Is Ese Pads profitable to sell on Amazon Germany?

Flapen scores Ese Pads 60 out of 100 on Amazon Germany, a Maybe. Shoppers spend €769K a year across 36 tracked products. Search demand grew -6.0% in the last 90 days.

How competitive is the Ese Pads niche on Amazon Germany?

8 brands and 73 sellers compete in Ese Pads on Amazon Germany. The top 5 Ese Pads products take 36% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Ese Pads?

Ese Pads buyers on Amazon Germany complain most about Geschmack insgesamt, Bitter, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

When does demand for Ese Pads peak?

Search demand for Ese Pads on Amazon Germany is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Ese Pads niche?

Ese Pads sells for €27.32 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €6.77 to €98.74. The average product has 3,651 reviews, the count a new listing must catch up to.

Ese Pads

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 96% of clicks, so Ese Pads is a Maybe.

Flapen Score: 60
60 / 100Top 5% of 1,367 Lebensmittel & Getränke niches · +14 vs the category median of 46
Market size: €769K/yr432K searches / yr
90-day growth: -6.0%search demand this quarter
Competition: 36%top-5 click share · 8 brands · 73 sellers

Flapen Score

Ese Pads against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Ese Pads is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Ese Pads market on Amazon at a glance

Shoppers on Amazon Germany searched for Ese Pads 432K times last year and spent an estimated €769K. The top 5 brands take 96% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €769K a year.

Searches, last 12 months: 432K
Growth, 90 days vs prior 90: -6.0%
Conversion, latest week: 6.5%
Market size, estimated: €769Ka year
Peak month: November1.5× the quietest month
Top search term: ese pads135K searches a year

02 · Price

A sale here is worth €27.32.

Listings sell for €27.32 on average, from €6.77 to €98.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €27.32 that is €14K to €20K a year per listing.

Average price: €27.32inside the $15 to $100 sweet spot
Price range: €6.77–€98.74
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 500–750
Revenue per listing a year: €14K–€20K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #144 within Getränke, Kaffee & Tee. It carries 3,651 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 81%
Out of stock, average day: 0.2%
Average rank: #144in Getränke, Kaffee & Tee
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 3,651per listing
Listings tracked: 36

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 73 months

Products

Top Ese Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

36%

Top 20: 83%

Open market

Brand 177%
Brand 26%
Brand 35%
Brand 44%
Brand 54%
Brand 62%
Open — no brand owns it (2 brands, 2%)

Demand

Ese Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ese Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

ese pads135K/yr +8.4%4.1% conv.
borbone caffe pads83K/yr -25.0%10.6% conv.
caffe borbone64K/yr -23.1%5.3% conv.
borbone35K/yr +8.6%4.6% conv.
ese pad10K/yr +81.3%2.9% conv.
cafe borbone15K/yr -11.8%4.3% conv.
caffè borbone10K/yr -6.7%3.0% conv.
cialde caffe10K/yr -16.2%4.5% conv.
borbone ese pads7K/yr +9.4%7.6% conv.
ese9K/yr -7.8%1.2% conv.

Reviews and returns

What reviews say buyers love and hate about Ese Pads

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Geschmack insgesamt”

23%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“Bitteres Wasser”

A buyer, on “Geschmack insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Ese Pads questions

Answered from the same tracked data.

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