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Sardellen

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $64K a year here, so Sardellen is a Maybe.

Flapen Score
56
56 / 100
Top 11% of 1,367 Lebensmittel & Getränke niches · +10 vs the category median of 46
Market size
€64K/yr77K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
49%top-5 click share · 21 brands · 48 sellers

Flapen Score

Sardellen against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Sardellen is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sardellen market on Amazon at a glance

Shoppers on Amazon Germany searched for Sardellen 77K times last year and spent an estimated €64K. The top 5 brands take 64% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €64K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
4.0%
Market size, estimated
€64Ka year
Top search term
sardellen30K searches a year

02 · Price

A sale here is worth €20.73.

Listings sell for €20.73 on average, from €1.41 to €83.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €20.73 that is €2K to €5K a year per listing.

Average price
€20.73inside the $15 to $100 sweet spot
Price range
€1.41–€83.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #182 within Fisch & Meeresfrüchte. It carries 70 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
44%
Out of stock, average day
7.9%
Average rank
#182in Fisch & Meeresfrüchte
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
70per listing
Listings tracked
32

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Sardellen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

48

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

49%

Top 20: 88%

Open market

30%

  • Brand 123%
  • Brand 218%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Sardellen search demand

Weekly searches over the year. Pick a range.

2K2KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Sardellen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sardellen30K/yr
  • sardellenfilets16K/yr
  • anchovis16K/yr
  • sardellenfilets in olivenöl7K/yr
  • anchovies5K/yr
  • sardellen im glas4K/yr

Reviews and returns

What reviews say buyers love and hate about Sardellen

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Geschmack insgesamt”
23%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“sind zwar sehr teuer”
A buyer, on “Preis-Leistungs-Verhältnis”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sardellen questions

Answered from the same tracked data.