Chips
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -11.8% this quarter, so Chips is a Maybe.
- Flapen Score
- 59 / 100Top 6% of 1,367 Lebensmittel & Getränke niches · +13 vs the category median of 4659
- Market size
- €1.2M/yr2.1M searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 47%top-5 click share · 14 brands · 43 sellers
Flapen Score
Chips against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Chips is stronger. Inside it, weaker.
Market
The Chips market on Amazon at a glance
Shoppers on Amazon Germany searched for Chips 2.1M times last year and spent an estimated €1.2M. The top 5 brands take 87% of clicks. Demand peaks in Nov. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.2M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 7.2%
- Market size, estimated
- €1.2Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- chips1.5M searches a year
02 · Price
A sale here is worth €7.96.
Listings sell for €7.96 on average, from €0.88 to €34.93. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At €7.96 that is €40K to €48K a year per listing.
- Average price
- €7.96under the $15 to $100 sweet spot
- Price range
- €0.88–€34.93
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- €40K–€48K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #30 within Süßigkeiten & Knabbereien. It carries 538 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 80%
- Out of stock, average day
- 1.4%
- Average rank
- #30in Süßigkeiten & Knabbereien
- Average rating
- 4.38 starsAmazon Germany average 4.37 stars
- Average reviews
- 538per listing
- Listings tracked
- 35
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Chips products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Kartoffelsticks Paprika 125g 1er Pack
- Price
- €0.88
- Rating
- 4.4/5
- Reviews
- 4,188
- Age
- 3y ago

funny-frisch Chipsfrisch ungarisch 215 g
- Price
- €2.52
- Rating
- 4.5/5
- Reviews
- 259
- Age
- 2y ago

funny-frisch Intense Chips Juicy Paprika 110g
- Price
- €1.70
- Rating
- 4.1/5
- Reviews
- 96
- Age
- 11mo ago

funny-frisch Chipsfrisch ungarisch 150g
- Price
- €1.49
- Rating
- 4.4/5
- Reviews
- 2,962
- Age
- 2y ago

funny-frisch Chipsfrisch ungarisch Multipack 4 x 40 g
- Price
- €2.43
- Rating
- 4.4/5
- Reviews
- 519
- Age
- 2y ago
Trending
estimated 90-day click momentum
HEIMATGUT Bio Snack Probierbox 2026 11 plus 3 Snack-Mix - 14 vegane Bio-Snacks süß salzig & herzhaft - Snackbox zum Probieren Teilen & Verschenken
- Price
- €30.03
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

LORENZ | NicNacs BBQ Dose | 1 x 333 g | vegan
- Price
- €4.68
- Rating
- 4.7/5
- Reviews
- 66
- Age
- 10mo ago

funny-frisch Intense Chips S&S Curry Style 110g
- Price
- €1.78
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 11mo ago

funny-frisch Intense Chips Juicy Paprika 110g
- Price
- €1.70
- Rating
- 4.1/5
- Reviews
- 96
- Age
- 11mo ago

World of Sweets Herzhaft-Box Snack-Geschenkbox mit Chips Fleisch-Snacks und Knabbereien
- Price
- €34.93
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 1y ago
Newest
by launch date
HEIMATGUT Bio Snack Probierbox 2026 11 plus 3 Snack-Mix - 14 vegane Bio-Snacks süß salzig & herzhaft - Snackbox zum Probieren Teilen & Verschenken
- Price
- €30.03
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

by Amazon Kartoffelsticks Gesalzen 125g
- Price
- €0.89
- Rating
- 4.4/5
- Reviews
- 614
- Age
- 7mo ago

by Amazon Stapelchips Gesalzen 175g
- Price
- €1.39
- Rating
- 4.3/5
- Reviews
- 385
- Age
- 9mo ago

LORENZ | NicNacs BBQ Dose | 1 x 333 g | vegan
- Price
- €4.68
- Rating
- 4.7/5
- Reviews
- 66
- Age
- 10mo ago

funny-frisch Intense Chips Juicy Paprika 110g
- Price
- €1.70
- Rating
- 4.1/5
- Reviews
- 96
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
43
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 85%
Open market
11%
- Funny-Frisch59%
- by Amazon18%
- Pom-Bär4%
- Lay's4%
- Lorenz Snack World3%
- Tise Süsswaren3%
- Open — no brand owns it (8 brands, 11%)
Demand
Chips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Chips search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chips1.5M/yr
- chips kleine tüten143K/yr
- chips grosspackung71K/yr
- funny frisch chips60K/yr
- chip51K/yr
- chips box55K/yr
- funny frisch43K/yr
- chips mix29K/yr
- kartoffelchips25K/yr
- crunchips22K/yr
Reviews and returns
What reviews say buyers love and hate about Chips
We read the reviews and the return reasons for every product selling here.
“Chips schmecken alt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chips questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









