knoppers goodies
Worth a lookShows low returns (0.1%), but soft demand (-59.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Avg price
Great€18.68avg listing price — sweet spot $15–$100
Market size
Great€1.1M€1.1M/yr · 3.8M searches
Price range
Good€1.37–€51.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,073.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-59.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, knoppers goodies is a €1.1M/yr Amazon Germany market (3.8M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
knoppers goodies market data
- Units sold / yr
- 150K–200K
- avg 1,500–2,000/product
- Revenue / yr
- €2.8M–€3.7M
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #230
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 62%
- Out of stock
- 20.3%
- Avg brand age
- 63 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
48
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
26%
Top 20: 61%
Open market
2%
- Lindt83%
- Lindor7%
- Kinder4%
- CAPTAIN PLAY2%
- your surprise2%
- Genussleben1%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -59.1% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 20.9×
Top knoppers goodies search terms
- lindt1.0M/yr
- lindt schokolade686K/yr
- lindt lindor kugeln 1kg angebot511K/yr
- lindor kugeln310K/yr
- lindor221K/yr
- lindt kugeln157K/yr
- lind80K/yr
- lindor kugeln 1kg angebot114K/yr
- schokobons69K/yr
- lindt schokolade angebot56K/yr
Top knoppers goodies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schokoladen-Mix Schokolade 1 kg Lindt Lindor sortiert
Lindor€29.304.3★1,432 rev
Lindt LINDOR Schokoladen Kugeln Vollmilch | ca. 80 Milch-Schokolade mit zartschmelzender Füllung | Großpackung Pralinen-Geschenk 1kg
Lindt€28.864.6★2,970 rev
Lindt LINDOR Schokoladen Kugeln extra dunkel | ca. 80 Kugeln Edelbitterschokolade | Dunkle Schokolade mit 70% Kakao | Großpackung Pralinen-Geschenk 1kg (1er Pack)
Lindt€29.114.4★1,933 rev
Lindt Schokolade LINDOR Kugeln Vollmilch-Mischung | 400 g | Ca. 30 in den Sorten Milch Pistazie Milchcrème Caramel | Pralinengeschenk | Schokoladengeschenk
Lindt€11.334.7★346 rev
Lindt LINDOR Schokoladen Kugeln Klassische Mischung | ca. 80 Schokoladen Kugeln (Vollmilch Weiß Dunkel 60% Haselnuss) | Großpackung 1kg
Lindt€28.434.7★2,678 rev
Newest
by launch date
Lindt Schokolade | LINDOR Cornet mit Milch Kugeln | 375g | Vollmilch-Schokolade mit zartschmelzender Füllung | Pralinen-Geschenk | Schokoladen-Geschenk
Lindt€11.1756 rev
Lindt Schokolade | Vollmilch Tafel | 100g | extra cremige Vollmilch-Schokolade | Schokoladen-Tafel
Lindt€2.10429 rev
Lindt Schokolade | LINDOR Cornet 70% Kugeln | 375g | 28 Kugeln Edelbitterschokolade mit 70% Kakao mit dunkler zartschmelzender Füllung | Pralinengeschenk | Schokoladengeschenk
Lindt€11.1389 rev
Lindt Schokolade | LINDOR Beutel Milch | 137g | 10 Kugeln in Vollmilch-Schokolade mit zartschmelzender Füllung | Schokoladen-Geschenk
Lindt€5.8253 rev
Lindt Schokolade | Vollmilch-Nuss Tafel | 300g | feinste Vollmilch-Schokolade mit ganzen Nüssen | Schokoladen-Tafel
Lindt€7.07165 rev
Trending
90-day click momentum
Lindt Schokolade | LINDOR Tafel Pistazie | 100g | feinste Vollmilch-Schokolade mit einer unendlich zartschmelzenden Pistazien-Creme-Füllung | Schokoladen-Tafel
Lindt€2.864.3★
Lindt Schokolade | LINDOR Cornet mit Milch Kugeln | 375g | Vollmilch-Schokolade mit zartschmelzender Füllung | Pralinen-Geschenk | Schokoladen-Geschenk
Lindt€11.174.6★
Lindt Schokolade | Vollmilch-Nuss Tafel | 300g | feinste Vollmilch-Schokolade mit ganzen Nüssen | Schokoladen-Tafel
Lindt€7.074.3★
Lindt Schokolade | LINDOR Cornet 70% Kugeln | 375g | 28 Kugeln Edelbitterschokolade mit 70% Kakao mit dunkler zartschmelzender Füllung | Pralinengeschenk | Schokoladengeschenk
Lindt€11.134.5★
Party Bucket mit Ferrero Kinder Schoko Bons in Einzelverpackung 1er Pack (1 x 1 2 kg)
CAPTAIN PLAY€35.484.6★
What buyers say about knoppers goodies
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy”
“Super Produkt”
“Super Deal”
“Mega Geschmack”
“Mega coole personalisierte Geschenkidee”
“Yummy, nicht zu süß”
“exakte Produktbeschreibung”
“Fein gemischt, Danke”
“Schmecken schön crunchy und leckere Schokolade”
“Top frische Ware”
What buyers complain about
“Preis muss stimmen”
“Schmeckt überhaupt nicht”
“offenbar angeschmolzen,”
“Preissteigerungen extrem Qualität ungenügend”
“Leider ungeniesbar”
“ohne Pistaziengeschmack”
“Nicht wie abgebildet”
“Der Mix war nicht ausgeglichen”
“Keine bunte Mischung”
“Überhaupt nicht gut und furchtbar süß”
Top return reasons
Common questions
- Is knoppers goodies profitable to sell on Amazon Germany?
- The niche generates €1.1M/yr across 73 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -59.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the knoppers goodies niche?
- 9 brands and 48 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in knoppers goodies?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Lagertemperatur. The return rate is 0.1%.
- When does demand for knoppers goodies peak?
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 20.9× the quietest.
- What does it cost to enter the knoppers goodies niche?
- Listings span €1.37–€51.41; the average listing price is €18.68 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.