Is Vodka profitable to sell on Amazon Germany?

Flapen scores Vodka 59 out of 100 on Amazon Germany, a Maybe. Shoppers spend €1.1M a year across 30 tracked products. Search demand grew +3.0% in the last 90 days.

How competitive is the Vodka niche on Amazon Germany?

17 brands and 86 sellers compete in Vodka on Amazon Germany. The top 5 Vodka products take 50% of clicks, and the top 5 brands take 72%.

What do buyers complain about in Vodka?

Vodka buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geschmack insgesamt, and Geschenk Zweck. An estimated 0.1% of orders come back.

When does demand for Vodka peak?

Search demand for Vodka on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Vodka niche?

Vodka sells for €21.44 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €4.91 to €139.32. The average product has 2,572 reviews, the count a new listing must catch up to.

Vodka

Maybe

An estimated 0.1% of orders come back. But the products selling today already average 4.7★, so Vodka is a Maybe.

Flapen Score: 59
59 / 100Top 6% of 1,367 Lebensmittel & Getränke niches · +13 vs the category median of 46
Market size: €1.1M/yr909K searches / yr
90-day growth: +3.0%search demand this quarter
Competition: 50%top-5 click share · 17 brands · 86 sellers

Flapen Score

Vodka against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Vodka is stronger. Inside it, weaker.

59Maybe

This niche Category average

See the method

Market

The Vodka market on Amazon at a glance

Shoppers on Amazon Germany searched for Vodka 909K times last year and spent an estimated €1.1M. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 909K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months: 909K
Growth, 90 days vs prior 90: +3.0%
Conversion, latest week: 5.8%
Market size, estimated: €1.1Ma year
Peak month: December2.0× the quietest month
Top search term: vodka341K searches a year

02 · Price

A sale here is worth €21.44.

Listings sell for €21.44 on average, from €4.91 to €139.32. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At €21.44 that is €43K to €54K a year per listing.

Average price: €21.44inside the $15 to $100 sweet spot
Price range: €4.91–€139.32
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 80K–100K
Units per listing a year: 2,000–2,500
Revenue per listing a year: €43K–€54K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Bier, Wein & Spirituosen. It carries 2,572 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 80%
Prime listings: 93%
Out of stock, average day: 0.0%
Average rank: #12in Bier, Wein & Spirituosen
Average rating: 4.65 starsAmazon Germany average 4.37 stars
Average reviews: 2,572per listing
Listings tracked: 30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 96 months

Products

Top Vodka products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

20%

Brand 124%
Brand 217%
Brand 313%
Brand 410%
Brand 58%
Brand 68%

Demand

Vodka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Vodka search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

vodka341K/yr -0.1%4.1% conv.
wodka148K/yr +4.3%5.6% conv.
absolut vodka80K/yr +14.8%2.7% conv.
wodka angebot46K/yr +8.8%6.1% conv.
three sixty vodka45K/yr +9.3%4.2% conv.
belvedere vodka50K/yr -3.4%4.6% conv.
grey goose vodka45K/yr +1.1%5.5% conv.
absolut19K/yr +77.3%0.4% conv.
vodka 1l22K/yr -10.4%5.7% conv.
grey goose15K/yr -5.7%3.6% conv.

Reviews and returns

What reviews say buyers love and hate about Vodka

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Alkoholgeschmack”

28%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.1%of orders come back

“Gut, etwas teuer”

A buyer, on “Preis-Leistungs-Verhältnis”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

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FAQ

Common Vodka questions

Answered from the same tracked data.

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