knoppers goodies
Worth a lookShows low returns (0.1%), but soft demand (-59.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Avg price
Great€18.68avg listing price — sweet spot $15–$100
Market size
Great€1.1M€1.1M/yr · 3.8M searches
Price range
Good€1.37–€51.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,073.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-59.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, knoppers goodies is a €1.1M/yr Amazon Germany market (3.8M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 150K–200K
- avg 1,500–2,000/product
- Revenue / yr
- €2.8M–€3.7M
- units × avg price
- Launch success
- —
- 1 of 2 new (360d)
- Conversion rate
- 1.6%
- Avg BSR
- #230
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 62%
- Out of stock
- 20.3%
- Avg brand age
- 63 months
- Avg seller age
- 178 days
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
48
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
26%
Top 20: 61%
Open market
2%
- Lindt83%
- Lindor7%
- Kinder4%
- CAPTAIN PLAY2%
- your surprise2%
- Genussleben1%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -59.1% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 20.9×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 73 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schokoladen-Mix Schokolade 1 kg Lindt Lindor sortiert
Lindor€29.304.3★1,432 rev
Lindt LINDOR Schokoladen Kugeln Vollmilch | ca. 80 Milch-Schokolade mit zartschmelzender Füllung | Großpackung Pralinen-Geschenk 1kg
Lindt€28.864.6★2,970 rev
Lindt LINDOR Schokoladen Kugeln extra dunkel | ca. 80 Kugeln Edelbitterschokolade | Dunkle Schokolade mit 70% Kakao | Großpackung Pralinen-Geschenk 1kg (1er Pack)
Lindt€29.114.4★1,933 rev
Lindt Schokolade LINDOR Kugeln Vollmilch-Mischung | 400 g | Ca. 30 in den Sorten Milch Pistazie Milchcrème Caramel | Pralinengeschenk | Schokoladengeschenk
Lindt€11.334.7★346 rev
Lindt LINDOR Schokoladen Kugeln Klassische Mischung | ca. 80 Schokoladen Kugeln (Vollmilch Weiß Dunkel 60% Haselnuss) | Großpackung 1kg
Lindt€28.434.7★2,678 rev
Newest
by launch date
Milka Schokobonbons Mix Box 2250g ca. 300 Stück - 4 Sorten
Tise Süsswaren€25.0354 rev
merci lovelies Praliné 1 x 1000 g (73 Stück) Pralinen aus Vollmilchschokolade mit Praliné-Crème-Füllung Schokokugeln im praktischen 1kg Vorratsbeutel
merci lovelies€15.6341 rev
Lindt Schokolade | LINDOR Beutel Tiramisu | 137g | 11 Kugeln in Vollmilch-Schokolade mit zartschmelzender Tiramisu-Füllung | Schokoladen-Geschenk
Lindt€5.45164 rev
Lindt Schokolade | LINDOR Beutel Sakura | 137g | 11 Kugeln in Vollmilch-Schokolade mit zartschmelzender Sakura-Füllung | Schokoladen-Geschenk
Lindt€6.64112 rev
Lindt Lindor XXL Schokoladentafel personalisiert mit Botschaft - Geburtstagsgeschenk für Männer und Frauen mit 5 Lindor Schokoladentafeln
your surprise€29.84191 rev
Trending
90-day click momentum
Lindt Schokolade GOLDHASE | 32 x 50 g GOLDHASE | Vollmilch-Schokolade in Hasenform zu Ostern | Osterschokolade | Schokoladengeschenk | Schokoladenhase | Osterhase
Lindt€36.234.5★
Lindt Schokolade | LINDOR Beutel Passionsfrucht und Mango | 137g | 10 Kugeln in Vollmilch-Schokolade mit fruchtiger Füllung | Schokoladen-Geschenk
Lindt€6.574.7★
Milka Schokobonbons Mix Box 2250g ca. 300 Stück - 4 Sorten
Tise Süsswaren€25.034.6★
Lindt Schokolade | LINDOR Beutel Sakura | 137g | 11 Kugeln in Vollmilch-Schokolade mit zartschmelzender Sakura-Füllung | Schokoladen-Geschenk
Lindt€6.644.2★
Lindt Schokolade GOLDHASE | 16 x 100 g GOLDHASE | Premium Vollmilch-Schokolade in Hasenform zu Ostern | Osterschokolade | Schokoladengeschenk | Schokoladenhase | Osterhase
Lindt€51.414.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy”
“Super Produkt”
“Super Deal”
“Mega Geschmack”
“Mega coole personalisierte Geschenkidee”
“Yummy, nicht zu süß”
“exakte Produktbeschreibung”
“Fein gemischt, Danke”
“Schmecken schön crunchy und leckere Schokolade”
“Top frische Ware”
What buyers complain about
“Preis muss stimmen”
“Schmeckt überhaupt nicht”
“offenbar angeschmolzen,”
“Preissteigerungen extrem Qualität ungenügend”
“Leider ungeniesbar”
“ohne Pistaziengeschmack”
“Nicht wie abgebildet”
“Der Mix war nicht ausgeglichen”
“Keine bunte Mischung”
“Überhaupt nicht gut und furchtbar süß”
Top return reasons
Common questions
- Is knoppers goodies profitable to sell on Amazon Germany?
- The niche generates €1.1M/yr across 73 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -59.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the knoppers goodies niche?
- 9 brands and 48 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in knoppers goodies?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Lagertemperatur. The return rate is 0.1%.
- When does demand for knoppers goodies peak?
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 20.9× the quietest.
- What does it cost to enter the knoppers goodies niche?
- Listings span €1.37–€51.41; the average listing price is €18.68 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.
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