Energy Drink

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.0M a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

-9.4%

Conversion, latest week

5.0%

Market size, estimated

€2.0Ma year

Peak month

October2.3× the quietest month

Top search term

monster energy928K searches a year

Listings sell for €13.35 on average, from €8.28 to €39.18. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At €13.35 that is €53K to €67K a year per listing.

Average price

€13.35under the $15 to $100 sweet spot

Price range

€8.28–€39.18

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

€53K–€67K

Returns

0.1%of orders · Amazon Germany median 1.1%

81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #47 within Getränke, Kaffee & Tee. It carries 665 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

92%

Out of stock, average day

2.3%

Average rank

#47in Getränke, Kaffee & Tee

Average rating

4.59 starsAmazon Germany average 4.37 stars

Average reviews

665per listing

Listings tracked

37

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

54 months