sardellen
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible69.94avg incumbent reviews — the moat a new listing must climb
Avg price
Great€20.73avg listing price — sweet spot $15–$100
Price range
Great€1.41–€83.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Market size
Bad€64K€64K/yr · 77K searches
According to Flapen's Amazon Germany niche tracking, sardellen is a €64K/yr Amazon Germany market (77K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
sardellen market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- €83K–€104K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #182
- Page quality
- 0%
- Prime
- 44%
- Sponsored
- 50%
- Out of stock
- 7.9%
- Avg brand age
- 66 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
48
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
49%
Top 20: 88%
Open market
30%
- Scalia23%
- Feinkost Dittmann18%
- Pan do Mar9%
- Berthe7%
- Italian Gourmet E.R.7%
- Pesce Azzurro Cefalù6%
Demand
Weekly Amazon search volume, last 22 weeks — -0.3% search growth over the last 90 days.Top sardellen search terms
- sardellen30K/yr
- sardellenfilets16K/yr
- anchovis16K/yr
- sardellenfilets in olivenöl7K/yr
- anchovies5K/yr
- sardellen im glas4K/yr
Top sardellen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Feinkost Dittmann Sardellen in Sonnenblumenöl MSC zertifiziert (1 x 80 g)
Feinkost Dittmann€4.024.4★253 rev
Scalia Sardellenfilets in Olivenöl extra vergine Sardellen aus Italien Sizilien 240gr filetti di alici
Scalia€19.514.7★91 rev
Scalia 80gr Sardellenfilets in Olivenöl extra vergine aus Italien Sizilien filetti di alici
Scalia€8.924.4★9 rev
Pan do Mar Sardellenfilets (Anchovis) in Bio Olivenöl 5er Pack (5 x 50 g)
Pan do Mar€22.444.4★48 rev
6x DAmico Filetti di Alici Sardellenfilets in Sonnenblumenöl Sardellen 80g
Italian Gourmet E.R.€21.114.2★8 rev
Newest
by launch date
Fontaine Sardellenfilets in nativem Bio-Olivenöl extra 45 g 5er Pack Premium Sardellenfilets aus traditioneller & nachhaltiger Fischerei Halbkonserve mit Meersalz und spanischem Bio-Olivenöl
Fontaine€16.522 rev
Delicius Sardellenfilets in Olivenöl (0.06 kg)
Delicius€3.927 rev
240gr Scalia gerollte Sardellenfilets mit Kapern in Olivenöl extra vergine aus Italien Sizilien
Scalia€20.2223 rev
6x DAmico Filetti di Alici Sardellenfilets in Sonnenblumenöl Sardellen 80g
Italian Gourmet E.R.€21.118 rev
Sardellenfilets in Olivenöl im luftdichtem Glas 220 gr
Pesce Azzurro Cefalù€12.002 rev
Trending
90-day click momentum
Bom Petisco Sardinen in Olivenöl 10x120 g - Premium-Qualität aus Portugal - reich an Omega-3
Bom Petisco€32.104.6★
Fontaine Sardellenfilets in nativem Bio-Olivenöl extra 45 g 5er Pack Premium Sardellenfilets aus traditioneller & nachhaltiger Fischerei Halbkonserve mit Meersalz und spanischem Bio-Olivenöl
Fontaine€16.524.0★
Sardinen in Olivenöl | 6 x 125 g | Berthe | Ramirez | Portugal
Berthe€25.274.5★
Eingelegte Sardellenfilets in Essiglake weiß 1 kg
Eingelegte€30.894.4★
Portugiesische Sardinen Set | 5 Arten | Berthe | Ramirez | Portugal
Berthe€22.204.7★
What buyers say about sardellen
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“Top Produkt”
“Geschmacklich echt gut”
“Ich hab noch nie so große Sardinen gesehen auch der Anteil vom Öl ist sehr gut und lecker”
“Leckere Kapern”
“Es gibt auch keinen Fischgeruch”
“Lecker und Gesund”
“Sehr gut gefallen haben mir die leicht scharfen Sardinen in Olivenöl”
“Premium Sardinen in Bio Olivenöl”
“Ganze Stücke”
What buyers complain about
“sind zwar sehr teuer”
“Schmeckt Fischig”
“unterbrochen, somit ist die angegebene Haltbarkeit nicht mehr gewährleistet.”
“Die Sardinen mit dem Öl waren sehr mild vom Geschmack”
“Auch nach dem 2. Versuch wurde mir furchtbar übel”
“Salz”
“auch nicht überragend”
“die mit Rauchgeschmack waren gar nicht mein Fall,”
Common questions
- Is sardellen profitable to sell on Amazon Germany?
- The niche generates €64K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the sardellen niche?
- 21 brands and 48 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in sardellen?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Haltbarkeit. The return rate is 0.1%.
- What does it cost to enter the sardellen niche?
- Listings span €1.41–€83.76; the average listing price is €20.73 (sweet spot $15–$100). The average incumbent carries 70 reviews — the moat a new listing must climb.