Kakao
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -40.3% this quarter, so Kakao is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 1,367 Lebensmittel & Getränke niches · +14 vs the category median of 4660
- Market size
- €781K/yr776K searches / yr
- 90-day growth
- -40.3%search demand this quarter
- Competition
- 46%top-5 click share · 26 brands · 46 sellers
Flapen Score
Kakao against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Kakao is stronger. Inside it, weaker.
Market
The Kakao market on Amazon at a glance
Shoppers on Amazon Germany searched for Kakao 776K times last year and spent an estimated €781K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 776K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €781K a year.
- Searches, last 12 months
- 776K
- Growth, 90 days vs prior 90
- -40.3%
- Conversion, latest week
- 6.6%
- Market size, estimated
- €781Ka year
- Peak month
- November3.9× the quietest month
- Top search term
- kakaopulver281K searches a year
02 · Price
A sale here is worth €15.19.
Listings sell for €15.19 on average, from €2.20 to €48.95. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At €15.19 that is €11K to €15K a year per listing.
- Average price
- €15.19inside the $15 to $100 sweet spot
- Price range
- €2.20–€48.95
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €11K–€15K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #95 within Getränke, Kaffee & Tee. It carries 1,242 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 82%
- Out of stock, average day
- 15.0%
- Average rank
- #95in Getränke, Kaffee & Tee
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,242per listing
- Listings tracked
- 38
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Kakao products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kakao Pulver Bio 1000g | Kakao-Pulver mit feinstem Aroma | naturbelassen und nicht alkalisiert | vom Achterhof
- Price
- €30.91
- Rating
- 4.5/5
- Reviews
- 1,606
- Age
- 8y ago

Cortegas Cacao Puro - 100% Kakaopulver für hochwertige Trinkschokolade ohne Zucker - Direct Trade - Feinster Kakao aus der Dominikanischen Republik - Dunkle Schokolade - Edelbitter (200g)
- Price
- €9.71
- Rating
- 4.6/5
- Reviews
- 647
- Age
- 3y ago

Suchard Express 400g Beutel Getränkepulver für heiße Schokolade Nachfüllbeutel Kakao für kalte oder warme Milch
- Price
- €2.20
- Rating
- 4.7/5
- Reviews
- 812
- Age
- 2y ago

NaturaleBio Kakao Pulver Bio 1kg. Organic Cacao Pulver Roh & Ungesüßt Ideal für Getränke Smoothies & Backen Reich an Magnesium & Phosphor Geprüft auf Schwermetalle
- Price
- €32.75
- Rating
- 4.5/5
- Reviews
- 15,012
- Age
- 7y ago

Kaba Choco 400g Beutel Trinkschokolade Kakaopulver für kalte & warme Milch
- Price
- €2.37
- Rating
- 4.7/5
- Reviews
- 661
- Age
- 2y ago
Trending
estimated 90-day click momentum
Sevenhills Wholefoods Kakaopulver 400g Reich an Eisen und Magnesium Premium rein ohne Zuckerzusatz für heiße Schokolade Smoothies und zum Backen
- Price
- €14.25
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 5mo ago

Premium Kakaopulver ohne Zucker 500g Intensiver Geschmack perfekt löslich Vegan & ohne Zuckerzusatz Alkalisiertes Kakaopulver (21% Kakaobutter) schwach entölt
- Price
- €20.63
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago

Dunkles Kakaopulver 1kg von Green Essence Kakao ohne Zucker Alkalisiert - 100% Backkakao ungesüßt fettreduziert 10% 12% Fett - ohne Konservierungsstoffe und Zusatzstoffe (1000g)
- Price
- €17.88
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 2y ago

Kakao Pulver Bio 250g | Kakao-Pulver mit feinstem Aroma | naturbelassen und nicht alkalisiert | vom Achterhof
- Price
- €15.13
- Rating
- 4.5/5
- Reviews
- 1,606
- Age
- 8y ago

süssundclever.de Bio Kakao Pulver | 1 kg | reines Kakaopulver ungesüsst | stark entölt | hochwertiges Naturprodukt | plastikfrei und ökologisch-nachhaltig abgepackt
- Price
- €25.10
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 8y ago
Newest
by launch date
Sevenhills Wholefoods Kakaopulver 400g Reich an Eisen und Magnesium Premium rein ohne Zuckerzusatz für heiße Schokolade Smoothies und zum Backen
- Price
- €14.25
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 5mo ago

koawach Bio Backkakao Kakaopulver versch. Größen. Ohne Koffeinzusatz vegan fairtrade. Ohne Zuckerzusatz & Aromen. Perfekt zum Backen Trinkschokolade. Wiederverschließbare Verpackung (500g)
- Price
- €15.52
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 10mo ago

Premium Kakaopulver ohne Zucker 500g Intensiver Geschmack perfekt löslich Vegan & ohne Zuckerzusatz Alkalisiertes Kakaopulver (21% Kakaobutter) schwach entölt
- Price
- €20.63
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago

RheinNatur Bio Kakaopulver 1 kg - 100% reiner Kakao in Bio-Qualität ungesüßt & ohne Zusatzstoffe - Ideal zum Backen für heiße Schokolade & Smoothies - 1000 g Beutel
- Price
- €31.39
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 1y ago

1kg Kakaopulver natürlich ohne Zusätze Backkakao Heiße Schokolade Kakao Pulver Rohkakao Back Kakao Edel Kakao naturbelassen reines Kakaopulver 100% natürliches Kakaopulver ohne Zusätze
- Price
- €24.55
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
46
Est. top-5 brand share
57%
Top 20: 96%
Est. top-5 click share
46%
Top 20: 83%
Open market
36%
- vom-Achterhof19%
- Cortegas11%
- NaturaleBio11%
- SUCHARD EXPRESS10%
- KABA7%
- Nesquik7%
Demand
Kakao search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Kakao search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kakaopulver281K/yr
- kakao228K/yr
- kakaopulver ohne zucker82K/yr
- cacao powder25K/yr
- cocoa powder21K/yr
- kakao ohne zucker22K/yr
- nesquik kakaopulver25K/yr
- suchard express kakao15K/yr
- cacao15K/yr
- kakao pulver14K/yr
Reviews and returns
What reviews say buyers love and hate about Kakao
We read the reviews and the return reasons for every product selling here.
“Geschmack wenig intensiv”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kakao questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









