus”

beworben Vs Tatsächliches Produkt1%

“Das Produkt kommt wie auf den Bildern in einer kleinen, wiederverschließbaren Blechdose”

What buyers complain about

Bitter15%

“Etwas bitter”

Geschmack insgesamt10%

“Geschmack schlecht”

Geschmack9%

“Geschmack könnte intensiver sein”

Preis-Leistungs-Verhältnis9%

“Teuer”

Qualität insgesamt9%

“Leider eine sehr schlechte Qualität”

Geruch7%

“Das Öl riecht ranzig”

beworben Vs Tatsächliches Produkt5%

“Das Ergebnis ist auf dem Foto deutlich zu sehen!!!!Richtig ärgerlich!!!”

Ölig/fettig4%

“Kein gutes Öl”

Abgestanden/verfault/verwöhnt3%

“Verdorben”

Würzigkeit2%

“direkt nach dem Öffnen etwas scharf kratzend, was ja ein Qualitätsmerkmal sein soll.”

Top return reasons

Ölig/fettig100%

Common questions

Is olivenöl profitable to sell on Amazon Germany?: The niche generates €2.2M/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Launch it (62/100).
How competitive is the olivenöl niche?: 18 brands and 38 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in olivenöl?: Top complaints mined from reviews: Bitter, Geschmack insgesamt, Geschmack. The return rate is 0.1%.
When does demand for olivenöl peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the olivenöl niche?: Listings span €7.15–€90.59; the average listing price is €32.99 (sweet spot $15–$100). The average incumbent carries 3,542 reviews — the moat a new listing must climb.

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olivenöl

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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