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Chips

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -11.8% this quarter, so Chips is a Maybe.

Flapen Score
59
59 / 100
Top 6% of 1,367 Lebensmittel & Getränke niches · +13 vs the category median of 46
Market size
€1.2M/yr2.1M searches / yr
90-day growth
-11.8%search demand this quarter
Competition
47%top-5 click share · 14 brands · 43 sellers

Flapen Score

Chips against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Chips is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chips market on Amazon at a glance

Shoppers on Amazon Germany searched for Chips 2.1M times last year and spent an estimated €1.2M. The top 5 brands take 87% of clicks. Demand peaks in Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.2M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
7.2%
Market size, estimated
€1.2Ma year
Peak month
November1.6× the quietest month
Top search term
chips1.5M searches a year

02 · Price

A sale here is worth €7.96.

Listings sell for €7.96 on average, from €0.88 to €34.93. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At €7.96 that is €40K to €48K a year per listing.

Average price
€7.96under the $15 to $100 sweet spot
Price range
€0.88–€34.93
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
200K–250K
Units per listing a year
5,000–6,000
Revenue per listing a year
€40K–€48K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #30 within Süßigkeiten & Knabbereien. It carries 538 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
80%
Out of stock, average day
1.4%
Average rank
#30in Süßigkeiten & Knabbereien
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
538per listing
Listings tracked
35

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
61 months

Products

Top Chips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

43

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

11%

  • Brand 159%
  • Brand 218%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 11%)

Demand

Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Chips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chips1.5M/yr
  • chips kleine tüten143K/yr
  • chips grosspackung71K/yr
  • funny frisch chips60K/yr
  • chip51K/yr
  • chips box55K/yr
  • funny frisch43K/yr
  • chips mix29K/yr
  • kartoffelchips25K/yr
  • crunchips22K/yr

Reviews and returns

What reviews say buyers love and hate about Chips

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Geschmack insgesamt”
20%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Chips schmecken alt”
A buyer, on “Geschmack insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Chips questions

Answered from the same tracked data.