pilze
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great€19.16avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good€373K€373K/yr · 563K searches
Price range
Okay€0.83–€185.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,007.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, pilze is a €373K/yr Amazon Germany market (563K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- €287K–€383K
- units × avg price
- Launch success
- 27%
- 3 of 11 new (360d)
- Conversion rate
- 3.5%
- Avg BSR
- #930
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 78%
- Out of stock
- 2.8%
- Avg brand age
- 49 months
- Avg seller age
- 179 days
Competition
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
151
Top-5 brand share
71%
Top 20: 91%
Top-5 click share
19%
Top 20: 44%
Open market
27%
- Champion55%
- VEIISAR6%
- JustSun4%
- by Amazon4%
- Generisch2%
- EconioSocken2%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -23.7% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.9×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 133 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Champion Legacy Basics-S-s Crewneck T-Shirt für Herren Schwarz Medium
Champion€12.134.4★698 rev
JustSun Kurze Hosen Herren Shorts Herren Sommer Sporthose Jogginghose Kurz Baumwolle Sport Gym Sweat Fitness Shorts Hose Herren Reißverschluss Taschen Blau XL
JustSun€20.584.0★1,266 rev
Champion Legacy Basics-S-s Crewneck T-Shirt für Herren Weiß Medium
Champion€12.464.4★688 rev
by Amazon Champignons Geschnitten III. Wahl 290g
by Amazon€0.834.4★989 rev
EconioSocken Sneaker Socken Herren DamenBaumwolle Sportsocken Laufsocken Atmungsaktive Quarter Kurze SockenHalbsocken Gepolstert mit Frotteesohle 6/10 Paar
EconioSocken€10.064.6★300 rev
Newest
by launch date
Polo Club T-Shirt Herren Baumwolle mit Rundhalsausschnitt und Logo
Polo Club€22.6824 rev
EconioSocken Sneaker Socken Herren DamenBaumwolle Sportsocken Laufsocken Atmungsaktive Quarter Kurze SockenHalbsocken Gepolstert mit Frotteesohle 6/10 Paar
EconioSocken€10.06300 rev
Champignons Braun XXL-Schale (0.4 kg)
Generisch€2.140 rev
Niofind Sneaker Socken für Herren & Damen Quarter Socken aus Baumwolle Atmungsaktiv & Gepolstert als Sportsocken und Laufsocken Ideal für Fitness Radfahren & Arbeit
Niofind€8.58289 rev
Niofind Sneaker Socken für Herren & Damen Quarter Socken aus Baumwolle Atmungsaktiv & Gepolstert als Sportsocken und Laufsocken Ideal für Fitness Radfahren & Arbeit
Niofind€8.44289 rev
Trending
90-day click momentum
Ebifin Oversize T Shirt Damen Vintage Kurzärmeliges Rundhals Los Angeles Oberteile Tops Casual Lockere Basic Sommer Tee Shirts Bluse.Rosa.XL
Ebifin€9.324.3★
10 | 20 | 30 Paar Sneaker Socken Herren Damen Schwarz Weiß Grau Baumwolle 16900 (10x Weiß 47-50)
sockenkauf24€17.464.4★
StylSense Tshirt Damen Sommer Baumwolle V Ausschnitt Bluse Kurzarm Tunika T Shirt Damen Elegant Oversize Oberteile Basic Tops mit Knöpfen
StylSense€15.924.2★
Gut&Günstig Champignons 1. Wahl ganze Köpfe 6er Pack (6x400g Dose) + usy Block
usy€12.854.7★
Champion Beachshorts KK001
Champion€14.740.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Eigentlich super Produkt”
“Passt”
“super bequem, richtig angenehmer Baumwollstoff und sitzt top”
“Guter Preis”
“Wie erwartet”
“super weich”
“Vorallem halten sie warm”
“Material auch ansprechend”
“Guten Appetit”
“Kurz gesagt: solide Arbeitssocken, bequem, haltbar und perfekt für den Alltag auf der Baustelle”
What buyers complain about
“Wirken klein”
“nicht überragend”
“Material ist etwas dicker”
“Gibt's beim Discounter billiger”
“Wurden davor schonmal getragen”
“Das weist für mich darauf hin, dass das Material schlechter geworden ist”
“dann sind Socken schnell kaputt.”
“Nicht gut, kein Geschmack”
“Mir aber egal die Socken passen danke”
“gewaschen und schon 10cm kürzer geworden was heutzutage anscheinend ja normal ist”
Top return reasons
Common questions
- Is pilze profitable to sell on Amazon Germany?
- The niche generates €373K/yr across 133 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the pilze niche?
- 44 brands and 151 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in pilze?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Dicke. The return rate is 1.2%.
- When does demand for pilze peak?
- Demand peaks in Apr–May; the busiest month runs 2.9× the quietest.
- What does it cost to enter the pilze niche?
- Listings span €0.83–€185.18; the average listing price is €19.16 (sweet spot $15–$100). The average incumbent carries 3,008 reviews — the moat a new listing must climb.
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