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65

schinken

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 13Conversion 53Competition 77Returns 100Price range 78Avg price 95Brand share 62Review moat 71Quality gap 84

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible€30.58

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great€0.82–€108.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good669.62

avg incumbent reviews — the moat a new listing must climb

Market size

Good€635K

€635K/yr · 475K searches

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-25.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, schinken is a €635K/yr Amazon Germany market (475K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 65/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
25K–30K
avg 250–500/product
Revenue / yr
€765K–€917K
units × avg price
Launch success
17%
1 of 6 new (360d)
Conversion rate
4.4%
Avg BSR
#37
Page quality
0%
Prime
58%
Sponsored
60%
Out of stock
6.0%
Avg brand age
72 months
Avg seller age
177 days

Competition

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

21

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

38%

Top 20: 76%

Open market

27%

  • jamon.de24%
  • Jamonprive20%
  • Dacello10%
  • Schwarzwald Metzgerei Schaufler7%
  • Herta6%
  • Jeden Tag5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.0% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€25K8%€51K12%€76K16%€102K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 45 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt39%

“Schmeckt super”

Geschenk Zweck14%

“Süße Geschenkidee”

Qualität insgesamt10%

“Alles ist von sehr hoher Qualität und äußerst elegant präsentiert”

Geschmack8%

“Ein schmackhaftes Tapas Sortiment”

Preis-Leistungs-Verhältnis4%

“Preis Leistung daher auch top”

Würzigkeit3%

“Die Salamis schmecken würzig”

beworben Vs Tatsächliches Produkt3%

“Har Erwartungen erfüllt”

Backen2%

“Super Schinken”

Frische2%

“Roher Schinken”

Kochanleitung2%

“Danach lässt er sich hervorragend mit dem Schinkenmesser schneiden”

What buyers complain about

Geschmack insgesamt18%

“Ungenießbar”

Preis-Leistungs-Verhältnis10%

“Absolut überteuerter Müll”

Qualität insgesamt9%

“Müll”

Geschmack8%

“Geschmacklos”

Ölig/fettig8%

“Schimmlig und nur fett”

Hartes Gefühl7%

“War etwas zäh”

Geruch7%

“Der Schinken "stinkt" extrem”

Gesamtgröße4%

“Kleiner als gedacht”

beworben Vs Tatsächliches Produkt3%

“Der gelieferte Artikel hat nichts mit dem Foto gemein”

Feucht/Trocken3%

“Total trocken”

Common questions

Is schinken profitable to sell on Amazon Germany?
The niche generates €635K/yr across 45 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Worth a look (65/100).
How competitive is the schinken niche?
22 brands and 21 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in schinken?
Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.0%.
When does demand for schinken peak?
Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the schinken niche?
Listings span €0.82–€108.78; the average listing price is €30.58 (sweet spot $15–$100). The average incumbent carries 670 reviews — the moat a new listing must climb.

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