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Ube

Pass

Ube scores 65 out of 100, a Pass. Shoppers spend an estimated $158K a year here, search demand grew +216.5% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
65
65 / 100
Top 1% of 1,367 Lebensmittel & Getränke niches · +19 vs the category median of 46
Market size
€158K/yr192K searches / yr
90-day growth
+216.5%search demand this quarter
Competition
67%top-5 click share · 13 brands · 13 sellers

Flapen Score

Ube against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Ube is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ube market on Amazon at a glance

Shoppers on Amazon Germany searched for Ube 192K times last year and spent an estimated €158K. The top 5 brands take 72% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +216.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €158K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+216.5%
Conversion, latest week
6.2%
Market size, estimated
€158Ka year
Top search term
ube pulver101K searches a year

02 · Price

A sale here is worth €13.18.

Listings sell for €13.18 on average, from €7.72 to €18.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €13.18 that is €3K to €7K a year per listing.

Average price
€13.18under the $15 to $100 sweet spot
Price range
€7.72–€18.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€3K–€7K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #414 within Getränke, Kaffee & Tee. It carries 122 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
87%
Out of stock, average day
12.3%
Average rank
#414in Getränke, Kaffee & Tee
Average rating
3.94 starsAmazon Germany average 4.37 stars
Average reviews
122per listing
Listings tracked
15

04 · Newcomers

7 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
7Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

13

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

21%

  • Brand 122%
  • Brand 215%
  • Brand 314%
  • Brand 412%
  • Brand 59%
  • Brand 67%

Demand

Ube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26DecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun · busiest ÷ quietest = 7.7× · 8 of 12 months tracked

Search terms

Top Ube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ube pulver101K/yr
  • ube66K/yr
  • ube pulver bio7K/yr
  • ube latte8K/yr
  • ube powder7K/yr
  • ube latte pulver3K/yr

Reviews and returns

What reviews say buyers love and hate about Ube

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Farbe”
24%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Geschmack eher mild”
A buyer, on “Geschmack insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ube questions

Answered from the same tracked data.