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Ese Pads

Ese Pads shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 5% of 1,367 Lebensmittel & Getränke niches · +14 vs the category median of 46

Market size 71Growth 22Conversion 71Competition 79Returns 100Price range 88Avg price 95Brand share 9Review moat 28Quality gap 52
This niche Category average · 1,367 niches

Is Ese Pads profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ese Pads is a €769K/yr Amazon Germany market (432K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 60/100.

Ese Pads: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.0% over the last 90 days and 6.5% of searches end in a purchase.

€769K

revenue / yr

Units sold / yr30K
Search volume / yr-6.0%432K
Conversion rate6.5%
Avg price€27.32

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers8 · 73
Top-5 product click share36%
Open market4%
Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement86%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews3,651

Top Ese Pads products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

€0€31K€61K€92K€123K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

73

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

36%

Top 20: 83%

Open market

2%

  • CAFFÈ BORBONE77%
  • illy6%
  • Gimoka5%
  • Kimbo4%
  • CAFFE MAURO TORREFAZIONE4%
  • caffè toraldo2%
  • Open — no brand owns it (2 brands, 2%)

Ese Pads demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume432KCVR6.5%Products36Brands8Top 5 Brands96%OOS Rate0.2%Rating4.4★Reviews3,651Avg BSR#144
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Ese Pads search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ese pads135K/yr
  • borbone caffe pads83K/yr
  • caffe borbone64K/yr
  • borbone35K/yr
  • ese pad10K/yr
  • cafe borbone15K/yr
  • caffè borbone10K/yr
  • cialde caffe10K/yr
  • borbone ese pads7K/yr
  • ese9K/yr

What reviews say buyers love and hate about Ese Pads

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Geschmack insgesamt34%

Kaffee schmeckt super

Geschmack15%

Super geschmack

Koffeingehalt14%

Bester Espresso

Qualität insgesamt9%

Beste Qualität

Preis-Leistungs-Verhältnis6%

Preis Leistung ok

What buyers complain about

73% of reviews
Geschmack insgesamt23%

Bitteres Wasser

Bitter11%

Schmeckt bitter

Preis-Leistungs-Verhältnis9%

Der Preis ist hoch für nur 100 Stück

Geschmack8%

Wässrig und kaum Aroma

Qualität insgesamt7%

Ob es sich um eine Fehlproduktion handelt oder schlicht um sehr minderwertige Qualität, kann ich nicht beurteilen – sicher ist jedoch, dass diese Pads nicht genießbar waren

Ese Pads return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
50%
2Gesamtgröße
25%
3Farbe
25%

Common Ese Pads questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ese Pads 60/100 on Amazon Germany — Worth a look. The niche generates €769K/yr across 36 tracked products. Search demand moved -6.0% over the last 90 days.
Search demand for Ese Pads on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.