Cognac
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -17.4% this quarter, so Cognac is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 1,367 Lebensmittel & Getränke niches · +12 vs the category median of 4658
- Market size
- €997K/yr656K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 42%top-5 click share · 20 brands · 68 sellers
Flapen Score
Cognac against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Cognac is stronger. Inside it, weaker.
Market
The Cognac market on Amazon at a glance
Shoppers on Amazon Germany searched for Cognac 656K times last year and spent an estimated €997K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 656K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €997K a year.
- Searches, last 12 months
- 656K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 4.1%
- Market size, estimated
- €997Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- cognac235K searches a year
02 · Price
A sale here is worth €37.09.
Listings sell for €37.09 on average, from €5.88 to €169.96. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €37.09 that is €19K to €28K a year per listing.
- Average price
- €37.09inside the $15 to $100 sweet spot
- Price range
- €5.88–€169.96
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €19K–€28K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,260 within Bier, Wein & Spirituosen. It carries 980 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 79%
- Out of stock, average day
- 0.7%
- Average rank
- #1,260in Bier, Wein & Spirituosen
- Average rating
- 4.65 starsAmazon Germany average 4.37 stars
- Average reviews
- 980per listing
- Listings tracked
- 38
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 101 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 101 months
Products
Top Cognac products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hennessy V.S Cognac 70cl | Ikonischer Cognac aus Frankreich | Elegant & lebhaft mit Noten von Eiche Vanille & Früchten | Für Cocktails on the rocks & pur
- Price
- €27.35
- Rating
- 4.7/5
- Reviews
- 1,648
- Age
- 15y ago

Carlos I Brandy de Jerez Hochwertiger Brandy Solera Gran Reserva aus Spanien mit Geschenkpackung aus dem Hause Osborne mit 40% vol. (1 x 0 7l) (verfügbar in verschiedenen Varianten)
- Price
- €18.87
- Rating
- 4.6/5
- Reviews
- 2,260
- Age
- 14y ago

Cardenal Mendoza Clasico Solera Gran Reserva Brandy de Jerez (1x0 7l) 40% vol - In edler Geschenkverpackung mit Brandyglas - 15 Jahre im Solera-System gereift ausgewogener Geschmack angenehm süß
- Price
- €21.91
- Rating
- 4.6/5
- Reviews
- 435
- Age
- 9y ago

Rémy Martin VSOP Cognac 40% vol. (1 x 0 7l) Hochwertiger Fine Champagne Cognac
- Price
- €32.57
- Rating
- 4.7/5
- Reviews
- 3,886
- Age
- 15y ago

Courvoisier VS Cognac ausgezeichneter Cognac aus Frankreich 1 x 0 7 l Ideal pur oder als Longdrink
- Price
- €21.66
- Rating
- 4.7/5
- Reviews
- 3,150
- Age
- 13y ago
Trending
estimated 90-day click momentum
Rémy Martin Brandy VSOP Cognac 40% vol. (1 x 0 7l) Hochwertiger Fine Champagne Cognac
- Price
- €36.90
- Rating
- 4.7/5
- Reviews
- 246
- Age
- 4y ago

Cardenal Mendoza Clasico Solera Gran Reserva Brandy de Jerez (1x0 7l) 40% vol - In edler Geschenkverpackung mit Brandyglas - 15 Jahre im Solera-System gereift ausgewogener Geschmack angenehm süß
- Price
- €21.91
- Rating
- 4.6/5
- Reviews
- 435
- Age
- 9y ago

J.P. Chenet - French Brandy - 36% Vol - Spirituosen aus Frankreich (1 x 0 7 L)
- Price
- €8.09
- Rating
- 4.6/5
- Reviews
- 1,259
- Age
- 14y ago

WILTHENER Feiner Alter Weinbrand I V.S.O.P.-Qualität I Lagerung auf Limousin-Eichenholzfässern I 36% vol. I 0 7 l
- Price
- €6.72
- Rating
- 4.5/5
- Reviews
- 201
- Age
- 13y ago

Hennessy V.S Cognac 70cl | Ikonischer Cognac aus Frankreich | Elegant & lebhaft mit Noten von Eiche Vanille & Früchten | Für Cocktails on the rocks & pur
- Price
- €27.35
- Rating
- 4.7/5
- Reviews
- 1,648
- Age
- 15y ago
Newest
by launch date
Hennessy V.S.O.P Cognac 70cl | Harmonischer & körperreicher Cognac aus Frankreich | Komplexe Aromen von Eiche Gewürzen & Früchten | Für Cocktails on the rocks & pur
- Price
- €43.34
- Rating
- 4.8/5
- Reviews
- 701
- Age
- 2y ago

Rémy Martin Brandy VSOP Cognac 40% vol. (1 x 0 7l) Hochwertiger Fine Champagne Cognac
- Price
- €36.90
- Rating
- 4.7/5
- Reviews
- 246
- Age
- 4y ago

Meukow VSOP | Cognac 700ml
- Price
- €27.85
- Rating
- 4.7/5
- Reviews
- 208
- Age
- 4y ago

Meukow VS Black | Cognac 700ml
- Price
- €24.31
- Rating
- 4.7/5
- Reviews
- 208
- Age
- 8y ago

Cardenal Mendoza Clasico Solera Gran Reserva Brandy de Jerez (1x0 7l) 40% vol - In edler Geschenkverpackung mit Brandyglas - 15 Jahre im Solera-System gereift ausgewogener Geschmack angenehm süß
- Price
- €21.91
- Rating
- 4.6/5
- Reviews
- 435
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 flat
Sellers
68
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 79%
Open market
22%
- Hennessy29%
- Remy Martin16%
- Cardenal Mendoza10%
- Carlos I10%
- Courvoisier10%
- Comte Joseph4%
Demand
Cognac search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Cognac search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cognac235K/yr
- brandy78K/yr
- hennessy56K/yr
- hennessy cognac52K/yr
- cognac xo43K/yr
- weinbrand35K/yr
- remy martin cognac31K/yr
- carlos 1 brandy18K/yr
- remy martin16K/yr
- cognac vsop18K/yr
Reviews and returns
What reviews say buyers love and hate about Cognac
We read the reviews and the return reasons for every product selling here.
“Schmeckt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cognac questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









