reis
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Price range
Great€8.53–€46.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great€1.1M€1.1M/yr · 926K searches
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Great€15.13avg listing price — sweet spot $15–$100
Review moat
Good525.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, reis is a €1.1M/yr Amazon Germany market (926K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- €1.5M–€1.9M
- units × avg price
- Launch success
- —
- 2 of 3 new (360d)
- Conversion rate
- 8.1%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 181 days
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
51
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
0%
- Ben's Original50%
- ROYAL TIGER36%
- Watani6%
- Daawat4%
- Royal Thai3%
- Yume Nishiki1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Royal Tiger Reis Jasmin 1er Pack (1 x 18 kg)
ROYAL TIGER€31.674.6★2,773 rev
BENS ORIGINAL Express Reis Basmati 6 x 220g
Ben's Original€8.744.7★1,379 rev
![[ 5kg ] ROYAL TIGER Jasmin Duftreis / Jasmin Reis ganz / Jasmine Rice AAA](https://m.media-amazon.com/images/I/41iqf+SQDxL.jpg)
[ 5kg ] ROYAL TIGER Jasmin Duftreis / Jasmin Reis ganz / Jasmine Rice AAA
ROYAL TIGER€12.594.6★697 rev
Watani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)
Watani€21.745.0★2 rev
BENS ORIGINAL Express Reis Mediterran 6 x 220g
Ben's Original€8.534.6★340 rev
Newest
by launch date
BENS ORIGINAL Fertiggericht Street Food Chinese Style Noodles 6x250g
Ben's Original€13.2774 rev
BENS ORIGINAL Fertiggericht Street Food Indonesian Style Spicy Noodles 6x250g
Ben's Original€13.0143 rev
Watani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)
Watani€21.742 rev
Bens Original Express-Reis Sticky Bowl-Reis 6 Packungen (6 x 220g)
Ben's Original€9.3696 rev
Daawat Extra Long Basmati Rice with Exceptional Length Aromatic Flavour Fluffy Grains Elongates up to 24mm when Cooked Non-Sticky and Ideal for all types of Dishes - 5Kg
Daawat€17.53203 rev
Trending
90-day click momentumWatani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)
Watani€21.745.0★
BENS ORIGINAL Fertiggericht Street Food Indonesian Style Spicy Noodles 6x250g
Ben's Original€13.013.4★
BENS ORIGINAL Fertiggericht Street Food Chinese Style Noodles 6x250g
Ben's Original€13.273.2★
Bens Original Express-Reis Sticky Bowl-Reis 6 Packungen (6 x 220g)
Ben's Original€9.364.6★
BENS ORIGINAL Fertiggericht Chili con Carne mit Hackfleisch & Gemüse 6 x 250g
Ben's Original€9.824.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bester Reis”
“Super Produkt”
“Guter Geschmack”
“Sehr guter Reis”
“bester preis”
“Bester Fertig-Reis”
“lockere Textur mit einer leichten, feinen Klebrigkeit, die typisch für hochwertigen Jasminreis ist.”
“Spicy”
“Unkompliziert”
“Besser als erwartet”
What buyers complain about
“Schmeckt verbrannt”
“Geschmacklos”
“Keinen Duft und wenig Aroma”
“Für mich sind hier weder Qualität noch Produktsicherheit überzeugend gewährleistet”
“Etwas würzig”
“Ziemlich trocken”
“etwas höherer Preis”
“Schädlingsbefall”
“Die Nudeln aus Hartweizengrieß fühlen sich klumpig an”
“So etwas sollte bei Lebensmitteln absolut nicht passieren”
Common questions
- Is reis profitable to sell on Amazon Germany?
- The niche generates €1.1M/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the reis niche?
- 6 brands and 51 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in reis?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Geruch. The return rate is 0.1%.
- When does demand for reis peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the reis niche?
- Listings span €8.53–€46.70; the average listing price is €15.13 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.
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