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Pilze

Pilze shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 8% of 1,367 Lebensmittel & Getränke niches · +12 vs the category median of 46

Market size 54Growth 13Conversion 43Competition 95Returns 90Price range 46Avg price 85Brand share 57Review moat 35Quality gap 60
This niche Category average · 1,367 niches

Is Pilze profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pilze is a €373K/yr Amazon Germany market (563K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 58/100.

Pilze: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.7% over the last 90 days and 3.5% of searches end in a purchase.

€373K

revenue / yr

Units sold / yr20K
Search volume / yr-23.7%563K
Conversion rate3.5%
Avg price€19.16

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers44 · 151
Top-5 product click share19%
Open market29%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 133 products

Sponsored placement78%
New entrants (1y)11· 3 succeeded
Avg rating4.4★
Avg reviews3,008

Top Pilze products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

€0€7K€15K€22K€30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

151

Top-5 brand share

71%

Top 20: 91%

Top-5 click share

19%

Top 20: 44%

Open market

27%

  • Champion55%
  • VEIISAR6%
  • JustSun4%
  • by Amazon4%
  • Generisch2%
  • EconioSocken2%

Pilze demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume563KCVR3.5%Products133Brands44Top 5 Brands71%OOS Rate2.8%Rating4.4★Reviews3,008Avg BSR#930
15K10KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 2.9×

Top Pilze search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • champion258K/yr
  • champions81K/yr
  • champion tshirt herren36K/yr
  • champion herren35K/yr
  • champion damen26K/yr
  • champignons29K/yr
  • champignons dose9K/yr
  • champion hoodie herren17K/yr
  • champion pullover herren37K/yr
  • pilze dose7K/yr

What reviews say buyers love and hate about Pilze

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Qualität insgesamt25%

Eigentlich super Produkt

Gesamtgröße22%

Passt

Komfort insgesamt14%

super bequem, richtig angenehmer Baumwollstoff und sitzt top

Preis-Leistungs-Verhältnis8%

Guter Preis

beworben Vs Tatsächliches Produkt3%

Wie erwartet

What buyers complain about

58% of reviews
Gesamtgröße22%

Wirken klein

Qualität insgesamt10%

nicht überragend

Dicke6%

Material ist etwas dicker

Preis-Leistungs-Verhältnis3%

Gibt's beim Discounter billiger

Produktzustand3%

Wurden davor schonmal getragen

Pilze return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

4%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
53%
2Länge
9%
3Breite
7%
4Qualität insgesamt
4%
5Materialqualität
3%

Common Pilze questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pilze 58/100 on Amazon Germany — Worth a look. The niche generates €373K/yr across 133 tracked products. 3 of 11 products launched in the last 360 days are still selling. Search demand moved -23.7% over the last 90 days.
Search demand for Pilze on Amazon Germany peaks in Apr–May, where the busiest month runs 2.9× the quietest.