Is lachs profitable to sell on Amazon Germany?

The niche generates €150K/yr across 41 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -26.1%. Flapen's verdict: Worth a look (61/100).

How competitive is the lachs niche?

23 brands and 15 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in lachs?

Top complaints mined from reviews: Salzgehalt, Preis-Leistungs-Verhältnis, Lagertemperatur. The return rate is 0.0%.

When does demand for lachs peak?

Demand peaks in Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the lachs niche?

Listings span €1.72–€49.94; the average listing price is €17.61 (sweet spot $15–$100). The average incumbent carries 37 reviews — the moat a new listing must climb.

lachs

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible36.61

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€17.61

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Brand share

Great60%

top-5 brand share — no brand owns this niche

Price range

Good€1.72–€49.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€150K

€150K/yr · 121K searches

Growth

Bad-26.1%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, lachs is a €150K/yr Amazon Germany market (121K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

lachs market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €264K–€352K; units × avg price
Conversion rate: 7.0%
Avg BSR: #25
Page quality: 0%
Prime: 66%
Sponsored: 22%
Out of stock: 4.5%
Avg brand age: 69 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

38%

Top 20: 79%

Open market

34%

Pappudia23%
Deutsche See15%
Jeden Tag8%
followfood7%
Nordland-Lachs7%
Costa6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.5×

Open Trend

Top lachs search terms

lachs79K/yr -26.7%10.0% conv.
salmon11K/yr -10.1%7.4% conv.
räucherlachs13K/yr -37.4%9.3% conv.
wildlachs8K/yr -25.3%3.6% conv.
lachsfilet5K/yr -35.3%6.7% conv.
smoked salmon3K/yr -7.4%6.8% conv.
lachs geräuchert4K/yr -33.0%3.5% conv.

All search terms

Top lachs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pappudia Norwegischer Räucherlachs in Scheiben (0.2 kg)

Pappudia€4.344.2★27 rev

Deutsche See Lachsfilet 250g

Deutsche See€6.454.5★177 rev

Costa MSC Wildlachsfilets im Frischepack 375g

Costa€9.664.4★20 rev

Deutsche See Bio Lachs-Filets 200 g

Deutsche See€7.584.7★34 rev

Larsen MSC Wildlachsfilets In Rapsöl & Eigenem Saft 110 g

Larsen€3.293.8★40 rev

Newest

by launch date

J.Tag Räucherlachs Hanseatic 200g

Jeden Tag€4.833 rev

8mo ago

MSC Wildlachs Filetspitzen Beutel (0.36 kg)

followfood€9.463 rev

8mo ago

Deutsche See Lachsfilet mit Haut 210 - 320 g (Frischetheke)

Frischer Fisch€17.682 rev

11mo ago

Pappudia Norwegischer Räucherlachs in Scheiben (0.2 kg)

Pappudia€4.3427 rev

1y ago

Costa MSC Wildlachsfilets im Frischepack 375g

Costa€9.6620 rev

1y ago

What buyers say about lachs

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt29%

“Leckerer Räucherlachs”

Geschmack17%

“Gut im Geschmack”

Qualität insgesamt17%

“Super Produkt”

Lagertemperatur8%

“im gefrorenen Zustand sah es okay aus”

Salzgehalt7%

“Nicht zu salzig”

Preis-Leistungs-Verhältnis5%

“dieser Preis geht schon”

beworben Vs Tatsächliches Produkt5%

“Genau wie nach Beschreibung”

Backen3%

“Lecker zu Weißbrot”

Frische3%

“Frisch und lecker”

Textur/Konsistenz – insgesamt1%

“Konsistenz überzeugen mich.”

What buyers complain about

Salzgehalt29%

“Salzig”

Preis-Leistungs-Verhältnis21%

“etwas zu teuer”

Lagertemperatur14%

“Aber die Menge an Verpackung, damit es gekühlt ankommt, ist schon sehr hoch”

Dicke7%

“In der Vergangenheit war der Lachs immer sehr dünn geschnitten”

beworben Vs Tatsächliches Produkt7%

“Sehr geehrte Damen und Herren, der von Ihnen gelieferte Lachs einsparen keiner Weise ihre Beschreibung”

Geschmack insgesamt7%

“Schmeckt nicht nach Lachs”

Common questions

Is lachs profitable to sell on Amazon Germany?: The niche generates €150K/yr across 41 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -26.1%. Flapen's verdict: Worth a look (61/100).
How competitive is the lachs niche?: 23 brands and 15 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in lachs?: Top complaints mined from reviews: Salzgehalt, Preis-Leistungs-Verhältnis, Lagertemperatur. The return rate is 0.0%.
When does demand for lachs peak?: Demand peaks in Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the lachs niche?: Listings span €1.72–€49.94; the average listing price is €17.61 (sweet spot $15–$100). The average incumbent carries 37 reviews — the moat a new listing must climb.