How competitive is the Lachs niche on Amazon Germany?

23 brands and 15 sellers compete in Lachs on Amazon Germany. The top 5 Lachs products take 38% of clicks and its top 5 brands hold 60% of demand.

What do buyers complain about in Lachs?

Lachs buyers on Amazon Germany complain most about Salzgehalt, Preis-Leistungs-Verhältnis, Lagertemperatur, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Lachs niche?

Lachs sells for €17.61 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €1.72–€49.94. The average incumbent carries 37 reviews — the moat a new listing must climb.

Lachs

Lachs shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

Top 3% of 1,367 Lebensmittel & Getränke niches · +15 vs the category median of 46

This niche Category average · 1,367 niches

Is Lachs profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lachs is a €150K/yr Amazon Germany market (121K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.

Lachs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -26.1% over the last 90 days and 7.0% of searches end in a purchase.

€150K

revenue / yr

Units sold / yr20K

Search volume / yr-26.1%121K

Conversion rate7.0%

Avg price€17.61

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers23 · 15

Top-5 product click share38%

Open market40%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 41 products

Top Lachs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pappudia Norwegischer Räucherlachs in Scheiben (0.2 kg)

Price: €4.34
Rating: 4.2/5
Reviews: 27
Age: 1y ago

Deutsche See Lachsfilet 250g

Price: €6.45
Rating: 4.5/5
Reviews: 177
Age: 9y ago

Costa MSC Wildlachsfilets im Frischepack 375g

Price: €9.66
Rating: 4.4/5
Reviews: 20
Age: 1y ago

Deutsche See Bio Lachs-Filets 200 g

Price: €7.58
Rating: 4.7/5
Reviews: 34
Age: 4y ago

Larsen MSC Wildlachsfilets In Rapsöl & Eigenem Saft 110 g

Price: €3.29
Rating: 3.8/5
Reviews: 40
Age: 3y ago

Newest

by launch date

J.Tag Räucherlachs Hanseatic 200g

Price: €4.83
Rating: 5.0/5
Reviews: 3
Age: 8mo ago

MSC Wildlachs Filetspitzen Beutel (0.36 kg)

Price: €9.46
Rating: 4.6/5
Reviews: 3
Age: 8mo ago

Deutsche See Lachsfilet mit Haut 210 - 320 g (Frischetheke)

Price: €17.68
Rating: 5.0/5
Reviews: 2
Age: 11mo ago

Pappudia Norwegischer Räucherlachs in Scheiben (0.2 kg)

Price: €4.34
Rating: 4.2/5
Reviews: 27
Age: 1y ago

Costa MSC Wildlachsfilets im Frischepack 375g

Price: €9.66
Rating: 4.4/5
Reviews: 20
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

38%

Top 20: 79%

Open market

34%

Pappudia23%
Deutsche See15%
Jeden Tag8%
followfood7%
Nordland-Lachs7%
Costa6%

Lachs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume121KCVR7.0%Products41Brands23Top 5 Brands60%OOS Rate4.5%Rating4.4★Reviews37Avg BSR#25

Peak months: Dec · busiest ÷ quietest = 2.5×

Top Lachs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lachs79K/yr -26.7%10.0% conv.
salmon11K/yr -10.1%7.4% conv.
räucherlachs13K/yr -37.4%9.3% conv.
wildlachs8K/yr -25.3%3.6% conv.
lachsfilet5K/yr -35.3%6.7% conv.
smoked salmon3K/yr -7.4%6.8% conv.
lachs geräuchert4K/yr -33.0%3.5% conv.

What reviews say buyers love and hate about Lachs

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Geschmack insgesamt29%

“Leckerer Räucherlachs”

Geschmack17%

“Gut im Geschmack”

Qualität insgesamt17%

“Super Produkt”

Lagertemperatur8%

“im gefrorenen Zustand sah es okay aus”

Salzgehalt7%

“Nicht zu salzig”

What buyers complain about

86% of reviews

Salzgehalt29%

“Salzig”

Preis-Leistungs-Verhältnis21%

“etwas zu teuer”

Lagertemperatur14%

“Aber die Menge an Verpackung, damit es gekühlt ankommt, ist schon sehr hoch”

Dicke7%

“In der Vergangenheit war der Lachs immer sehr dünn geschnitten”

beworben Vs Tatsächliches Produkt7%

“Sehr geehrte Damen und Herren, der von Ihnen gelieferte Lachs einsparen keiner Weise ihre Beschreibung”

Common Lachs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lachs 61/100 on Amazon Germany — Worth a look. The niche generates €150K/yr across 41 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -26.1% over the last 90 days.