Is Cognac profitable to sell on Amazon Germany?

Flapen scores Cognac 58 out of 100 on Amazon Germany, a Maybe. Shoppers spend €997K a year across 38 tracked products. Search demand grew -17.4% in the last 90 days.

How competitive is the Cognac niche on Amazon Germany?

20 brands and 68 sellers compete in Cognac on Amazon Germany. The top 5 Cognac products take 42% of clicks, and the top 5 brands take 74%.

What do buyers complain about in Cognac?

Cognac buyers on Amazon Germany complain most about Geschmack insgesamt, Geschmack, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

When does demand for Cognac peak?

Search demand for Cognac on Amazon Germany peaks in Nov–Dec, and the busiest month runs 4.0× the quietest.

What does it cost to enter the Cognac niche?

Cognac sells for €37.09 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.88 to €169.96. The average product has 980 reviews, the count a new listing must catch up to.

Cognac

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -17.4% this quarter, so Cognac is a Maybe.

Flapen Score: 58
58 / 100Top 8% of 1,367 Lebensmittel & Getränke niches · +12 vs the category median of 46
Market size: €997K/yr656K searches / yr
90-day growth: -17.4%search demand this quarter
Competition: 42%top-5 click share · 20 brands · 68 sellers

Flapen Score

Cognac against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Cognac is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The Cognac market on Amazon at a glance

Shoppers on Amazon Germany searched for Cognac 656K times last year and spent an estimated €997K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 656K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €997K a year.

Searches, last 12 months: 656K
Growth, 90 days vs prior 90: -17.4%
Conversion, latest week: 4.1%
Market size, estimated: €997Ka year
Peak month: December4.0× the quietest month
Top search term: cognac235K searches a year

02 · Price

A sale here is worth €37.09.

Listings sell for €37.09 on average, from €5.88 to €169.96. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €37.09 that is €19K to €28K a year per listing.

Average price: €37.09inside the $15 to $100 sweet spot
Price range: €5.88–€169.96
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 500–750
Revenue per listing a year: €19K–€28K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,260 within Bier, Wein & Spirituosen. It carries 980 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 68%
Prime listings: 79%
Out of stock, average day: 0.7%
Average rank: #1,260in Bier, Wein & Spirituosen
Average rating: 4.65 starsAmazon Germany average 4.37 stars
Average reviews: 980per listing
Listings tracked: 38

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 101 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 101 months

Products

Top Cognac products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 flat

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

42%

Top 20: 79%

Open market

22%

Brand 129%
Brand 216%
Brand 310%
Brand 410%
Brand 510%
Brand 64%

Demand

Cognac search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Cognac search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cognac235K/yr -16.3%2.2% conv.
brandy78K/yr -15.2%2.1% conv.
hennessy56K/yr -0.1%2.3% conv.
hennessy cognac52K/yr -30.8%3.4% conv.
cognac xo43K/yr -31.8%1.6% conv.
weinbrand35K/yr -20.2%3.4% conv.
remy martin cognac31K/yr -17.9%3.8% conv.
carlos 1 brandy18K/yr -18.4%9.7% conv.
remy martin16K/yr -9.5%2.5% conv.
cognac vsop18K/yr -15.6%3.5% conv.

Reviews and returns

What reviews say buyers love and hate about Cognac

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Geschmack insgesamt”

25%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“Schmeckt nicht”

A buyer, on “Geschmack insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

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FAQ

Common Cognac questions

Answered from the same tracked data.

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