ghee
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible€27.11avg listing price — sweet spot $15–$100
Price range
Great€4.84–€76.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great459.42avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Market size
Good€567K€567K/yr · 297K searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, ghee is a €567K/yr Amazon Germany market (297K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- €407K–€542K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 7.0%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 58%
- Out of stock
- 3.9%
- Avg brand age
- 64 months
- Avg seller age
- 186 days
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
51
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
26%
- Alnatura17%
- Exponatura15%
- Maharishi Ayurveda14%
- Khanum14%
- Finck Naturkost8%
- Bioasia6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alnatura Bio Ghee 180g
Alnatura€6.604.6★140 rev
Exponatura Bio-Ghee - Geklärte Butter nach alter ayurvedischer Rezeptur - nur aus der Milch von Weidekühen - laktosefrei extrem bekömmlich (500 g Ghee)
Exponatura€22.464.6★2,849 rev
Maharishi Ayurveda Bio Ghee Gheebutter Butterfett | Laktose- zucker und glutenfrei zum Kochen Braten und Backen | 500 g | 1er Pack
Maharishi Ayurveda€22.484.7★193 rev
Finck Naturkost Bio Ayurvedisches Ghee 2 x 480g
Finck Naturkost€34.324.5★338 rev
BIOASIA Bio Butter Ghee Butterschmalz zum Braten Frittieren Kochen und Backen Butterreinfett für die gesunde Ayurveda-Küche oder Paleo-Diät 1 x 250 ml
Bioasia€8.414.6★608 rev
Newest
by launch date
Hasanbaba Ayurveda Ghee Premium Butterschmalz aus 5-fach Gold-prämierter Heumilch butter 100% Handgemacht & Handabgefüllt im umweltfreundlichen Bügelglas Laktosefrei (900 g Sennerei Langenegg)
HASAN BABA€37.4210 rev
Grocer Planet - Natürliche Ghee-Butter (500g) | Geklärte Butter
GROCER PLANET€16.80224 rev
Ghee Bio Butterschmalz 590 g Geklärte Butter Laktosefrei
CG€20.5395 rev
Ghee Butter PURE 590 g Geklärte Butter Reich an Vitaminen und Omega 3 6 Fettsäuren Great Taste Zertifikat Laktosefrei Ideal zum Braten Backen Ohne Zusatzstoffe Authentisches Ayurveda Butter 100% EU
CG€19.6895 rev
Meggle feines Butter Schmalz 12er Pack (12 x 250g)
MEGGLE€57.427 rev
Trending
90-day click momentumHasanbaba Ayurveda Ghee Premium Butterschmalz aus 5-fach Gold-prämierter Heumilch butter 100% Handgemacht & Handabgefüllt im umweltfreundlichen Bügelglas Laktosefrei (900 g Sennerei Langenegg)
HASAN BABA€37.424.2★
Maharishi Ayurveda Bio Ghee Gheebutter Butterfett | Laktose- zucker und glutenfrei zum Kochen Braten und Backen | 500 g | 1er Pack
Maharishi Ayurveda€22.484.7★
Exponatura Bio-Ghee - Geklärte Butter nach alter ayurvedischer Rezeptur - nur aus der Milch von Weidekühen - laktosefrei extrem bekömmlich (850 g Ghee)
Exponatura€32.124.6★
Khanum - Pure Butter Ghee - Bestes Butterfett zum Braten und Kochen im 2er Set à 1 kg Dose
Khanum€33.054.0★
Exponatura Bio-Ghee - Geklärte Butter nach alter ayurvedischer Rezeptur - nur aus der Milch von Weidekühen - laktosefrei extrem bekömmlich (500 g Ghee)
Exponatura€22.464.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super leckeres Butterschmalz”
“Top Produkt”
“Schmekt super, preislich auch ok”
“Die Qualität überzeugt auf ganzer Linie und es eignet sich perfekt zum Kochen, Braten und Verfeinern verschiedenster Gerichte”
“Bio Produkt”
“Perfekt für Keto Ernährung”
“Schmekt super, preislich auch ok”
“Ghee ist sowieso super gesund”
“Alles in allem passt”
“Reines Aroma und top Qualität”
What buyers complain about
“Teuer”
“keine gute Qualität”
“Sehr schlechte qualität umd stinkt, landete leide im Müleimer”
“Nicht unser Geschmack”
“Schmeckt ranzig”
“Schmeckt ranzig”
“flüssig”
“Leider sah man schon am Karton, dass die eine Seite fettig war”
Common questions
- Is ghee profitable to sell on Amazon Germany?
- The niche generates €567K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the ghee niche?
- 18 brands and 51 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in ghee?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Geruch. The return rate is 0.1%.
- When does demand for ghee peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the ghee niche?
- Listings span €4.84–€76.98; the average listing price is €27.11 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.
Related niches in Lebensmittel & Getränke
- 63bierfassWorth a look
- 63spargelWorth a look
- 64dosenbier 0 33Worth a look
- 64alkoholfreiWorth a look
- 64alkoholfreier weinWorth a look
- 64rose weinWorth a look