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59

retro süßigkeiten

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 23Conversion 82Competition 73Returns 100Price range 78Avg price 43Brand share 29Review moat 50Quality gap 45

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Price range

Great€0.66–€66.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Market size

Good€720K

€720K/yr · 741K searches

Review moat

Okay1,524.85

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay€11.20

avg listing price — sweet spot $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, retro süßigkeiten is a €720K/yr Amazon Germany market (741K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Nov. Verdict: Worth a look — 59/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
60K–80K
avg 1,000–1,250/product
Revenue / yr
€672K–€896K
units × avg price
Launch success
0 of 1 new (360d)
Conversion rate
8.7%
Avg BSR
#116
Page quality
0%
Prime
92%
Sponsored
51%
Out of stock
0.6%
Avg brand age
62 months
Avg seller age
182 days

Competition

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

68

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

10%

  • Frigeo Ahoj-Brause42%
  • Center Shock34%
  • BÖHME4%
  • CAPTAIN PLAY4%
  • Hubba Bubba3%
  • Candy Circle2%
  • Open — no brand owns it (9 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov · busiest ÷ quietest = 2.0×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€29K8%€58K12%€86K16%€115K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt42%

“Schmeckt”

Sauer10%

“Center Shock Sour Mix ist perfekt für alle, die es richtig sauer mögen”

Geschmack8%

“Super Geschmack”

Preis-Leistungs-Verhältnis7%

“Super Preisleistung”

Qualität insgesamt7%

“Super Produkt”

beworben Vs Tatsächliches Produkt5%

“Ein Klassiker, der hält, was er verspricht”

Frische4%

“Fruchtig erfrischend”

Süße3%

“Süßigkeit”

Geschenk Zweck2%

“Fasnachtsgeschenk”

Vegan/Biologisch2%

“Toll ist vor allem, dass sie vegan sind”

What buyers complain about

Geschmack insgesamt19%

“Geschmack gleich null”

Sauer11%

“Der Center Shock Sour Mix ist am Anfang zwar sehr sauer,”

Geschmack10%

“ohne jegliches Aroma”

Preis-Leistungs-Verhältnis8%

“Schade ums Geld”

Qualität insgesamt7%

“Müll”

Süße4%

“Absoluter Fehlgriff, da die Süße nichtmal”

Hartes Gefühl4%

“Harte und bröckelige Kaubonbons”

beworben Vs Tatsächliches Produkt3%

“Sieht nicht so aus wie auf dem Produktfoto”

Gesamtgröße3%

“das waren so kleine Tütchen.”

Künstliche Süßstoffe3%

“Weshalb muss das jetzt mit Süßstoff hergestellt werden”

Common questions

Is retro süßigkeiten profitable to sell on Amazon Germany?
The niche generates €720K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (59/100).
How competitive is the retro süßigkeiten niche?
15 brands and 68 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in retro süßigkeiten?
Top complaints mined from reviews: Geschmack insgesamt, Sauer, Geschmack. The return rate is 0.1%.
When does demand for retro süßigkeiten peak?
Demand peaks in Jun–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the retro süßigkeiten niche?
Listings span €0.66–€66.61; the average listing price is €11.20 (sweet spot $15–$100). The average incumbent carries 1,525 reviews — the moat a new listing must climb.

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