pilze
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great€19.16avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good€373K€373K/yr · 563K searches
Price range
Okay€0.83–€185.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,007.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, pilze is a €373K/yr Amazon Germany market (563K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
pilze market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- €287K–€383K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #930
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 78%
- Out of stock
- 2.8%
- Avg brand age
- 49 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
151
Top-5 brand share
71%
Top 20: 91%
Top-5 click share
19%
Top 20: 44%
Open market
27%
- Champion55%
- VEIISAR6%
- JustSun4%
- by Amazon4%
- Generisch2%
- EconioSocken2%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -23.7% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.9×
Top pilze search terms
- champion258K/yr
- champions81K/yr
- champion tshirt herren36K/yr
- champion herren35K/yr
- champion damen26K/yr
- champignons29K/yr
- champignons dose9K/yr
- champion hoodie herren17K/yr
- champion pullover herren37K/yr
- pilze dose7K/yr
Top pilze products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Champion Legacy Basics-S-s Crewneck T-Shirt für Herren Schwarz Medium
Champion€12.134.4★698 rev
JustSun Kurze Hosen Herren Shorts Herren Sommer Sporthose Jogginghose Kurz Baumwolle Sport Gym Sweat Fitness Shorts Hose Herren Reißverschluss Taschen Blau XL
JustSun€20.584.0★1,266 rev
Champion Legacy Basics-S-s Crewneck T-Shirt für Herren Weiß Medium
Champion€12.464.4★688 rev
by Amazon Champignons Geschnitten III. Wahl 290g
by Amazon€0.834.4★989 rev
EconioSocken Sneaker Socken Herren DamenBaumwolle Sportsocken Laufsocken Atmungsaktive Quarter Kurze SockenHalbsocken Gepolstert mit Frotteesohle 6/10 Paar
EconioSocken€10.064.6★300 rev
Newest
by launch dateEconioSocken Sneaker Socken Herren DamenBaumwolle Sportsocken Laufsocken Atmungsaktive Quarter Kurze SockenHalbsocken Gepolstert mit Frotteesohle 6/10 Paar
EconioSocken€10.06300 rev
VEIISAR Herren Sweatshirt mit Rundhalsausschnitt Männer Basic Pullover Langarmshirts Freizeit Sport Shirt (616 Dark Blue S)
VEIISAR€27.26168 rev
VEIISAR Herren Sweatshirt mit Rundhalsausschnitt Männer Basic Pullover Langarmshirts Freizeit Sport Shirt (615 Black M)
VEIISAR€27.69168 rev
Champignons Weiß in der Schale (0.25 kg)
Generisch€1.9496 rev
Champion Herren Legacy Man - Big Logo T-Shirt Blau L Blau (Bs501) L
Champion€14.4599 rev
Trending
90-day click momentum
DANISH ENDURANCE 6er Pack Bambus Boxershorts Herren Unterhosen Herren mit oder ohne Eingriff 3XL Black
DANISH ENDURANCE€38.334.3★
Amazon Essentials Herren Bequeme Classic-Fit-Stretch-Chinoshorts 18cm Marineblau Größe 42
Amazon Essentials€19.784.3★
JustSun Kurze Hosen Herren Shorts Herren Sommer Sporthose Jogginghose Kurz Baumwolle Sport Gym Sweat Fitness Shorts Hose Herren Reißverschluss Taschen Blau XL
JustSun€20.584.0★
EconioSocken Sneaker Socken Herren DamenBaumwolle Sportsocken Laufsocken Atmungsaktive Quarter Kurze SockenHalbsocken Gepolstert mit Frotteesohle 6/10 Paar
EconioSocken€10.064.6★
VEIISAR Herren Sweatshirt mit Rundhalsausschnitt Männer Basic Pullover Langarmshirts Freizeit Sport Shirt (616 Dark Blue S)
VEIISAR€27.264.2★
What buyers say about pilze
What buyers praise and complain about, mined from review topics.What buyers love
“Eigentlich super Produkt”
“Passt”
“super bequem, richtig angenehmer Baumwollstoff und sitzt top”
“Guter Preis”
“Wie erwartet”
“super weich”
“Vorallem halten sie warm”
“Material auch ansprechend”
“Guten Appetit”
“Kurz gesagt: solide Arbeitssocken, bequem, haltbar und perfekt für den Alltag auf der Baustelle”
What buyers complain about
“Wirken klein”
“nicht überragend”
“Material ist etwas dicker”
“Gibt's beim Discounter billiger”
“Wurden davor schonmal getragen”
“Das weist für mich darauf hin, dass das Material schlechter geworden ist”
“dann sind Socken schnell kaputt.”
“Nicht gut, kein Geschmack”
“Mir aber egal die Socken passen danke”
“gewaschen und schon 10cm kürzer geworden was heutzutage anscheinend ja normal ist”
Top return reasons
Common questions
- Is pilze profitable to sell on Amazon Germany?
- The niche generates €373K/yr across 133 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the pilze niche?
- 44 brands and 151 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in pilze?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Dicke. The return rate is 1.2%.
- When does demand for pilze peak?
- Demand peaks in Apr–May; the busiest month runs 2.9× the quietest.
- What does it cost to enter the pilze niche?
- Listings span €0.83–€185.18; the average listing price is €19.16 (sweet spot $15–$100). The average incumbent carries 3,008 reviews — the moat a new listing must climb.