marzipan torte
Worth a lookShows low returns (0.1%), but soft demand (-33.6% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Review moat
Good580.4avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.08–€42.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€591K€591K/yr · 875K searches
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.86avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, marzipan torte is a €591K/yr Amazon Germany market (875K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- €712K–€949K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 5.7%
- Avg BSR
- #133
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 11%
- Out of stock
- 13.0%
- Avg brand age
- 68 months
- Avg seller age
- 186 days
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
10 flat
Sellers
37
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
33%
Top 20: 71%
Open market
4%
- Niederegger80%
- Odenwälder Marzipan6%
- Lindt3%
- Hofbauer Wien2%
- Alnatura2%
- merci2%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 53 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Niederegger | Geschenkdose Happy Birthday | 1x 185 g | Marzipan Torte umhüllt von Zartbitter-Schokolade | Geburtstagsgeschenk
Niederegger€8.964.4★451 rev
Niederegger | Marzipanerie | 1x 75g | Enthält edle Marzipan Herzen & die beliebten Marzipan Klassiker | Umhüllt von knackiger Zartbitter-Schokolade | Marzipangeschenk | Präsent für jeden Anlass
Niederegger€3.604.7★154 rev
Niederegger Marzipan Klassiker Variationen 300g
Niederegger€12.334.5★3,805 rev
Niederegger | Marzipan Klassiker | 1x 375g | Pures Marzipan umhüllt von knackiger Zartbitter-Schokolade | Marzipangeschenk | Geschenkpackung
Niederegger€15.594.1★137 rev
Niederegger Marzipan Klassiker Variationen 1er Pack (1 x 1.075 kg)
Niederegger€38.154.5★3,805 rev
Newest
by launch dateNiederegger | Marzipan Klassiker | 1x 375g | Pures Marzipan umhüllt von knackiger Zartbitter-Schokolade | Marzipangeschenk | Geschenkpackung
Niederegger€15.59137 rev
Niederegger Marzipan Klassiker Variationen 375g
Niederegger€15.1376 rev
Niederegger Marzipan Klassiker Zimtschnecke 100g
Niederegger€4.0476 rev
Niederegger | Marzipan Klassiker | Sorte Apfelstreusel | 1x100g | Umhüllt von zartschmelzender Vollmilch-Schokolade | Marzipan Geschenk
Niederegger€4.1424 rev
Gepps Feinkost Wundertüte Statt Blumen I Geschenkbox als Dankeschön Geburtstag Mitbringsel für Kollegen I Kleines Geschenkset mit Kräutersalz Konfitüre Pralinen I Geschenkidee für jeden Anlass
Gepp's€9.341,792 rev
Trending
90-day click momentum
Niederegger | Marzipanerie | 1x 398g | Enthält edle Marzipan-Herzen gefüllte Taler & die beliebtesten Klassiker | Umhüllt von Zartbitter- & Vollmilch-Schokolade | Marzipangeschenk
Niederegger€17.743.8★
Gepps Feinkost Wundertüte Statt Blumen I Geschenkbox als Dankeschön Geburtstag Mitbringsel für Kollegen I Kleines Geschenkset mit Kräutersalz Konfitüre Pralinen I Geschenkidee für jeden Anlass
Gepp's€9.344.5★
Lindt Schokolade | Pralinés Marzipan Schachtel | 125g | 12 Pralinen in feinen Marzipan-Kreationen in 6 Sorten teilweise mit Alkohol | Pralinen-Schokoladen-Geschenk
Lindt€8.324.6★
Niederegger Marzipan Mini Brote Männersache 175g
Niederegger€8.104.6★
Niederegger Meisterselektion eine Selektion aus den feinsten Marzipan Nougat und Trüffel Kreationen 1er Pack (1 x 500g)
Niederegger€23.434.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Mega lecker”
“Super Ware”
“Ideal als kleines Geschenk oder Giveaway”
“Bestes Marzipan ever”
“Super Preis”
“Das Beste Marzipan”
“Produkt wie beschrieben”
“Feine Schokolade”
“Frische”
“nicht zu dick”
What buyers complain about
“Schokolade weiß und ranzig”
“Schade ums Geld”
“Schmeckt zart”
“Qualität ungenügend”
“Trocken und teuer”
“klein”
“Komischer Geschmack”
“Lagerung vermutlich zu warm”
“Nicht so süß”
“Marzipan war hart”
Common questions
- Is marzipan torte profitable to sell on Amazon Germany?
- The niche generates €591K/yr across 53 tracked products. 90-day search growth is -33.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the marzipan torte niche?
- 10 brands and 37 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in marzipan torte?
- Top complaints mined from reviews: Abgestanden/verfault/verwöhnt, Preis-Leistungs-Verhältnis, Geschmack insgesamt. The return rate is 0.1%.
- When does demand for marzipan torte peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.
- What does it cost to enter the marzipan torte niche?
- Listings span €1.08–€42.66; the average listing price is €11.86 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.
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