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Kakao

Kakao shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 5% of 1,367 Lebensmittel & Getränke niches · +14 vs the category median of 46

Market size 72Growth 5Conversion 72Competition 66Returns 100Price range 73Avg price 75Brand share 78Review moat 56Quality gap 30
This niche Category average · 1,367 niches

Is Kakao profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kakao is a €781K/yr Amazon Germany market (776K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Kakao: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -40.3% over the last 90 days and 6.6% of searches end in a purchase.

€781K

revenue / yr

Units sold / yr60K
Search volume / yr-40.3%776K
Conversion rate6.6%
Avg price€15.19

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers26 · 46
Top-5 product click share46%
Open market43%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement74%
New entrants (1y)7· 4 succeeded
Avg rating4.6★
Avg reviews1,242

Top Kakao products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€23K€47K€70K€94K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

46

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

46%

Top 20: 83%

Open market

36%

  • vom-Achterhof19%
  • Cortegas11%
  • NaturaleBio11%
  • SUCHARD EXPRESS10%
  • KABA7%
  • Nesquik7%

Kakao demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume776KCVR6.6%Products38Brands26Top 5 Brands57%OOS Rate15.0%Rating4.6★Reviews1,242Avg BSR#95
50K30KSpike '24Black Friday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Top Kakao search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kakaopulver281K/yr
  • kakao228K/yr
  • kakaopulver ohne zucker82K/yr
  • cacao powder25K/yr
  • cocoa powder21K/yr
  • kakao ohne zucker22K/yr
  • nesquik kakaopulver25K/yr
  • suchard express kakao15K/yr
  • cacao15K/yr
  • kakao pulver14K/yr

What reviews say buyers love and hate about Kakao

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Geschmack insgesamt34%

mmmh schmeckt super

Geschmack16%

Super schokoladig

Qualität insgesamt15%

Super Produkt

Süße5%

bester kakao

Löslichkeit3%

Es löst sich gut in wärmer Flüssigkeit

What buyers complain about

60% of reviews
Geschmack insgesamt18%

Geschmack wenig intensiv

Geschmack9%

Geschmacklos

Preis-Leistungs-Verhältnis9%

Preis bei Amazon allerdings relativ teuer

Süße8%

Er ist bewusst nicht süß

Bitter5%

ein wenig bitter

Common Kakao questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kakao 60/100 on Amazon Germany — Worth a look. The niche generates €781K/yr across 38 tracked products. 4 of 7 products launched in the last 360 days are still selling. Search demand moved -40.3% over the last 90 days.
Search demand for Kakao on Amazon Germany peaks in Nov–Dec, where the busiest month runs 3.9× the quietest.