How competitive is the Reis niche on Amazon Germany?

6 brands and 51 sellers compete in Reis on Amazon Germany. The top 5 Reis products take 52% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Reis?

Reis buyers on Amazon Germany complain most about Geschmack insgesamt, Geschmack, Geruch, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Reis niche?

Reis sells for €15.13 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €8.53–€46.70. The average incumbent carries 526 reviews — the moat a new listing must climb.

Reis

Reis shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 8% of 1,367 Lebensmittel & Getränke niches · +12 vs the category median of 46

This niche Category average · 1,367 niches

Is Reis profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Reis is a €1.1M/yr Amazon Germany market (926K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 58/100.

Reis: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.1% over the last 90 days and 8.1% of searches end in a purchase.

€1.1M

revenue / yr

Units sold / yr125K

Search volume / yr-22.1%926K

Conversion rate8.1%

Avg price€15.13

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 51

Top-5 product click share52%

Open market1%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Top Reis products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Royal Tiger Reis Jasmin 1er Pack (1 x 18 kg)

Price: €31.67
Rating: 4.6/5
Reviews: 2,773
Age: 13y ago

BENS ORIGINAL Express Reis Basmati 6 x 220g

Price: €8.74
Rating: 4.7/5
Reviews: 1,379
Age: 3y ago

[ 5kg ] ROYAL TIGER Jasmin Duftreis / Jasmin Reis ganz / Jasmine Rice AAA

Price: €12.59
Rating: 4.6/5
Reviews: 697
Age: 12y ago

Watani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)

Price: €21.74
Rating: 5.0/5
Reviews: 2
Age: 9mo ago

BENS ORIGINAL Express Reis Mediterran 6 x 220g

Price: €8.53
Rating: 4.6/5
Reviews: 340
Age: 3y ago

Newest

by launch date

BENS ORIGINAL Fertiggericht Street Food Chinese Style Noodles 6x250g

Price: €13.27
Rating: 3.2/5
Reviews: 74
Age: 5mo ago

BENS ORIGINAL Fertiggericht Street Food Indonesian Style Spicy Noodles 6x250g

Price: €13.01
Rating: 3.4/5
Reviews: 43
Age: 5mo ago

Watani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)

Price: €21.74
Rating: 5.0/5
Reviews: 2
Age: 9mo ago

Bens Original Express-Reis Sticky Bowl-Reis 6 Packungen (6 x 220g)

Price: €9.36
Rating: 4.6/5
Reviews: 96
Age: 2y ago

Daawat Extra Long Basmati Rice with Exceptional Length Aromatic Flavour Fluffy Grains Elongates up to 24mm when Cooked Non-Sticky and Ideal for all types of Dishes - 5Kg

Price: €17.53
Rating: 4.4/5
Reviews: 203
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

Ben's Original50%
ROYAL TIGER36%
Watani6%
Daawat4%
Royal Thai3%
Yume Nishiki1%

Reis demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume926KCVR8.1%Products25Brands6Top 5 Brands99%OOS Rate0.0%Rating4.4★Reviews526Avg BSR#32

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Reis search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

reis399K/yr -30.7%1.7% conv.
rice105K/yr -13.7%2.5% conv.
jasmin reis92K/yr -27.2%4.4% conv.
basmati reis80K/yr -21.6%0.7% conv.
uncle bens reis34K/yr -11.2%10.6% conv.
uncle bens19K/yr +81.2%5.2% conv.
bens original14K/yr +65.0%6.5% conv.
basmati reis 5kg26K/yr -21.9%1.7% conv.
express reis18K/yr -7.8%3.8% conv.
jasmine rice16K/yr -19.6%5.6% conv.

What reviews say buyers love and hate about Reis

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Geschmack insgesamt35%

“Bester Reis”

Qualität insgesamt12%

“Super Produkt”

Geschmack10%

“Guter Geschmack”

Kochanleitung10%

“Sehr guter Reis”

Preis-Leistungs-Verhältnis8%

“bester preis”

What buyers complain about

63% of reviews

Geschmack insgesamt18%

“Schmeckt verbrannt”

Geschmack13%

“Geschmacklos”

Geruch8%

“Keinen Duft und wenig Aroma”

Qualität insgesamt6%

“Für mich sind hier weder Qualität noch Produktsicherheit überzeugend gewährleistet”

Würzigkeit5%

“Etwas würzig”

Common Reis questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Reis 58/100 on Amazon Germany — Worth a look. The niche generates €1.1M/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -22.1% over the last 90 days.