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65

walnüsse

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 14Conversion 95Competition 51Returns 100Price range 70Avg price 77Brand share 67Review moat 78Quality gap 77

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Review moat

Great431.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great€15.65

avg listing price — sweet spot $15–$100

Price range

Good€2.40–€44.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Market size

Good€632K

€632K/yr · 335K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-21.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, walnüsse is a €632K/yr Amazon Germany market (335K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov. Verdict: Worth a look — 65/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
40K–50K
avg 1,500–2,000/product
Revenue / yr
€626K–€783K
units × avg price
Launch success
0 of 3 new (360d)
Conversion rate
12.0%
Avg BSR
#13
Page quality
0%
Prime
76%
Sponsored
81%
Out of stock
1.8%
Avg brand age
59 months
Avg seller age
199 days

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

20

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

28%

  • by Amazon20%
  • Alnatura13%
  • nut&me12%
  • Seeberger12%
  • KoRo8%
  • Malinowe7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.8% search growth over the last 90 days.
12K8KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.5×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€25K8%€51K12%€76K16%€101K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt24%

“Schmeckt”

Qualität insgesamt23%

“Qualität super”

Frische12%

“Frische”

Geschmack7%

“aromatisch”

Preis-Leistungs-Verhältnis6%

“Für den Preis ok”

Vegan/Biologisch3%

“geeignet für vegane und vegetarische Ernährung”

Ernährungs Gehalt3%

“Nahrungsempfehlung”

Gesundheitliche Vorteile – insgesamt3%

“Gesunde Ernährung”

beworben Vs Tatsächliches Produkt2%

“Wunschgemäß”

Brock/Klump/Sammlung2%

“Die Stücke sind knackig”

What buyers complain about

Abgestanden/verfault/verwöhnt22%

“Wallnüsse sind ranzig”

Geschmack insgesamt17%

“Ungenießbar”

Qualität insgesamt9%

“Sehr schlechte Ware”

Geruch6%

“riechen ranzig,”

Bitter6%

“bitter”

Preis-Leistungs-Verhältnis5%

“Bisschen aber teuer”

Geschmack4%

“Der Geschmack ranzig-bitter”

Feucht/Trocken3%

“bitter, vertrocknet”

Gesamtgröße2%

“In meinem Beutel waren kleinere Stücke”

Brock/Klump/Sammlung1%

“wie große Stücke, fast wie halbe Walnüsse.”

Common questions

Is walnüsse profitable to sell on Amazon Germany?
The niche generates €632K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Worth a look (65/100).
How competitive is the walnüsse niche?
17 brands and 20 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in walnüsse?
Top complaints mined from reviews: Abgestanden/verfault/verwöhnt, Geschmack insgesamt, Qualität insgesamt. The return rate is 0.0%.
When does demand for walnüsse peak?
Demand peaks in Nov; the busiest month runs 2.5× the quietest.
What does it cost to enter the walnüsse niche?
Listings span €2.40–€44.01; the average listing price is €15.65 (sweet spot $15–$100). The average incumbent carries 431 reviews — the moat a new listing must climb.

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