Is kakao profitable to sell on Amazon Germany?

The niche generates €781K/yr across 38 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -40.3%. Flapen's verdict: Worth a look (60/100).

How competitive is the kakao niche?

26 brands and 46 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in kakao?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for kakao peak?

Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the kakao niche?

Listings span €2.20–€48.95; the average listing price is €15.19 (sweet spot $15–$100). The average incumbent carries 1,242 reviews — the moat a new listing must climb.

kakao

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Avg price

Great€15.19

avg listing price — sweet spot $15–$100

Price range

Good€2.20–€48.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€781K

€781K/yr · 776K searches

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,241.74

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-40.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, kakao is a €781K/yr Amazon Germany market (776K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kakao market data

Units sold / yr: 50K–60K; avg 750–1,000/product
Revenue / yr: €760K–€911K; units × avg price
Conversion rate: 6.6%
Avg BSR: #95
Page quality: 0%
Prime: 82%
Sponsored: 74%
Out of stock: 15.0%
Avg brand age: 70 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

46%

Top 20: 83%

Open market

36%

vom-Achterhof19%
Cortegas11%
NaturaleBio11%
SUCHARD EXPRESS10%
KABA7%
Nesquik7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -40.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top kakao search terms

kakaopulver281K/yr -44.0%4.9% conv.
kakao228K/yr -38.1%4.3% conv.
kakaopulver ohne zucker82K/yr -41.6%3.5% conv.
cacao powder25K/yr -27.7%4.1% conv.
cocoa powder21K/yr -22.6%3.2% conv.
kakao ohne zucker22K/yr -49.3%2.7% conv.
nesquik kakaopulver25K/yr -57.0%10.1% conv.
suchard express kakao15K/yr -23.0%10.4% conv.
cacao15K/yr -38.4%2.5% conv.
kakao pulver14K/yr -31.2%4.3% conv.

All search terms

Top kakao products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kakao Pulver Bio 1000g | Kakao-Pulver mit feinstem Aroma | naturbelassen und nicht alkalisiert | vom Achterhof

vom-Achterhof€30.914.5★1,606 rev

Cortegas Cacao Puro - 100% Kakaopulver für hochwertige Trinkschokolade ohne Zucker - Direct Trade - Feinster Kakao aus der Dominikanischen Republik - Dunkle Schokolade - Edelbitter (200g)

Cortegas€9.714.6★647 rev

Suchard Express 400g Beutel Getränkepulver für heiße Schokolade Nachfüllbeutel Kakao für kalte oder warme Milch

SUCHARD EXPRESS€2.204.7★812 rev

NaturaleBio Kakao Pulver Bio 1kg. Organic Cacao Pulver Roh & Ungesüßt Ideal für Getränke Smoothies & Backen Reich an Magnesium & Phosphor Geprüft auf Schwermetalle

NaturaleBio€32.754.5★15,012 rev

Kaba Choco 400g Beutel Trinkschokolade Kakaopulver für kalte & warme Milch

KABA€2.374.7★661 rev

Newest

by launch date

Sevenhills Wholefoods Kakaopulver 400g Reich an Eisen und Magnesium Premium rein ohne Zuckerzusatz für heiße Schokolade Smoothies und zum Backen

sevenhills wholefoods€14.2586 rev

5mo ago

koawach Bio Backkakao Kakaopulver versch. Größen. Ohne Koffeinzusatz vegan fairtrade. Ohne Zuckerzusatz & Aromen. Perfekt zum Backen Trinkschokolade. Wiederverschließbare Verpackung (500g)

koawach€15.52145 rev

10mo ago

Premium Kakaopulver ohne Zucker 500g Intensiver Geschmack perfekt löslich Vegan & ohne Zuckerzusatz Alkalisiertes Kakaopulver (21% Kakaobutter) schwach entölt

Surfstr€20.6362 rev

1y ago

RheinNatur Bio Kakaopulver 1 kg - 100% reiner Kakao in Bio-Qualität ungesüßt & ohne Zusatzstoffe - Ideal zum Backen für heiße Schokolade & Smoothies - 1000 g Beutel

RheinNatur€31.39155 rev

1y ago

1kg Kakaopulver natürlich ohne Zusätze Backkakao Heiße Schokolade Kakao Pulver Rohkakao Back Kakao Edel Kakao naturbelassen reines Kakaopulver 100% natürliches Kakaopulver ohne Zusätze

Hanse&Pepper Gewürzkontor€24.55103 rev

1y ago

What buyers say about kakao

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt34%

“mmmh schmeckt super”

Geschmack16%

“Super schokoladig”

Qualität insgesamt15%

“Super Produkt”

Süße5%

“bester kakao”

Löslichkeit3%

“Es löst sich gut in wärmer Flüssigkeit”

Preis-Leistungs-Verhältnis3%

“Preis/Leistung super”

Backen3%

“Der beste Kakao”

beworben Vs Tatsächliches Produkt2%

“Hält, was es verspricht”

Vegan/Biologisch2%

“perfekt löslich – Vegan”

Geruch2%

“super Aroma”

What buyers complain about

Geschmack insgesamt18%

“Geschmack wenig intensiv”

Geschmack9%

“Geschmacklos”

Preis-Leistungs-Verhältnis9%

“Preis bei Amazon allerdings relativ teuer”

Süße8%

“Er ist bewusst nicht süß”

Bitter5%

“ein wenig bitter”

Qualität insgesamt3%

“Qualität hat auch in dieser Firma nachgelassen, trotzdem noch mit am Besten.”

Brock/Klump/Sammlung3%

“Löst sich überhaupt nicht in kalter Milch auf, klumpt”

beworben Vs Tatsächliches Produkt2%

“Angaben sind dürftig”

Geruch2%

“Geschmack und Geruch undefinierbar”

Pulverisiert/zerbröselt2%

“Kakaopulver halt”

Common questions

Is kakao profitable to sell on Amazon Germany?: The niche generates €781K/yr across 38 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -40.3%. Flapen's verdict: Worth a look (60/100).
How competitive is the kakao niche?: 26 brands and 46 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in kakao?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for kakao peak?: Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the kakao niche?: Listings span €2.20–€48.95; the average listing price is €15.19 (sweet spot $15–$100). The average incumbent carries 1,242 reviews — the moat a new listing must climb.

kakao

kakao market data

Competition & brand share

Demand & seasonality

Top kakao search terms

Top kakao products on Amazon

Top sellers

Newest

Trending

What buyers say about kakao

What buyers love

What buyers complain about

Common questions

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