Skip to content

Kinderschokolade

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -19.0% this quarter, so Kinderschokolade is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 1,367 Lebensmittel & Getränke niches · +12 vs the category median of 46
Market size
€929K/yr3.7M searches / yr
90-day growth
-19.0%search demand this quarter
Competition
30%top-5 click share · 27 brands · 139 sellers

Flapen Score

Kinderschokolade against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Kinderschokolade is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kinderschokolade market on Amazon at a glance

Shoppers on Amazon Germany searched for Kinderschokolade 3.7M times last year and spent an estimated €929K. The top 5 brands take 77% of clicks. Demand peaks in May–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €929K a year.

Searches, last 12 months
3.7M
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
1.3%
Market size, estimated
€929Ka year
Peak month
November2.4× the quietest month
Top search term
kinder1.5M searches a year

02 · Price

A sale here is worth €20.05.

Listings sell for €20.05 on average, from €1.41 to €115.32. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At €20.05 that is €50K to €60K a year per listing.

Average price
€20.05inside the $15 to $100 sweet spot
Price range
€1.41–€115.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
2,500–3,000
Revenue per listing a year
€50K–€60K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #137 within Geschenkkörbe & Feinkostgeschenke. It carries 1,972 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
83%
Out of stock, average day
6.7%
Average rank
#137in Geschenkkörbe & Feinkostgeschenke
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
1,972per listing
Listings tracked
58

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
50 months

Products

Top Kinderschokolade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

139

Top-5 brand share

77%

Top 20: 96%

Top-5 click share

30%

Top 20: 73%

Open market

20%

  • Brand 155%
  • Brand 28%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Kinderschokolade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Kinderschokolade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kinder1.5M/yr
  • kind752K/yr
  • kinderschokolade421K/yr
  • kids201K/yr
  • kinder schokolade148K/yr
  • kinderriegel113K/yr
  • kinder bueno115K/yr
  • bueno90K/yr
  • kinder country57K/yr
  • kinder riegel46K/yr

Reviews and returns

What reviews say buyers love and hate about Kinderschokolade

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Geschmack insgesamt”
16%of negative reviews mention “Geschmack insgesamt”
0.3%of orders come back
“schmeckt unmöglich”
A buyer, on “Geschmack insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kinderschokolade questions

Answered from the same tracked data.