ese pads
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible€27.32avg listing price — sweet spot $15–$100
Price range
Great€6.77–€98.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Market size
Good€769K€769K/yr · 432K searches
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,651.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, ese pads is a €769K/yr Amazon Germany market (432K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- €683K–€820K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 6.5%
- Avg BSR
- #144
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 86%
- Out of stock
- 0.2%
- Avg brand age
- 73 months
- Avg seller age
- 182 days
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
73
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
36%
Top 20: 83%
Open market
2%
- CAFFÈ BORBONE77%
- illy6%
- Gimoka5%
- Kimbo4%
- CAFFE MAURO TORREFAZIONE4%
- caffè toraldo2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caffè Borbone Kompostierbare Kaffeepads Blaue Kaffeemischung - 50 Pads - Kompatibel mit ESE System Papier Pads 44 mm
CAFFÈ BORBONE€11.444.4★669 rev
illy Kaffee E.S.E. Pads Einzeldosis CLASSICO 100% Arabica mit Noten von Orangenblüten und Jasmin Sanfter Geschmack und Süßer Nachgeschmack 1 Packung mit 18 kompostierbaren kapseln
illy€9.004.3★5,458 rev
Caffè Borbone Kompostierbare Kaffeepads Rote Kaffeemischung - 150 - Kompatibel mit ESE System Papier 44 mm
CAFFÈ BORBONE€24.804.6★13,076 rev
Caffè Borbone Kompostierbare Kaffeepads Blaue Kaffeemischung - 100 Pads - Kompatibel mit ESE System Papier Pads 44 mm
CAFFÈ BORBONE€21.914.6★3,029 rev
CAFFÈ BORBONE BLU Espresso Pads / Cialde 150 Stück
CAFFÈ BORBONE€26.954.6★9,625 rev
Newest
by launch date
Kaffeepads Caffè Toraldo Mischung Crema di Napoli ESE 44 mm (50 Stück)
caffè toraldo€17.093,622 rev
Kimbo Le Meraviglie del Gusto Pompei 50 Kaffeepads Starke und Entschlossene Mischung Intensität 12/13 Dunkle Röstung 1 Packung mit 50 Pads
Kimbo€13.8561 rev
BLAUE Mischung Kaffeebohnen Borbone 1 kg x 6
CAFFÈ BORBONE€92.16407 rev
Caffè Borbone Kompostierbare Kaffeepads Exklusive Kaffeemischung - 170 Pads - Kompatibel mit ESE System Papier Pads 44 mm
CAFFÈ BORBONE€25.41245 rev
Caffè Mauro Torrefazione Kaffee Kompostierbare Pods Recyclebare Verpackung Original Mischung - 100 stück - Intensität 10/10 - Kompatibel mit ESE System Papier Pads 44 mm
CAFFE MAURO TORREFAZIONE€16.84245 rev
Trending
90-day click momentum
Caffè Borbone Kompostierbare Kaffeepads Schwarze Kaffeemischung - 50 Pads - Kompatibel mit ESE System Papier Pads 44 mm
CAFFÈ BORBONE€9.454.5★
Caffè Borbone Kompostierbare Kaffeepads Blaue Kaffeemischung - 100 Pads - Kompatibel mit ESE System Papier Pads 44 mm
CAFFÈ BORBONE€21.914.6★
Kimbo Espresso Napoletano ESE 44 mm Kaffeepads Intensiver italienischer Espresso Aromatisch kräftig & dunkel geröstet Kompatibel mit ESE/44-mm-Maschinen
Kimbo€27.754.5★
Gimoka - Kompatibel Für Easy Serving Espresso - Cialde Ese 44-50 Kaffeepads - Geschmack GRAN BAR INTENSO - 12 - In Kompostierbarem Papier
Gimoka€6.774.2★
Caffè Borbone Kompostierbare Kaffeepads Gold-Kaffeemischung - 150 Pads - Kompatibel mit ESE System Papier Pads 44 mm 150 Stück
CAFFÈ BORBONE€29.844.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Kaffee schmeckt super”
“Super geschmack”
“Bester Espresso”
“Beste Qualität”
“Preis Leistung ok”
“Schönes Aroma”
“Der blaue ist schön rund”
“Cafè Pads mit entsprechender Handarbeit”
“Passt”
“Tolle Mischung”
What buyers complain about
“Bitteres Wasser”
“Schmeckt bitter”
“Der Preis ist hoch für nur 100 Stück”
“Wässrig und kaum Aroma”
“Ob es sich um eine Fehlproduktion handelt oder schlicht um sehr minderwertige Qualität, kann ich nicht beurteilen – sicher ist jedoch, dass diese Pads nicht genießbar waren”
“Passt nicht”
“Vom Aroma und Geruch nicht überzeugend”
“Nicht zu empfehlen wenn ihr starken kaffe wollt”
“Falls es nicht funktioniert, geht er ab in die Tonne”
“Alter Kaffee”
Top return reasons
Common questions
- Is ese pads profitable to sell on Amazon Germany?
- The niche generates €769K/yr across 36 tracked products. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (60/100).
- How competitive is the ese pads niche?
- 8 brands and 73 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in ese pads?
- Top complaints mined from reviews: Geschmack insgesamt, Bitter, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for ese pads peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the ese pads niche?
- Listings span €6.77–€98.74; the average listing price is €27.32 (sweet spot $15–$100). The average incumbent carries 3,651 reviews — the moat a new listing must climb.
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