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Cognac

Cognac shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 8% of 1,367 Lebensmittel & Getränke niches · +12 vs the category median of 46

Market size 78Growth 16Conversion 51Competition 72Returns 100Price range 52Avg price 95Brand share 51Review moat 63Quality gap 22
This niche Category average · 1,367 niches

Is Cognac profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Cognac is a €997K/yr Amazon Germany market (656K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Cognac: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.4% over the last 90 days and 4.1% of searches end in a purchase.

€997K

revenue / yr

Units sold / yr30K
Search volume / yr-17.4%656K
Conversion rate4.1%
Avg price€37.09

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers20 · 68
Top-5 product click share42%
Open market26%
Avg brand age101 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement68%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews980

Top Cognac products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€50K€100K€150K€199K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 flat

Sellers

68

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

42%

Top 20: 79%

Open market

22%

  • Hennessy29%
  • Remy Martin16%
  • Cardenal Mendoza10%
  • Carlos I10%
  • Courvoisier10%
  • Comte Joseph4%

Cognac demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume656KCVR4.1%Products38Brands20Top 5 Brands74%OOS Rate0.7%Rating4.7★Reviews980Avg BSR#1,260
35K25KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Top Cognac search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cognac235K/yr
  • brandy78K/yr
  • hennessy56K/yr
  • hennessy cognac52K/yr
  • cognac xo43K/yr
  • weinbrand35K/yr
  • remy martin cognac31K/yr
  • carlos 1 brandy18K/yr
  • remy martin16K/yr
  • cognac vsop18K/yr

What reviews say buyers love and hate about Cognac

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Geschmack insgesamt30%

So was Leckeres

Alkoholgeschmack17%

Für mich einer der besten Cognacs für das Geld

Qualität insgesamt14%

Top Qualität"!

Preis-Leistungs-Verhältnis14%

ganz ok für den Preis

Geschmack11%

Guter Geschmack

What buyers complain about

71% of reviews
Geschmack insgesamt25%

Schmeckt nicht

Geschmack13%

Geschmacksache

Preis-Leistungs-Verhältnis8%

jedoch ist er leider um fast 6€ teurer.

Qualität insgesamt8%

Qualitäten aber der Preis machts

Sauer8%

Der ist eher etwas sauer

Common Cognac questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cognac 58/100 on Amazon Germany — Worth a look. The niche generates €997K/yr across 38 tracked products. Search demand moved -17.4% over the last 90 days.
Search demand for Cognac on Amazon Germany peaks in Nov–Dec, where the busiest month runs 4.0× the quietest.