How competitive is the Schinken niche on Amazon Germany?

22 brands and 21 sellers compete in Schinken on Amazon Germany. The top 5 Schinken products take 38% of clicks and its top 5 brands hold 68% of demand.

What do buyers complain about in Schinken?

Schinken buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Schinken niche?

Schinken sells for €30.58 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €0.82–€108.78. The average incumbent carries 670 reviews — the moat a new listing must climb.

Schinken

Schinken shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 1% of 1,367 Lebensmittel & Getränke niches · +19 vs the category median of 46

This niche Category average · 1,367 niches

Is Schinken profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schinken is a €635K/yr Amazon Germany market (475K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 65/100.

Schinken: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.0% over the last 90 days and 4.4% of searches end in a purchase.

€635K

revenue / yr

Units sold / yr30K

Search volume / yr-25.0%475K

Conversion rate4.4%

Avg price€30.58

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers22 · 21

Top-5 product click share38%

Open market32%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 45 products

Top Schinken products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Serrano Schinken gereift ohne Knochen 1 Kg + Schinkenhalter & Schinkenmesser - Mini Spanischer Schinken Jamon Serrano

Price: €34.84
Rating: 3.7/5
Reviews: 896
Age: 5y ago

MINI-JAMON SERRANO von jamon.de | Im Geschenkkarton | Set mit Holzständer und Schinkenmesser

Price: €37.20
Rating: 4.2/5
Reviews: 509
Age: 4y ago

Jeden Tag Delikatess Kochschinken 200g

Price: €1.55
Rating: 4.5/5
Reviews: 298
Age: 7y ago

Jamon-Box Nr. 1 von jamon.de - Serrano Schinken 4 5 Kg im Geschenkkarton mit Zubehör | Schinken-Set inklusive Schinkenständer Messer & Schneide-Anleitung | ideal als Geschenk

Price: €74.51
Rating: 3.8/5
Reviews: 491
Age: 8y ago

Schinken-Set mit Schinkenständer und Messer | Serrano-Schinken Paleta Reserva Barrica | Vorderschinken aus Spanien | 12 Monate luftgetrocknet und gereift | Von Jamones España | Stückgewicht 4 5kg

Price: €79.09
Rating: 4.0/5
Reviews: 40
Age: 7y ago

Newest

by launch date

Montevalle Serrano Schinken Gran Reserva | Ganze Keule mit Knochen (7-8 kg) | Über 20 Monate traditionell gereift | Authentischer spanischer Schinken in Premium-Qualität

Price: €104.59
Rating: 4.8/5
Reviews: 35
Age: 11mo ago

Dacello Kochschinken (0.2 kg)

Price: €1.60
Rating: 4.4/5
Reviews: 93
Age: 1y ago

Dacello Prosciutto Crudo (0.1 kg)

Price: €1.77
Rating: 4.6/5
Reviews: 104
Age: 1y ago

Spanischer Serrano-Schinken (Duroc) Gran Reserva gereift für mehr als 24 Monate handgeschnittene Scheiben 100 g Duroc-Schinken Serrano vakuumverpackt Jamón Serrano Gran Reserva

Price: €6.84
Rating: 4.0/5
Reviews: 44
Age: 2y ago

MINI-JAMON SERRANO von jamon.de | Im Geschenkkarton | Set mit Holzständer und Schinkenmesser

Price: €37.20
Rating: 4.2/5
Reviews: 509
Age: 4y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

38%

Top 20: 76%

Open market

27%

jamon.de24%
Jamonprive20%
Dacello10%
Schwarzwald Metzgerei Schaufler7%
Herta6%
Jeden Tag5%

Schinken demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume475KCVR4.4%Products45Brands22Top 5 Brands68%OOS Rate6.0%Rating4.2★Reviews670Avg BSR#37

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Top Schinken search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ham88K/yr -32.7%0.4% conv.
schinken120K/yr -17.9%6.5% conv.
schinken am stück55K/yr -35.5%1.7% conv.
serano schinken am stück39K/yr -24.8%3.0% conv.
serrano schinken40K/yr -26.4%2.9% conv.
jamon19K/yr -7.1%0.8% conv.
kochschinken13K/yr -18.4%12.7% conv.
parmaschinken10K/yr +1.2%1.8% conv.
serano schinken17K/yr -37.5%3.6% conv.
serrano schinken am stück15K/yr -29.5%2.8% conv.

What reviews say buyers love and hate about Schinken

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Geschmack insgesamt39%

“Schmeckt super”

Geschenk Zweck14%

“Süße Geschenkidee”

Qualität insgesamt10%

“Alles ist von sehr hoher Qualität und äußerst elegant präsentiert”

Geschmack8%

“Ein schmackhaftes Tapas Sortiment”

Preis-Leistungs-Verhältnis4%

“Preis Leistung daher auch top”

What buyers complain about

78% of reviews

Geschmack insgesamt18%

“Ungenießbar”

Preis-Leistungs-Verhältnis10%

“Absolut überteuerter Müll”

Qualität insgesamt9%

“Müll”

Geschmack8%

“Geschmacklos”

Ölig/fettig8%

“Schimmlig und nur fett”

Common Schinken questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schinken 65/100 on Amazon Germany — Worth a look. The niche generates €635K/yr across 45 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -25.0% over the last 90 days.