How competitive is the Sardellen niche on Amazon Germany?

21 brands and 48 sellers compete in Sardellen on Amazon Germany. The top 5 Sardellen products take 49% of clicks and its top 5 brands hold 64% of demand.

What does it cost to enter the Sardellen niche?

Sardellen sells for €20.73 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €1.41–€83.76. The average incumbent carries 70 reviews — the moat a new listing must climb.

Sardellen

Sardellen shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

Top 11% of 1,367 Lebensmittel & Getränke niches · +10 vs the category median of 46

This niche Category average · 1,367 niches

Is Sardellen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sardellen is a €64K/yr Amazon Germany market (77K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 56/100.

Sardellen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.3% over the last 90 days and 4.0% of searches end in a purchase.

€64K

revenue / yr

Units sold / yr5K

Search volume / yr-0.3%77K

Conversion rate4.0%

Avg price€20.73

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers21 · 48

Top-5 product click share49%

Open market36%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Top Sardellen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Feinkost Dittmann Sardellen in Sonnenblumenöl MSC zertifiziert (1 x 80 g)

Price: €4.02
Rating: 4.4/5
Reviews: 253
Age: 6y ago

Scalia Sardellenfilets in Olivenöl extra vergine Sardellen aus Italien Sizilien 240gr filetti di alici

Price: €19.51
Rating: 4.7/5
Reviews: 91
Age: 4y ago

Scalia 80gr Sardellenfilets in Olivenöl extra vergine aus Italien Sizilien filetti di alici

Price: €8.92
Rating: 4.4/5
Reviews: 9
Age: 4y ago

Pan do Mar Sardellenfilets (Anchovis) in Bio Olivenöl 5er Pack (5 x 50 g)

Price: €22.44
Rating: 4.4/5
Reviews: 48
Age: 10y ago

6x DAmico Filetti di Alici Sardellenfilets in Sonnenblumenöl Sardellen 80g

Price: €21.11
Rating: 4.2/5
Reviews: 8
Age: 3y ago

Newest

by launch date

Fontaine Sardellenfilets in nativem Bio-Olivenöl extra 45 g 5er Pack Premium Sardellenfilets aus traditioneller & nachhaltiger Fischerei Halbkonserve mit Meersalz und spanischem Bio-Olivenöl

Price: €16.52
Rating: 4.0/5
Reviews: 2
Age: 5mo ago

Delicius Sardellenfilets in Olivenöl (0.06 kg)

Price: €3.92
Rating: 4.5/5
Reviews: 7
Age: 1y ago

240gr Scalia gerollte Sardellenfilets mit Kapern in Olivenöl extra vergine aus Italien Sizilien

Price: €20.22
Rating: 4.7/5
Reviews: 23
Age: 3y ago

6x DAmico Filetti di Alici Sardellenfilets in Sonnenblumenöl Sardellen 80g

Price: €21.11
Rating: 4.2/5
Reviews: 8
Age: 3y ago

Sardellenfilets in Olivenöl im luftdichtem Glas 220 gr

Price: €12.00
Rating: 3.4/5
Reviews: 2
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

49%

Top 20: 88%

Open market

30%

Scalia23%
Feinkost Dittmann18%
Pan do Mar9%
Berthe7%
Italian Gourmet E.R.7%
Pesce Azzurro Cefalù6%

Sardellen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR4.0%Products32Brands21Top 5 Brands64%OOS Rate7.9%Rating4.4★Reviews70Avg BSR#182

Top Sardellen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sardellen30K/yr -2.4%2.7% conv.
sardellenfilets16K/yr +16.3%1.6% conv.
anchovis16K/yr -6.3%1.6% conv.
sardellenfilets in olivenöl7K/yr -6.8%2.3% conv.
anchovies5K/yr +6.3%1.6% conv.
sardellen im glas4K/yr -16.8%1.4% conv.

What reviews say buyers love and hate about Sardellen

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Geschmack insgesamt50%

“Schmeckt”

Qualität insgesamt19%

“Top Produkt”

Geschmack12%

“Geschmacklich echt gut”

Ölig/fettig3%

“Ich hab noch nie so große Sardinen gesehen auch der Anteil vom Öl ist sehr gut und lecker”

Backen2%

“Leckere Kapern”

What buyers complain about

73% of reviews

Preis-Leistungs-Verhältnis23%

“sind zwar sehr teuer”

Geschmack insgesamt14%

“Schmeckt Fischig”

Haltbarkeit9%

“unterbrochen, somit ist die angegebene Haltbarkeit nicht mehr gewährleistet.”

Ölig/fettig9%

“Die Sardinen mit dem Öl waren sehr mild vom Geschmack”

Allergien9%

“Auch nach dem 2. Versuch wurde mir furchtbar übel”

Common Sardellen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sardellen 56/100 on Amazon Germany — Worth a look. The niche generates €64K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -0.3% over the last 90 days.

Sardellen buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geschmack insgesamt, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 0.1%.