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Pilze

Maybe

The top 5 products take only 19% of clicks. But demand is soft, at -23.7% this quarter, so Pilze is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 1,367 Lebensmittel & Getränke niches · +12 vs the category median of 46
Market size
€373K/yr563K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
19%top-5 click share · 44 brands · 151 sellers

Flapen Score

Pilze against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Pilze is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pilze market on Amazon at a glance

Shoppers on Amazon Germany searched for Pilze 563K times last year and spent an estimated €373K. The top 5 brands take 71% of clicks. Demand peaks in Apr–May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 563K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €373K a year.

Searches, last 12 months
563K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
3.5%
Market size, estimated
€373Ka year
Peak month
April2.9× the quietest month
Top search term
champion258K searches a year

02 · Price

A sale here is worth €19.16.

Listings sell for €19.16 on average, from €0.83 to €185.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €19.16 that is €2K to €5K a year per listing.

Average price
€19.16inside the $15 to $100 sweet spot
Price range
€0.83–€185.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #930 within Konserven & Eingelegtes. It carries 3,008 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
95%
Out of stock, average day
2.8%
Average rank
#930in Konserven & Eingelegtes
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
3,008per listing
Listings tracked
133

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Pilze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

151

Top-5 brand share

71%

Top 20: 91%

Top-5 click share

19%

Top 20: 44%

Open market

27%

  • Brand 155%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 52%
  • Brand 62%

Demand

Pilze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 2.9×

Search terms

Top Pilze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • champion258K/yr
  • champions81K/yr
  • champion tshirt herren36K/yr
  • champion herren35K/yr
  • champion damen26K/yr
  • champignons29K/yr
  • champignons dose9K/yr
  • champion hoodie herren17K/yr
  • champion pullover herren37K/yr
  • pilze dose7K/yr

Reviews and returns

What reviews say buyers love and hate about Pilze

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Gesamtgröße”
1.2%of orders come back
“Wirken klein”
A buyer, on “Gesamtgröße”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pilze questions

Answered from the same tracked data.