Olivenöl
Olivenöl clears our launch bar: a $2.2M/yr market growing +2.9% this quarter with returns at 0.1%.
Flapen Score
Top 2% of 1,367 Lebensmittel & Getränke niches · +16 vs the category median of 46
Is Olivenöl profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Olivenöl is a €2.2M/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 65% of demand. Verdict: Launch it — 62/100.
Olivenöl: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +2.9% over the last 90 days and 4.6% of searches end in a purchase.
€2.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 27 products
Top Olivenöl products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Jordan Olivenöl - Natives Olivenöl Extra von der griechischen Insel Lesbos-traditionelle Handernte -Kaltextraktion am Tag der Ernte -Kanister im traditionellen Retro-Design mit Ausgießer 1Liter
- Price
- €21.94
- Rating
- 4.7/5
- Reviews
- 5,647
- Age
- 16y ago
Kleos Extra Natives Olivenöl 1 Liter - Ernte 2025-26 - Reich an Polyphenolen - Kaltgepresst aus Griechenland - Premium Qualität - MHD: 31/07/2027
- Price
- €14.58
- Rating
- 4.7/5
- Reviews
- 4,063
- Age
- 1y ago
Terra Creta g.U. - Extra natives Olivenöl aus Kolymvari / 5 Liter
- Price
- €51.63
- Rating
- 4.6/5
- Reviews
- 7,009
- Age
- 16y ago
Le Terre di Colombo 100 % Italienisches Natives Olivenöl Extra Gerippte Flasche mit Mechanischem Verschluss 1 l
- Price
- €13.08
- Rating
- 4.7/5
- Reviews
- 1,275
- Age
- 6y ago
Alnatura Bio Italienisches natives Olivenöl extra 500ml
- Price
- €9.74
- Rating
- 4.5/5
- Reviews
- 221
- Age
- 9y ago
Trending
90-day click momentum
NaturaleBio Natives Olivenöl Bio 500 ml. Geerntet in Spanien. DOP-Zertifiziert. Hochwertige Cornicabra und Picual-Oliven. Reich an Polyphenolen. Kaltgepresst für Ein intensives Aroma
- Price
- €14.31
- Rating
- 4.6/5
- Reviews
- 38,356
- Age
- 1y ago
Euphoria Gift - Premium Qualität Olivenöl | Natives Extra aus Griechenland | Kaltgepresst |Neue Ernte 2025-2026|Erste Güteklasse|Handgepflückte Oliven|5 Liter Kanister
- Price
- €49.31
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 11mo ago
Kleos Extra Natives Olivenöl 1 Liter - Ernte 2025-26 - Reich an Polyphenolen - Kaltgepresst aus Griechenland - Premium Qualität - MHD: 31/07/2027
- Price
- €14.58
- Rating
- 4.7/5
- Reviews
- 4,063
- Age
- 1y ago
Alnatura Bio Italienisches natives Olivenöl extra 500ml
- Price
- €9.74
- Rating
- 4.5/5
- Reviews
- 221
- Age
- 9y ago
Alnatura Bio Olivenöl 500ml
- Price
- €7.59
- Rating
- 4.6/5
- Reviews
- 924
- Age
- 7y ago
Newest
by launch dateEuphoria Gift - Premium Qualität Olivenöl | Natives Extra aus Griechenland | Kaltgepresst |Neue Ernte 2025-2026|Erste Güteklasse|Handgepflückte Oliven|5 Liter Kanister
- Price
- €49.31
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 11mo ago
Italienisches Olivenöl Nativ Extra Kaltgepresst & Vergine 100% Pures Olivenöl aus Italien (500ml)
- Price
- €12.82
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 12mo ago
Memilon Natives Olivenöl Extra 1L aus Kreta Griechenland | Goldprämiert 2026 | 0 3% Säuregehalt & Hoher Polyphenolgehalt | 100% Koroneiki aus Phaistos | Kaltgepresst
- Price
- €13.19
- Rating
- 4.5/5
- Reviews
- 405
- Age
- 1y ago
NaturaleBio Natives Olivenöl Bio 500 ml. Geerntet in Spanien. DOP-Zertifiziert. Hochwertige Cornicabra und Picual-Oliven. Reich an Polyphenolen. Kaltgepresst für Ein intensives Aroma
- Price
- €14.31
- Rating
- 4.6/5
- Reviews
- 38,356
- Age
- 1y ago
Kolymvari g.U. | Extra Natives Olivenöl | 5 Liter Kanister Kreta Griechenland | Premium Olivenöl | 100% Koroneiki Oliven | traditionelle Handernte | Kaltextraktion | niedriger Säuregehalt
- Price
- €51.41
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
38
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
29%
- Jordan Olivenöl30%
- kleos FINE PRODUCTS12%
- Le Terre di Colombo8%
- Terra Creta8%
- Alnatura7%
- Nikolaos & Dimitrios Family Corporation6%
Olivenöl demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Olivenöl search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- olivenöl870K/yr
- olivenzauber olivenöl aus kreta testsieger110K/yr
- jordan olivenöl59K/yr
- olivenöl kreta55K/yr
- olive oil49K/yr
- olivenzauber42K/yr
- olivenöl bio34K/yr
- griechisches olivenöl26K/yr
- oliven zauber olivenöl aus kreta25K/yr
- bestes olivenöl testsieger8K/yr
What reviews say buyers love and hate about Olivenöl
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“.ein köstliches und hochwertiges Olivenöl”
“Super Produkt”
“Milder, eleganter Geschmack”
“Gutes Oilenoel”
“Bestes Preis-Leistungsverhältnis Kaufempfehlung”
What buyers complain about
74% of reviews“Etwas bitter”
“Geschmack schlecht”
“Geschmack könnte intensiver sein”
“Teuer”
“Leider eine sehr schlechte Qualität”
Olivenöl return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Olivenöl questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
