Reis
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 99% of clicks, so Reis is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 1,367 Lebensmittel & Getränke niches · +12 vs the category median of 4658
- Market size
- €1.1M/yr926K searches / yr
- 90-day growth
- -22.1%search demand this quarter
- Competition
- 52%top-5 click share · 6 brands · 51 sellers
Flapen Score
Reis against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Reis is stronger. Inside it, weaker.
Market
The Reis market on Amazon at a glance
Shoppers on Amazon Germany searched for Reis 926K times last year and spent an estimated €1.1M. The top 5 brands take 99% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 926K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.
- Searches, last 12 months
- 926K
- Growth, 90 days vs prior 90
- -22.1%
- Conversion, latest week
- 8.1%
- Market size, estimated
- €1.1Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- reis399K searches a year
02 · Price
A sale here is worth €15.13.
Listings sell for €15.13 on average, from €8.53 to €46.70. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At €15.13 that is €61K to €76K a year per listing.
- Average price
- €15.13inside the $15 to $100 sweet spot
- Price range
- €8.53–€46.70
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- €61K–€76K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Fertiggerichte. It carries 526 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Fertiggerichte
- Average rating
- 4.42 starsAmazon Germany average 4.37 stars
- Average reviews
- 526per listing
- Listings tracked
- 25
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Reis products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Royal Tiger Reis Jasmin 1er Pack (1 x 18 kg)
- Price
- €31.67
- Rating
- 4.6/5
- Reviews
- 2,773
- Age
- 13y ago

BENS ORIGINAL Express Reis Basmati 6 x 220g
- Price
- €8.74
- Rating
- 4.7/5
- Reviews
- 1,379
- Age
- 3y ago
![[ 5kg ] ROYAL TIGER Jasmin Duftreis / Jasmin Reis ganz / Jasmine Rice AAA](https://m.media-amazon.com/images/I/41iqf+SQDxL.jpg)
[ 5kg ] ROYAL TIGER Jasmin Duftreis / Jasmin Reis ganz / Jasmine Rice AAA
- Price
- €12.59
- Rating
- 4.6/5
- Reviews
- 697
- Age
- 12y ago

Watani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)
- Price
- €21.74
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

BENS ORIGINAL Express Reis Mediterran 6 x 220g
- Price
- €8.53
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 3y ago
Trending
estimated 90-day click momentum
Watani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)
- Price
- €21.74
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

BENS ORIGINAL Fertiggericht Street Food Indonesian Style Spicy Noodles 6x250g
- Price
- €13.01
- Rating
- 3.4/5
- Reviews
- 43
- Age
- 5mo ago

BENS ORIGINAL Fertiggericht Street Food Chinese Style Noodles 6x250g
- Price
- €13.27
- Rating
- 3.2/5
- Reviews
- 74
- Age
- 5mo ago

Bens Original Express-Reis Sticky Bowl-Reis 6 Packungen (6 x 220g)
- Price
- €9.36
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 2y ago

BENS ORIGINAL Fertiggericht Chili con Carne mit Hackfleisch & Gemüse 6 x 250g
- Price
- €9.82
- Rating
- 4.2/5
- Reviews
- 599
- Age
- 10y ago
Newest
by launch date
BENS ORIGINAL Fertiggericht Street Food Chinese Style Noodles 6x250g
- Price
- €13.27
- Rating
- 3.2/5
- Reviews
- 74
- Age
- 5mo ago

BENS ORIGINAL Fertiggericht Street Food Indonesian Style Spicy Noodles 6x250g
- Price
- €13.01
- Rating
- 3.4/5
- Reviews
- 43
- Age
- 5mo ago

Watani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)
- Price
- €21.74
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Bens Original Express-Reis Sticky Bowl-Reis 6 Packungen (6 x 220g)
- Price
- €9.36
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 2y ago

Daawat Extra Long Basmati Rice with Exceptional Length Aromatic Flavour Fluffy Grains Elongates up to 24mm when Cooked Non-Sticky and Ideal for all types of Dishes - 5Kg
- Price
- €17.53
- Rating
- 4.4/5
- Reviews
- 203
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
51
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 92%
Open market
0%
- Ben's Original50%
- ROYAL TIGER36%
- Watani6%
- Daawat4%
- Royal Thai3%
- Yume Nishiki1%
Demand
Reis search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Reis search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- reis399K/yr
- rice105K/yr
- jasmin reis92K/yr
- basmati reis80K/yr
- uncle bens reis34K/yr
- uncle bens19K/yr
- bens original14K/yr
- basmati reis 5kg26K/yr
- express reis18K/yr
- jasmine rice16K/yr
Reviews and returns
What reviews say buyers love and hate about Reis
We read the reviews and the return reasons for every product selling here.
“Schmeckt verbrannt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reis questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









