Is Kakao profitable to sell on Amazon Germany?

Flapen scores Kakao 60 out of 100 on Amazon Germany, a Maybe. Shoppers spend €781K a year across 38 tracked products. 4 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -40.3% in the last 90 days.

How competitive is the Kakao niche on Amazon Germany?

26 brands and 46 sellers compete in Kakao on Amazon Germany. The top 5 Kakao products take 46% of clicks, and the top 5 brands take 57%.

What do buyers complain about in Kakao?

Kakao buyers on Amazon Germany complain most about Geschmack insgesamt, Geschmack, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

When does demand for Kakao peak?

Search demand for Kakao on Amazon Germany peaks in Nov–Dec, and the busiest month runs 3.9× the quietest.

What does it cost to enter the Kakao niche?

Kakao sells for €15.19 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €2.20 to €48.95. The average product has 1,242 reviews, the count a new listing must catch up to.

Kakao

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -40.3% this quarter, so Kakao is a Maybe.

Filters No Dominant Brand

Flapen Score: 60
60 / 100Top 5% of 1,367 Lebensmittel & Getränke niches · +14 vs the category median of 46
Market size: €781K/yr776K searches / yr
90-day growth: -40.3%search demand this quarter
Competition: 46%top-5 click share · 26 brands · 46 sellers

Flapen Score

Kakao against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Kakao is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Kakao market on Amazon at a glance

Shoppers on Amazon Germany searched for Kakao 776K times last year and spent an estimated €781K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 776K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €781K a year.

Searches, last 12 months: 776K
Growth, 90 days vs prior 90: -40.3%
Conversion, latest week: 6.6%
Market size, estimated: €781Ka year
Peak month: November3.9× the quietest month
Top search term: kakaopulver281K searches a year

02 · Price

A sale here is worth €15.19.

Listings sell for €15.19 on average, from €2.20 to €48.95. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At €15.19 that is €11K to €15K a year per listing.

Average price: €15.19inside the $15 to $100 sweet spot
Price range: €2.20–€48.95
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 50K–60K
Units per listing a year: 750–1,000
Revenue per listing a year: €11K–€15K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #95 within Getränke, Kaffee & Tee. It carries 1,242 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 74%
Prime listings: 82%
Out of stock, average day: 15.0%
Average rank: #95in Getränke, Kaffee & Tee
Average rating: 4.57 starsAmazon Germany average 4.37 stars
Average reviews: 1,242per listing
Listings tracked: 38

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months: 7
Successful launches: 4Amazon's first-year sales bar
Average brand age: 70 months

Products

Top Kakao products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

46%

Top 20: 83%

Open market

36%

Brand 119%
Brand 211%
Brand 311%
Brand 410%
Brand 57%
Brand 67%

Demand

Kakao search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Kakao search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kakaopulver281K/yr -44.0%4.9% conv.
kakao228K/yr -38.1%4.3% conv.
kakaopulver ohne zucker82K/yr -41.6%3.5% conv.
cacao powder25K/yr -27.7%4.1% conv.
cocoa powder21K/yr -22.6%3.2% conv.
kakao ohne zucker22K/yr -49.3%2.7% conv.
nesquik kakaopulver25K/yr -57.0%10.1% conv.
suchard express kakao15K/yr -23.0%10.4% conv.
cacao15K/yr -38.4%2.5% conv.
kakao pulver14K/yr -31.2%4.3% conv.

Reviews and returns

What reviews say buyers love and hate about Kakao

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Geschmack insgesamt”

18%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“Geschmack wenig intensiv”

A buyer, on “Geschmack insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

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FAQ

Common Kakao questions

Answered from the same tracked data.

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