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Ghee

Ghee shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 8% of 1,367 Lebensmittel & Getränke niches · +12 vs the category median of 46

Market size 63Growth 11Conversion 75Competition 44Returns 100Price range 84Avg price 95Brand share 62Review moat 77Quality gap 35
This niche Category average · 1,367 niches

Is Ghee profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ghee is a €567K/yr Amazon Germany market (297K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 58/100.

Ghee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -28.5% over the last 90 days and 7.0% of searches end in a purchase.

€567K

revenue / yr

Units sold / yr20K
Search volume / yr-28.5%297K
Conversion rate7.0%
Avg price€27.11

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers18 · 51
Top-5 product click share59%
Open market32%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement58%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews459

Top Ghee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€28K€57K€85K€113K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

51

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

26%

  • Alnatura17%
  • Exponatura15%
  • Maharishi Ayurveda14%
  • Khanum14%
  • Finck Naturkost8%
  • Bioasia6%

Ghee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume297KCVR7.0%Products24Brands18Top 5 Brands68%OOS Rate3.9%Rating4.5★Reviews459Avg BSR#43
8K6KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Top Ghee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ghee113K/yr
  • ghee bio38K/yr
  • butterschmalz50K/yr
  • ghi28K/yr
  • gee20K/yr
  • ghee butter18K/yr
  • butterschmalz zum braten11K/yr
  • bio ghee6K/yr
  • ghee bio aus weidehaltung3K/yr
  • ghee 1kg4K/yr

What reviews say buyers love and hate about Ghee

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Geschmack insgesamt27%

Super leckeres Butterschmalz

Qualität insgesamt26%

Top Produkt

Geschmack9%

Schmekt super, preislich auch ok

Kochanleitung5%

Die Qualität überzeugt auf ganzer Linie und es eignet sich perfekt zum Kochen, Braten und Verfeinern verschiedenster Gerichte

Vegan/Biologisch4%

Bio Produkt

What buyers complain about

76% of reviews
Preis-Leistungs-Verhältnis22%

Teuer

Qualität insgesamt15%

keine gute Qualität

Geruch9%

Sehr schlechte qualität umd stinkt, landete leide im Müleimer

Geschmack9%

Nicht unser Geschmack

Geschmack insgesamt6%

Schmeckt ranzig

Common Ghee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ghee 58/100 on Amazon Germany — Worth a look. The niche generates €567K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -28.5% over the last 90 days.
Search demand for Ghee on Amazon Germany peaks in Jan–Feb, where the busiest month runs 2.1× the quietest.